Census tract · Price County
Census Tract 9701, Price County, Wisconsin
Census Tract 9701, GEOID 55099970100, in Price County, Wisconsin, partly within Fifield (town), Lake (town), Price County, Eisenstein (town), Worcester (town), Flambeau (town), Price County, Emery (town) and Park Falls. 2,569 residents in the ACS 2020-2024 5-year estimates (±191); the 2020 Census counted 2,652.
Residents, 2020-2024
2,569
±191 (90% margin)
2020 Census count: 2,652
Median household income
$66,458
±$6,305 (90% margin)
Price County: $60,546
Median home value
$220,500
±$18,234 (90% margin)
Price County: $162,500
Median gross rent
$525
±$314 (90% margin)
Price County: $786
Where is Census Tract 9701?
Census Tract 9701 is one of 6 census tracts in Price County, Wisconsin. It covers 423.32 square miles of land, 6 residents per square mile in 2020. Its GEOID, 55099970100, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Fifield (town) | 40% |
| Lake (town), Price County | 26% |
| Eisenstein (town) | 17% |
| Worcester (town) | 7% |
| Flambeau (town), Price County | 4% |
| Emery (town) | 4% |
| Park Falls | 3% |
10 census tracts border Census Tract 9701: Tract 9507 in Ashland County ($61,250), Tract 1803 in Iron County ($63,375), Tract 9710.01 in Oneida County ($69,667), Tract 9710.02 in Oneida County ($69,565), Tract 9702 ($56,750), Tract 9704 ($61,944), Tract 9705 ($53,667), Tract 9706 ($63,912), Tract 1008 in Sawyer County ($61,576) and Tract 9400 in Vilas County ($57,321). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 9701?
The 2020-2024 American Community Survey puts Census Tract 9701's population at 2,569 (±191) in 1,245 households; the 2020 Census counted 2,652 residents and 2,620 housing units.
| Measure | Tract 9701 | Price County |
|---|---|---|
| Total population | 2,569 ±191 | 14,092 |
| Households | 1,245 ±106 | 6,539 |
| Average household size | 2.06 ±0.14 | 2.13 |
| Housing units | 2,641 ±130 | 10,819 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 9701?
The median resident of Census Tract 9701 is 57.8 years old; 14.0% are under 18 and 33.0% are 65 or older. The largest group is non-Hispanic white residents at 95.3%, then non-Hispanic residents of two or more races at 3.0%. 1.5% of residents were born outside the United States.
| Measure | Tract 9701 | Price County |
|---|---|---|
| Median age | 57.8 ±1.7 | 52.6 |
| Under 18 years | 14.0% ±2.3 pts | 17.5% |
| 65 years and over | 33.0% ±3.1 pts | 28.5% |
| Hispanic or Latino (any race) | 0.5% ±0.6 pts | 1.8% |
| White alone, not Hispanic | 95.3% ±1.7 pts | 93.1% |
| Black or African American alone, not Hispanic | 0.0% ±0.9 pts | 0.1% |
| Asian alone, not Hispanic | 0.7% ±0.8 pts | 0.6% |
| American Indian and Alaska Native alone, not Hispanic | 0.2% ±0.2 pts | 0.5% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.9 pts | 0.1% |
| Two or more races, not Hispanic | 3.0% ±1.3 pts | 3.6% |
| Some other race alone, not Hispanic | 0.4% ±0.3 pts | 0.2% |
| Born outside the United States | 1.5% ±0.9 pts | 1.2% |
| Speak a language other than English at home (age 5+) | 1.4% ±1.0 pts | 2.1% |
| Civilian veterans (age 18+) | 12.2% ±2.9 pts | 9.8% |
| With a disability | 16.9% ±3.0 pts | 16.9% |
| No health insurance coverage | 8.1% ±3.8 pts | 5.8% |
| High school graduate or higher (age 25+) | 96.1% ±1.2 pts | 93.9% |
| Bachelor's degree or higher (age 25+) | 19.3% ±3.0 pts | 17.9% |
| Graduate or professional degree (age 25+) | 8.1% ±1.9 pts | 5.5% |
| Lived in the same house a year earlier | 92.7% ±2.1 pts | 92.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 9701 earn?
Half of the 1,245 households in Census Tract 9701 earn less than $66,458 a year (±$6,305), against $60,546 across Price County: 1st highest of the county's 6 tracts with a reliable estimate. 6.2% of residents live below the poverty line.
| Measure | Tract 9701 | Price County |
|---|---|---|
| Median household income | $66,458 ±$6,305 | $60,546 |
| Mean household income | $87,202 ±$8,770 | $76,630 |
| Per capita income | $42,327 ±$4,213 | $36,099 |
| People below the poverty line | 6.2% ±1.8 pts | 11.9% |
| Children under 18 below the poverty line | 9.5% ±5.9 pts | 19.1% |
| Households receiving SNAP | 8.2% ±2.1 pts | 13.2% |
| Households with a computer | 87.9% ±4.6 pts | 90.5% |
| Households with a broadband subscription | 80.7% ±5.9 pts | 84.2% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 9701?
Owners occupy 88.6% of Census Tract 9701's occupied homes and renters 11.4%. The median owner-occupied home is valued at $220,500 by its owner (±$18,234). The median renter pays $525 a month including utilities.
| Measure | Tract 9701 | Price County |
|---|---|---|
| Median home value (owner-occupied) | $220,500 ±$18,234 | $162,500 |
| Median gross rent | $525 ±$314 | $786 |
| Renters paying 35% or more of income on rent | 14.5% ±13.0 pts | 28.1% |
| Median monthly owner costs, with a mortgage | $1,472 ±$109 | $1,254 |
| Owner-occupied homes | 88.6% ±4.5 pts | 81.9% |
| Renter-occupied homes | 11.4% ±4.5 pts | 18.1% |
| Housing units | 2,641 ±130 | 10,819 |
| Single-family detached homes | 87.7% ±3.0 pts | 83.5% |
| Mobile homes | 9.9% ±2.7 pts | 8.5% |
| Built 2020 or later | 0.4% ±0.3 pts | 0.8% |
| Built 2010 to 2019 | 8.6% ±2.3 pts | 6.0% |
| Built 1939 or earlier | 12.1% ±2.9 pts | 18.3% |
| Households with no vehicle | 4.3% ±2.2 pts | 5.3% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 9701 get to work?
86.7% of Census Tract 9701's workers drive alone and 4.5% work from home. The average trip to work takes 23.4 minutes. The unemployment rate in 2020-2024 averaged 2.7%.
| Measure | Tract 9701 | Price County |
|---|---|---|
| In the labor force (age 16+) | 51.5% ±3.6 pts | 52.4% |
| Unemployment rate | 2.7% ±1.6 pts | 2.9% |
| Drove alone to work | 86.7% ±3.8 pts | 77.8% |
| Carpooled | 5.0% ±2.4 pts | 9.2% |
| Public transportation | 0.0% ±2.0 pts | 0.0% |
| Walked | 1.1% ±1.0 pts | 3.5% |
| Worked from home | 4.5% ±1.9 pts | 7.9% |
| Mean travel time to work | 23.4 min ±1.9 | 24.1 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 9701 compare with the other tracts in Price County?
Among Price County's tracts with a reliable estimate, Census Tract 9701 ranks as shown below (1 = highest).
| Measure | In Price County |
|---|---|
| Population | 2nd of 6 |
| Residents per square mile | 6th of 6 |
| Median household income | 1st of 6 |
| Per capita income | 1st of 6 |
| Median home value | 1st of 6 |
| Median gross rent | 6th of 6 |
| Poverty rate | 6th of 6 |
| Bachelor's degree or higher | 4th of 6 |
| Median age | 2nd of 6 |
| Owner-occupied share | 2nd of 6 |
The tracts next to it on Price County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 9701 | 1st | $66,458±$6,305 |
| Tract 9706 | 2nd | $63,912±$2,273 · within the margin of this tract |
| Tract 9704 | 3rd | $61,944±$6,156 · within the margin of this tract |
| Tract 9707 | 4th | $58,098±$5,861 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 9701?
3 of the 18 figures for Census Tract 9701 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections