Census tract · Cobb County
Census Tract 301.04, Cobb County, Georgia
Census Tract 301.04, GEOID 13067030104, in Cobb County, Georgia, mostly within Acworth (83% of its census blocks). 3,724 residents in the ACS 2020-2024 5-year estimates (±525); the 2020 Census counted 4,018.
Residents, 2020-2024
3,724
±525 (90% margin)
2020 Census count: 4,018
Median household income
$63,979
±$19,017 (90% margin)
Cobb County: $102,738
Median home value
$330,400
±$23,581 (90% margin)
Cobb County: $407,200
Median gross rent
$1,215
±$171 (90% margin)
Cobb County: $1,730
Where is Census Tract 301.04?
Census Tract 301.04 is one of 186 census tracts in Cobb County, Georgia. It covers 1.55 square miles of land, 2,587 residents per square mile in 2020. Its GEOID, 13067030104, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Acworth | 83% |
7 census tracts border Census Tract 301.04: Tract 9608.01 in Bartow County ($62,324), Tract 9608.02 in Bartow County ($60,682), Tract 911.04 in Cherokee County ($115,078), Tract 301.07 ($105,694), Tract 301.09 ($109,563), Tract 301.11 ($88,162) and Tract 301.12 ($64,728). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 301.04?
The 2020-2024 American Community Survey puts Census Tract 301.04's population at 3,724 (±525) in 1,731 households; the 2020 Census counted 4,018 residents and 1,802 housing units.
| Measure | Tract 301.04 | Acworth |
|---|---|---|
| Total population | 3,724±525 | 22,473 |
| Households | 1,731±308 | 8,903 |
| Average household size | 2.15±0.22 | 2.52 |
| Housing units | 1,760±308 | 9,362 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 301.04?
The median resident of Census Tract 301.04 is 47.7 years old; 17.0% are under 18 and 23.9% are 65 or older. The largest group is non-Hispanic white residents at 62.2%, then non-Hispanic Black residents at 22.2%. 10.1% of residents were born outside the United States.
| Measure | Tract 301.04 | Acworth |
|---|---|---|
| Median age | 47.7±8.0 | 39.9 |
| Under 18 years | 17.0%±3.8 pts | 22.2% |
| 65 years and over | 23.9%±6.9 pts | 14.7% |
| Hispanic or Latino (any race) | 13.9%±6.3 pts | 13.1% |
| White alone, not Hispanic | 62.2%±6.3 pts | 54.1% |
| Black or African American alone, not Hispanic | 22.2%±5.5 pts | 21.4% |
| Asian alone, not Hispanic | 0.7%±0.7 pts | 4.0% |
| American Indian and Alaska Native alone, not Hispanic | 0.0%±1.3 pts | 0.1% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0%±1.3 pts | 0.0% |
| Two or more races, not Hispanic | 1.0%±1.0 pts | 6.5% |
| Some other race alone, not Hispanic | 0.0%±1.3 pts | 0.8% |
| Born outside the United States | 10.1%±3.2 pts | 18.7% |
| Speak a language other than English at home (age 5+) | 18.1%±7.1 pts | 25.5% |
| Civilian veterans (age 18+) | 7.3%±3.4 pts | 7.5% |
| With a disability | 15.4%±5.8 pts | 12.6% |
| No health insurance coverage | 17.8%±5.9 pts | 15.5% |
| High school graduate or higher (age 25+) | 85.7%±6.1 pts | 89.7% |
| Bachelor's degree or higher (age 25+) | 20.5%±6.1 pts | 33.9% |
| Graduate or professional degree (age 25+) | 6.7%±3.2 pts | 10.6% |
| Lived in the same house a year earlier | 94.1%±4.1 pts | 89.4% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 301.04 earn?
Half of the 1,731 households in Census Tract 301.04 earn less than $63,979 a year (±$19,017), against $102,738 across Cobb County: 171st highest of the county's 186 tracts with a reliable estimate. 14.6% of residents live below the poverty line.
| Measure | Tract 301.04 | Acworth |
|---|---|---|
| Median household income | $63,979±$19,017 | $83,539 |
| Mean household income | $84,826±$15,841 | $99,078 |
| Per capita income | $39,702±$7,282 | $41,002 |
| People below the poverty line | 14.6%±6.4 pts | 7.7% |
| Children under 18 below the poverty line | 7.1%±11.0 pts | 6.6% |
| Households receiving SNAP | 16.0%±5.1 pts | 11.7% |
| Households with a computer | 91.1%±9.3 pts | 96.1% |
| Households with a broadband subscription | 70.4%±12.1 pts | 89.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 301.04?
Owners occupy 51.8% of Census Tract 301.04's occupied homes and renters 48.2%. The median owner-occupied home is valued at $330,400 by its owner (±$23,581). The median renter pays $1,215 a month including utilities, and 46.8% of renters pay 35% or more of their income on rent.
| Measure | Tract 301.04 | Acworth |
|---|---|---|
| Median home value (owner-occupied) | $330,400±$23,581 | $339,900 |
| Median gross rent | $1,215±$171 | $1,664 |
| Renters paying 35% or more of income on rent | 46.8%±17.3 pts | 44.0% |
| Median monthly owner costs, with a mortgage | $1,460±$207 | $1,728 |
| Owner-occupied homes | 51.8%±10.4 pts | 59.8% |
| Renter-occupied homes | 48.2%±10.4 pts | 40.2% |
| Housing units | 1,760±308 | 9,362 |
| Single-family detached homes | 55.1%±10.7 pts | 65.6% |
| Mobile homes | 0.7%±1.1 pts | 0.9% |
| Built 2020 or later | 2.2%±2.7 pts | 1.8% |
| Built 2010 to 2019 | 25.0%±9.3 pts | 16.7% |
| Built 1939 or earlier | 4.0%±2.9 pts | 1.4% |
| Households with no vehicle | 15.1%±9.8 pts | 6.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 301.04 get to work?
72.9% of Census Tract 301.04's workers drive alone and 6.4% work from home. The average trip to work takes 31.8 minutes. The unemployment rate in 2020-2024 averaged 4.8%.
| Measure | Tract 301.04 | Acworth |
|---|---|---|
| In the labor force (age 16+) | 61.3%±7.4 pts | 71.7% |
| Unemployment rate | 4.8%±2.9 pts | 5.3% |
| Drove alone to work | 72.9%±9.3 pts | 72.0% |
| Carpooled | 16.0%±8.2 pts | 9.5% |
| Public transportation | 0.0%±2.5 pts | 1.0% |
| Walked | 2.6%±2.9 pts | 0.8% |
| Worked from home | 6.4%±3.7 pts | 15.5% |
| Mean travel time to work | 31.8 min±3.8 | 30.1 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 301.04 compare with the other tracts in Cobb County?
Among Cobb County's tracts with a reliable estimate, Census Tract 301.04 ranks as shown below (1 = highest).
| Measure | In Cobb County | In Acworth |
|---|---|---|
| Population | 111th of 186 | 8th of 9 |
| Residents per square mile | 87th of 186 | 4th of 9 |
| Median household income | 171st of 186 | 9th of 9 |
| Per capita income | 135th of 186 | 7th of 9 |
| Median home value | 134th of 183 | 7th of 9 |
| Median gross rent | 160th of 160 | 9th of 9 |
| Poverty rate | 22nd of 62 | 1st of 3 |
| Bachelor's degree or higher | 179th of 185 | 9th of 9 |
| Median age | 9th of 186 | 1st of 9 |
| Owner-occupied share | 141st of 184 | 8th of 9 |
The tracts next to it on Cobb County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 302.47 | 168th | $64,509±$28,612 · within the margin of this tract |
| Tract 311.01 | 169th | $64,259±$4,647 · within the margin of this tract |
| Tract 302.57 | 170th | $64,010±$10,913 · within the margin of this tract |
| Tract 301.04 | 171st | $63,979±$19,017 |
| Tract 310.06 | 172nd | $62,039±$27,703 · within the margin of this tract |
| Tract 313.18 | 173rd | $61,710±$13,257 · within the margin of this tract |
| Tract 309.12 | 174th | $61,207±$18,482 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 301.04?
1 of the 18 figures for Census Tract 301.04 on this page carries a coefficient of variation over 40% and is marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections