City profile · Wisconsin · Census ACS 2023

Rothschild, WI

Population, income, housing, safety, climate and schools for Rothschild - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

5,532
Residents
$87,250
Median income
$188,000
Median home
$1,147
Median rent (state)

Rothschild - the verdict

Nationally, Rothschild sits in the 68th percentile for household income among US cities with a population of 1,000 or more. Source: Census ACS.

68th
percentile, household income
39th
percentile, home value
32nd
percentile, median rent
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Rothschild, WI

Wisconsin's Rothschild is a small town, with 5,532 residents per the latest Census Bureau ACS figures. Median household income here is $87,250 per year, above the median for U.S. cities on this measure, with a poverty rate of 5.4%. Home values in Rothschild run a median of $188,000, and the median resident age is 37.9 years. 27.7% of adults here have a bachelor's degree or higher; 71.3% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 9 residential units were authorized in 2024 (Construction Slowdown), down 36% from five years earlier.

Living costs in Wisconsin run below the national norm: on BEA's 100-equals-national-average cost index, Wisconsin scores 94.1 (Below Average), per the 2024 Regional Price Parities release. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $1,147 monthly. Statewide, average monthly utility bills in Wisconsin run around $225, per EIA 2023 residential energy data. On FEMA's National Risk Index, this area rates 87.2 out of 100 for natural-hazard exposure (Very High).

Population

5,532 residents

Census ACS 2023 - Wisconsin

Median Household Income

$87,250 /yr

Poverty 5.4%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does Rothschild compare to other US cities?

Here's how Rothschild stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 68% higher than other cities
Home value 39% pricier than other cities
Median rent 32% pricier than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

How we calculate these percentiles & ranks

For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below Rothschild's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in Wisconsin, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.

68thIncome percentile

68th percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.

How Rothschild's home value compares nationally

Median home value vs. every US city (population 1,000+)

$188,000 Among the most affordable more affordable than 61% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). This entry sits in this band. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Rothschild $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Rothschild, WI Rothschild, WI's reported median household income shown against the U.S. national quintile-share pattern (not Rothschild, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Rothschild, WI median $87,250/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Rothschild, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Rothschild, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 27.7%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 5.4%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 71.3%

Census ACS S2301, share of working-age residents in the labor force

Population
5,532
Median Income
$87,250
Median Home Value
$188,000
Median Age
37.9
Poverty Rate
5.4%
Labor force participation
71.3%
Bachelor's Degree+
27.7%

Schools

Total Schools
3
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
5,500 residents5,550 residents5,600 residents5,650 residents5,700 residents 202020212022202320242025 5,557 residents 5,627 residents ▲ +1.3%
Rothschild's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📉 Construction Slowdown
Total Permits (2024)
9
housing units authorized
Single-Family
1
detached homes
Multifamily
8
apartments & condos
Supply Intensity
1.6
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 14
2020 12
2021 5
2022 2
2023 3
2024 9

Permit volume decreased 36% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
77.5%
Carpool
8.2%
Public Transit
0.4%
Walk
0.9%
Work from Home
12.4%
Other
0.6%

Based on 2,978 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Rothschild sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,147/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
87.2 / 100
Very High
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Berlin
5,523 people
Columbus
5,493 people
Prairie du Chien
5,471 people
Waterford
5,627 people
Milton
5,685 people
North Fond du Lac
5,373 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Rothschild's 5,532 residents (Census ACS 5-Year 2023).

Credit River, MN
5,531 people
Columbia Falls, MT
5,531 people
Greenville, PA
5,533 people
DeWitt, IA
5,535 people
Somerdale, NJ
5,535 people
Locust, NC
5,529 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Rothschild's $87,250 (Census ACS 5-Year 2023, table B19013).

Valley Hill, NC
$87,250 median income
Okarche, OK
$87,250 median income
Huntington, VT
$87,250 median income
Grain Valley, MO
$87,266 median income
Riner, VA
$87,230 median income
New Brighton, MN
$87,272 median income

Race & Ethnicity Composition

Race and ethnicity - Rothschild, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Rothschild, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 89.7% ETHNICITY, Hispanic or Latino (any race) 0.9% White 89.7% Black or African American 2.0% Asian 5.3% American Indian 0.0% Native Hawaiian 0.0% Some other race 0.3% Two or more races 2.5% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Rothschild compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Rothschild (this city) 5,532 $87,250
Berlin 5,523 $55,216
Columbus 5,493 $74,957
Prairie du Chien 5,471 $52,670
Census ACS 5-year FIPS WI NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Rothschild, WI?

What is the population of Rothschild, WI? +

Rothschild, WI counts 5,532 residents according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Rothschild, WI? +

In Rothschild, the typical household earns $87,250 per year, based on Census ACS 2023 data.

What is the cost of living in Rothschild? +

BEA does not publish a city-level cost-of-living figure for Rothschild; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

What is the median home value in Rothschild, WI? +

Homes in Rothschild carry a median value of $188,000, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities Editorial

Verify with HUD →

Verify with FBI →

Verify with NOAA →

Verify with U.S. Census Bureau →

Verify with EPA →

Verify with FEMA →

Verify with BEA →

Verify with EIA →

Verify with NCES →

Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.