Census tract · Worcester County
Census Tract 7401.01, Worcester County, Massachusetts
Census Tract 7401.01, GEOID 25027740101, in Worcester County, Massachusetts, entirely within Northborough. 6,420 residents in the ACS 2020-2024 5-year estimates (±461); the 2020 Census counted 6,227.
Residents, 2020-2024
6,420
±461 (90% margin)
2020 Census count: 6,227
Median household income
$134,453
±$28,441 (90% margin)
Worcester County: $95,939
Median home value
$665,300
±$42,166 (90% margin)
Worcester County: $423,700
Median gross rent
$2,678
±$140 (90% margin)
Worcester County: $1,426
Where is Census Tract 7401.01?
Census Tract 7401.01 is one of 191 census tracts in Worcester County, Massachusetts. It covers 9.53 square miles of land, 654 residents per square mile in 2020. Its GEOID, 25027740101, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Northborough | 100% |
| Northborough CDP | 22% |
9 census tracts border Census Tract 7401.01: Tract 7171 ($121,336), Tract 7181 ($140,962), Tract 7391.02 ($134,970), Tract 7394.01 ($172,746), Tract 7394.02 ($188,125), Tract 7395 ($178,431), Tract 7401.02 ($199,032), Tract 7402 ($115,590) and Tract 7424.02 ($153,843). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 7401.01?
The 2020-2024 American Community Survey puts Census Tract 7401.01's population at 6,420 (±461) in 2,382 households; the 2020 Census counted 6,227 residents and 2,230 housing units.
| Measure | Tract 7401.01 | Northborough |
|---|---|---|
| Total population | 6,420 ±461 | 15,750 |
| Households | 2,382 ±143 | 5,929 |
| Average household size | 2.65 ±0.15 | 2.62 |
| Housing units | 2,382 ±143 | 6,108 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 7401.01?
The median resident of Census Tract 7401.01 is 42.5 years old; 21.3% are under 18 and 15.3% are 65 or older. The largest group is non-Hispanic white residents at 75.6%, then non-Hispanic Asian residents at 9.7%. 17.6% of residents were born outside the United States.
| Measure | Tract 7401.01 | Northborough |
|---|---|---|
| Median age | 42.5 ±4.0 | 45.0 |
| Under 18 years | 21.3% ±3.9 pts | 21.6% |
| 65 years and over | 15.3% ±2.9 pts | 17.7% |
| Hispanic or Latino (any race) | 3.2% ±2.4 pts | 3.2% |
| White alone, not Hispanic | 75.6% ±6.5 pts | 75.7% |
| Black or African American alone, not Hispanic | 5.1% ±4.2 pts | 2.9% |
| Asian alone, not Hispanic | 9.7% ±3.1 pts | 10.9% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.7 pts | 0.0% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.7 pts | 0.1% |
| Two or more races, not Hispanic | 5.5% ±3.0 pts | 5.2% |
| Some other race alone, not Hispanic | 0.8% ±1.3 pts | 1.9% |
| Born outside the United States | 17.6% ±5.9 pts | 17.7% |
| Speak a language other than English at home (age 5+) | 20.3% ±6.7 pts | 21.0% |
| Civilian veterans (age 18+) | 5.7% ±3.2 pts | 4.0% |
| With a disability | 6.5% ±2.7 pts | 8.5% |
| No health insurance coverage | 2.1% ±2.0 pts | 0.9% |
| High school graduate or higher (age 25+) | 98.2% ±1.4 pts | 98.0% |
| Bachelor's degree or higher (age 25+) | 66.4% ±6.0 pts | 65.5% |
| Graduate or professional degree (age 25+) | 34.0% ±6.6 pts | 34.1% |
| Lived in the same house a year earlier | 86.0% ±6.2 pts | 89.9% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 7401.01 earn?
