City profile · Wisconsin · Census ACS 2023

New London, WI

Population, income, housing, safety, climate and schools for New London - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

7,492
Residents
$61,447
Median income
$162,800
Median home
$973
Median rent (state)

New London - the verdict

Nationally, New London sits in the 37th percentile for household income and the 89th percentile for safety among US cities with a population of 1,000 or more. Source: Census ACS + FBI UCR.

37th
percentile, household income
31st
percentile, home value
12th
percentile, median rent
89th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: New London, WI

Census ACS 2023 estimates count 7,492 residents in New London, a small town within Wisconsin. The typical household in New London brings in $61,447 a year, below the median for U.S. cities on this measure, with a poverty rate of 14.7%. Typical homes in New London are valued around $162,800, and the median resident age is 35.1 years. Educational attainment runs 16.7% of adults with a bachelor's degree or higher. Separately, 62.4% of working-age residents are in the labor force.

In 2024, 112 residential building permits were authorized in New London (Building Boom), up 700% from five years earlier, per Census BPS data. New London reports a comparatively low crime rate: FBI UCR reporting places total crime at 391.3 incidents per 100,000 residents, below the national average (voluntary agency reporting, reflects reporting activity, not a definitive danger score). The annual average temperature per NOAA climate normals runs 44.8°F with 34.9 inches of precipitation per year and 45.9 inches of snowfall.

Living costs in Wisconsin run below the national norm: the state registers 94.1 on a 100-equals-national-average index (Below Average) per BEA Regional Price Parities 2024. HUD Fair Market Rent for a typical two-bedroom in this state is $973 per month. Monthly utility costs average around $225 across Wisconsin, per EIA 2023 residential energy estimates. FEMA's National Risk Index rates natural-hazard exposure at 67.6 out of 100 (Moderate).

Population

7,492 residents

Census ACS 2023 - Wisconsin

Median Household Income

$61,447 /yr

Poverty 14.7%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does New London compare to other US cities?

New London measured against every US city with 1,000+ residents, computed live from the same Census and FBI data shown throughout this page.

Household income 37% higher than other cities
Home value 31% pricier than other cities
Median rent 12% pricier than other cities
Safety 89% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

National percentiles can mask local variation. Looking only at Wisconsin, New London ranks #32 of 202 Wisconsin cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.

How we calculate these percentiles & ranks

For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below New London's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in Wisconsin, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.

37thIncome percentile
89thSafety percentile

37th percentile nationally for median household income · 89th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

New London's profile vs. every US city

Income, affordability, and safety percentile

New London's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 68 Avg. percentile National median
New London's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How New London's home value compares nationally

Median home value vs. every US city (population 1,000+)

$162,800 Among the most affordable more affordable than 69% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). This entry sits in this band. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. New London $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - New London, WI New London, WI's reported median household income shown against the U.S. national quintile-share pattern (not New London, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution New London, WI median $61,447/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
New London, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for New London, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 16.7%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 14.7%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 62.4%

Census ACS S2301, share of working-age residents in the labor force

Population
7,492
Median Income
$61,447
Median Home Value
$162,800
Median Age
35.1
Poverty Rate
14.7%
Labor force participation
62.4%
Bachelor's Degree+
16.7%

Safety & Crime

Total Crime Rate
391.3
per 100,000 residents
Violent Crime
54.0
per 100,000 residents
Property Crime
337.3
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Climate

Avg Temperature
44.8°F
Annual Precipitation
34.9"
Annual Snowfall
45.9"

Schools

Total Schools
6
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
7,200 residents7,400 residents7,600 residents7,800 residents 202020212022202320242025 7,356 residents 7,726 residents ▲ +5.0%
New London's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📈 Building Boom
Total Permits (2024)
112
housing units authorized
Single-Family
12
detached homes
Multifamily
100
apartments & condos
Supply Intensity
14.9
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 14
2020 15
2021 73
2022 9
2023 14
2024 112

Permit volume increased 700% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
77.9%
Carpool
7.2%
Public Transit
0.0%
Walk
7.9%
Work from Home
6.8%

Based on 3,394 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county New London sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$973/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
67.6 / 100
Moderate
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Vernon
7,470 people
Kimberly
7,432 people
Hales Corners
7,627 people
Mount Horeb
7,719 people
Jefferson
7,722 people
Lake Hallie
7,245 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to New London's 7,492 residents (Census ACS 5-Year 2023).

Meraux, LA
7,492 people
Knoxville, IA
7,493 people
Tell City, IN
7,490 people
Union, KY
7,494 people
North Riverside, IL
7,495 people
Haddon Heights, NJ
7,488 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to New London's $61,447 (Census ACS 5-Year 2023, table B19013).

Mill Run, PA
$61,447 median income
Harper Woods, MI
$61,446 median income
Rockwell, AR
$61,452 median income
Point Baker, FL
$61,442 median income
Pipestone, MN
$61,442 median income
Irondale, GA
$61,454 median income

Race & Ethnicity Composition

Race and ethnicity - New London, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition New London, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 88.3% ETHNICITY, Hispanic or Latino (any race) 5.9% White 88.3% Black or African American 1.7% Asian 1.8% American Indian 0.2% Native Hawaiian 0.0% Some other race 4.3% Two or more races 3.7% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How New London compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
New London (this city) 7,492 $61,447
Vernon 7,470 $121,401
Kimberly 7,432 $68,295
Hales Corners 7,627 $88,068
Census ACS 5-year FIPS WI FBI UCR NOAA Normals NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about New London, WI?

What is the population of New London, WI? +

The population of New London, WI stands at 7,492 according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in New London, WI? +

The median household income in New London is $61,447 per year, based on Census ACS 2023 data.

What is the cost of living in New London? +

BEA does not publish a city-level cost-of-living figure for New London; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

Is New London, WI safe? +

New London has a total crime rate of 391.3 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in New London, WI? +

The median home value in New London is $162,800, according to Census ACS 2023 estimates.

What is the climate like in New London? +

New London has an average annual temperature of 44.8°F, 34.9 inches of precipitation, and 45.9 inches of snowfall per year. Source: NOAA Climate Normals.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NOAA Climate Normals, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities Editorial

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.