Census tract · New Hanover County
Census Tract 104, New Hanover County, North Carolina
Census Tract 104, GEOID 37129010400, in New Hanover County, North Carolina, entirely within Wilmington. 3,012 residents in the ACS 2020-2024 5-year estimates (±424); the 2020 Census counted 2,596.
Residents, 2020-2024
3,012
±424 (90% margin)
2020 Census count: 2,596
Median household income
$136,830
±$13,467 (90% margin)
New Hanover County: $75,166
Median home value
$522,200
±$62,476 (90% margin)
New Hanover County: $387,800
Median gross rent
$1,436
±$369 (90% margin)
New Hanover County: $1,417
Where is Census Tract 104?
Census Tract 104 is one of 55 census tracts in New Hanover County, North Carolina. It covers 0.97 square miles of land, 2,687 residents per square mile in 2020. Its GEOID, 37129010400, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Wilmington | 100% |
5 census tracts border Census Tract 104: Tract 102 ($44,239), Tract 103 ($57,950), Tract 105.03 ($80,645), Tract 105.04 ($46,567) and Tract 106 ($57,397). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 104?
The 2020-2024 American Community Survey puts Census Tract 104's population at 3,012 (±424) in 1,215 households; the 2020 Census counted 2,596 residents and 1,249 housing units.
| Measure | Tract 104 | Wilmington |
|---|---|---|
| Total population | 3,012 ±424 | 120,805 |
| Households | 1,215 ±150 | 56,612 |
| Average household size | 2.46 ±0.22 | 2.05 |
| Housing units | 1,321 ±137 | 62,836 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 104?
The median resident of Census Tract 104 is 44.0 years old; 19.9% are under 18 and 19.7% are 65 or older. The largest group is non-Hispanic white residents at 87.8%, then Hispanic or Latino residents (of any race) at 7.2%.
| Measure | Tract 104 | Wilmington |
|---|---|---|
| Median age | 44.0 ±5.2 | 37.1 |
| Under 18 years | 19.9% ±4.3 pts | 16.4% |
| 65 years and over | 19.7% ±4.1 pts | 18.2% |
| Hispanic or Latino (any race) | 7.2% ±6.0 pts | 8.8% |
| White alone, not Hispanic | 87.8% ±6.2 pts | 69.9% |
| Black or African American alone, not Hispanic | 3.1% ±2.4 pts | 14.4% |
| Asian alone, not Hispanic | 0.6% ±1.1 pts | 1.3% |
| American Indian and Alaska Native alone, not Hispanic | 0.1% ±0.2 pts | 0.2% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.4 pts | 0.0% |
| Two or more races, not Hispanic | 1.2% ±1.1 pts | 4.6% |
| Some other race alone, not Hispanic | 0.0% ±1.4 pts | 0.8% |
| Born outside the United States | 2.8% ±2.7 pts | 5.7% |
| Speak a language other than English at home (age 5+) | 3.3% ±2.9 pts | 8.5% |
| Civilian veterans (age 18+) | 10.4% ±5.0 pts | 5.4% |
| With a disability | 5.4% ±2.4 pts | 13.1% |
| No health insurance coverage | 5.0% ±3.4 pts | 10.9% |
| High school graduate or higher (age 25+) | 95.0% ±3.2 pts | 94.1% |
| Bachelor's degree or higher (age 25+) | 65.4% ±7.4 pts | 46.8% |
| Graduate or professional degree (age 25+) | 35.3% ±7.9 pts | 16.4% |
| Lived in the same house a year earlier | 83.3% ±6.0 pts | 79.1% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 104 earn?
Half of the 1,215 households in Census Tract 104 earn less than $136,830 a year (±$13,467), against $75,166 across New Hanover County: 5th highest of the county's 52 tracts with a reliable estimate.
| Measure | Tract 104 | Wilmington |
|---|---|---|
| Median household income | $136,830 ±$13,467 | $66,738 |
| Mean household income | $150,560 ±$19,981 | $104,218 |
| Per capita income | $61,768 ±$7,944 | $49,405 |
| People below the poverty line | 8.9% ±6.2 pts | 16.0% |
| Children under 18 below the poverty line | 0.0% ±6.8 pts | 18.9% |
| Households receiving SNAP | 4.4% ±4.1 pts | 11.8% |
| Households with a computer | 100.0% ±3.4 pts | 96.1% |
| Households with a broadband subscription | 95.0% ±5.9 pts | 91.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 104?
Owners occupy 72.3% of Census Tract 104's occupied homes and renters 27.7%. The median owner-occupied home is valued at $522,200 by its owner (±$62,476). The median renter pays $1,436 a month including utilities, and 38.6% of renters pay 35% or more of their income on rent.
| Measure | Tract 104 | Wilmington |
|---|---|---|
| Median home value (owner-occupied) | $522,200 ±$62,476 | $383,800 |
| Median gross rent | $1,436 ±$369 | $1,395 |
| Renters paying 35% or more of income on rent | 38.6% ±24.1 pts | 47.8% |
| Median monthly owner costs, with a mortgage | $2,385 ±$494 | $2,020 |
| Owner-occupied homes | 72.3% ±7.1 pts | 47.6% |
| Renter-occupied homes | 27.7% ±7.1 pts | 52.4% |
| Housing units | 1,321 ±137 | 62,836 |
| Single-family detached homes | 77.7% ±6.7 pts | 49.9% |
| Mobile homes | 0.0% ±3.2 pts | 1.5% |
| Built 2020 or later | 4.2% ±4.9 pts | 3.8% |
| Built 2010 to 2019 | 6.9% ±4.9 pts | 13.8% |
| Built 1939 or earlier | 29.2% ±7.5 pts | 8.9% |
| Households with no vehicle | 2.3% ±2.3 pts | 8.2% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 104 get to work?
74.1% of Census Tract 104's workers drive alone and 20.2% work from home. The average trip to work takes 16.2 minutes.
| Measure | Tract 104 | Wilmington |
|---|---|---|
| In the labor force (age 16+) | 69.2% ±6.9 pts | 66.6% |
| Unemployment rate | 2.7% ±2.5 pts | 4.3% |
| Drove alone to work | 74.1% ±8.6 pts | 69.6% |
| Carpooled | 3.6% ±3.1 pts | 6.0% |
| Public transportation | 0.0% ±2.6 pts | 0.3% |
| Walked | 0.0% ±2.6 pts | 2.2% |
| Worked from home | 20.2% ±8.0 pts | 19.2% |
| Mean travel time to work | 16.2 min ±3.0 | 18.5 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 104 compare with the other tracts in New Hanover County?
Among New Hanover County's tracts with a reliable estimate, Census Tract 104 ranks as shown below (1 = highest).
| Measure | In New Hanover County | In Wilmington |
|---|---|---|
| Population | 37th of 53 | 19th of 32 |
| Residents per square mile | 17th of 54 | 15th of 32 |
| Median household income | 5th of 52 | 4th of 31 |
| Per capita income | 14th of 53 | 9th of 32 |
| Median home value | 9th of 52 | 4th of 31 |
| Median gross rent | 25th of 48 | 14th of 30 |
| Bachelor's degree or higher | 5th of 52 | 3rd of 31 |
| Median age | 18th of 53 | 11th of 32 |
| Owner-occupied share | 23rd of 53 | 7th of 32 |
The tracts next to it on New Hanover County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 118 | 2nd | $172,500±$85,697 · within the margin of this tract |
| Tract 117.03 | 3rd | $155,441±$32,224 · within the margin of this tract |
| Tract 120.04 | 4th | $140,455±$18,488 · within the margin of this tract |
| Tract 104 | 5th | $136,830±$13,467 |
| Tract 123 | 6th | $123,421±$22,081 · within the margin of this tract |
| Tract 117.05 | 7th | $118,407±$17,341 · within the margin of this tract |
| Tract 120.10 | 8th | $116,953±$32,872 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 104?
4 of the 18 figures for Census Tract 104 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections