Village · Wisconsin
Rib Mountain, Wisconsin
Rib Mountain, village, in Marathon County, Wisconsin. Rib Mountain had 7,280 residents on July 1, 2025 by the Census Bureau's estimate, down 0.4% from the Bureau's April 2020 estimates base of 7,309; the 2020 Census counted 6,061 on the place as it was defined then and the ACS 2020-2024 5-year estimates put it at 7,289 (±34). GEOID 5567320.
Residents, July 2025 estimate
7,280
Census Bureau estimate (no margin published)
2020 Census count: 6,061 · ACS 2020-2024: 7,289 ±34
Median household income
$94,294
±$10,147 (90% margin)
Wisconsin: $77,485
Median home value
$255,900
±$20,601 (90% margin)
Wisconsin: $266,500
Median gross rent
$1,290
±$408 (90% margin)
Wisconsin: $1,087
Where is Rib Mountain and what county is it in?
Rib Mountain is a village in Marathon County, Wisconsin. It covers 24.5 square miles of land, 247 residents per square mile in 2020.
Rib Mountain is in the Wausau, WI metropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Rib Mountain, and is it growing?
The Census Bureau estimates that 7,280 people lived in Rib Mountain on July 1, 2025, down 0.4% since 2020, while Wisconsin grew 1.3%. The Census Bureau's yearly estimates start from its own April 2020 base for Rib Mountain, 7,309, which differs from the 2020 Census count of 6,061: the estimates follow the place as the estimates program defines it today (its present boundaries, and for a consolidated city-county the area the program assigns it), so the change since 2020 is measured from that base. The 2020-2024 American Community Survey, a five-year sample, puts the population at 7,289 (±34).
| Measure | Rib Mountain | Marathon County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 7,289 ±34 | 138,403 | +1,126 |
| Households | 2,977 ±177 | 57,866 | +716 |
| Average household size | 2.43 ±0.14 | 2.36 | −0.29 |
| Housing units | 3,159 ±184 | 60,910 | +787 |
Rib Mountain's population since 2000
From 6,059 in 2000 to 7,280 in 2025: up 20.2%. The 2000, 2010 and 2020 figures are census counts, each for Rib Mountain as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Rib Mountain?
The median resident of Rib Mountain is 48.6 years old; 19.5% are under 18 and 25.0% are 65 or older. The largest group is non-Hispanic white residents at 88.5%, then non-Hispanic Asian residents at 8.3%. 3.8% of residents were born outside the United States.
| Measure | Rib Mountain | Marathon County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 48.6 ±3.7 | 41.3 | no clear change |
| Under 18 years | 19.5% ±2.4 pts | 22.5% | – |
| 65 years and over | 25.0% ±2.9 pts | 19.2% | – |
| Male | 53.0% ±3.2 pts | 50.5% | – |
| Hispanic or Latino (any race) | 1.9% ±1.8 pts | 3.5% | – |
| White alone, not Hispanic | 88.5% ±3.8 pts | 86.2% | no clear change |
| Black or African American alone, not Hispanic | 0.0% ±0.3 pts | 0.6% | – |
| Asian alone, not Hispanic | 8.3% ±3.4 pts | 5.7% | no clear change |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.3 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.3 pts | 0.0% | – |
| Two or more races, not Hispanic | 1.2% ±1.3 pts | 3.6% | – |
| Some other race alone, not Hispanic | 0.1% ±0.1 pts | 0.3% | – |
| Born outside the United States | 3.8% ±1.8 pts | 4.3% | no clear change |
| Speak a language other than English at home (age 5+) | 7.7% ±3.2 pts | 7.6% | – |
| Civilian veterans (age 18+) | 10.6% ±3.7 pts | 6.8% | – |
| With a disability | 13.1% ±5.0 pts | 12.8% | – |
| No health insurance coverage | 2.4% ±1.6 pts | 5.8% | – |
| High school graduate or higher (age 25+) | 95.5% ±2.7 pts | 93.3% | – |
| Bachelor's degree or higher (age 25+) | 43.3% ±5.3 pts | 28.1% | no clear change |
| Graduate or professional degree (age 25+) | 14.2% ±4.0 pts | 8.4% | – |
| Lived in the same house a year earlier | 92.5% ±4.7 pts | 89.4% | – |
| Moved from another state in the past year | 1.3% ±1.6 pts | 1.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Rib Mountain earn?
Half of Rib Mountain's 2,977 households earn less than $94,294 a year (±$10,147), against $77,884 in Marathon County and $77,485 in Wisconsin. In 2015-2019 it was $86,003 in 2024 dollars; the margins of error cannot tell the two periods apart. 3.6% of residents live below the poverty line.
| Measure | Rib Mountain | Marathon County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $94,294 ±$10,147 | $77,884 | no clear change |
| Mean household income | $113,912 ±$10,465 | $97,899 | – |
| Per capita income | $47,006 ±$3,726 | $41,413 | no clear change |
| People below the poverty line | 3.6% ±2.2 pts | 8.7% | no clear change |
| Children under 18 below the poverty line | 1.6% ±2.3 pts | 11.1% | – |
| Households receiving SNAP | 1.6% ±1.4 pts | 9.9% | – |
| Households with a computer | 100.0% ±0.8 pts | 94.2% | – |
| Households with a broadband subscription | 97.5% ±2.1 pts | 90.0% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Rib Mountain?
Owners occupy 87.2% of Rib Mountain's occupied homes and renters 12.8%. The median owner-occupied home is valued at $255,900 by its owner (±$20,601). The median renter pays $1,290 a month including utilities.
| Measure | Rib Mountain | Marathon County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $255,900 ±$20,601 | $219,600 | +$29,329 |
| Median gross rent | $1,290 ±$408 | $999 | no clear change |
| Renters paying 35% or more of income on rent | 32.8% ±29.6 pts | 31.9% | – |
| Median monthly owner costs, with a mortgage | $1,581 ±$143 | $1,463 | – |
| Owner-occupied homes | 87.2% ±5.4 pts | 73.3% | no clear change |
| Renter-occupied homes | 12.8% ±5.4 pts | 26.7% | – |
| Housing units | 3,159 ±184 | 60,910 | +787 |
| Homeowner vacancy rate | 0.0% ±0.9 pts | 0.2% | – |
| Rental vacancy rate | 0.0% ±5.7 pts | 4.9% | – |
| Single-family detached homes | 89.0% ±4.7 pts | 75.4% | – |
| Mobile homes | 0.0% ±0.7 pts | 2.5% | – |
| Built 2020 or later | 1.4% ±1.6 pts | 1.6% | – |
| Built 2010 to 2019 | 6.7% ±2.9 pts | 6.9% | – |
| Built 1939 or earlier | 3.6% ±2.4 pts | 16.5% | – |
| Households with no vehicle | 0.0% ±0.8 pts | 4.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Rib Mountain work and get to work?
73.6% of Rib Mountain's workers drive alone and 16.1% work from home. The average trip to work takes 18.9 minutes.
| Measure | Rib Mountain | Marathon County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 57.0% ±4.6 pts | 66.9% | – |
| Unemployment rate | 5.4% ±4.1 pts | 2.9% | – |
| Drove alone to work | 73.6% ±5.4 pts | 76.2% | – |
| Carpooled | 10.2% ±5.4 pts | 7.5% | – |
| Public transportation | 0.0% ±0.7 pts | 0.2% | – |
| Walked | 0.2% ±0.2 pts | 1.9% | – |
| Worked from home | 16.1% ±4.6 pts | 12.9% | +8.8 pts |
| Mean travel time to work | 18.9 min ±2.9 | 19.1 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Rib Mountain?
1 census tract lies mostly in Rib Mountain, and 4 more reach into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 13Marathon County | 7,289 | $94,294 |
| Tract 6.01Marathon County | 2,174 | $66,051 |
| Tract 6.02Marathon County | 3,793 | $60,283 |
| Tract 8Marathon County | 3,451 | $72,083 |
| Tract 9Marathon County | 2,120 | $65,583 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Rib Mountain) · Census block assignment files
How does Rib Mountain compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Rib Mountain is the 3,977th-most populous of the 19,476 U.S. incorporated places that have one and the 133rd-most populous of 608 in Wisconsin.
Rib Mountain ranks 321st of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 133rd | 608 |
| Growth 2020-2025 (PEP) | 623rd | 884 |
| Residents per square mile | 402nd | 914 |
| Median household income | 321st | 914 |
| Per capita income | 322nd | 911 |
| Median home value | 536th | 913 |
| Median gross rent | 143rd | 825 |
| Poverty rate | 618th | 706 |
| Bachelor's degree or higher | 116th | 914 |
| Median age | 291st | 914 |
| Owner-occupied share | 418th | 914 |
| Work from home | 182nd | 827 |
| Travel time to work | 773rd | 914 |
Rib Mountain's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Rib Mountain with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Rib Mountain?
20 of the 57 figures for Rib Mountain on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Rib Mountain are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Rib Mountain.