Census tract · Rock County
Census Tract 28, Rock County, Wisconsin
Census Tract 28, GEOID 55105002800, in Rock County, Wisconsin, partly within Spring Valley (town), Center (town), Rock County, Plymouth (town), Rock County, Magnolia (town), Orfordville, Footville, Hanover, Brodhead and Porter (town). 4,900 residents in the ACS 2020-2024 5-year estimates (±357); the 2020 Census counted 5,164.
Residents, 2020-2024
4,900
±357 (90% margin)
2020 Census count: 5,164
Median household income
$81,129
±$12,314 (90% margin)
Rock County: $75,673
Median home value
$240,500
±$14,619 (90% margin)
Rock County: $231,600
Median gross rent
$779
±$213 (90% margin)
Rock County: $1,037
Where is Census Tract 28?
Census Tract 28 is one of 41 census tracts in Rock County, Wisconsin. It covers 110.91 square miles of land, 47 residents per square mile in 2020. Its GEOID, 55105002800, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Spring Valley (town) | 26% |
| Center (town), Rock County | 19% |
| Plymouth (town), Rock County | 18% |
| Magnolia (town) | 15% |
| Orfordville | 12% |
| Footville | 8% |
| Hanover | 5% |
| Brodhead | 2% |
| Porter (town) | 1% |
8 census tracts border Census Tract 28: Tract 9603 in Green County ($97,938), Tract 9608 in Green County ($60,385), Tract 12.01 ($90,597), Tract 12.02 ($89,012), Tract 27 ($92,391), Tract 29.01 ($87,500), Tract 29.02 ($86,240) and Tract 30.02 ($110,724). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 28?
The 2020-2024 American Community Survey puts Census Tract 28's population at 4,900 (±357) in 2,140 households; the 2020 Census counted 5,164 residents and 2,164 housing units.
| Measure | Tract 28 | Rock County |
|---|---|---|
| Total population | 4,900 ±357 | 164,350 |
| Households | 2,140 ±207 | 67,201 |
| Average household size | 2.25 ±0.12 | 2.41 |
| Housing units | 2,264 ±207 | 71,109 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 28?
The median resident of Census Tract 28 is 49.0 years old; 19.2% are under 18 and 23.7% are 65 or older. The largest group is non-Hispanic white residents at 93.9%, then non-Hispanic residents of two or more races at 3.0%. 1.0% of residents were born outside the United States.
| Measure | Tract 28 | Rock County |
|---|---|---|
| Median age | 49.0 ±2.9 | 40.3 |
| Under 18 years | 19.2% ±2.0 pts | 22.4% |
| 65 years and over | 23.7% ±3.1 pts | 17.8% |
| Hispanic or Latino (any race) | 2.6% ±1.4 pts | 10.1% |
| White alone, not Hispanic | 93.9% ±1.9 pts | 79.6% |
| Black or African American alone, not Hispanic | 0.4% ±0.6 pts | 4.6% |
| Asian alone, not Hispanic | 0.1% ±0.2 pts | 1.1% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.5 pts | 0.0% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.5 pts | 0.0% |
| Two or more races, not Hispanic | 3.0% ±1.0 pts | 4.2% |
| Some other race alone, not Hispanic | 0.0% ±0.5 pts | 0.3% |
| Born outside the United States | 1.0% ±0.4 pts | 4.6% |
| Speak a language other than English at home (age 5+) | 2.4% ±0.9 pts | 8.8% |
| Civilian veterans (age 18+) | 10.0% ±2.5 pts | 6.9% |
| With a disability | 14.6% ±3.0 pts | 12.8% |
| No health insurance coverage | 3.8% ±1.1 pts | 5.5% |
| High school graduate or higher (age 25+) | 89.3% ±3.8 pts | 92.6% |
| Bachelor's degree or higher (age 25+) | 22.9% ±2.8 pts | 25.8% |
| Graduate or professional degree (age 25+) | 6.4% ±1.3 pts | 8.1% |
| Lived in the same house a year earlier | 92.8% ±2.2 pts | 90.6% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 28 earn?
Half of the 2,140 households in Census Tract 28 earn less than $81,129 a year (±$12,314), against $75,673 across Rock County: 20th highest of the county's 41 tracts with a reliable estimate. 9.2% of residents live below the poverty line.
| Measure | Tract 28 | Rock County |
|---|---|---|
| Median household income | $81,129 ±$12,314 | $75,673 |
| Mean household income | $94,709 ±$7,600 | $91,984 |
| Per capita income | $42,388 ±$2,723 | $38,536 |
| People below the poverty line | 9.2% ±2.1 pts | 9.3% |
| Children under 18 below the poverty line | 11.4% ±5.2 pts | 12.9% |
| Households receiving SNAP | 12.9% ±6.4 pts | 12.9% |
| Households with a computer | 89.8% ±5.9 pts | 95.5% |
| Households with a broadband subscription | 90.4% ±2.3 pts | 90.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 28?
Owners occupy 80.1% of Census Tract 28's occupied homes and renters 19.9%. The median owner-occupied home is valued at $240,500 by its owner (±$14,619). The median renter pays $779 a month including utilities, and 19.6% of renters pay 35% or more of their income on rent.
| Measure | Tract 28 | Rock County |
|---|---|---|
| Median home value (owner-occupied) | $240,500 ±$14,619 | $231,600 |
| Median gross rent | $779 ±$213 | $1,037 |
| Renters paying 35% or more of income on rent | 19.6% ±10.6 pts | 35.0% |
| Median monthly owner costs, with a mortgage | $1,599 ±$126 | $1,538 |
| Owner-occupied homes | 80.1% ±6.4 pts | 71.2% |
| Renter-occupied homes | 19.9% ±6.4 pts | 28.8% |
| Housing units | 2,264 ±207 | 71,109 |
| Single-family detached homes | 87.9% ±6.1 pts | 74.4% |
| Mobile homes | 0.8% ±0.9 pts | 2.6% |
| Built 2020 or later | 0.5% ±0.5 pts | 1.2% |
| Built 2010 to 2019 | 4.1% ±1.0 pts | 4.3% |
| Built 1939 or earlier | 31.6% ±4.5 pts | 19.2% |
| Households with no vehicle | 2.5% ±1.1 pts | 6.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 28 get to work?
76.9% of Census Tract 28's workers drive alone and 14.4% work from home. The average trip to work takes 26.7 minutes. The unemployment rate in 2020-2024 averaged 2.6%.
| Measure | Tract 28 | Rock County |
|---|---|---|
| In the labor force (age 16+) | 61.4% ±3.6 pts | 65.2% |
| Unemployment rate | 2.6% ±1.0 pts | 3.8% |
| Drove alone to work | 76.9% ±4.5 pts | 80.1% |
| Carpooled | 5.3% ±1.5 pts | 7.2% |
| Public transportation | 0.5% ±0.5 pts | 0.5% |
| Walked | 1.8% ±0.9 pts | 1.7% |
| Worked from home | 14.4% ±4.5 pts | 9.2% |
| Mean travel time to work | 26.7 min ±1.4 | 23.8 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 28 compare with the other tracts in Rock County?
Among Rock County's tracts with a reliable estimate, Census Tract 28 ranks as shown below (1 = highest).
| Measure | In Rock County |
|---|---|
| Population | 14th of 41 |
| Residents per square mile | 39th of 41 |
| Median household income | 20th of 41 |
| Per capita income | 15th of 41 |
| Median home value | 18th of 41 |
| Median gross rent | 41st of 41 |
| Poverty rate | 18th of 35 |
| Bachelor's degree or higher | 26th of 39 |
| Median age | 3rd of 41 |
| Owner-occupied share | 12th of 41 |
The tracts next to it on Rock County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 13.02 | 17th | $83,944±$9,256 · within the margin of this tract |
| Tract 31.01 | 18th | $83,542±$14,640 · within the margin of this tract |
| Tract 8 | 19th | $83,472±$10,404 · within the margin of this tract |
| Tract 28 | 20th | $81,129±$12,314 |
| Tract 33 | 21st | $79,167±$15,629 · within the margin of this tract |
| Tract 32 | 22nd | $76,953±$8,917 · within the margin of this tract |
| Tract 25 | 23rd | $74,464±$15,584 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 28?
2 of the 18 figures for Census Tract 28 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections