Census tract · Columbia County
Census Tract 9704.02, Columbia County, Wisconsin
Census Tract 9704.02, GEOID 55021970402, in Columbia County, Wisconsin, mostly within Portage (81% of its census blocks). 3,838 residents in the ACS 2020-2024 5-year estimates (±380); the 2020 Census counted 3,878.
Residents, 2020-2024
3,838
±380 (90% margin)
2020 Census count: 3,878
Median household income
$76,750
±$17,453 (90% margin)
Columbia County: $85,351
Median home value
$194,100
±$19,277 (90% margin)
Columbia County: $283,200
Median gross rent
$829
±$72 (90% margin)
Columbia County: $978
Where is Census Tract 9704.02?
Census Tract 9704.02 is one of 13 census tracts in Columbia County, Wisconsin. It covers 5.35 square miles of land, 725 residents per square mile in 2020. Its GEOID, 55021970402, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| Portage | 81% |
| Caledonia (town), Columbia County | 13% |
| Pacific (town) | 5% |
| Lewiston (town) | 1% |
4 census tracts border Census Tract 9704.02: Tract 9703 ($70,475), Tract 9704.01 ($70,355), Tract 9705 ($60,787) and Tract 9706 ($86,538). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 9704.02?
The 2020-2024 American Community Survey puts Census Tract 9704.02's population at 3,838 (±380) in 1,589 households; the 2020 Census counted 3,878 residents and 1,911 housing units.
| Measure | Tract 9704.02 | Portage |
|---|---|---|
| Total population | 3,838 ±380 | 10,236 |
| Households | 1,589 ±194 | 4,132 |
| Average household size | 2.41 ±0.29 | 2.21 |
| Housing units | 1,822 ±164 | 4,446 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 9704.02?
The median resident of Census Tract 9704.02 is 35.1 years old; 25.6% are under 18 and 13.1% are 65 or older. The largest group is non-Hispanic white residents at 82.1%, then Hispanic or Latino residents (of any race) at 8.3%.
| Measure | Tract 9704.02 | Portage |
|---|---|---|
| Median age | 35.1 ±5.0 | 37.8 |
| Under 18 years | 25.6% ±6.1 pts | 19.1% |
| 65 years and over | 13.1% ±3.1 pts | 14.8% |
| Hispanic or Latino (any race) | 8.3% ±5.1 pts | 6.4% |
| White alone, not Hispanic | 82.1% ±7.0 pts | 83.9% |
| Black or African American alone, not Hispanic | 5.2% ±5.0 pts | 5.9% |
| Asian alone, not Hispanic | 1.1% ±1.1 pts | 0.9% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.6 pts | 0.5% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.6 pts | 0.0% |
| Two or more races, not Hispanic | 3.1% ±3.1 pts | 2.2% |
| Some other race alone, not Hispanic | 0.2% ±0.5 pts | 0.2% |
| Born outside the United States | 5.4% ±3.6 pts | 4.2% |
| Speak a language other than English at home (age 5+) | 6.3% ±4.6 pts | 5.3% |
| Civilian veterans (age 18+) | 5.1% ±2.8 pts | 7.2% |
| With a disability | 17.8% ±5.5 pts | 17.2% |
| No health insurance coverage | 3.9% ±2.5 pts | 5.6% |
| High school graduate or higher (age 25+) | 94.3% ±2.9 pts | 90.1% |
| Bachelor's degree or higher (age 25+) | 19.1% ±6.0 pts | 19.9% |
| Graduate or professional degree (age 25+) | 8.2% ±3.5 pts | 8.4% |
| Lived in the same house a year earlier | 87.4% ±5.2 pts | 85.7% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 9704.02 earn?
Half of the 1,589 households in Census Tract 9704.02 earn less than $76,750 a year (±$17,453), against $85,351 across Columbia County: 9th highest of the county's 13 tracts with a reliable estimate. 9.3% of residents live below the poverty line.
| Measure | Tract 9704.02 | Portage |
|---|---|---|
| Median household income | $76,750 ±$17,453 | $64,722 |
| Mean household income | $84,798 ±$9,934 | $77,995 |
| Per capita income | $33,822 ±$3,433 | $31,118 |
| People below the poverty line | 9.3% ±4.9 pts | 13.5% |
| Children under 18 below the poverty line | 8.3% ±8.3 pts | 21.5% |
| Households receiving SNAP | 15.2% ±5.5 pts | 15.9% |
| Households with a computer | 94.1% ±3.6 pts | 93.1% |
| Households with a broadband subscription | 90.1% ±4.5 pts | 87.6% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 9704.02?
Owners occupy 67.7% of Census Tract 9704.02's occupied homes and renters 32.3%. The median owner-occupied home is valued at $194,100 by its owner (±$19,277). The median renter pays $829 a month including utilities, and 30.7% of renters pay 35% or more of their income on rent.
| Measure | Tract 9704.02 | Portage |
|---|---|---|
| Median home value (owner-occupied) | $194,100 ±$19,277 | $204,900 |
| Median gross rent | $829 ±$72 | $1,008 |
| Renters paying 35% or more of income on rent | 30.7% ±15.9 pts | 30.4% |
| Median monthly owner costs, with a mortgage | $1,531 ±$174 | $1,497 |
| Owner-occupied homes | 67.7% ±8.4 pts | 58.6% |
| Renter-occupied homes | 32.3% ±8.4 pts | 41.4% |
| Housing units | 1,822 ±164 | 4,446 |
| Single-family detached homes | 65.3% ±8.2 pts | 56.1% |
| Mobile homes | 3.1% ±3.5 pts | 2.9% |
| Built 2020 or later | 0.0% ±1.2 pts | 1.2% |
| Built 2010 to 2019 | 1.1% ±1.4 pts | 4.3% |
| Built 1939 or earlier | 40.9% ±8.0 pts | 26.5% |
| Households with no vehicle | 9.9% ±4.8 pts | 7.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 9704.02 get to work?
77.0% of Census Tract 9704.02's workers drive alone. The average trip to work takes 24.4 minutes.
| Measure | Tract 9704.02 | Portage |
|---|---|---|
| In the labor force (age 16+) | 70.5% ±6.3 pts | 60.0% |
| Unemployment rate | 2.4% ±3.2 pts | 3.7% |
| Drove alone to work | 77.0% ±6.7 pts | 79.6% |
| Carpooled | 10.3% ±5.3 pts | 8.7% |
| Public transportation | 0.1% ±0.3 pts | 0.6% |
| Walked | 3.5% ±3.5 pts | 2.9% |
| Worked from home | 5.0% ±4.0 pts | 6.4% |
| Mean travel time to work | 24.4 min ±3.4 | 22.1 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 9704.02 compare with the other tracts in Columbia County?
Among Columbia County's tracts with a reliable estimate, Census Tract 9704.02 ranks as shown below (1 = highest).
| Measure | In Columbia County | In Portage |
|---|---|---|
| Population | 11th of 13 | 3rd of 4 |
| Residents per square mile | 2nd of 13 | 2nd of 4 |
| Median household income | 9th of 13 | 2nd of 4 |
| Per capita income | 11th of 13 | 2nd of 4 |
| Median home value | 13th of 13 | 4th of 4 |
| Median gross rent | 11th of 12 | 3rd of 3 |
| Poverty rate | 4th of 13 | 2nd of 4 |
| Bachelor's degree or higher | 11th of 13 | 3rd of 4 |
| Median age | 13th of 13 | 4th of 4 |
| Owner-occupied share | 11th of 13 | 3rd of 4 |
The tracts next to it on Columbia County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 9706 | 6th | $86,538±$12,027 · within the margin of this tract |
| Tract 9702 | 7th | $85,286±$8,085 · within the margin of this tract |
| Tract 9701 | 8th | $80,000±$10,649 · within the margin of this tract |
| Tract 9704.02 | 9th | $76,750±$17,453 |
| Tract 9712 | 10th | $76,616±$12,482 · within the margin of this tract |
| Tract 9703 | 11th | $70,475±$7,629 · within the margin of this tract |
| Tract 9704.01 | 12th | $70,355±$15,615 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 9704.02?
3 of the 18 figures for Census Tract 9704.02 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections