County · Alabama
Marshall County, Alabama
Marshall County, Alabama. Marshall County had 103,537 residents in 2025 by the Census Bureau's estimate, up 6.1% since 2020, faster than Alabama (+3.3%). It holds 10 places (9 cities, villages and boroughs and 1 census-designated) and 26 census tracts. GEOID 01095.
Marshall County is the county of the Albertville, AL micropolitan statistical area (the Census Bureau's July 2023 delineation).
Residents, July 2025 estimate
103,537
Census Bureau estimate (no margin published)
2020 Census count: 97,612 · ACS 2020-2024: 99,748
Median household income
$62,571
±$2,999 (90% margin)
Alabama: $63,999
Median home value
$201,500
±$8,139 (90% margin)
Alabama: $209,900
Median gross rent
$795
±$29 (90% margin)
Alabama: $1,007
How many people live in Marshall County, and is it growing?
The 2020 Census counted 97,612 residents in Marshall County. The Census Bureau estimates 103,537 for July 1, 2025, up 6.1% since 2020, faster than Alabama (+3.3%). The 2020-2024 American Community Survey puts the population at 99,748 over 566 square miles of land.
| Measure | Marshall County | Alabama | Change since 2015-2019 |
|---|---|---|---|
| Total population | 99,748 | 5,086,768 | +4,105 |
| Households | 36,459±416 | 1,997,247 | +1,576 |
| Average household size | 2.71±0.03 | 2.48 | no clear change |
| Housing units | 41,762±115 | 2,337,265 | +1,165 |
Marshall County's population since 2000
From 82,231 in 2000 to 103,537 in 2025: up 25.9%. The 2000, 2010 and 2020 figures are census counts. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); PEP Vintage 2025 (CO-EST2025); 2020 Census · Check it at data.census.gov
What cities and towns are in Marshall County?
Marshall County holds 10 places: 9 cities, villages and boroughs (incorporated places) and 1 census-designated place. The largest is Albertville with 23,710 residents (2025 estimate). Places that cross a county line are listed with the share of their 2020 residents who live in this county.
| Albertville | 22,386 | $56,099 |
|---|---|---|
| Boaz | 10,107 | $49,846 |
| Guntersville | 8,553 | $67,929 |
| Arab | 8,461 | $64,333 |
| Grant | 1,039 | $91,477 |
| Douglas | 761 | $62,000 |
| Cherokee RidgeGEOID 0114202 | – | $171,368 |
| JoppaGEOID 0139064 | 556 | not published |
| Union GroveGEOID 0177784 | 67 | $50,694 |
| Sardis City | 1,814 | $67,721 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 place-by-county parts · Check it at data.census.gov
Who lives in Marshall County?
The median resident of Marshall County is 38.5 years old; 26.0% are under 18 and 17.1% are 65 or older. The largest group is non-Hispanic white residents at 76.4%, then Hispanic or Latino residents (of any race) at 17.2%. 7.0% of residents were born outside the United States.
| Measure | Marshall County | Alabama | Change since 2015-2019 |
|---|---|---|---|
| Median age | 38.5±0.3 | 39.3 | no clear change |
| Under 18 years | 26.0% | 22.2% | – |
| 65 years and over | 17.1%±0.1 pts | 17.8% | – |
| Hispanic or Latino (any race) | 17.2% | 5.6% | +3.2 pts |
| White alone, not Hispanic | 76.4%±0.2 pts | 63.4% | −4.4 pts |
| Black or African American alone, not Hispanic | 2.5%±0.4 pts | 25.6% | no clear change |
| Asian alone, not Hispanic | 0.6%±0.1 pts | 1.4% | no clear change |
| American Indian and Alaska Native alone, not Hispanic | 0.2%±0.1 pts | 0.3% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.1%±0.1 pts | 0.0% | – |
| Two or more races, not Hispanic | 2.8%±0.4 pts | 3.3% | – |
| Some other race alone, not Hispanic | 0.2%±0.1 pts | 0.4% | – |
| Born outside the United States | 7.0%±0.7 pts | 4.0% | no clear change |
| Speak a language other than English at home (age 5+) | 13.3%±0.8 pts | 6.0% | – |
| Civilian veterans (age 18+) | 7.8%±0.7 pts | 7.7% | – |
| With a disability | 16.3%±1.0 pts | 16.5% | – |
| No health insurance coverage | 12.0%±1.1 pts | 9.2% | no clear change |
| High school graduate or higher (age 25+) | 84.8%±1.2 pts | 88.6% | – |
| Bachelor's degree or higher (age 25+) | 21.5%±1.2 pts | 28.4% | +2.1 pts |
| Graduate or professional degree (age 25+) | 7.1%±0.6 pts | 11.1% | – |
| Moved from another state in the past year | 1.3%±0.3 pts | 2.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Marshall County earn?
Half of Marshall County's 36,459 households earn less than $62,571 a year (±$2,999), against $63,999 in Alabama. In 2015-2019 the median was $56,591 in 2024 dollars, so it rose by $5,980 after inflation. 16.6% of residents live below the poverty line.
| Measure | Marshall County | Alabama | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $62,571±$2,999 | $63,999 | +$5,980 |
| Mean household income | $84,886±$3,138 | $88,898 | – |
| Per capita income | $32,259±$1,184 | $36,087 | +$2,165 |
| People below the poverty line | 16.6%±1.7 pts | 15.6% | −3.7 pts |
| Children under 18 below the poverty line | 23.4%±3.7 pts | 21.3% | −9.3 pts |
| Households receiving SNAP | 12.4%±1.0 pts | 13.7% | – |
| Households with a broadband subscription | 90.1%±1.2 pts | 87.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Marshall County?
Owners occupy 75.8% of Marshall County's occupied homes and renters 24.2%. The median owner-occupied home is valued at $201,500 by its owner (±$8,139). The median renter pays $795 a month including utilities, and 32.0% of renters pay 35% or more of their income on rent.
| Measure | Marshall County | Alabama | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $201,500±$8,139 | $209,900 | +$42,987 |
| Median gross rent | $795±$29 | $1,007 | no clear change |
| Renters paying 35% or more of income on rent | 32.0%±3.7 pts | 39.9% | no clear change |
| Median monthly owner costs, with a mortgage | $1,308±$46 | $1,433 | – |
| Owner-occupied homes | 75.8%±1.5 pts | 70.2% | +5.6 pts |
| Housing units | 41,762±115 | 2,337,265 | +1,165 |
| Homeowner vacancy rate | 0.7%±0.4 pts | 1.1% | – |
| Rental vacancy rate | 4.7%±1.6 pts | 7.2% | – |
| Single-family detached homes | 76.3%±1.4 pts | 69.1% | – |
| Mobile homes | 13.5%±1.1 pts | 12.3% | – |
| Built 2020 or later | 1.8%±0.4 pts | 2.3% | – |
| Built 1939 or earlier | 3.2%±0.5 pts | 4.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Marshall County building?
Builders took permits for 222 new housing units across Marshall County in 2025 (216 single-family), 2.1 per 1,000 residents.
Source: Building Permits Survey, annual county files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Marshall County get to work?
80.8% of Marshall County's workers drive alone and 6.4% work from home. The average trip to work takes 25.5 minutes. The unemployment rate in 2020-2024 averaged 3.9%.
| Measure | Marshall County | Alabama | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 57.4%±1.3 pts | 58.3% | – |
| Unemployment rate | 3.9%±0.8 pts | 4.7% | no clear change |
| Drove alone to work | 80.8%±1.7 pts | 80.6% | – |
| Carpooled | 11.4%±1.6 pts | 8.0% | – |
| Public transportation | 0.2%±0.2 pts | 0.3% | – |
| Walked | 0.5%±0.2 pts | 1.1% | – |
| Worked from home | 6.4%±1.0 pts | 8.8% | +3.8 pts |
| Mean travel time to work | 25.5 min±0.9 | 25.5 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What are Marshall County's census tracts?
Marshall County is divided into 26 census tracts. Among those with a reliable estimate, median household income runs from $42,375 (Tract 311) to $90,320 (Tract 303.01).
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · Check it at data.census.gov
How does Marshall County compare with Alabama's other counties?
| Measure | Rank |
|---|---|
| Population | 14th of 67 |
| Growth 2020-2025 | 11th of 67 |
| Residents per square mile | 12th of 67 |
| Median household income | 18th of 67 |
| Median home value | 12th of 67 |
| Median gross rent | 29th of 67 |
| Poverty rate | 45th of 67 |
| Bachelor's degree or higher | 19th of 67 |
| Median age | 55th of 67 |
Source: PlainCities ranks from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Marshall County are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.