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Place dossier plate
SheetWI-NEW-LONDON-WI · New London, WI 7,492 pop · income 37th pct · 12 tracts
Instrument codes from this place’s ACS population and household income, BEA state COL, FBI safety, national income percentile, photo-finish peer city, home-value band, and matched Census-tract book - not a moving recommendation.
Income neighbourhood around New London
Lowest/highest poles plus peers nearest New London on median household income. Full ladder: /browse and /rankings.
median HH income
Tell City · lowest
50,702
Tell City · lowest
50,702 median HH income
36.5% of the leader · rank #1
Point Baker · near
61,442
Point Baker · near
61,442 median HH income
44.2% of the leader · rank #2
Harper Woods · near
61,446
Harper Woods · near
61,446 median HH income
44.2% of the leader · rank #3
New London · this city
61,447
New London · this city
61,447 median HH income
44.2% of the leader · rank #4
Mill Run · near
61,447
Mill Run · near
61,447 median HH income
44.2% of the leader · rank #5
Rockwell · near
61,452
Rockwell · near
61,452 median HH income
44.2% of the leader · rank #6
Union · highest
139,013
Union · highest
139,013 median HH income
100.0% of the leader · rank #7
What this shows Neighbourhood peers only - not a full nationwide city board. Open a near peer when the gap is small; open the poles when the spread is wide.
Compare beyond this state
Nationwide peers by population, income, and FBI crime rate
Out-of-state nearest neighbors for New London on ACS population and median household income
, plus FBI UCR reporting rate when the extract covers this place. Link sets are deduped so each column is a distinct comparison path, not a forecast that peers share a labor market or climate.
Similar population
Nearest out-of-state cities by ACS population. This city: 7,492.
Agency-reported UCR totals per 100,000 population, not a neighborhood safety grade or a prediction of personal risk.
New London - the verdict
Nationally, New London sits in the 37th percentile for household income and the 90th percentile for safety among US cities with a population of 1,000 or more. Source: Census ACS + FBI UCR.
37th
percentile, household income
31st
percentile, home value
29th
percentile, median rent
90th
percentile, safety
📝 How we sourced this
Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.
Data Snapshot: New London, WI
Census ACS 2023 estimates count 7,492 residents in New London, a small town within Wisconsin. New London households earn a median of $61,447 annually, below the median for U.S. cities on this measure, with a poverty rate of 14.7%. Typical homes in New London are valued around $162,800, and the median resident age is 35.1 years. Educational attainment runs 16.7% of adults with a bachelor's degree or higher. Separately, 62.4% of working-age residents are in the labor force.
In 2024, 112 residential building permits were authorized in New London (Building Boom), up 700% from five years earlier, per Census BPS data. New London reports a comparatively low crime rate: FBI UCR reporting places total crime at 391.3 incidents per 100,000 residents, below the national average (voluntary agency reporting, reflects reporting activity, not a definitive danger score). The annual average temperature per NOAA climate normals runs 44.8°F with 34.9 inches of precipitation per year and 45.9 inches of snowfall.
Living costs in Wisconsin run below the national norm: the state registers 94.1 on a 100-equals-national-average index (Below Average) per BEA Regional Price Parities 2024. HUD Fair Market Rent for a typical two-bedroom in this state is $1,097 per month. Monthly utility costs average around $225 across Wisconsin, per EIA 2023 residential energy estimates. FEMA's National Risk Index rates natural-hazard exposure at 59.1 out of 100 (Moderate).
A decision-led reading path
Useful questions to ask of New London's data
How this reading path is ordered
This is not a composite city score. It is a city-specific route through the available public records, ordered for this profile so the page starts with questions the joined data can actually answer. The route here runs from climate and hazard context to comparison shortlist to work and mobility to reported crime to within-city variation to population change to schools and households to housing and income; another city can have a different sequence or fewer supported layers because the source joins are not uniform.
For New London, city-specific coverage includes commute-mode shares, matched public-school count, FBI reported-crime rates, annual population history, local building permits, within-city Census tract profiles.
All six city-specific enrichment layers used by this profile are present.
Question 1
What physical conditions frame life in New London?
NOAA normals put the annual mean temperature at 44.8°F, with 34.9 inches of precipitation and 45.9 inches of annual snowfall. FEMA's state-averaged National Risk Index score for Wisconsin is 59.1 out of 100. Climate normals describe long-run weather; the FEMA score on PlainCities is a state average of county NRI inputs and combines hazards, exposure, vulnerability, and resilience.
The two sources should not be blended into one comfort or safety score. Use the climate values for baseline conditions and the risk index as a prompt to inspect specific hazards, insurance, and local emergency guidance for a particular address.
Which cities make useful reference points for New London?
Within Wisconsin, the closest population matches are Vernon (7,470 residents, $121,401 income); Kimberly (7,432 residents, $68,295 income); Hales Corners (7,627 residents, $88,068 income). Outside the state, the closest population matches in this dataset are Meraux, LA (7,492 residents); Knoxville, IA (7,493 residents); Tell City, IN (7,490 residents). A third, income-matched reference set of 6 out-of-state cities sits in the income neighbourhood chart near the Place Dossier plate. These are mechanical peer sets, not claims that the places share a labor market, climate, culture, or metro context.
Use the in-state set to hold state policy and broad price conditions more nearly constant. Use the nationwide size set to ask whether cities with a similar resident count produce different housing, income, or commute outcomes. The income set is a third lens, deliberately separate from population matching. The nationwide peer panel below adds a fourth FBI UCR reporting-rate lens, not personal risk.
What does the journey to work look like in New London?
Mode share answers how workers usually travel; it does not measure congestion, reliability, distance to a particular job, or the quality of transit service. No single mode completely explains the work trip here. The mix is more useful than a one-number commute grade, especially when comparing places where transit, walking, and remote work divide the non-driving share differently.
Driving alone is the largest reported mode at 77.9%. A reliable mean commute time is not available for this row, so the mode shares carry the comparison.
What can 12 Census tracts reveal inside New London?
That layer breaks the citywide income, rent, and home-value medians into smaller Census geographies, which can reveal differences that one municipal median necessarily hides. A tract is a statistical area, not a locally defined neighborhood or a promise about conditions on a particular block. Start with the city profile for the broad comparison, then use the tract layer to test whether the same housing and income pattern is consistent across the city. Large within-city spreads are a reason to avoid treating any citywide median as a universal resident experience.
PlainCities matches 12 Census tracts to this city.
These joined records add useful context, but they do not need another full-size panel. Each remains a separate measure with its own geography and source boundary.
Reported crime
What can the FBI record say about safety in New London?
Treat this as a reporting-rate comparison, not a prediction of personal risk or a neighborhood-level safety grade. Tourism, daytime population, reporting practices, and variation inside the city are not adjusted away. The state rank and same-state peer table are the narrower comparisons available on this page.
The joined FBI UCR record reports 391.3 violent and property crimes per 100,000 residents, below the 2280.5 national reference used here. The difference is 83% lower in arithmetic terms, but agency participation is voluntary and reporting completeness varies.
Property rate
337.3
Violent rate
54.0
Total reported rate
391.3
FBI Uniform Crime Reporting, incidents per 100,000. Voluntary agency reporting; not a danger score.
Is New London growing, shrinking, or holding steady?
Recent estimates point upward. Growth can increase housing demand and service needs, but the permit record must move in the same direction before calling it a supply response; the two series measure different things.
Census PEP estimates show the population grew by +370 residents from 2020 to 2025, a +5.0% change. Separately, Census BPS recorded 112 housing units authorized in 2024. PEP and ACS are different Census series, so the trend is kept separate from the headline ACS population.
Period change
+5.0%
2025 estimate
7,726
2020 estimate
7,356
Census Population Estimates Program, 2020–2025; permit context uses Census BPS.
What does the education layer cover for New London?
The NCES join finds 6 public schools within the city match. 16.7% of adults age 25+ hold a bachelor's degree or higher in the ACS estimate. These measures answer different questions: the school count describes local institutions, while adult attainment describes residents and cannot be used as a school-quality rating.
The city has a broader matched school footprint, but count alone does not describe performance, capacity, program availability, or attendance boundaries. This profile deliberately avoids converting it into an unsupported family-friendliness score.
Matched public schools
6
Bachelor's degree+
16.7%
Poverty estimate
14.7%
NCES Common Core of Data school locations plus Census ACS resident characteristics.
How far does income reach against housing in New London?
The home-value-to-income reference sits in a middle range: the ACS median home value is 2.6 times median household income. The ACS poverty estimate is 14.7%, which keeps the citywide median from describing every household.
This is a citywide price-to-income reference, not a mortgage-affordability test; it does not include interest rates, taxes, insurance, household size, or an individual buyer's down payment. Income and home value move within the same broad scale here. The useful next check is not a generic affordability label, but whether similar-size cities offer a materially different income, housing, or commute trade-off.
Household income
$61,447
Home value
$162,800
Value / income
2.6×
City-level Census ACS 2023 medians. The ratio divides two separate medians and is descriptive only.
Below median income · poverty 14.7% (High poverty)
Cost of Living Index (state)
94.1 (US=100)
Near national cost · BEA RPP 2024, Wisconsin average
D
City profile score · New London, WI
48/100
5 published dimensions · ACS/FBI 2023
Comparative score against U.S. cities with population of 1,000 or more on Census ACS medians
(income, poverty, bachelor's share, cost of living) and FBI UCR violent-crime rates when
published. Higher means a stronger standing on those published figures, not a livability
rating, not a recommendation to move, buy, or pick a "best" city. Missing inputs drop out
and redistribute weight.
How it is calculated.
Violent crime A-
54 /100k
FBI UCR violent offenses per 100,000 residents; lower is stronger on this axis.
Cost of living B-
94.1 index
BEA state Regional Price Parities index (100 ≈ national average); lower is stronger on this axis. Same value for every city in the state.
Household income F
$61,447
Median household income vs U.S. cities (pop ≥1,000); ACS.
Bachelor's+ share F
16.7%
Adults with a bachelor's degree or higher; ACS.
Poverty rate F
14.7%
Share of residents below the poverty line; lower scores better on this axis.
New London profile (scored ACS/FBI dimensions)Read the chart values
Violent crime: 83/100 (A-) · 54 /100k
Cost of living: 68/100 (B-) · 94.1 index
Household income: 37/100 (F) · $61,447
Bachelor's+ share: 25/100 (F) · 16.7%
Poverty rate: 23/100 (F) · 14.7%
Where New London sits on home value vs crime among peer cities
New London's median home value and FBI crime rate plotted with similar-size and
same-state peers (padded with large cities when the peer set is thin). The second
read: pricey does not always mean safer, check which quadrant this city lands in.
Census ACS median home value vs FBI UCR crime rate - New London highlighted among 8 peers.Read the chart values
New London, WI (this city): home $162,800, crime 391/100k
Knoxville, IA : home $147,600, crime 2,044/100k
Tell City, IN : home $121,200, crime 1,043/100k
North Riverside, IL : home $295,100, crime 5,742/100k
Haddon Heights, NJ : home $354,700, crime 495/100k
Hales Corners, WI : home $291,100, crime 745/100k
Mount Horeb, WI : home $359,500, crime 284/100k
Jefferson, WI : home $222,100, crime 1,620/100k
How does New London compare to other US cities?
New London measured against every US city with 1,000+ residents, computed live from the same Census and FBI data shown throughout this page.
Household income37% higher than other cities
Home value31% pricier than other cities
Median rent29% pricier than other cities
Safety90% safer than other cities
"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.
National percentiles can mask local variation. Looking only at Wisconsin, New London ranks #32 of 202 Wisconsin cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.
How we calculate these percentiles & ranks
Each percentile compares New London against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.
Wisconsin-relative analysis
Median Gross Rent places New London near the bottom of Wisconsin's cities
Among the 761 Wisconsin cities PlainCities tracks with reported median gross rent data, New London ranks #1 - the 0th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares New London only against its own state's cities, not the full US field.
Median Household Income
#491 of 753
35th percentile in Wisconsin
Median Gross Rent
#1 of 761
0th percentile in Wisconsin
Median Home Value
#449 of 754
40th percentile in Wisconsin
Poverty Rate
#90 of 761
88th percentile in Wisconsin
Bachelor's Degree or Higher
#485 of 761
36th percentile in Wisconsin
How in-state ranks are ordered
Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.
Gauge source note
37th percentile nationally for median household income · 90th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.
New London's profile vs. every US city
Income, affordability, and safety percentile
New London's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.
How New London's home value compares nationally
Median home value vs. every US city (population 1,000+)
$162,800Among the most affordablemore affordable than 69% of 15,600 US cities
Show national distribution
Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau ACS 5-Year Estimates · 2023
New London's home-value-to-income ratio: 2.6×
ACS median home value divided by median household income.
Band
affordable
< 3.0×
National rank
#4,759 of 15,516
More affordable than 69% of tracked cities (pop. 1,000+)
Size class
#4,204 of 11,323
Micro cities (under 10,000)
At 2.6×, New London sits in the affordable band:
national rank #4,759 of 15,516 and #4,204 of 11,323micro cities (under 10,000).
The multiple is comparatively compact among tracked cities, but a low ratio can still coexist with slow demand or household-level hardship.
How this ratio is calculated
Ratio = Census ACS 2023 median home value ÷ median household income for cities with both fields and population ≥ 1,000.
Rank 1 = lowest ratio (most compact). Bands match the fleet affordability thresholds used on guides (<3.0 / 3.0–5.0 / >5.0).
This is not a mortgage payment estimate and does not include rates, taxes, insurance, or down payment.
Income distribution context
$61,447New London, WI median household income (Census ACS)
Show U.S. national quintile / Lorenz context New London, WI median household income (Census ACS 5-year) with U.S. national quintile shares for context. Diagonal = equality; the curve is national, not computed for New London, WI.
Key socioeconomic indicators
Bachelor's degree or higher (adults 25+)16.7%
Census ACS S1501, educational attainment
Poverty rate (households below FPL)14.7%
Census ACS S1701, poverty status
Labor force participation (adults 16+)62.4%
Census ACS S2301, share of working-age residents in the labor force
Population
7,492
Median Income
$61,447
Median Home Value
$162,800
Median Age
35.1
Poverty Rate
14.7%
Labor force participation
62.4%
Bachelor's Degree+
16.7%
Safety & Crime
Total Crime Rate
391.3
per 100,000 residents
Violent Crime
54.0
per 100,000 residents
Property Crime
337.3
per 100,000 residents
Crime reporting caveat
Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.
Climate
Avg Temperature
44.8°F
Annual Precipitation
34.9"
Annual Snowfall
45.9"
Schools
Total Schools
6
Public schools in this city
Population Change
PEP vintage
Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025
New London's Census PEP population estimates, 2020–2025.Read the chart as text
Period
Population
2020
7,356 residents
2021
7,446 residents
2022
7,441 residents
2023
7,550 residents
2024
7,552 residents
2025
7,726 residents
Housing Supply
BPS source
Census Bureau Building Permits Survey (BPS) - annual residential permits authorized
📈 Building Boom
Total Permits (2024)
112
housing units authorized
Single-Family
12
detached homes
Multifamily
100
apartments & condos
Supply Intensity
14.9
permits per 1,000 residents
5-Year Permit Trend (2019–2024)
Year
Total
Single-Family
Multifamily
Est. Value
2019
14
12
2
$1.8M
2020
15
13
2
$1.9M
2021
73
3
70
$8.7M
2022
9
5
4
$1.6M
2023
14
6
8
$3.6M
2024
112
12
100
$18.8M
Permit volume increased 700% from 2019 to 2024.
Commute Patterns
Commute source
How workers travel to work, Census ACS 2023
Drive Alone
77.9%
Carpool
7.2%
Public Transit
0.0%
Walk
7.9%
Work from Home
6.8%
Based on 3,394 workers 16 and over.
Monthly Utility Costs
Wisconsin statewide monthly utility average (EIA 2023): $225
EIA 2023 residential energy data puts average monthly utilities across Wisconsin at $225 (electricity about $100 , water and sewer about $45 ).
These are Wisconsin statewide averages, not a meter reading for New London. Actual bills vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.
Living Costs & Risk
Wisconsin's BEA cost-of-living index is 94.1 (Below Average; US average = 100, RPP 2024). HUD Fair Market Rent for a typical two-bedroom in the county around New London is $1,097/mo. FEMA's National Risk Index, averaged to Wisconsin statewide on PlainCities, rates natural-hazard exposure at 59.1 / 100 (Moderate).
Cost/risk geography note
Cost of living is a Wisconsin statewide BEA average; rent is a county-level HUD Fair Market Rent for the county New London sits in; the FEMA hazard score shown here is a statewide average of county NRI inputs, not a parcel-level reading.
How New London compares to similar-size Wisconsin cities
Same-state peer method
Closest same-state population matches, not geographic neighbors. Population + median household income come from Census Bureau ACS 5-year B01001 and B19013.
Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NOAA Climate Normals, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.