City profile · Wisconsin · Census ACS 2023

De Pere, WI

Population, income, housing, safety, climate and schools for De Pere - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

25,368
Residents
$80,550
Median income
$253,900
Median home
$1,164
Median rent (state)

De Pere - the verdict

Measured against every US city with at least 1,000 residents, De Pere lands in the 62nd percentile for household income and the 79th percentile for safety. Source: Census ACS + FBI UCR.

62nd
percentile, household income
56th
percentile, home value
33rd
percentile, median rent
79th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: De Pere, WI

De Pere is a small city in Wisconsin, home to 25,368 residents per U.S. Census Bureau ACS 2023 estimates. De Pere households earn a median of $80,550 annually, above the median for U.S. cities on this measure, with a poverty rate of 3.1%. Typical homes in De Pere are valued around $253,900, and the median resident age is 36.2 years. Educational attainment runs 36.5% of adults with a bachelor's degree or higher. Separately, 66.9% of working-age residents are in the labor force.

In 2024, 134 residential building permits were authorized in De Pere (Rapid Growth), up 40% from five years earlier, per Census BPS data. De Pere reports a comparatively low crime rate: the FBI's Uniform Crime Reporting program logs 643.7 total incidents per 100,000 residents here, below the national average (agency reporting is voluntary, so this measures reporting activity, not a definitive danger score).

Living costs in Wisconsin run below the national norm: on BEA's 100-equals-national-average cost index, Wisconsin scores 94.1 (Below Average), per the 2024 Regional Price Parities release. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $1,164 monthly. Monthly utility costs average around $225 across Wisconsin, per EIA 2023 residential energy estimates. FEMA's National Risk Index rates natural-hazard exposure at 90.0 out of 100 (Very High).

Population

25,368 residents

Census ACS 2023 - Wisconsin

Median Household Income

$80,550 /yr

Poverty 3.1%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does De Pere compare to other US cities?

Here's how De Pere stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 62% higher than other cities
Home value 56% pricier than other cities
Median rent 33% pricier than other cities
Safety 79% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

National percentiles can mask local variation. Looking only at Wisconsin, De Pere ranks #71 of 202 Wisconsin cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.

How we calculate these percentiles & ranks

Each percentile compares De Pere against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.

Wisconsin-relative analysis

Bachelor's Degree or Higher places De Pere toward the top of Wisconsin's cities

Among the 761 Wisconsin cities PlainCities tracks with reported bachelor's degree or higher data, De Pere ranks #136 - the 82nd percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares De Pere only against its own state's cities, not the full US field.

Median Household Income
#230 of 753
69th percentile in Wisconsin
Median Gross Rent
#286 of 761
60th percentile in Wisconsin
Median Home Value
#186 of 754
75th percentile in Wisconsin
Poverty Rate
#510 of 761
32nd percentile in Wisconsin
Bachelor's Degree or Higher
#136 of 761
82nd percentile in Wisconsin

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.

62ndIncome percentile
79thSafety percentile

62nd percentile nationally for median household income · 79th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

De Pere's profile vs. every US city

Income, affordability, and safety percentile

De Pere's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 66 Avg. percentile National median
De Pere's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How De Pere's home value compares nationally

Median home value vs. every US city (population 1,000+)

$253,900 44th percentile more affordable than 44% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). Below this entry. $200,000–$225,000: 1,035 US cities (7%). Below this entry. $225,000–$250,000: 976 US cities (6%). Below this entry. $250,000–$275,000: 754 US cities (5%). This entry sits in this band. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. De Pere $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - De Pere, WI De Pere, WI's reported median household income shown against the U.S. national quintile-share pattern (not De Pere, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution De Pere, WI median $80,550/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
De Pere, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for De Pere, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 36.5%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 3.1%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 66.9%

Census ACS S2301, share of working-age residents in the labor force

Population
25,368
Median Income
$80,550
Median Home Value
$253,900
Median Age
36.2
Poverty Rate
3.1%
Labor force participation
66.9%
Bachelor's Degree+
36.5%

Safety & Crime

Total Crime Rate
643.7
per 100,000 residents
Violent Crime
75.0
per 100,000 residents
Property Crime
568.7
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Schools

Total Schools
12
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
25,000 residents25,200 residents25,400 residents25,600 residents25,800 residents 202020212022202320242025 25,405 residents 25,590 residents ▲ +0.7%
De Pere's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📈 Rapid Growth
Total Permits (2024)
134
housing units authorized
Single-Family
68
detached homes
Multifamily
66
apartments & condos
Supply Intensity
5.3
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 96
2020 100
2021 52
2022 35
2023 74
2024 134

Permit volume increased 40% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
75.3%
Carpool
8.6%
Public Transit
0.0%
Walk
3.7%
Work from Home
10.7%
Other
1.7%

Based on 13,536 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county De Pere sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,164/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
90.0 / 100
Very High
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Caledonia
25,292 people
Mequon
25,259 people
Stevens Point
25,497 people
Muskego
25,156 people
Superior
26,550 people
Neenah
27,409 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to De Pere's 25,368 residents (Census ACS 5-Year 2023).

Ottumwa, IA
25,352 people
Brandon, MS
25,352 people
Denison, TX
25,347 people
Corsicana, TX
25,344 people
Northdale, FL
25,420 people
Alton, IL
25,430 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to De Pere's $80,550 (Census ACS 5-Year 2023, table B19013).

Garden Grove, FL
$80,547 median income
Byrnedale, PA
$80,547 median income
Topsham, ME
$80,545 median income
Marathon, FL
$80,556 median income
Waiahole-Waikane, HI
$80,556 median income
Stronghurst, IL
$80,556 median income

Race & Ethnicity Composition

Race and ethnicity - De Pere, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition De Pere, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 89.5% ETHNICITY, Hispanic or Latino (any race) 4.7% White 89.5% Black or African American 1.7% Asian 3.0% American Indian 1.0% Native Hawaiian 0.0% Some other race 1.4% Two or more races 3.4% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How De Pere compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
De Pere (this city) 25,368 $80,550
Caledonia 25,292 $91,053
Mequon 25,259 $147,391
Stevens Point 25,497 $56,218
Census ACS 5-year FIPS WI FBI UCR NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about De Pere, WI?

What is the population of De Pere, WI? +

25,368 people live in De Pere, WI according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in De Pere, WI? +

De Pere households earn a median of $80,550 annually, based on Census ACS 2023 data.

What is the cost of living in De Pere? +

BEA does not publish a city-level cost-of-living figure for De Pere; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

Is De Pere, WI safe? +

De Pere has a total crime rate of 643.7 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in De Pere, WI? +

A typical home in De Pere is worth $253,900, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.