City profile · Wisconsin · Census ACS 2023

McFarland, WI

Population, income, housing, safety, climate and schools for McFarland - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

9,230
Residents
$93,810
Median income
$363,400
Median home
$1,694
Median rent (state)

McFarland - the verdict

McFarland ranks in the 74th percentile for household income and the 69th percentile for safety nationally, out of every US city with at least 1,000 residents. Source: Census ACS + FBI UCR.

74th
percentile, household income
74th
percentile, home value
67th
percentile, median rent
69th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: McFarland, WI

Wisconsin's McFarland is a small town, with 9,230 residents per the latest Census Bureau ACS figures. Median household income here is $93,810 per year, above the median for U.S. cities on this measure, with a poverty rate of 0.7%. Typical homes in McFarland are valued around $363,400, and the median resident age is 40.9 years. Educational attainment runs 46.8% of adults with a bachelor's degree or higher. Separately, 69.5% of working-age residents are in the labor force.

The Census Building Permit Survey recorded 33 residential units authorized here in 2024 (Construction Slowdown), down 70% from five years earlier. McFarland reports a comparatively low crime rate: the FBI's Uniform Crime Reporting program logs 885.2 total incidents per 100,000 residents here, below the national average (agency reporting is voluntary, so this measures reporting activity, not a definitive danger score).

Living costs in Wisconsin run below the national norm: the state registers 94.1 on a 100-equals-national-average index (Below Average) per BEA Regional Price Parities 2024. A typical two-bedroom carries a HUD Fair Market Rent of $1,694 per month statewide. EIA 2023 residential energy data puts Wisconsin's average monthly utility costs around $225 (state average). Commute times here average 15.9 minutes, with 76.2% driving alone and 16.9% working from home, per Census ACS commuting data. FEMA's National Risk Index rates natural-hazard exposure at 93.9 out of 100 (Very High).

Population

9,230 residents

Census ACS 2023 - Wisconsin

Median Household Income

$93,810 /yr

Poverty 0.7%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does McFarland compare to other US cities?

Where McFarland sits among all US cities (population 1,000+) on each measure, computed live from Census and FBI data.

Household income 74% higher than other cities
Home value 74% pricier than other cities
Median rent 67% pricier than other cities
Safety 69% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

National percentiles can mask local variation. Looking only at Wisconsin, McFarland ranks #93 of 202 Wisconsin cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.

How we calculate these percentiles & ranks

For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below McFarland's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in Wisconsin, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.

74thIncome percentile
69thSafety percentile

74th percentile nationally for median household income · 69th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

McFarland's profile vs. every US city

Income, affordability, and safety percentile

McFarland's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 58 Avg. percentile National median
McFarland's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How McFarland's home value compares nationally

Median home value vs. every US city (population 1,000+)

$363,400 26th percentile more affordable than 26% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). Below this entry. $200,000–$225,000: 1,035 US cities (7%). Below this entry. $225,000–$250,000: 976 US cities (6%). Below this entry. $250,000–$275,000: 754 US cities (5%). Below this entry. $275,000–$300,000: 712 US cities (5%). Below this entry. $300,000–$325,000: 521 US cities (3%). Below this entry. $325,000–$350,000: 526 US cities (3%). Below this entry. $350,000–$375,000: 465 US cities (3%). This entry sits in this band. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. McFarland $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - McFarland, WI McFarland, WI's reported median household income shown against the U.S. national quintile-share pattern (not McFarland, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution McFarland, WI median $93,810/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
McFarland, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for McFarland, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 46.8%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 0.7%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 69.5%

Census ACS S2301, share of working-age residents in the labor force

Population
9,230
Median Income
$93,810
Median Home Value
$363,400
Median Age
40.9
Poverty Rate
0.7%
Labor force participation
69.5%
Bachelor's Degree+
46.8%

Safety & Crime

Total Crime Rate
885.2
per 100,000 residents
Violent Crime
62.5
per 100,000 residents
Property Crime
822.7
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Schools

Total Schools
9
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
9,000 residents9,050 residents9,100 residents9,150 residents9,200 residents 202020212022202320242025 9,049 residents 9,145 residents ▲ +1.1%
McFarland's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📉 Construction Slowdown
Total Permits (2024)
33
housing units authorized
Single-Family
31
detached homes
Multifamily
2
apartments & condos
Supply Intensity
3.6
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 110
2020 153
2021 124
2022 64
2023 25
2024 33

Permit volume decreased 70% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Average Commute Time
15.9 minutes
Drive Alone
76.2%
Carpool
6.2%
Public Transit
0.0%
Walk
0.0%
Work from Home
16.9%
Other
0.7%

Based on 5,049 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county McFarland sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,694/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
93.9 / 100
Very High
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Merrill
9,224 people
Shawano
9,236 people
St. Francis
9,318 people
Rice Lake
9,030 people
Windsor
8,992 people
Tomah
9,505 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to McFarland's 9,230 residents (Census ACS 5-Year 2023).

Oakville, CT
9,233 people
Sugar Grove, IL
9,233 people
Palm Beach, FL
9,234 people
Plymouth, MI
9,234 people
Brooksville, FL
9,235 people
Conshohocken, PA
9,235 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to McFarland's $93,810 (Census ACS 5-Year 2023, table B19013).

Cashion, OK
$93,808 median income
Twin Lakes CDP (Adams County), CO
$93,818 median income
Bermuda Dunes, CA
$93,819 median income
Grandview, TX
$93,790 median income
Kingsbury, NV
$93,831 median income
West Ocean, MD
$93,776 median income

Race & Ethnicity Composition

Race and ethnicity - McFarland, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition McFarland, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 89.0% 6.6% ETHNICITY, Hispanic or Latino (any race) 3.5% White 89.0% Black or African American 1.1% Asian 2.9% American Indian 0.0% Native Hawaiian 0.1% Some other race 0.3% Two or more races 6.6% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How McFarland compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
McFarland (this city) 9,230 $93,810
Merrill 9,224 $49,947
Shawano 9,236 $56,457
St. Francis 9,318 $58,490
Census ACS 5-year FIPS WI FBI UCR NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about McFarland, WI?

What is the population of McFarland, WI? +

9,230 people live in McFarland, WI according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in McFarland, WI? +

Median annual household income in McFarland runs $93,810, based on Census ACS 2023 data.

What is the cost of living in McFarland? +

BEA does not publish a city-level cost-of-living figure for McFarland; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

Is McFarland, WI safe? +

McFarland has a total crime rate of 885.2 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in McFarland, WI? +

The median home value in McFarland is $363,400, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities Editorial

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.