Census tract · Cobb County
Census Tract 309.12, Cobb County, Georgia
Census Tract 309.12, GEOID 13067030912, in Cobb County, Georgia, mostly within Marietta (74% of its census blocks). 7,033 residents in the ACS 2020-2024 5-year estimates (±810); the 2020 Census counted 6,353.
Residents, 2020-2024
7,033
±810 (90% margin)
2020 Census count: 6,353
Median household income
$61,207
±$18,482 (90% margin)
Cobb County: $102,738
Median home value
$421,800
±$79,483 (90% margin)
Cobb County: $407,200
Median gross rent
$1,291
±$161 (90% margin)
Cobb County: $1,730
Where is Census Tract 309.12?
Census Tract 309.12 is one of 186 census tracts in Cobb County, Georgia. It covers 2.01 square miles of land, 3,162 residents per square mile in 2020. Its GEOID, 13067030912, names it uniquely (how tract numbers and GEOIDs work).
7 census tracts border Census Tract 309.12: Tract 306.02 ($140,284), Tract 308 ($70,530), Tract 309.06 ($100,112), Tract 309.07 ($78,197), Tract 309.10 ($80,114), Tract 310.01 ($66,423) and Tract 310.07 ($52,035). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 309.12?
The 2020-2024 American Community Survey puts Census Tract 309.12's population at 7,033 (±810) in 2,440 households; the 2020 Census counted 6,353 residents and 2,784 housing units.
| Measure | Tract 309.12 | Marietta |
|---|---|---|
| Total population | 7,033 ±810 | 62,263 |
| Households | 2,440 ±200 | 24,707 |
| Average household size | 2.87 ±0.35 | 2.40 |
| Housing units | 2,469 ±197 | 26,783 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 309.12?
The median resident of Census Tract 309.12 is 30.5 years old; 30.3% are under 18 and 9.7% are 65 or older. The largest group is Hispanic or Latino residents (of any race) at 56.1%, then non-Hispanic white residents at 25.2%. 36.7% of residents were born outside the United States.
| Measure | Tract 309.12 | Marietta |
|---|---|---|
| Median age | 30.5 ±4.1 | 34.8 |
| Under 18 years | 30.3% ±6.3 pts | 21.4% |
| 65 years and over | 9.7% ±3.0 pts | 13.9% |
| Hispanic or Latino (any race) | 56.1% ±8.0 pts | 18.1% |
| White alone, not Hispanic | 25.2% ±4.8 pts | 41.4% |
| Black or African American alone, not Hispanic | 14.9% ±4.6 pts | 30.8% |
| Asian alone, not Hispanic | 2.9% ±3.4 pts | 2.2% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.7 pts | 0.2% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.7 pts | 0.0% |
| Two or more races, not Hispanic | 0.8% ±0.8 pts | 6.2% |
| Some other race alone, not Hispanic | 0.0% ±0.7 pts | 1.0% |
| Born outside the United States | 36.7% ±5.8 pts | 18.1% |
| Speak a language other than English at home (age 5+) | 55.1% ±6.2 pts | 24.9% |
| Civilian veterans (age 18+) | 4.2% ±2.5 pts | 4.9% |
| With a disability | 4.8% ±2.0 pts | 9.9% |
| No health insurance coverage | 34.5% ±6.4 pts | 17.9% |
| High school graduate or higher (age 25+) | 71.2% ±8.0 pts | 90.1% |
| Bachelor's degree or higher (age 25+) | 31.9% ±7.3 pts | 47.4% |
| Graduate or professional degree (age 25+) | 10.4% ±4.3 pts | 16.2% |
| Lived in the same house a year earlier | 76.7% ±10.1 pts | 81.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 309.12 earn?
Half of the 2,440 households in Census Tract 309.12 earn less than $61,207 a year (±$18,482), against $102,738 across Cobb County: 174th highest of the county's 186 tracts with a reliable estimate. 32.5% of residents live below the poverty line.
| Measure | Tract 309.12 | Marietta |
|---|---|---|
| Median household income | $61,207 ±$18,482 | $72,725 |
| Mean household income | $94,582 ±$20,778 | $109,482 |
| Per capita income | $34,146 ±$8,087 | $44,683 |
| People below the poverty line | 32.5% ±10.9 pts | 12.8% |
| Children under 18 below the poverty line | 47.1% ±19.3 pts | 15.3% |
| Households receiving SNAP | 12.5% ±5.9 pts | 8.9% |
| Households with a computer | 99.4% ±0.9 pts | 97.6% |
| Households with a broadband subscription | 87.5% ±6.4 pts | 94.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 309.12?
Owners occupy 42.8% of Census Tract 309.12's occupied homes and renters 57.2%. The median owner-occupied home is valued at $421,800 by its owner (±$79,483). The median renter pays $1,291 a month including utilities, and 49.8% of renters pay 35% or more of their income on rent.
| Measure | Tract 309.12 | Marietta |
|---|---|---|
| Median home value (owner-occupied) | $421,800 ±$79,483 | $448,500 |
| Median gross rent | $1,291 ±$161 | $1,586 |
| Renters paying 35% or more of income on rent | 49.8% ±16.8 pts | 46.1% |
| Median monthly owner costs, with a mortgage | $1,945 ±$260 | $2,170 |
| Owner-occupied homes | 42.8% ±6.1 pts | 47.2% |
| Renter-occupied homes | 57.2% ±6.1 pts | 52.8% |
| Housing units | 2,469 ±197 | 26,783 |
| Single-family detached homes | 49.0% ±8.6 pts | 42.8% |
| Mobile homes | 3.1% ±2.9 pts | 0.3% |
| Built 2020 or later | 0.0% ±1.9 pts | 1.4% |
| Built 2010 to 2019 | 14.6% ±6.5 pts | 9.0% |
| Built 1939 or earlier | 3.1% ±3.2 pts | 1.7% |
| Households with no vehicle | 10.5% ±7.4 pts | 8.8% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 309.12 get to work?
55.8% of Census Tract 309.12's workers drive alone and 8.3% work from home. The average trip to work takes 28.1 minutes.
| Measure | Tract 309.12 | Marietta |
|---|---|---|
| In the labor force (age 16+) | 66.1% ±5.9 pts | 68.2% |
| Unemployment rate | 4.7% ±3.5 pts | 3.8% |
| Drove alone to work | 55.8% ±7.6 pts | 63.2% |
| Carpooled | 27.1% ±8.7 pts | 10.3% |
| Public transportation | 0.0% ±1.5 pts | 0.7% |
| Walked | 1.3% ±2.2 pts | 1.7% |
| Worked from home | 8.3% ±4.0 pts | 19.3% |
| Mean travel time to work | 28.1 min ±3.1 | 27.5 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 309.12 compare with the other tracts in Cobb County?
Among Cobb County's tracts with a reliable estimate, Census Tract 309.12 ranks as shown below (1 = highest).
| Measure | In Cobb County | In Marietta |
|---|---|---|
| Population | 6th of 186 | 2nd of 27 |
| Residents per square mile | 51st of 186 | 9th of 27 |
| Median household income | 174th of 186 | 24th of 27 |
| Per capita income | 161st of 186 | 20th of 27 |
| Median home value | 80th of 183 | 9th of 26 |
| Median gross rent | 158th of 160 | 25th of 26 |
| Poverty rate | 1st of 62 | 1st of 18 |
| Bachelor's degree or higher | 156th of 185 | 23rd of 27 |
| Median age | 168th of 186 | 20th of 27 |
| Owner-occupied share | 154th of 184 | 18th of 26 |
The tracts next to it on Cobb County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 301.04 | 171st | $63,979±$19,017 · within the margin of this tract |
| Tract 310.06 | 172nd | $62,039±$27,703 · within the margin of this tract |
| Tract 313.18 | 173rd | $61,710±$13,257 · within the margin of this tract |
| Tract 309.12 | 174th | $61,207±$18,482 |
| Tract 314.13 | 175th | $60,640±$15,429 · within the margin of this tract |
| Tract 302.46 | 176th | $59,401±$11,960 · within the margin of this tract |
| Tract 313.08 | 177th | $59,397±$18,474 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 309.12?
1 of the 18 figures for Census Tract 309.12 on this page carries a coefficient of variation over 40% and is marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections