Research · ACS 2020-2024

How reliable are census figures for small towns?

For 22% of U.S. places with fewer than 1,000 residents the Census Bureau publishes no median household income at all, and for another 11% the estimate's coefficient of variation is over 40%, too uncertain to rely on.

How does reliability change with a place's size?

The American Community Survey reaches about one household in eight over five years. In a town of 500 that is a few dozen households, so a median income can swing by tens of thousands of dollars from sample to sample.

Median household income by place size, ACS 2020-2024: share of places with no published figure, an unreliable one (CV over 40%), a fair one (CV 12-40%) and a reliable one (CV under 12%); each row adds up to 100%
Size (2020 Census)PlacesNone publishedUnreliableFairReliable
100,000+340 places3400.0%0.0%0.0%100.0%
10,000-99,9993,812 places3,8120.0%0.0%3.7%96.3%
1,000-9,99911,392 places11,3921.1%2.2%50.1%46.5%
under 1,00016,786 places16,78622.2%10.9%49.5%17.4%

Census tracts, drawn to hold about 4,000 people, sit in between: of 85,382 tracts, 1,554 have no published median income and 1,250 an unreliable one.

An example: Allgood, AL (759 residents) has a published median household income of $73,750, with a 90% margin of error of ±$42,510.

Source: ACS 2020-2024 5-year estimates, published margins of error (DP03) · ACS technical documentation

What should a reader do with a small town's figures?

Read the margin before the number. Use the 2020 Census count for population (a full count, not a sample). Compare two small places only when their margins do not overlap. Prefer the county's figures when the question is about the area rather than the town. PlainCities marks every estimate with a coefficient of variation over 40% with a ring and leaves it out of rankings.

How to read a margin of error

How these figures are made: methodology and release checks · reading a margin of error · every state · corrections