Census tract · DeSoto County
Census Tract 703.10, DeSoto County, Mississippi
Census Tract 703.10, GEOID 28033070310, in DeSoto County, Mississippi, mostly within Southaven (81% of its census blocks). 3,515 residents in the ACS 2020-2024 5-year estimates (±717); the 2020 Census counted 3,656.
Residents, 2020-2024
3,515
±717 (90% margin)
2020 Census count: 3,656
Median household income
$52,742
±$9,870 (90% margin)
DeSoto County: $85,297
Median home value
$148,200
±$19,868 (90% margin)
DeSoto County: $269,600
Median gross rent
$1,428
±$55 (90% margin)
DeSoto County: $1,451
Where is Census Tract 703.10?
Census Tract 703.10 is one of 41 census tracts in DeSoto County, Mississippi. It covers 2.16 square miles of land, 1,694 residents per square mile in 2020. Its GEOID, 28033070310, names it uniquely (how tract numbers and GEOIDs work).
4 census tracts border Census Tract 703.10: Tract 702.22 ($73,479), Tract 703.22 ($59,781), Tract 704.12 ($45,039) and Tract 706.10 ($37,422). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 703.10?
The 2020-2024 American Community Survey puts Census Tract 703.10's population at 3,515 (±717) in 1,690 households; the 2020 Census counted 3,656 residents and 1,760 housing units.
| Measure | Tract 703.10 | Southaven |
|---|---|---|
| Total population | 3,515 ±717 | 56,226 |
| Households | 1,690 ±298 | 21,251 |
| Average household size | 2.08 ±0.27 | 2.63 |
| Housing units | 1,936 ±228 | 23,046 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 703.10?
The median resident of Census Tract 703.10 is 35.4 years old; 22.7% are under 18 and 11.5% are 65 or older. The largest group is non-Hispanic Black residents at 49.7%, then non-Hispanic white residents at 42.2%.
| Measure | Tract 703.10 | Southaven |
|---|---|---|
| Median age | 35.4 ±6.3 | 36.2 |
| Under 18 years | 22.7% ±5.7 pts | 25.5% |
| 65 years and over | 11.5% ±3.8 pts | 13.2% |
| Hispanic or Latino (any race) | 4.4% ±4.7 pts | 5.3% |
| White alone, not Hispanic | 42.2% ±11.3 pts | 50.7% |
| Black or African American alone, not Hispanic | 49.7% ±10.3 pts | 39.3% |
| Asian alone, not Hispanic | 0.0% ±1.3 pts | 1.2% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±1.3 pts | 0.0% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.3 pts | 0.0% |
| Two or more races, not Hispanic | 3.8% ±3.0 pts | 2.3% |
| Some other race alone, not Hispanic | 0.0% ±1.3 pts | 1.1% |
| Born outside the United States | 1.9% ±2.1 pts | 3.4% |
| Speak a language other than English at home (age 5+) | 6.1% ±4.9 pts | 5.1% |
| Civilian veterans (age 18+) | 5.4% ±3.0 pts | 8.1% |
| With a disability | 8.4% ±3.5 pts | 12.3% |
| No health insurance coverage | 8.0% ±4.3 pts | 7.4% |
| High school graduate or higher (age 25+) | 95.0% ±3.8 pts | 92.9% |
| Bachelor's degree or higher (age 25+) | 25.8% ±7.3 pts | 28.8% |
| Graduate or professional degree (age 25+) | 8.8% ±4.7 pts | 10.2% |
| Lived in the same house a year earlier | 91.7% ±4.5 pts | 89.8% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 703.10 earn?
Half of the 1,690 households in Census Tract 703.10 earn less than $52,742 a year (±$9,870), against $85,297 across DeSoto County: 34th highest of the county's 41 tracts with a reliable estimate. 24.6% of residents live below the poverty line.
| Measure | Tract 703.10 | Southaven |
|---|---|---|
| Median household income | $52,742 ±$9,870 | $78,483 |
| Mean household income | $57,354 ±$8,075 | $91,308 |
| Per capita income | $27,824 ±$5,351 | $35,303 |
| People below the poverty line | 24.6% ±13.2 pts | 12.6% |
| Children under 18 below the poverty line | 35.1% ±21.1 pts | 19.1% |
| Households receiving SNAP | 10.0% ±7.7 pts | 8.1% |
| Households with a computer | 99.3% ±1.0 pts | 97.7% |
| Households with a broadband subscription | 97.1% ±2.3 pts | 93.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 703.10?
Owners occupy 44.3% of Census Tract 703.10's occupied homes and renters 55.7%. The median owner-occupied home is valued at $148,200 by its owner (±$19,868). The median renter pays $1,428 a month including utilities, and 42.9% of renters pay 35% or more of their income on rent.
| Measure | Tract 703.10 | Southaven |
|---|---|---|
| Median home value (owner-occupied) | $148,200 ±$19,868 | $236,300 |
| Median gross rent | $1,428 ±$55 | $1,445 |
| Renters paying 35% or more of income on rent | 42.9% ±17.9 pts | 42.0% |
| Median monthly owner costs, with a mortgage | $1,153 ±$89 | $1,565 |
| Owner-occupied homes | 44.3% ±10.5 pts | 72.5% |
| Renter-occupied homes | 55.7% ±10.5 pts | 27.5% |
| Housing units | 1,936 ±228 | 23,046 |
| Single-family detached homes | 40.6% ±8.3 pts | 80.2% |
| Mobile homes | 13.2% ±5.8 pts | 2.7% |
| Built 2020 or later | 0.0% ±2.3 pts | 3.7% |
| Built 2010 to 2019 | 13.4% ±7.1 pts | 18.0% |
| Built 1939 or earlier | 0.0% ±2.3 pts | 0.9% |
| Households with no vehicle | 7.5% ±8.1 pts | 3.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 703.10 get to work?
85.4% of Census Tract 703.10's workers drive alone. The average trip to work takes 24.3 minutes.
| Measure | Tract 703.10 | Southaven |
|---|---|---|
| In the labor force (age 16+) | 65.6% ±8.3 pts | 67.5% |
| Unemployment rate | 6.7% ±6.5 pts | 3.3% |
| Drove alone to work | 85.4% ±6.9 pts | 77.7% |
| Carpooled | 6.6% ±4.5 pts | 11.7% |
| Public transportation | 0.0% ±2.6 pts | 0.1% |
| Walked | 0.0% ±2.6 pts | 0.3% |
| Worked from home | 8.0% ±7.2 pts | 9.8% |
| Mean travel time to work | 24.3 min ±2.2 | 24.0 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 703.10 compare with the other tracts in DeSoto County?
Among DeSoto County's tracts with a reliable estimate, Census Tract 703.10 ranks as shown below (1 = highest).
| Measure | In DeSoto County | In Southaven |
|---|---|---|
| Population | 31st of 41 | 9th of 14 |
| Residents per square mile | 10th of 41 | 6th of 14 |
| Median household income | 34th of 41 | 11th of 14 |
| Per capita income | 31st of 41 | 9th of 14 |
| Median home value | 38th of 41 | 13th of 14 |
| Median gross rent | 19th of 34 | 8th of 14 |
| Poverty rate | 6th of 18 | 3rd of 7 |
| Bachelor's degree or higher | 22nd of 40 | 7th of 14 |
| Median age | 25th of 41 | 8th of 14 |
| Owner-occupied share | 40th of 41 | 14th of 14 |
The tracts next to it on DeSoto County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 702.21 | 31st | $60,441±$14,343 · within the margin of this tract |
| Tract 704.21 | 32nd | $60,227±$18,019 · within the margin of this tract |
| Tract 703.22 | 33rd | $59,781±$11,409 · within the margin of this tract |
| Tract 703.10 | 34th | $52,742±$9,870 |
| Tract 704.22 | 35th | $52,292±$12,228 · within the margin of this tract |
| Tract 711.24 | 36th | $51,142±$10,049 · within the margin of this tract |
| Tract 701.01 | 37th | $48,214±$14,783 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 703.10?
3 of the 18 figures for Census Tract 703.10 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections