City · California
Willits, California
Willits, city, in Mendocino County, California. Willits had 4,760 residents on July 1, 2025 by the Census Bureau's estimate, down 4.5% since 2020; the 2020 Census counted 4,988 and the ACS 2020-2024 5-year estimates put it at 4,920 (±30). GEOID 0685600.
Residents, July 2025 estimate
4,760
Census Bureau estimate (no margin published)
2020 Census count: 4,988 · ACS 2020-2024: 4,920 ±30
Median household income
$63,447
±$7,818 (90% margin)
California: $99,122
Median home value
$371,100
±$58,798 (90% margin)
California: $734,700
Median gross rent
$1,197
±$181 (90% margin)
California: $2,036
Where is Willits and what county is it in?
Willits is a city in Mendocino County, California. It covers 2.8 square miles of land, 1,764 residents per square mile in 2020.
Willits is in the Ukiah, CA micropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Willits, and is it growing?
The Census Bureau estimates that 4,760 people lived in Willits on July 1, 2025, down 4.5% since 2020, a steeper fall than California's (−0.5%). The 2020 Census counted 4,988 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 4,920 (±30).
| Measure | Willits | Mendocino County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 4,920 ±30 | 90,244 | no clear change |
| Households | 2,162 ±207 | 34,842 | no clear change |
| Average household size | 2.23 ±0.21 | 2.53 | no clear change |
| Housing units | 2,319 ±227 | 41,675 | +402 |
Willits's population since 2000
From 5,073 in 2000 to 4,760 in 2025: down 6.2%. The 2000, 2010 and 2020 figures are census counts, each for Willits as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Willits?
The median resident of Willits is 42.9 years old; 22.3% are under 18 and 30.1% are 65 or older. The largest group is non-Hispanic white residents at 53.3%, then Hispanic or Latino residents (of any race) at 37.2%. 14.6% of residents were born outside the United States.
| Measure | Willits | Mendocino County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 42.9 ±8.8 | 44.1 | no clear change |
| Under 18 years | 22.3% ±4.5 pts | 20.9% | – |
| 65 years and over | 30.1% ±6.4 pts | 24.5% | – |
| Male | 45.4% ±5.4 pts | 49.6% | – |
| Hispanic or Latino (any race) | 37.2% ±9.5 pts | 27.6% | +17.9 pts |
| White alone, not Hispanic | 53.3% ±9.0 pts | 61.1% | −19.0 pts |
| Black or African American alone, not Hispanic | 0.0% ±0.9 pts | 0.6% | – |
| Asian alone, not Hispanic | 1.4% ±1.2 pts | 2.1% | – |
| American Indian and Alaska Native alone, not Hispanic | 3.7% ±2.8 pts | 2.5% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.9 pts | 0.1% | – |
| Two or more races, not Hispanic | 3.9% ±2.6 pts | 5.2% | – |
| Some other race alone, not Hispanic | 0.5% ±0.7 pts | 0.7% | – |
| Born outside the United States | 14.6% ±7.8 pts | 12.2% | – |
| Speak a language other than English at home (age 5+) | 23.9% ±9.6 pts | 22.1% | – |
| Civilian veterans (age 18+) | 4.4% ±2.6 pts | 5.9% | – |
| With a disability | 24.1% ±5.9 pts | 18.6% | – |
| No health insurance coverage | 4.7% ±4.2 pts | 7.7% | – |
| High school graduate or higher (age 25+) | 82.9% ±7.1 pts | 87.3% | – |
| Bachelor's degree or higher (age 25+) | 16.7% ±6.3 pts | 25.2% | no clear change |
| Graduate or professional degree (age 25+) | 6.0% ±3.7 pts | 10.1% | – |
| Lived in the same house a year earlier | 86.7% ±7.3 pts | 89.7% | – |
| Moved from another state in the past year | 1.2% ±1.0 pts | 1.1% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Willits earn?
Half of Willits's 2,162 households earn less than $63,447 a year (±$7,818), against $68,092 in Mendocino County and $99,122 in California. In 2015-2019 the median was $43,325 in 2024 dollars, so it rose by $20,122 after inflation. 9.9% of residents live below the poverty line.
| Measure | Willits | Mendocino County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $63,447 ±$7,818 | $68,092 | +$20,122 |
| Mean household income | $83,934 ±$14,249 | $95,438 | – |
| Per capita income | $39,516 ±$6,664 | $38,760 | +$11,996 |
| People below the poverty line | 9.9% ±5.8 pts | 15.4% | −17.4 pts |
| Children under 18 below the poverty line | 9.0% ±10.8 pts | 16.8% | – |
| Households receiving SNAP | 17.8% ±7.6 pts | 17.4% | – |
| Households with a computer | 87.1% ±7.7 pts | 93.5% | – |
| Households with a broadband subscription | 82.8% ±9.0 pts | 89.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Willits?
Owners occupy 40.9% of Willits's occupied homes and renters 59.1%. The median owner-occupied home is valued at $371,100 by its owner (±$58,798). The median renter pays $1,197 a month including utilities, and 45.1% of renters pay 35% or more of their income on rent.
| Measure | Willits | Mendocino County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $371,100 ±$58,798 | $512,200 | no clear change |
| Median gross rent | $1,197 ±$181 | $1,317 | no clear change |
| Renters paying 35% or more of income on rent | 45.1% ±13.7 pts | 44.5% | no clear change |
| Median monthly owner costs, with a mortgage | $2,689 ±$715 | $2,417 | – |
| Owner-occupied homes | 40.9% ±7.7 pts | 61.7% | no clear change |
| Renter-occupied homes | 59.1% ±7.7 pts | 38.3% | – |
| Housing units | 2,319 ±227 | 41,675 | +402 |
| Homeowner vacancy rate | 0.0% ±4.7 pts | 1.1% | – |
| Rental vacancy rate | 0.0% ±3.3 pts | 2.8% | – |
| Single-family detached homes | 51.7% ±8.4 pts | 72.4% | – |
| Mobile homes | 0.7% ±1.3 pts | 9.7% | – |
| Built 2020 or later | 3.0% ±3.3 pts | 1.0% | – |
| Built 2010 to 2019 | 5.5% ±4.6 pts | 4.6% | – |
| Built 1939 or earlier | 8.6% ±4.7 pts | 8.7% | – |
| Households with no vehicle | 13.9% ±8.0 pts | 7.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Willits building?
Builders took permits for 1 new housing units in Willits in 2025 (1 in single-family houses), 0.2 per 1,000 residents against 2.6 across California.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Willits work and get to work?
72.8% of Willits's workers drive alone. The average trip to work takes 14.0 minutes.
| Measure | Willits | Mendocino County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 53.8% ±7.2 pts | 56.5% | – |
| Unemployment rate | 10.3% ±9.2 pts | 9.0% | – |
| Drove alone to work | 72.8% ±10.2 pts | 70.9% | – |
| Carpooled | 7.3% ±6.4 pts | 10.0% | – |
| Public transportation | 0.0% ±2.2 pts | 0.2% | – |
| Walked | 13.1% ±8.3 pts | 5.9% | – |
| Worked from home | 6.8% ±4.8 pts | 12.2% | – |
| Mean travel time to work | 14.0 min ±2.8 | 21.5 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Willits?
1 census tract lies mostly in Willits, and 1 more reaches into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 107Mendocino County | 6,775 | $70,781 |
| Tract 106.01Mendocino County | 2,995 | $71,791 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Willits) · Census block assignment files
How does Willits compare with other places in California?
By the Census Bureau's July 2025 estimates, Willits is the 5,042nd-most populous of the 19,476 U.S. incorporated places that have one and the 434th-most populous of 483 in California.
Willits ranks 854th of 1,037 places in California with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 434th | 483 |
| Growth 2020-2025 (PEP) | 387th | 469 |
| Residents per square mile | 622nd | 1,077 |
| Median household income | 854th | 1,037 |
| Per capita income | 603rd | 1,073 |
| Median home value | 814th | 1,054 |
| Median gross rent | 858th | 987 |
| Poverty rate | 480th | 836 |
| Bachelor's degree or higher | 763rd | 988 |
| Median age | 384th | 1,075 |
| Owner-occupied share | 994th | 1,064 |
| Travel time to work | 1,048th | 1,069 |
Willits's figures with every place in California (CSV)
Every place in California, sortable · Compare Willits with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Willits?
18 of the 57 figures for Willits on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Willits are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Willits.