Half of the 2,382 households in Census Tract 7401.01 earn less than $134,453 a year (±$28,441), against $95,939 across Worcester County: 32nd highest of the county's 187 tracts with a reliable estimate.
| Measure | Tract 7401.01 | Northborough |
|---|---|---|
| Median household income | $134,453 ±$28,441 | $153,199 |
| Mean household income | $201,962 ±$33,250 | $208,169 |
| Per capita income | $75,541 ±$11,976 | $77,642 |
| People below the poverty line | 5.6% ±4.5 pts | 3.7% |
| Children under 18 below the poverty line | 9.1% ±11.8 pts | 4.8% |
| Households receiving SNAP | 2.7% ±3.0 pts | 5.1% |
| Households with a computer | 100.0% ±1.8 pts | 99.1% |
| Households with a broadband subscription | 99.5% ±0.8 pts | 98.5% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 7401.01?
Owners occupy 80.1% of Census Tract 7401.01's occupied homes and renters 19.9%. The median owner-occupied home is valued at $665,300 by its owner (±$42,166). The median renter pays $2,678 a month including utilities, and 68.1% of renters pay 35% or more of their income on rent.
| Measure | Tract 7401.01 | Northborough |
|---|---|---|
| Median home value (owner-occupied) | $665,300 ±$42,166 | $620,000 |
| Median gross rent | $2,678 ±$140 | $1,919 |
| Renters paying 35% or more of income on rent | 68.1% ±20.0 pts | 48.2% |
| Median monthly owner costs, with a mortgage | $3,261 ±$165 | $3,174 |
| Owner-occupied homes | 80.1% ±7.1 pts | 83.1% |
| Renter-occupied homes | 19.9% ±7.1 pts | 16.9% |
| Housing units | 2,382 ±143 | 6,108 |
| Single-family detached homes | 71.9% ±7.0 pts | 74.8% |
| Mobile homes | 0.0% ±1.8 pts | 0.0% |
| Built 2020 or later | 0.0% ±1.8 pts | 0.1% |
| Built 2010 to 2019 | 19.0% ±6.6 pts | 9.6% |
| Built 1939 or earlier | 6.7% ±3.2 pts | 11.3% |
| Households with no vehicle | 4.4% ±5.0 pts | 4.9% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 7401.01 get to work?
67.8% of Census Tract 7401.01's workers drive alone and 15.8% work from home. The average trip to work takes 29.7 minutes.
| Measure | Tract 7401.01 | Northborough |
|---|---|---|
| In the labor force (age 16+) | 72.9% ±4.3 pts | 71.0% |
| Unemployment rate | 5.7% ±4.3 pts | 5.0% |
| Drove alone to work | 67.8% ±6.6 pts | 66.6% |
| Carpooled | 9.6% ±4.6 pts | 6.9% |
| Public transportation | 0.7% ±0.9 pts | 1.1% |
| Walked | 4.2% ±3.3 pts | 1.9% |
| Worked from home | 15.8% ±5.2 pts | 22.5% |
| Mean travel time to work | 29.7 min ±3.8 | 31.0 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 7401.01 compare with the other tracts in Worcester County?
Among Worcester County's tracts with a reliable estimate, Census Tract 7401.01 ranks as shown below (1 = highest).
| Measure | In Worcester County |
|---|---|
| Population | 26th of 191 |
| Residents per square mile | 128th of 191 |
| Median household income | 32nd of 187 |
| Per capita income | 10th of 189 |
| Median home value | 10th of 185 |
| Median gross rent | 5th of 178 |
| Bachelor's degree or higher | 12th of 188 |
| Median age | 79th of 191 |
| Owner-occupied share | 67th of 186 |
The tracts next to it on Worcester County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 7301 | 29th | $135,760±$12,090 · within the margin of this tract |
| Tract 7391.02 | 30th | $134,970±$35,250 · within the margin of this tract |
| Tract 7131 | 31st | $134,833±$27,224 · within the margin of this tract |
| Tract 7401.01 | 32nd | $134,453±$28,441 |
| Tract 7391.01 | 33rd | $134,200±$28,111 · within the margin of this tract |
| Tract 7271 | 34th | $134,083±$8,023 · within the margin of this tract |
| Tract 7284 | 35th | $133,125±$20,994 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 7401.01?
3 of the 18 figures for Census Tract 7401.01 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections