Census tract · DeSoto County
Census Tract 708.12, DeSoto County, Mississippi
Census Tract 708.12, GEOID 28033070812, in DeSoto County, Mississippi, entirely within Olive Branch. 5,802 residents in the ACS 2020-2024 5-year estimates (±815); the 2020 Census counted 5,333.
Residents, 2020-2024
5,802
±815 (90% margin)
2020 Census count: 5,333
Median household income
$82,745
±$18,219 (90% margin)
DeSoto County: $85,297
Median home value
$238,600
±$15,205 (90% margin)
DeSoto County: $269,600
Median gross rent
$1,616
±$168 (90% margin)
DeSoto County: $1,451
Where is Census Tract 708.12?
Census Tract 708.12 is one of 41 census tracts in DeSoto County, Mississippi. It covers 3.58 square miles of land, 1,488 residents per square mile in 2020. Its GEOID, 28033070812, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Olive Branch | 100% |
4 census tracts border Census Tract 708.12: Tract 708.11 ($90,208), Tract 708.21 ($97,426), Tract 708.22 ($85,741) and Tract 708.30 ($106,327). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 708.12?
The 2020-2024 American Community Survey puts Census Tract 708.12's population at 5,802 (±815) in 2,115 households; the 2020 Census counted 5,333 residents and 2,308 housing units.
| Measure | Tract 708.12 | Olive Branch |
|---|---|---|
| Total population | 5,802 ±815 | 47,019 |
| Households | 2,115 ±268 | 17,181 |
| Average household size | 2.73 ±0.38 | 2.73 |
| Housing units | 2,161 ±265 | 17,793 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 708.12?
The median resident of Census Tract 708.12 is 33.5 years old; 24.2% are under 18 and 7.3% are 65 or older. The largest group is non-Hispanic Black residents at 54.8%, then non-Hispanic white residents at 38.5%.
| Measure | Tract 708.12 | Olive Branch |
|---|---|---|
| Median age | 33.5 ±4.6 | 38.0 |
| Under 18 years | 24.2% ±5.5 pts | 23.4% |
| 65 years and over | 7.3% ±1.5 pts | 13.4% |
| Hispanic or Latino (any race) | 4.9% ±5.0 pts | 6.3% |
| White alone, not Hispanic | 38.5% ±13.2 pts | 52.7% |
| Black or African American alone, not Hispanic | 54.8% ±11.8 pts | 35.7% |
| Asian alone, not Hispanic | 0.0% ±0.8 pts | 2.1% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.8 pts | 0.1% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.8 pts | 0.0% |
| Two or more races, not Hispanic | 1.8% ±1.8 pts | 2.9% |
| Some other race alone, not Hispanic | 0.0% ±0.8 pts | 0.2% |
| Born outside the United States | 3.6% ±3.5 pts | 5.6% |
| Speak a language other than English at home (age 5+) | 3.9% ±4.9 pts | 8.2% |
| Civilian veterans (age 18+) | 5.9% ±2.7 pts | 7.7% |
| With a disability | 13.4% ±5.3 pts | 13.0% |
| No health insurance coverage | 14.2% ±6.2 pts | 7.0% |
| High school graduate or higher (age 25+) | 93.5% ±5.4 pts | 93.7% |
| Bachelor's degree or higher (age 25+) | 16.4% ±5.4 pts | 31.4% |
| Graduate or professional degree (age 25+) | 4.5% ±3.7 pts | 10.3% |
| Lived in the same house a year earlier | 90.0% ±5.9 pts | 91.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 708.12 earn?
Half of the 2,115 households in Census Tract 708.12 earn less than $82,745 a year (±$18,219), against $85,297 across DeSoto County: 21st highest of the county's 41 tracts with a reliable estimate.
| Measure | Tract 708.12 | Olive Branch |
|---|---|---|
| Median household income | $82,745 ±$18,219 | $100,606 |
| Mean household income | $87,236 ±$12,179 | $117,743 |
| Per capita income | $33,595 ±$3,698 | $43,248 |
| People below the poverty line | 5.9% ±6.2 pts | 4.6% |
| Children under 18 below the poverty line | 9.3% ±15.9 pts | 5.2% |
| Households receiving SNAP | 5.6% ±4.4 pts | 3.5% |
| Households with a computer | 99.6% ±0.7 pts | 97.9% |
| Households with a broadband subscription | 94.3% ±5.8 pts | 94.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 708.12?
Owners occupy 49.3% of Census Tract 708.12's occupied homes and renters 50.7%. The median owner-occupied home is valued at $238,600 by its owner (±$15,205). The median renter pays $1,616 a month including utilities, and 27.8% of renters pay 35% or more of their income on rent.
| Measure | Tract 708.12 | Olive Branch |
|---|---|---|
| Median home value (owner-occupied) | $238,600 ±$15,205 | $290,000 |
| Median gross rent | $1,616 ±$168 | $1,829 |
| Renters paying 35% or more of income on rent | 27.8% ±16.5 pts | 35.5% |
| Median monthly owner costs, with a mortgage | $1,373 ±$72 | $1,634 |
| Owner-occupied homes | 49.3% ±9.0 pts | 82.3% |
| Renter-occupied homes | 50.7% ±9.0 pts | 17.7% |
| Housing units | 2,161 ±265 | 17,793 |
| Single-family detached homes | 62.5% ±9.8 pts | 89.4% |
| Mobile homes | 0.0% ±2.1 pts | 0.9% |
| Built 2020 or later | 4.2% ±5.0 pts | 2.9% |
| Built 2010 to 2019 | 1.1% ±1.6 pts | 15.1% |
| Built 1939 or earlier | 0.0% ±2.1 pts | 1.2% |
| Households with no vehicle | 2.6% ±2.5 pts | 3.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 708.12 get to work?
78.4% of Census Tract 708.12's workers drive alone and 7.6% work from home. The average trip to work takes 16.3 minutes.
| Measure | Tract 708.12 | Olive Branch |
|---|---|---|
| In the labor force (age 16+) | 74.6% ±5.6 pts | 68.9% |
| Unemployment rate | 0.7% ±0.9 pts | 2.4% |
| Drove alone to work | 78.4% ±8.4 pts | 81.7% |
| Carpooled | 14.0% ±9.4 pts | 8.7% |
| Public transportation | 0.0% ±1.3 pts | 0.0% |
| Walked | 0.0% ±1.3 pts | 0.4% |
| Worked from home | 7.6% ±4.1 pts | 7.6% |
| Mean travel time to work | 16.3 min ±3.2 | 24.5 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 708.12 compare with the other tracts in DeSoto County?
Among DeSoto County's tracts with a reliable estimate, Census Tract 708.12 ranks as shown below (1 = highest).
| Measure | In DeSoto County | In Olive Branch |
|---|---|---|
| Population | 11th of 41 | 4th of 9 |
| Residents per square mile | 14th of 41 | 3rd of 9 |
| Median household income | 21st of 41 | 8th of 9 |
| Per capita income | 26th of 41 | 8th of 9 |
| Median home value | 22nd of 41 | 7th of 9 |
| Median gross rent | 11th of 34 | 5th of 7 |
| Bachelor's degree or higher | 35th of 40 | 9th of 9 |
| Median age | 35th of 41 | 9th of 9 |
| Owner-occupied share | 37th of 41 | 9th of 9 |
The tracts next to it on DeSoto County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 711.22 | 18th | $84,157±$20,370 · within the margin of this tract |
| Tract 710.01 | 19th | $84,114±$22,835 · within the margin of this tract |
| Tract 701.02 | 20th | $83,676±$40,510 · within the margin of this tract |
| Tract 708.12 | 21st | $82,745±$18,219 |
| Tract 705.24 | 22nd | $82,409±$20,443 · within the margin of this tract |
| Tract 711.21 | 23rd | $80,231±$16,059 · within the margin of this tract |
| Tract 712 | 24th | $79,137±$15,516 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 708.12?
3 of the 18 figures for Census Tract 708.12 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections