County · Michigan

Isabella County, Michigan

Isabella County, Michigan. Isabella County had 64,691 residents in 2025 by the Census Bureau's estimate, up 0.5% since 2020, in line with Michigan (+0.5%). It holds 25 places (5 cities, villages and boroughs, 16 towns and townships and 4 census-designated) and 18 census tracts. GEOID 26073.

Isabella County is the county of the Mount Pleasant, MI micropolitan statistical area (the Census Bureau's July 2023 delineation).

Residents, July 2025 estimate

64,691

Census Bureau estimate (no margin published)
2020 Census count: 64,394 · ACS 2020-2024: 64,565

Median household income

$55,237

±$2,195 (90% margin)
Michigan: $72,875

Median home value

$170,400

±$3,660 (90% margin)
Michigan: $231,600

Median gross rent

$913

±$39 (90% margin)
Michigan: $1,129

How many people live in Isabella County, and is it growing?

The 2020 Census counted 64,394 residents in Isabella County. The Census Bureau estimates 64,691 for July 1, 2025, up 0.5% since 2020, in line with Michigan (+0.5%). The 2020-2024 American Community Survey puts the population at 64,565 over 573 square miles of land.

July 2020→2021 −261 (64,257)
2021→2022 +229 (64,486)
2022→2023 −96 (64,390)
2023→2024 +483 (64,873)
2024→2025 −182 (64,691)

Isabella County in Michigan. Boundaries: Census Bureau 2024.

Counts, ACS 2020-2024 5-year estimates, with the change from 2015-2019
Measure	Isabella County	Michigan	Change since 2015-2019
Total population	64,565	10,077,761	−6,123
Households	24,914±426	4,076,369	no clear change
Average household size	2.38±0.04	2.42	−0.21
Housing units	28,660±68	4,622,236	−494

Isabella County's population since 2000

From 63,351 in 2000 to 64,691 in 2025: up 2.1%. The 2000, 2010 and 2020 figures are census counts. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.

2000 Census 63,351
2005 (estimate) 67,788
2010 Census 70,311
2015 (estimate) 70,798
2020 Census 64,394
2025 (estimate) 64,691

Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); PEP Vintage 2025 (CO-EST2025); 2020 Census · Check it at data.census.gov

What cities and towns are in Isabella County?

Isabella County holds 25 places: 5 cities, villages and boroughs (incorporated places), 16 towns and townships (county subdivisions with their own government) and 4 census-designated places. The largest is Mount Pleasant with 20,925 residents (2025 estimate). Places that cross a county line are listed with the share of their 2020 residents who live in this county.

Places in Isabella County, ACS 2020-2024 5-year estimates. Ring: estimate with a coefficient of variation over 40%.

Mount Pleasant	city	21,688	21,236±39	$44,706	$173,100	31.4%	100%
Union Charter Township	charter township	11,699	11,823±30	$43,694	$163,800	29.7%	100%
Chippewa Township, Isabella County	township	4,446	4,598±21	$64,651	$156,800	16.4%	100%
Deerfield Township, Isabella County	township	3,257	3,310±20	$96,667	$237,000	9.2%	100%
Sherman Township, Isabella County	township	3,127	3,174±29	$61,406	$157,400	24.8%	100%
Coe Township	township	3,032	3,064±20	$59,878	$161,000	10.8%	100%
Nottawa Township, Isabella County	township	2,225	2,305±327	$78,792	$199,400	8.6%	100%
Isabella Township	township	2,096	1,751±272	$61,750	$162,500	13.1%	100%
Lincoln Township, Isabella County	township	2,069	2,003±300	$72,938	$182,700	7.0%	100%
Broomfield Township	township	1,857	1,990±324	$65,048	$196,400	15.0%	100%
Lake Isabella	village	1,829	2,085±476	$77,500	$184,000	5.8%	100%
Shepherd	village	1,469	1,457±235	$70,156	$157,000	17.0%	100%
Fremont Township, Isabella County	township	1,445	1,793±253	$74,911	$175,000	13.2%	100%
Rolland Township	township	1,406	1,243±289	$55,000	$209,900	20.6%	100%
Wise Township	township	1,355	1,160±190	$68,125	$138,200	8.4%	100%
Gilmore Township, Isabella County	township	1,314	1,368±212	$80,625	$157,300	7.5%	100%
Vernon Township, Isabella County	township	1,300	1,271±188	$80,706	$204,200	8.6%	100%
Denver Township, Isabella County	township	1,199	1,562±333	$61,912	$151,600	18.3%	100%
WeidmanGEOID 2685140	CDP	920	1,156±381	not published	not published	52.3%	100%
Coldwater Township, Isabella County	township	801	794±191	$60,313	$158,300	31.8%	100%
Rosebush	village	353	331±121	$44,750	$104,500	17.5%	100%
Beal CityGEOID 2606360	CDP	332	293±152	$74,875	$197,700	5.5%	100%
LoomisGEOID 2649400	CDP	194	200±96	$71,500	$87,600	2.0%	100%
WinnGEOID 2687920	CDP	166	226±170	$136,136	$209,500	2.7%	100%
Clare	city	3,254	3,324±113	$41,226	$134,600	18.9%	2%

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 place-by-county parts · Check it at data.census.gov

Who lives in Isabella County?

The median resident of Isabella County is 30.1 years old; 17.8% are under 18 and 14.0% are 65 or older. The largest group is non-Hispanic white residents at 83.0%, then Hispanic or Latino residents (of any race) at 5.1%. 3.3% of residents were born outside the United States.

Age, origin and education, ACS 2020-2024 5-year estimates. Race groups are non-Hispanic; Hispanic includes any race.
Measure	Isabella County	Michigan	Change since 2015-2019
Median age	30.1±0.1	40.2	+2.0
Under 18 years	17.8%	21.2%	–
65 years and over	14.0%±0.1 pts	18.6%	–
Hispanic or Latino (any race)	5.1%	5.9%	+1.1 pts
White alone, not Hispanic	83.0%±0.5 pts	72.4%	−2.4 pts
Black or African American alone, not Hispanic	2.4%±0.3 pts	13.1%	no clear change
Asian alone, not Hispanic	1.6%±0.1 pts	3.4%	no clear change
American Indian and Alaska Native alone, not Hispanic	2.5%±0.3 pts	0.3%	–
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0.0%±0.1 pts	0.0%	–
Two or more races, not Hispanic	4.9%±0.6 pts	4.5%	–
Some other race alone, not Hispanic	0.4%±0.2 pts	0.5%	–
Born outside the United States	3.3%±0.5 pts	7.2%	no clear change
Speak a language other than English at home (age 5+)	6.5%±0.8 pts	10.4%	–
Civilian veterans (age 18+)	5.4%±0.6 pts	5.8%	–
With a disability	14.9%±1.0 pts	14.3%	–
No health insurance coverage	7.8%±1.0 pts	4.9%	no clear change
High school graduate or higher (age 25+)	91.9%±0.9 pts	92.1%	–
Bachelor's degree or higher (age 25+)	31.3%±1.4 pts	32.4%	+2.2 pts
Graduate or professional degree (age 25+)	13.5%±1.2 pts	12.7%	–
Moved from another state in the past year	2.8%±0.7 pts	1.4%	–

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov

What do households in Isabella County earn?

Half of Isabella County's 24,914 households earn less than $55,237 a year (±$2,195), against $72,875 in Michigan. In 2015-2019 it was $55,524 in 2024 dollars; the margins of error cannot tell the two periods apart. 21.9% of residents live below the poverty line.

Income and poverty in 2024 dollars, ACS 2020-2024 5-year estimates
Measure	Isabella County	Michigan	Change since 2015-2019
Median household income	$55,237±$2,195	$72,875	no clear change
Mean household income	$74,216±$2,609	$98,700	–
Per capita income	$30,707±$1,246	$40,735	no clear change
People below the poverty line	21.9%±1.8 pts	13.2%	−4.1 pts
Children under 18 below the poverty line	19.3%±3.8 pts	17.6%	no clear change
Households receiving SNAP	11.4%±1.3 pts	13.5%	–
Households with a broadband subscription	81.7%±1.9 pts	90.5%	–

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov

What does housing cost in Isabella County?

Owners occupy 61.8% of Isabella County's occupied homes and renters 38.2%. The median owner-occupied home is valued at $170,400 by its owner (±$3,660). The median renter pays $913 a month including utilities, and 42.7% of renters pay 35% or more of their income on rent.

Housing, ACS 2020-2024 5-year estimates
Measure	Isabella County	Michigan	Change since 2015-2019
Median home value (owner-occupied)	$170,400±$3,660	$231,600	no clear change
Median gross rent	$913±$39	$1,129	no clear change
Renters paying 35% or more of income on rent	42.7%±3.7 pts	41.4%	−7.1 pts
Median monthly owner costs, with a mortgage	$1,314±$33	$1,569	–
Owner-occupied homes	61.8%±1.5 pts	73.2%	no clear change
Housing units	28,660±68	4,622,236	−494
Homeowner vacancy rate	0.5%±0.4 pts	0.8%	–
Rental vacancy rate	3.7%±1.7 pts	5.1%	–
Single-family detached homes	59.9%±1.7 pts	72.0%	–
Mobile homes	8.7%±1.0 pts	5.0%	–
Built 2020 or later	1.0%±0.4 pts	1.0%	–
Built 1939 or earlier	12.2%±1.1 pts	14.6%	–

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov

How many new homes is Isabella County building?

Builders took permits for 90 new housing units across Isabella County in 2025 (88 single-family), 1.4 per 1,000 residents.

2019 85 units
2020 105 units
2021 57 units
2022 60 units
2023 65 units
2024 75 units
2025 90 units

Source: Building Permits Survey, annual county files 2019-2025, U.S. Census Bureau · Census Building Permits Survey

How do people in Isabella County get to work?

73.9% of Isabella County's workers drive alone and 7.8% work from home. The average trip to work takes 19.6 minutes. The unemployment rate in 2020-2024 averaged 6.4%.

Work and commuting, ACS 2020-2024 5-year estimates
Measure	Isabella County	Michigan	Change since 2015-2019
In the labor force (age 16+)	62.4%±1.2 pts	61.3%	–
Unemployment rate	6.4%±1.1 pts	5.7%	no clear change
Drove alone to work	73.9%±1.9 pts	74.3%	–
Carpooled	9.7%±1.2 pts	7.9%	–
Public transportation	0.8%±0.3 pts	0.9%	–
Walked	6.7%±1.2 pts	2.0%	–
Worked from home	7.8%±1.0 pts	13.5%	+3.7 pts
Mean travel time to work	19.6 min±0.7	24.2 min	+1.4 min

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov

What are Isabella County's census tracts?

Isabella County is divided into 18 census tracts. Among those with a reliable estimate, median household income runs from $28,726 (Tract 8) to $98,802 (Tract 9406).

Census tracts of Isabella County, ACS 2020-2024 5-year estimates; sort by any column

Tract 126073000100	Clare (6%)	3,493	3,553±279	$75,333	$178,300	$1,183	13.7%
Tract 226073000200	Lake Isabella (30%)	4,984	5,164±321	$62,661	$169,500	$1,442	21.1%
Tract 326073000300	Winn (7%)	4,920	5,039±383	$71,343	$186,600	$982	12.6%
Tract 4.0126073000401	Mount Pleasant	2,168	1,974±250	$38,233	$172,800	$1,101	47.9%
Tract 4.0226073000402	Mount Pleasant (45%)	2,380	2,650±324	$78,615	$209,100	$1,116	13.1%
Tract 526073000500	Mount Pleasant	3,211	3,733±555	$31,571	$144,500	$857	53.4%
Tract 626073000600	Mount Pleasant (88%)	4,141	3,398±360	$43,750	$239,200	$921	31.8%
Tract 7.0126073000701	Mount Pleasant (8%)	2,158	2,681±432	$31,087	not published	$884	39.2%
Tract 7.0226073000702	Mount Pleasant (22%)	1,957	2,465±396	$32,554	not published	$785	56.5%
Tract 7.0326073000703	Mount Pleasant	2,524	2,270±109	not published	not published	not published	100.0%
Tract 826073000800	Mount Pleasant (33%)	2,627	2,709±515	$28,726	$158,600	$793	42.8%
Tract 926073000900	Shepherd (24%)	4,094	3,921±240	$65,395	$160,100	$834	11.0%
Tract 940126073940100	Weidman (9%)	4,321	4,056±349	$73,423	$188,800	$865	10.6%
Tract 940226073940200	Loomis (5%)	5,446	5,987±431	$61,151	$150,600	$758	16.7%
Tract 940326073940300	Mount Pleasant (45%)	5,045	4,825±396	$76,892	$150,800	$1,096	9.5%
Tract 940426073940400	Mount Pleasant (85%)	3,306	2,989±349	$51,118	$171,000	$907	23.4%
Tract 940526073940500	Mount Pleasant	2,406	2,388±318	$47,521	$137,500	$854	23.9%
Tract 940626073940600	Mount Pleasant (3%)	5,213	4,763±235	$98,802	$235,900	$1,044	7.8%

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · Check it at data.census.gov

How does Isabella County compare with Michigan's other counties?

Isabella County's rank among Michigan's counties with a reliable estimate (1 = highest)
Measure	Rank
Population	31st of 83
Growth 2020-2025	47th of 83
Residents per square mile	31st of 83
Median household income	71st of 83
Median home value	47th of 83
Median gross rent	35th of 83
Poverty rate	1st of 83
Bachelor's degree or higher	19th of 83
Median age	83rd of 83

Every county in Michigan

Source: PlainCities ranks from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed

How these figures are made: methodology and release checks · reading a margin of error · every state · corrections

Not on this page: crime, weather and schools for Isabella County are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.