Census tract · DeSoto County
Census Tract 704.12, DeSoto County, Mississippi
Census Tract 704.12, GEOID 28033070412, in DeSoto County, Mississippi, mostly within Southaven (90% of its census blocks). 4,682 residents in the ACS 2020-2024 5-year estimates (±581); the 2020 Census counted 4,064.
Residents, 2020-2024
4,682
±581 (90% margin)
2020 Census count: 4,064
Median household income
$45,039
±$10,468 (90% margin)
DeSoto County: $85,297
Median home value
$189,500
±$5,742 (90% margin)
DeSoto County: $269,600
Median gross rent
$1,234
±$133 (90% margin)
DeSoto County: $1,451
Where is Census Tract 704.12?
Census Tract 704.12 is one of 41 census tracts in DeSoto County, Mississippi. It covers 1.60 square miles of land, 2,545 residents per square mile in 2020. Its GEOID, 28033070412, names it uniquely (how tract numbers and GEOIDs work).
7 census tracts border Census Tract 704.12: Tract 703.10 ($52,742), Tract 703.23 ($37,265), Tract 704.11 ($62,857), Tract 704.21 ($60,227), Tract 704.22 ($52,292), Tract 705.21 ($63,430) and Tract 705.22 ($78,322). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 704.12?
The 2020-2024 American Community Survey puts Census Tract 704.12's population at 4,682 (±581) in 1,666 households; the 2020 Census counted 4,064 residents and 1,800 housing units.
| Measure | Tract 704.12 | Southaven |
|---|---|---|
| Total population | 4,682 ±581 | 56,226 |
| Households | 1,666 ±186 | 21,251 |
| Average household size | 2.81 ±0.30 | 2.63 |
| Housing units | 1,801 ±172 | 23,046 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 704.12?
The median resident of Census Tract 704.12 is 27.6 years old; 32.6% are under 18 and 9.8% are 65 or older. The largest group is non-Hispanic Black residents at 49.9%, then non-Hispanic white residents at 33.8%.
| Measure | Tract 704.12 | Southaven |
|---|---|---|
| Median age | 27.6 ±3.3 | 36.2 |
| Under 18 years | 32.6% ±6.5 pts | 25.5% |
| 65 years and over | 9.8% ±2.4 pts | 13.2% |
| Hispanic or Latino (any race) | 11.1% ±6.9 pts | 5.3% |
| White alone, not Hispanic | 33.8% ±7.7 pts | 50.7% |
| Black or African American alone, not Hispanic | 49.9% ±8.9 pts | 39.3% |
| Asian alone, not Hispanic | 0.3% ±0.5 pts | 1.2% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±1.0 pts | 0.0% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.0 pts | 0.0% |
| Two or more races, not Hispanic | 5.0% ±5.9 pts | 2.3% |
| Some other race alone, not Hispanic | 0.0% ±1.0 pts | 1.1% |
| Born outside the United States | 2.0% ±1.9 pts | 3.4% |
| Speak a language other than English at home (age 5+) | 9.1% ±6.6 pts | 5.1% |
| Civilian veterans (age 18+) | 6.4% ±3.5 pts | 8.1% |
| With a disability | 13.0% ±4.0 pts | 12.3% |
| No health insurance coverage | 16.7% ±7.1 pts | 7.4% |
| High school graduate or higher (age 25+) | 91.7% ±4.7 pts | 92.9% |
| Bachelor's degree or higher (age 25+) | 16.1% ±5.7 pts | 28.8% |
| Graduate or professional degree (age 25+) | 6.5% ±3.8 pts | 10.2% |
| Lived in the same house a year earlier | 92.7% ±4.2 pts | 89.8% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 704.12 earn?
Half of the 1,666 households in Census Tract 704.12 earn less than $45,039 a year (±$10,468), against $85,297 across DeSoto County: 39th highest of the county's 41 tracts with a reliable estimate. 32.0% of residents live below the poverty line.
| Measure | Tract 704.12 | Southaven |
|---|---|---|
| Median household income | $45,039 ±$10,468 | $78,483 |
| Mean household income | $54,931 ±$9,310 | $91,308 |
| Per capita income | $20,473 ±$4,262 | $35,303 |
| People below the poverty line | 32.0% ±9.6 pts | 12.6% |
| Children under 18 below the poverty line | 46.2% ±16.2 pts | 19.1% |
| Households receiving SNAP | 30.6% ±11.0 pts | 8.1% |
| Households with a computer | 97.2% ±2.7 pts | 97.7% |
| Households with a broadband subscription | 93.4% ±5.8 pts | 93.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 704.12?
Owners occupy 46.5% of Census Tract 704.12's occupied homes and renters 53.5%. The median owner-occupied home is valued at $189,500 by its owner (±$5,742). The median renter pays $1,234 a month including utilities, and 56.9% of renters pay 35% or more of their income on rent.
| Measure | Tract 704.12 | Southaven |
|---|---|---|
| Median home value (owner-occupied) | $189,500 ±$5,742 | $236,300 |
| Median gross rent | $1,234 ±$133 | $1,445 |
| Renters paying 35% or more of income on rent | 56.9% ±16.0 pts | 42.0% |
| Median monthly owner costs, with a mortgage | $1,206 ±$123 | $1,565 |
| Owner-occupied homes | 46.5% ±7.8 pts | 72.5% |
| Renter-occupied homes | 53.5% ±7.8 pts | 27.5% |
| Housing units | 1,801 ±172 | 23,046 |
| Single-family detached homes | 54.0% ±6.8 pts | 80.2% |
| Mobile homes | 0.0% ±2.5 pts | 2.7% |
| Built 2020 or later | 0.0% ±2.5 pts | 3.7% |
| Built 2010 to 2019 | 1.4% ±1.7 pts | 18.0% |
| Built 1939 or earlier | 0.0% ±2.5 pts | 0.9% |
| Households with no vehicle | 12.4% ±8.7 pts | 3.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 704.12 get to work?
77.9% of Census Tract 704.12's workers drive alone. The average trip to work takes 17.9 minutes. The unemployment rate in 2020-2024 averaged 4.5%.
| Measure | Tract 704.12 | Southaven |
|---|---|---|
| In the labor force (age 16+) | 62.5% ±6.6 pts | 67.5% |
| Unemployment rate | 4.5% ±2.8 pts | 3.3% |
| Drove alone to work | 77.9% ±10.4 pts | 77.7% |
| Carpooled | 15.9% ±9.1 pts | 11.7% |
| Public transportation | 0.0% ±2.3 pts | 0.1% |
| Walked | 0.6% ±0.9 pts | 0.3% |
| Worked from home | 0.6% ±1.1 pts | 9.8% |
| Mean travel time to work | 17.9 min ±2.6 | 24.0 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 704.12 compare with the other tracts in DeSoto County?
Among DeSoto County's tracts with a reliable estimate, Census Tract 704.12 ranks as shown below (1 = highest).
| Measure | In DeSoto County | In Southaven |
|---|---|---|
| Population | 19th of 41 | 5th of 14 |
| Residents per square mile | 7th of 41 | 3rd of 14 |
| Median household income | 39th of 41 | 13th of 14 |
| Per capita income | 41st of 41 | 14th of 14 |
| Median home value | 32nd of 41 | 8th of 14 |
| Median gross rent | 27th of 34 | 10th of 14 |
| Poverty rate | 2nd of 18 | 1st of 7 |
| Bachelor's degree or higher | 36th of 40 | 12th of 14 |
| Median age | 41st of 41 | 14th of 14 |
| Owner-occupied share | 38th of 41 | 12th of 14 |
The tracts next to it on DeSoto County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 711.24 | 36th | $51,142±$10,049 · within the margin of this tract |
| Tract 701.01 | 37th | $48,214±$14,783 · within the margin of this tract |
| Tract 703.24 | 38th | $47,546±$3,992 · within the margin of this tract |
| Tract 704.12 | 39th | $45,039±$10,468 |
| Tract 706.10 | 40th | $37,422±$15,765 · within the margin of this tract |
| Tract 703.23 | 41st | $37,265±$12,656 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 704.12?
2 of the 18 figures for Census Tract 704.12 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections