City · California
Vista, California
Vista, city, in San Diego County, California. Vista had 98,274 residents on July 1, 2025 by the Census Bureau's estimate, down 0.5% since 2020; the 2020 Census counted 98,381 and the ACS 2020-2024 5-year estimates put it at 99,114 (±94). GEOID 0682996.
Residents, July 2025 estimate
98,274
Census Bureau estimate (no margin published)
2020 Census count: 98,381 · ACS 2020-2024: 99,114 ±94
Median household income
$94,975
±$4,768 (90% margin)
California: $99,122
Median home value
$762,400
±$21,223 (90% margin)
California: $734,700
Median gross rent
$2,249
±$43 (90% margin)
California: $2,036
Where is Vista and what county is it in?
Vista is a city in San Diego County, California. It covers 19.0 square miles of land, 5,186 residents per square mile in 2020.
Vista is in the San Diego-Chula Vista-Carlsbad, CA metropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Vista, and is it growing?
The Census Bureau estimates that 98,274 people lived in Vista on July 1, 2025, down 0.5% since 2020, in line with California (−0.5%). The 2020 Census counted 98,381 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 99,114 (±94).
| Measure | Vista | San Diego County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 99,114 ±94 | 3,288,774 | −1,572 |
| Households | 32,323 ±818 | 1,171,278 | +2,155 |
| Average household size | 2.99 ±0.08 | 2.72 | −0.28 |
| Housing units | 33,536 ±819 | 1,250,641 | +2,158 |
Vista's population since 2000
From 89,857 in 2000 to 98,274 in 2025: up 9.4%. The 2000, 2010 and 2020 figures are census counts, each for Vista as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Vista?
The median resident of Vista is 35.9 years old; 24.3% are under 18 and 13.0% are 65 or older. The largest group is Hispanic or Latino residents (of any race) at 49.4%, then non-Hispanic white residents at 36.2%. 22.5% of residents were born outside the United States.
| Measure | Vista | San Diego County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 35.9 ±0.9 | 37.3 | +3.0 |
| Under 18 years | 24.3% ±1.3 pts | 20.9% | – |
| 65 years and over | 13.0% ±0.8 pts | 15.4% | – |
| Male | 50.6% ±1.0 pts | 50.5% | – |
| Hispanic or Latino (any race) | 49.4% ±1.7 pts | 34.6% | no clear change |
| White alone, not Hispanic | 36.2% ±1.7 pts | 42.4% | −3.4 pts |
| Black or African American alone, not Hispanic | 2.7% ±0.6 pts | 4.4% | no clear change |
| Asian alone, not Hispanic | 5.6% ±1.0 pts | 12.1% | +1.7 pts |
| American Indian and Alaska Native alone, not Hispanic | 0.2% ±0.1 pts | 0.2% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.8% ±0.4 pts | 0.4% | – |
| Two or more races, not Hispanic | 4.9% ±1.1 pts | 5.3% | – |
| Some other race alone, not Hispanic | 0.2% ±0.1 pts | 0.6% | – |
| Born outside the United States | 22.5% ±1.1 pts | 22.8% | −2.8 pts |
| Speak a language other than English at home (age 5+) | 40.0% ±2.0 pts | 37.3% | – |
| Civilian veterans (age 18+) | 6.0% ±0.7 pts | 7.3% | – |
| With a disability | 8.9% ±0.9 pts | 11.1% | – |
| No health insurance coverage | 11.1% ±1.0 pts | 6.4% | no clear change |
| High school graduate or higher (age 25+) | 82.8% ±1.0 pts | 89.1% | – |
| Bachelor's degree or higher (age 25+) | 29.3% ±1.7 pts | 43.2% | +5.4 pts |
| Graduate or professional degree (age 25+) | 10.4% ±1.2 pts | 17.2% | – |
| Lived in the same house a year earlier | 89.2% ±1.4 pts | 87.2% | – |
| Moved from another state in the past year | 1.2% ±0.3 pts | 2.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Vista earn?
Half of Vista's 32,323 households earn less than $94,975 a year (±$4,768), against $106,268 in San Diego County and $99,122 in California. In 2015-2019 it was $88,764 in 2024 dollars; the margins of error cannot tell the two periods apart. 10.5% of residents live below the poverty line.
| Measure | Vista | San Diego County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $94,975 ±$4,768 | $106,268 | no clear change |
| Mean household income | $126,332 ±$7,896 | $141,250 | – |
| Per capita income | $42,149 ±$2,283 | $51,976 | +$6,898 |
| People below the poverty line | 10.5% ±1.7 pts | 10.3% | no clear change |
| Children under 18 below the poverty line | 13.8% ±4.3 pts | 11.8% | no clear change |
| Households receiving SNAP | 8.0% ±1.2 pts | 9.9% | – |
| Households with a computer | 97.5% ±0.9 pts | 97.6% | – |
| Households with a broadband subscription | 95.2% ±0.9 pts | 94.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Vista?
Owners occupy 51.7% of Vista's occupied homes and renters 48.3%. The median owner-occupied home is valued at $762,400 by its owner (±$21,223). The median renter pays $2,249 a month including utilities, and 48.0% of renters pay 35% or more of their income on rent.
| Measure | Vista | San Diego County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $762,400 ±$21,223 | $854,700 | +$170,559 |
| Median gross rent | $2,249 ±$43 | $2,246 | +$195 |
| Renters paying 35% or more of income on rent | 48.0% ±3.2 pts | 47.7% | no clear change |
| Median monthly owner costs, with a mortgage | $2,865 ±$83 | $3,184 | – |
| Owner-occupied homes | 51.7% ±1.9 pts | 54.6% | +2.5 pts |
| Renter-occupied homes | 48.3% ±1.9 pts | 45.4% | – |
| Housing units | 33,536 ±819 | 1,250,641 | +2,158 |
| Homeowner vacancy rate | 0.2% ±0.2 pts | 0.7% | – |
| Rental vacancy rate | 3.2% ±1.4 pts | 3.9% | – |
| Single-family detached homes | 50.0% ±2.1 pts | 50.0% | – |
| Mobile homes | 5.6% ±1.3 pts | 3.3% | – |
| Built 2020 or later | 1.7% ±0.6 pts | 1.4% | – |
| Built 2010 to 2019 | 6.4% ±1.3 pts | 6.9% | – |
| Built 1939 or earlier | 1.0% ±0.4 pts | 4.0% | – |
| Households with no vehicle | 4.6% ±1.2 pts | 5.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Vista building?
Builders took permits for 187 new housing units in Vista in 2025 (139 in single-family houses), 1.9 per 1,000 residents against 2.6 across California.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Vista work and get to work?
72.0% of Vista's workers drive alone and 16.2% work from home. The average trip to work takes 26.7 minutes. The unemployment rate in 2020-2024 averaged 6.6%.
| Measure | Vista | San Diego County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 68.9% ±1.4 pts | 66.2% | – |
| Unemployment rate | 6.6% ±1.0 pts | 6.1% | +2.2 pts |
| Drove alone to work | 72.0% ±1.9 pts | 65.9% | – |
| Carpooled | 7.7% ±1.3 pts | 8.1% | – |
| Public transportation | 0.9% ±0.3 pts | 1.9% | – |
| Walked | 1.2% ±0.4 pts | 3.2% | – |
| Worked from home | 16.2% ±1.5 pts | 18.7% | +11.6 pts |
| Mean travel time to work | 26.7 min ±0.8 | 25.5 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Vista?
18 census tracts lie mostly in Vista, and 12 more reach into it (2020 census blocks). Their median household incomes run from $61,467 (Tract 192.05) to $142,891 (Tract 192.03).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 196.01San Diego County | 6,425 | $118,571 |
| Tract 192.05San Diego County | 6,387 | $61,467 |
| Tract 192.10San Diego County | 6,167 | $87,792 |
| Tract 192.06San Diego County | 5,745 | $98,538 |
| Tract 197.01San Diego County | 7,452 | $89,417 |
| Tract 195.02San Diego County | 5,706 | $65,603 |
| Tract 199.05San Diego County | 5,562 | $112,063 |
| Tract 195.03San Diego County | 5,372 | $85,481 |
| Tract 199.04San Diego County | 6,071 | $111,803 |
| Tract 198.10San Diego County | 6,617 | $133,822 |
| Tract 197.02San Diego County | 4,791 | $109,750 |
| Tract 194.06San Diego County | 4,648 | $97,750 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Vista) · Census block assignment files
How does Vista compare with other places in California?
By the Census Bureau's July 2025 estimates, Vista is the 351st-most populous of the 19,476 U.S. incorporated places that have one and the 78th-most populous of 483 in California.
Vista ranks 506th of 1,037 places in California with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 78th | 483 |
| Growth 2020-2025 (PEP) | 190th | 469 |
| Residents per square mile | 236th | 1,077 |
| Median household income | 506th | 1,037 |
| Per capita income | 541st | 1,073 |
| Median home value | 391st | 1,054 |
| Median gross rent | 300th | 987 |
| Poverty rate | 454th | 836 |
| Bachelor's degree or higher | 522nd | 988 |
| Median age | 744th | 1,075 |
| Owner-occupied share | 870th | 1,064 |
| Work from home | 406th | 822 |
| Travel time to work | 615th | 1,069 |
Vista's figures with every place in California (CSV)
Every place in California, sortable · Compare Vista with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Vista?
1 of the 57 figures for Vista on this page carries a coefficient of variation over 40% and is marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Vista are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Vista.