Census tract · Chippewa County
Census Tract 104, Chippewa County, Wisconsin
Census Tract 104, GEOID 55017010400, in Chippewa County, Wisconsin, partly within Wheaton (town), Howard (town), Tilden (town), Chippewa Falls, Eagle Point (town) and Eau Claire. 5,263 residents in the ACS 2020-2024 5-year estimates (±258); the 2020 Census counted 5,490.
Residents, 2020-2024
5,263
±258 (90% margin)
2020 Census count: 5,490
Median household income
$100,486
±$7,131 (90% margin)
Chippewa County: $74,680
Median home value
$310,200
±$20,592 (90% margin)
Chippewa County: $257,900
Median gross rent
$985
±$222 (90% margin)
Chippewa County: $963
Where is Census Tract 104?
Census Tract 104 is one of 12 census tracts in Chippewa County, Wisconsin. It covers 106.23 square miles of land, 52 residents per square mile in 2020. Its GEOID, 55017010400, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Wheaton (town) | 48% |
| Howard (town) | 18% |
| Tilden (town) | 17% |
| Chippewa Falls | 9% |
| Eagle Point (town) | 7% |
| Eau Claire | 1% |
10 census tracts border Census Tract 104: Tract 101 ($98,365), Tract 102 ($66,114), Tract 103 ($58,245), Tract 105 ($69,297), Tract 110.02 ($91,250), Tract 112 ($68,897), Tract 9703 in Dunn County ($83,612), Tract 9704 in Dunn County ($93,267), Tract 5.01 in Eau Claire County ($91,923) and Tract 15 in Eau Claire County ($84,601). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 104?
The 2020-2024 American Community Survey puts Census Tract 104's population at 5,263 (±258) in 2,096 households; the 2020 Census counted 5,490 residents and 2,167 housing units.
| Measure | Tract 104 | Chippewa County |
|---|---|---|
| Total population | 5,263 ±258 | 66,799 |
| Households | 2,096 ±160 | 27,139 |
| Average household size | 2.49 ±0.14 | 2.36 |
| Housing units | 2,163 ±155 | 29,366 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 104?
The median resident of Census Tract 104 is 43.9 years old; 22.8% are under 18 and 19.7% are 65 or older. The largest group is non-Hispanic white residents at 94.2%, then non-Hispanic residents of two or more races at 3.5%.
| Measure | Tract 104 | Chippewa County |
|---|---|---|
| Median age | 43.9 ±2.1 | 42.2 |
| Under 18 years | 22.8% ±2.7 pts | 21.4% |
| 65 years and over | 19.7% ±2.0 pts | 19.7% |
| Hispanic or Latino (any race) | 0.6% ±0.6 pts | 2.0% |
| White alone, not Hispanic | 94.2% ±2.4 pts | 92.4% |
| Black or African American alone, not Hispanic | 0.9% ±0.9 pts | 1.4% |
| Asian alone, not Hispanic | 0.6% ±0.6 pts | 1.3% |
| American Indian and Alaska Native alone, not Hispanic | 0.2% ±0.3 pts | 0.4% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.4 pts | 0.0% |
| Two or more races, not Hispanic | 3.5% ±1.5 pts | 2.4% |
| Some other race alone, not Hispanic | 0.0% ±0.4 pts | 0.1% |
| Born outside the United States | 0.5% ±0.5 pts | 1.4% |
| Speak a language other than English at home (age 5+) | 1.9% ±1.2 pts | 3.7% |
| Civilian veterans (age 18+) | 7.6% ±1.9 pts | 8.0% |
| With a disability | 8.2% ±1.7 pts | 11.7% |
| No health insurance coverage | 2.3% ±1.5 pts | 4.4% |
| High school graduate or higher (age 25+) | 95.4% ±2.1 pts | 93.7% |
| Bachelor's degree or higher (age 25+) | 32.6% ±4.3 pts | 24.2% |
| Graduate or professional degree (age 25+) | 9.9% ±2.3 pts | 6.4% |
| Lived in the same house a year earlier | 93.4% ±2.6 pts | 88.2% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 104 earn?
Half of the 2,096 households in Census Tract 104 earn less than $100,486 a year (±$7,131), against $74,680 across Chippewa County: 1st highest of the county's 12 tracts with a reliable estimate. 6.0% of residents live below the poverty line.
| Measure | Tract 104 | Chippewa County |
|---|---|---|
| Median household income | $100,486 ±$7,131 | $74,680 |
| Mean household income | $122,512 ±$17,276 | $92,252 |
| Per capita income | $49,267 ±$7,360 | $38,156 |
| People below the poverty line | 6.0% ±1.9 pts | 10.2% |
| Children under 18 below the poverty line | 2.3% ±2.1 pts | 13.4% |
| Households receiving SNAP | 6.1% ±3.0 pts | 11.8% |
| Households with a computer | 97.1% ±1.4 pts | 93.4% |
| Households with a broadband subscription | 93.5% ±2.1 pts | 89.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 104?
Owners occupy 84.0% of Census Tract 104's occupied homes and renters 16.0%. The median owner-occupied home is valued at $310,200 by its owner (±$20,592). The median renter pays $985 a month including utilities, and 21.5% of renters pay 35% or more of their income on rent.
| Measure | Tract 104 | Chippewa County |
|---|---|---|
| Median home value (owner-occupied) | $310,200 ±$20,592 | $257,900 |
| Median gross rent | $985 ±$222 | $963 |
| Renters paying 35% or more of income on rent | 21.5% ±14.1 pts | 32.3% |
| Median monthly owner costs, with a mortgage | $1,538 ±$115 | $1,538 |
| Owner-occupied homes | 84.0% ±4.3 pts | 74.2% |
| Renter-occupied homes | 16.0% ±4.3 pts | 25.8% |
| Housing units | 2,163 ±155 | 29,366 |
| Single-family detached homes | 85.0% ±4.5 pts | 75.3% |
| Mobile homes | 3.0% ±2.2 pts | 4.7% |
| Built 2020 or later | 3.0% ±1.8 pts | 2.1% |
| Built 2010 to 2019 | 10.1% ±3.2 pts | 8.3% |
| Built 1939 or earlier | 17.0% ±4.5 pts | 18.9% |
| Households with no vehicle | 0.3% ±0.3 pts | 4.8% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 104 get to work?
70.8% of Census Tract 104's workers drive alone and 18.4% work from home. The average trip to work takes 19.2 minutes. The unemployment rate in 2020-2024 averaged 3.9%.
| Measure | Tract 104 | Chippewa County |
|---|---|---|
| In the labor force (age 16+) | 66.8% ±3.1 pts | 63.2% |
| Unemployment rate | 3.9% ±1.7 pts | 3.1% |
| Drove alone to work | 70.8% ±5.5 pts | 75.7% |
| Carpooled | 4.7% ±2.0 pts | 8.9% |
| Public transportation | 0.1% ±0.2 pts | 0.3% |
| Walked | 2.7% ±2.9 pts | 1.7% |
| Worked from home | 18.4% ±5.2 pts | 11.7% |
| Mean travel time to work | 19.2 min ±2.3 | 23.2 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 104 compare with the other tracts in Chippewa County?
Among Chippewa County's tracts with a reliable estimate, Census Tract 104 ranks as shown below (1 = highest).
| Measure | In Chippewa County |
|---|---|
| Population | 8th of 12 |
| Residents per square mile | 8th of 12 |
| Median household income | 1st of 12 |
| Per capita income | 2nd of 12 |
| Median home value | 3rd of 12 |
| Median gross rent | 5th of 12 |
| Poverty rate | 10th of 12 |
| Bachelor's degree or higher | 2nd of 12 |
| Median age | 4th of 12 |
| Owner-occupied share | 3rd of 12 |
The tracts next to it on Chippewa County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 104 | 1st | $100,486±$7,131 |
| Tract 101 | 2nd | $98,365±$21,368 · within the margin of this tract |
| Tract 110.02 | 3rd | $91,250±$13,629 · within the margin of this tract |
| Tract 107 | 4th | $87,572±$19,477 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 104?
3 of the 18 figures for Census Tract 104 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections