Village · Wisconsin
Prentice, Wisconsin
Prentice, village, in Price County, Wisconsin. Prentice had 555 residents on July 1, 2025 by the Census Bureau's estimate, down 1.1% since 2020; the 2020 Census counted 563 and the ACS 2020-2024 5-year estimates put it at 521 (±78). GEOID 5565325.
Residents, July 2025 estimate
555
Census Bureau estimate (no margin published)
2020 Census count: 563 · ACS 2020-2024: 521 ±78
Median household income
$50,833
±$17,469 (90% margin)
Wisconsin: $77,485
Median home value
$108,800
±$21,927 (90% margin)
Wisconsin: $266,500
Median gross rent
$741
±$190 (90% margin)
Wisconsin: $1,087
Where is Prentice and what county is it in?
Prentice is a village in Price County, Wisconsin. It covers 2.0 square miles of land, 279 residents per square mile in 2020.
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Prentice, and is it growing?
The Census Bureau estimates that 555 people lived in Prentice on July 1, 2025, down 1.1% since 2020, while Wisconsin grew 1.3%. The 2020 Census counted 563 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 521 (±78).
| Measure | Prentice | Price County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 521 ±78 | 14,092 | no clear change |
| Households | 220 ±28 | 6,539 | −87 |
| Average household size | 2.37 ±0.25 | 2.13 | +0.58 |
| Housing units | 300 ±37 | 10,819 | no clear change |
Prentice's population since 2000
From 626 in 2000 to 555 in 2025: down 11.3%. The 2000, 2010 and 2020 figures are census counts, each for Prentice as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Prentice?
The median resident of Prentice is 41.9 years old; 28.8% are under 18 and 20.3% are 65 or older. The largest group is non-Hispanic white residents at 89.8%, then non-Hispanic residents of two or more races at 6.3%. 2.5% of residents were born outside the United States.
| Measure | Prentice | Price County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 41.9 ±6.3 | 52.6 | no clear change |
| Under 18 years | 28.8% ±5.4 pts | 17.5% | – |
| 65 years and over | 20.3% ±4.6 pts | 28.5% | – |
| Male | 48.0% ±3.9 pts | 51.8% | – |
| Hispanic or Latino (any race) | 0.4% ±0.6 pts | 1.8% | – |
| White alone, not Hispanic | 89.8% ±4.3 pts | 93.1% | no clear change |
| Black or African American alone, not Hispanic | 1.5% ±1.4 pts | 0.1% | – |
| Asian alone, not Hispanic | 1.7% ±2.0 pts | 0.6% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.2% ±0.4 pts | 0.5% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±4.2 pts | 0.1% | – |
| Two or more races, not Hispanic | 6.3% ±3.9 pts | 3.6% | – |
| Some other race alone, not Hispanic | 0.0% ±4.2 pts | 0.2% | – |
| Born outside the United States | 2.5% ±1.6 pts | 1.2% | – |
| Speak a language other than English at home (age 5+) | 3.1% ±2.6 pts | 2.1% | – |
| Civilian veterans (age 18+) | 15.9% ±4.0 pts | 9.8% | – |
| With a disability | 14.6% ±3.9 pts | 16.9% | – |
| No health insurance coverage | 8.3% ±4.3 pts | 5.8% | – |
| High school graduate or higher (age 25+) | 96.4% ±2.5 pts | 93.9% | – |
| Bachelor's degree or higher (age 25+) | 13.9% ±5.6 pts | 17.9% | no clear change |
| Graduate or professional degree (age 25+) | 1.5% ±1.3 pts | 5.5% | – |
| Lived in the same house a year earlier | 87.3% ±5.5 pts | 92.0% | – |
| Moved from another state in the past year | 4.1% ±4.3 pts | 1.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Prentice earn?
Half of Prentice's 220 households earn less than $50,833 a year (±$17,469), against $60,546 in Price County and $77,485 in Wisconsin. In 2015-2019 it was $53,381 in 2024 dollars; the margins of error cannot tell the two periods apart. 12.5% of residents live below the poverty line.
| Measure | Prentice | Price County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $50,833 ±$17,469 | $60,546 | no clear change |
| Mean household income | $73,020 ±$14,684 | $76,630 | – |
| Per capita income | $28,466 ±$5,935 | $36,099 | no clear change |
| People below the poverty line | 12.5% ±5.5 pts | 11.9% | no clear change |
| Children under 18 below the poverty line | 13.3% ±9.8 pts | 19.1% | – |
| Households receiving SNAP | 19.5% ±6.7 pts | 13.2% | – |
| Households with a computer | 90.9% ±6.4 pts | 90.5% | – |
| Households with a broadband subscription | 86.8% ±8.4 pts | 84.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Prentice?
Owners occupy 63.6% of Prentice's occupied homes and renters 36.4%. The median owner-occupied home is valued at $108,800 by its owner (±$21,927). The median renter pays $741 a month including utilities, and 31.9% of renters pay 35% or more of their income on rent.
| Measure | Prentice | Price County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $108,800 ±$21,927 | $162,500 | no clear change |
| Median gross rent | $741 ±$190 | $786 | no clear change |
| Renters paying 35% or more of income on rent | 31.9% ±16.5 pts | 28.1% | no clear change |
| Median monthly owner costs, with a mortgage | $1,244 ±$169 | $1,254 | – |
| Owner-occupied homes | 63.6% ±8.7 pts | 81.9% | no clear change |
| Renter-occupied homes | 36.4% ±8.7 pts | 18.1% | – |
| Housing units | 300 ±37 | 10,819 | no clear change |
| Homeowner vacancy rate | 4.1% ±6.8 pts | 1.3% | – |
| Rental vacancy rate | 21.6% ±16.4 pts | 7.2% | – |
| Single-family detached homes | 63.0% ±10.0 pts | 83.5% | – |
| Mobile homes | 15.0% ±7.0 pts | 8.5% | – |
| Built 2020 or later | 0.0% ±7.2 pts | 0.8% | – |
| Built 2010 to 2019 | 2.0% ±1.9 pts | 6.0% | – |
| Built 1939 or earlier | 27.3% ±7.5 pts | 18.3% | – |
| Households with no vehicle | 4.5% ±3.2 pts | 5.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Prentice building?
Builders took permits for 0 new housing units in Prentice in 2025 (0 in single-family houses), 0.0 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Prentice work and get to work?
76.2% of Prentice's workers drive alone and 11.0% work from home. The average trip to work takes 27.2 minutes.
| Measure | Prentice | Price County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 54.9% ±6.4 pts | 52.4% | – |
| Unemployment rate | 1.9% ±1.5 pts | 2.9% | – |
| Drove alone to work | 76.2% ±6.2 pts | 77.8% | – |
| Carpooled | 3.8% ±2.8 pts | 9.2% | – |
| Public transportation | 0.0% ±10.2 pts | 0.0% | – |
| Walked | 5.2% ±2.9 pts | 3.5% | – |
| Worked from home | 11.0% ±5.8 pts | 7.9% | – |
| Mean travel time to work | 27.2 min ±5.3 | 24.1 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Prentice?
No census tract lies mostly in Prentice; 2 tracts reach into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9707Price County | 2,595 | $58,098 |
| Tract 9706Price County | 2,273 | $63,912 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Prentice) · Census block assignment files
How does Prentice compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Prentice is the 12,765th-most populous of the 19,476 U.S. incorporated places that have one and the 461st-most populous of 608 in Wisconsin.
Prentice is not ranked by income or the other survey measures: those rankings include places of 1,000 or more residents (2020 Census) with a reliable estimate.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 461st | 608 |
Prentice's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Prentice with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Prentice?
18 of the 57 figures for Prentice on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Prentice are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Prentice.