Village · Wisconsin
Shorewood, Wisconsin
Shorewood, village, in Milwaukee County, Wisconsin. Shorewood had 13,474 residents on July 1, 2025 by the Census Bureau's estimate, down 2.7% since 2020; the 2020 Census counted 13,859 and the ACS 2020-2024 5-year estimates put it at 13,627 (±40). GEOID 5573725.
Residents, July 2025 estimate
13,474
Census Bureau estimate (no margin published)
2020 Census count: 13,859 · ACS 2020-2024: 13,627 ±40
Median household income
$86,726
±$14,162 (90% margin)
Wisconsin: $77,485
Median home value
$443,700
±$24,082 (90% margin)
Wisconsin: $266,500
Median gross rent
$1,347
±$93 (90% margin)
Wisconsin: $1,087
Where is Shorewood and what county is it in?
Shorewood is a village in Milwaukee County, Wisconsin. It covers 1.6 square miles of land, 8,716 residents per square mile in 2020.
Shorewood is in the Milwaukee-Waukesha, WI metropolitan statistical area, which takes in 4 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Shorewood, and is it growing?
The Census Bureau estimates that 13,474 people lived in Shorewood on July 1, 2025, down 2.7% since 2020, while Wisconsin grew 1.3%. The 2020 Census counted 13,859 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 13,627 (±40).
| Measure | Shorewood | Milwaukee County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 13,627 ±40 | 926,331 | +337 |
| Households | 6,619 ±293 | 392,399 | +565 |
| Average household size | 2.06 ±0.09 | 2.31 | −0.14 |
| Housing units | 6,887 ±294 | 426,715 | +582 |
Shorewood's population since 2000
From 13,763 in 2000 to 13,474 in 2025: down 2.1%. The 2000, 2010 and 2020 figures are census counts, each for Shorewood as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Shorewood?
The median resident of Shorewood is 38.6 years old; 19.1% are under 18 and 17.4% are 65 or older. The largest group is non-Hispanic white residents at 77.7%, then Hispanic or Latino residents (of any race) at 6.6%. 9.1% of residents were born outside the United States.
| Measure | Shorewood | Milwaukee County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 38.6 ±2.1 | 35.5 | no clear change |
| Under 18 years | 19.1% ±2.1 pts | 23.7% | – |
| 65 years and over | 17.4% ±2.0 pts | 14.7% | – |
| Male | 49.5% ±2.3 pts | 48.6% | – |
| Hispanic or Latino (any race) | 6.6% ±2.0 pts | 17.0% | +3.7 pts |
| White alone, not Hispanic | 77.7% ±3.7 pts | 48.1% | −7.8 pts |
| Black or African American alone, not Hispanic | 3.8% ±1.8 pts | 25.4% | no clear change |
| Asian alone, not Hispanic | 5.5% ±2.2 pts | 4.8% | no clear change |
| American Indian and Alaska Native alone, not Hispanic | 0.4% ±0.4 pts | 0.3% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.2 pts | 0.0% | – |
| Two or more races, not Hispanic | 5.2% ±2.0 pts | 4.1% | – |
| Some other race alone, not Hispanic | 0.7% ±0.7 pts | 0.3% | – |
| Born outside the United States | 9.1% ±2.2 pts | 9.9% | −4.7 pts |
| Speak a language other than English at home (age 5+) | 15.0% ±3.3 pts | 18.6% | – |
| Civilian veterans (age 18+) | 3.7% ±1.1 pts | 4.3% | – |
| With a disability | 9.4% ±2.4 pts | 12.9% | – |
| No health insurance coverage | 2.8% ±1.1 pts | 7.2% | no clear change |
| High school graduate or higher (age 25+) | 97.7% ±1.2 pts | 89.5% | – |
| Bachelor's degree or higher (age 25+) | 75.6% ±3.3 pts | 34.7% | no clear change |
| Graduate or professional degree (age 25+) | 41.9% ±4.5 pts | 12.6% | – |
| Lived in the same house a year earlier | 86.1% ±2.9 pts | 87.0% | – |
| Moved from another state in the past year | 2.5% ±1.2 pts | 1.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Shorewood earn?
Half of Shorewood's 6,619 households earn less than $86,726 a year (±$14,162), against $64,435 in Milwaukee County and $77,485 in Wisconsin. In 2015-2019 it was $91,988 in 2024 dollars; the margins of error cannot tell the two periods apart. 14.3% of residents live below the poverty line.
| Measure | Shorewood | Milwaukee County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $86,726 ±$14,162 | $64,435 | no clear change |
| Mean household income | $134,373 ±$11,920 | $88,840 | – |
| Per capita income | $64,879 ±$4,428 | $38,385 | no clear change |
| People below the poverty line | 14.3% ±3.1 pts | 17.2% | +4.1 pts |
| Children under 18 below the poverty line | 6.8% ±5.0 pts | 23.7% | – |
| Households receiving SNAP | 10.4% ±3.5 pts | 20.5% | – |
| Households with a computer | 93.7% ±3.2 pts | 94.6% | – |
| Households with a broadband subscription | 90.9% ±3.7 pts | 89.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Shorewood?
Owners occupy 45.6% of Shorewood's occupied homes and renters 54.4%. The median owner-occupied home is valued at $443,700 by its owner (±$24,082). The median renter pays $1,347 a month including utilities, and 36.5% of renters pay 35% or more of their income on rent.
| Measure | Shorewood | Milwaukee County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $443,700 ±$24,082 | $230,700 | +$27,233 |
| Median gross rent | $1,347 ±$93 | $1,101 | no clear change |
| Renters paying 35% or more of income on rent | 36.5% ±6.4 pts | 40.1% | +8.1 pts |
| Median monthly owner costs, with a mortgage | $2,642 ±$207 | $1,688 | – |
| Owner-occupied homes | 45.6% ±4.0 pts | 49.9% | no clear change |
| Renter-occupied homes | 54.4% ±4.0 pts | 50.1% | – |
| Housing units | 6,887 ±294 | 426,715 | +582 |
| Homeowner vacancy rate | 0.0% ±0.7 pts | 0.7% | – |
| Rental vacancy rate | 3.3% ±2.2 pts | 6.1% | – |
| Single-family detached homes | 35.8% ±3.8 pts | 45.2% | – |
| Mobile homes | 0.2% ±0.2 pts | 0.5% | – |
| Built 2020 or later | 0.4% ±0.5 pts | 0.7% | – |
| Built 2010 to 2019 | 8.5% ±2.6 pts | 4.3% | – |
| Built 1939 or earlier | 50.9% ±4.6 pts | 27.8% | – |
| Households with no vehicle | 12.5% ±2.9 pts | 12.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Shorewood building?
Builders took permits for 0 new housing units in Shorewood in 2025 (0 in single-family houses), 0.0 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Shorewood work and get to work?
57.0% of Shorewood's workers drive alone and 23.5% work from home. The average trip to work takes 20.8 minutes. The unemployment rate in 2020-2024 averaged 3.2%.
| Measure | Shorewood | Milwaukee County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 71.6% ±3.0 pts | 65.1% | – |
| Unemployment rate | 3.2% ±1.4 pts | 4.8% | no clear change |
| Drove alone to work | 57.0% ±3.2 pts | 68.9% | – |
| Carpooled | 5.5% ±2.6 pts | 8.5% | – |
| Public transportation | 3.1% ±1.7 pts | 3.4% | – |
| Walked | 8.7% ±2.5 pts | 3.0% | – |
| Worked from home | 23.5% ±3.1 pts | 14.4% | +16.0 pts |
| Mean travel time to work | 20.8 min ±1.4 | 22.2 min | −2.4 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Shorewood?
4 census tracts lie mostly in Shorewood (2020 census blocks). Their median household incomes run from $47,157 (Tract 804) to $151,667 (Tract 803).
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Shorewood) · Census block assignment files
How does Shorewood compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Shorewood is the 2,597th-most populous of the 19,476 U.S. incorporated places that have one and the 70th-most populous of 608 in Wisconsin.
Shorewood ranks 455th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 70th | 608 |
| Growth 2020-2025 (PEP) | 827th | 884 |
| Residents per square mile | 1st | 914 |
| Median household income | 455th | 914 |
| Per capita income | 37th | 911 |
| Median home value | 64th | 913 |
| Median gross rent | 108th | 825 |
| Poverty rate | 116th | 706 |
| Bachelor's degree or higher | 5th | 914 |
| Median age | 750th | 914 |
| Owner-occupied share | 904th | 914 |
| Work from home | 34th | 827 |
| Travel time to work | 667th | 914 |
Shorewood's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Shorewood with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Shorewood?
8 of the 57 figures for Shorewood on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Shorewood are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Shorewood.