Census-designated place · California
La Selva Beach, California
La Selva Beach, census-designated place, in Santa Cruz County, California. La Selva Beach had 2,531 residents in the 2020 Census, a full count; the ACS 2020-2024 5-year estimates put it at 2,302 (±409). GEOID 0640508.
Residents, 2020 Census
2,531
Census count or controlled total
ACS 2020-2024 estimate: 2,302 ±409
Median household income
$160,833
±$41,150 (90% margin)
California: $99,122
Median home value
$1,325,700
±$245,203 (90% margin)
California: $734,700
Median gross rent
$3,379
±$763 (90% margin)
California: $2,036
Where is La Selva Beach and what county is it in?
La Selva Beach is a census-designated place: an unincorporated community the Census Bureau draws for counting, with no city government of its own, in Santa Cruz County, California. It covers 5.3 square miles of land, 478 residents per square mile in 2020.
La Selva Beach is in the Santa Cruz-Watsonville, CA metropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in La Selva Beach, and is it growing?
The 2020 Census counted 2,531 residents in La Selva Beach, a full count rather than a sample. The 2020-2024 American Community Survey, a sample, estimates 2,302 (±409).
The Census Bureau publishes yearly population estimates for incorporated places only; La Selva Beach is a census-designated place, so its figures come from the ACS and the 2020 Census.
| Measure | La Selva Beach | Santa Cruz County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 2,302 ±409 | 264,926 | no clear change |
| Households | 908 ±161 | 96,898 | no clear change |
| Average household size | 2.36 ±0.20 | 2.58 | no clear change |
| Housing units | 1,166 ±175 | 106,977 | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in La Selva Beach?
The median resident of La Selva Beach is 47.8 years old; 12.3% are under 18 and 28.8% are 65 or older. The largest group is non-Hispanic white residents at 78.8%, then Hispanic or Latino residents (of any race) at 10.0%. 4.8% of residents were born outside the United States.
| Measure | La Selva Beach | Santa Cruz County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 47.8 ±13.2 | 39.8 | no clear change |
| Under 18 years | 12.3% ±3.7 pts | 18.4% | – |
| 65 years and over | 28.8% ±5.3 pts | 19.0% | – |
| Male | 45.5% ±5.2 pts | 49.8% | – |
| Hispanic or Latino (any race) | 10.0% ±4.1 pts | 35.2% | no clear change |
| White alone, not Hispanic | 78.8% ±6.3 pts | 53.9% | no clear change |
| Black or African American alone, not Hispanic | 0.0% ±1.8 pts | 0.7% | – |
| Asian alone, not Hispanic | 2.4% ±2.6 pts | 4.7% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±1.8 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.8 pts | 0.1% | – |
| Two or more races, not Hispanic | 7.2% ±4.9 pts | 4.5% | – |
| Some other race alone, not Hispanic | 1.5% ±1.4 pts | 0.7% | – |
| Born outside the United States | 4.8% ±3.1 pts | 18.0% | no clear change |
| Speak a language other than English at home (age 5+) | 8.1% ±5.2 pts | 33.6% | – |
| Civilian veterans (age 18+) | 2.5% ±1.7 pts | 3.7% | – |
| With a disability | 11.8% ±3.8 pts | 11.5% | – |
| No health insurance coverage | 2.3% ±2.5 pts | 4.9% | – |
| High school graduate or higher (age 25+) | 98.3% ±2.2 pts | 88.6% | – |
| Bachelor's degree or higher (age 25+) | 62.5% ±9.4 pts | 43.9% | no clear change |
| Graduate or professional degree (age 25+) | 22.1% ±8.7 pts | 18.6% | – |
| Lived in the same house a year earlier | 83.9% ±9.1 pts | 86.2% | – |
| Moved from another state in the past year | 2.6% ±3.5 pts | 1.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in La Selva Beach earn?
Half of La Selva Beach's 908 households earn less than $160,833 a year (±$41,150), against $111,093 in Santa Cruz County and $99,122 in California. In 2015-2019 it was $126,317 in 2024 dollars; the margins of error cannot tell the two periods apart.
| Measure | La Selva Beach | Santa Cruz County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $160,833 ±$41,150 | $111,093 | no clear change |
| Mean household income | $199,383 ±$58,128 | $156,439 | – |
| Per capita income | $82,484 ±$22,321 | $56,941 | no clear change |
| People below the poverty line | 9.2% ±8.2 pts | 11.6% | – |
| Children under 18 below the poverty line | 0.0% ±15.0 pts | 11.9% | – |
| Households receiving SNAP | 0.0% ±4.6 pts | 9.9% | – |
| Households with a computer | 99.3% ±1.3 pts | 97.1% | – |
| Households with a broadband subscription | 98.7% ±1.8 pts | 94.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in La Selva Beach?
Owners occupy 78.4% of La Selva Beach's occupied homes and renters 21.6%. The median owner-occupied home is valued at $1,325,700 by its owner (±$245,203). The median renter pays $3,379 a month including utilities.
| Measure | La Selva Beach | Santa Cruz County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $1,325,700 ±$245,203 | $1,027,500 | no clear change |
| Median gross rent | $3,379 ±$763 | $2,264 | no clear change |
| Renters paying 35% or more of income on rent | 34.2% ±26.1 pts | 43.7% | – |
| Median monthly owner costs, with a mortgage | $3,500 ±$306 | $3,524 | – |
| Owner-occupied homes | 78.4% ±9.1 pts | 59.9% | +16.5 pts |
| Renter-occupied homes | 21.6% ±9.1 pts | 40.1% | – |
| Housing units | 1,166 ±175 | 106,977 | no clear change |
| Homeowner vacancy rate | 0.0% ±5.4 pts | 0.9% | – |
| Rental vacancy rate | 18.3% ±22.0 pts | 3.7% | – |
| Single-family detached homes | 84.2% ±9.9 pts | 63.3% | – |
| Mobile homes | 0.0% ±3.6 pts | 6.6% | – |
| Built 2020 or later | 0.0% ±3.6 pts | 0.5% | – |
| Built 2010 to 2019 | 0.0% ±3.6 pts | 3.9% | – |
| Built 1939 or earlier | 6.0% ±5.3 pts | 11.9% | – |
| Households with no vehicle | 0.0% ±4.6 pts | 5.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in La Selva Beach work and get to work?
64.5% of La Selva Beach's workers drive alone and 18.5% work from home. The average trip to work takes 26.4 minutes.
| Measure | La Selva Beach | Santa Cruz County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 67.1% ±9.1 pts | 62.8% | – |
| Unemployment rate | 2.5% ±3.2 pts | 6.1% | – |
| Drove alone to work | 64.5% ±12.5 pts | 62.2% | – |
| Carpooled | 4.9% ±4.7 pts | 8.1% | – |
| Public transportation | 0.0% ±3.3 pts | 1.9% | – |
| Walked | 9.8% ±8.5 pts | 4.2% | – |
| Worked from home | 18.5% ±8.8 pts | 19.3% | no clear change |
| Mean travel time to work | 26.4 min ±8.1 | 25.7 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in La Selva Beach?
1 census tract lies mostly in La Selva Beach (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 1223Santa Cruz County | 3,804 | $103,929 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in La Selva Beach) · Census block assignment files
How does La Selva Beach compare with other places in California?
La Selva Beach ranks 117th of 1,037 places in California with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population (ACS 2020-2024) | 869th | 1,076 |
| Residents per square mile | 884th | 1,077 |
| Median household income | 117th | 1,037 |
| Per capita income | 141st | 1,073 |
| Median home value | 125th | 1,054 |
| Median gross rent | 57th | 987 |
| Bachelor's degree or higher | 138th | 988 |
| Median age | 213th | 1,075 |
| Owner-occupied share | 274th | 1,064 |
| Work from home | 335th | 822 |
| Travel time to work | 636th | 1,069 |
La Selva Beach's figures with every place in California (CSV)
Every place in California, sortable · Compare La Selva Beach with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for La Selva Beach?
24 of the 57 figures for La Selva Beach on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for La Selva Beach are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.