Census-designated place · Connecticut

Broad Brook, Connecticut

Broad Brook, census-designated place, in Capitol Planning Region, Connecticut. Broad Brook had 3,998 residents in the 2020 Census, a full count; the ACS 2020-2024 5-year estimates put it at 3,609 (±646). GEOID 0908770.

Residents, 2020 Census

3,998

Census count or controlled total
ACS 2020-2024 estimate: 3,609 ±646

Median household income

$97,625

±$42,402 (90% margin)
Connecticut: $95,781

Median home value

$347,400

±$42,339 (90% margin)
Connecticut: $366,900

Median gross rent

$1,297

±$202 (90% margin)
Connecticut: $1,488

Where is Broad Brook and what county is it in?

Broad Brook is a census-designated place: an unincorporated community the Census Bureau draws for counting, with no city government of its own, in Capitol Planning Region, Connecticut. It covers 5.9 square miles of land, 675 residents per square mile in 2020.

Broad Brook is in the Hartford-West Hartford-East Hartford, CT metropolitan statistical area, which takes in 2 counties (Census Bureau delineation, July 2023).

Broad Brook lies entirely within East Windsor, a town with its own local government (2020 census blocks).

Broad Brook (marked with a dot) in Capitol Planning Region, Connecticut. Boundaries: Census Bureau 2024.

Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files

How many people live in Broad Brook, and is it growing?

The 2020 Census counted 3,998 residents in Broad Brook, a full count rather than a sample. The 2020-2024 American Community Survey, a sample, estimates 3,609 (±646).

The Census Bureau publishes yearly population estimates for incorporated places only; Broad Brook is a census-designated place, so its figures come from the ACS and the 2020 Census.

ACS 2020-2024 5-year estimates (counts) with the change from 2015-2019
Measure Broad BrookCapitol Planning RegionConnecticut Change since 2015-2019
Total population 3,609 ±646 977,290 3,624,508 −1,086
Households 1,595 ±225 391,113 1,434,007 no clear change
Average household size 2.26 ±0.30 2.41 2.46 −0.62
Housing units 1,689 ±222 416,559 1,541,822 no clear change

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov

Who lives in Broad Brook?

The median resident of Broad Brook is 41.8 years old; 20.1% are under 18 and 20.3% are 65 or older. The largest group is non-Hispanic white residents at 59.1%, then non-Hispanic Black residents at 17.8%. 16.0% of residents were born outside the United States.

Age, origin, education and moves, ACS 2020-2024 5-year estimates. Race groups are non-Hispanic; Hispanic includes any race.
Measure Broad BrookCapitol Planning RegionConnecticut Change since 2015-2019
Median age 41.8 ±12.5 40.0 41.1 no clear change
Under 18 years 20.1% ±7.5 pts 20.2% 20.2% –
65 years and over 20.3% ±6.3 pts 18.0% 18.5% –
Male 45.5% ±5.4 pts 49.0% 49.1% –
Hispanic or Latino (any race) 6.7% ±5.4 pts 17.7% 18.3% –
White alone, not Hispanic 59.1% ±16.6 pts 60.0% 61.9% no clear change
Black or African American alone, not Hispanic 17.8% ±15.1 pts 11.5% 9.8% –
Asian alone, not Hispanic 2.6% ±2.7 pts 6.0% 4.7% –
American Indian and Alaska Native alone, not Hispanic 0.0% ±1.2 pts 0.1% 0.1% –
Native Hawaiian and Other Pacific Islander alone, not Hispanic 0.0% ±1.2 pts 0.0% 0.0% –
Two or more races, not Hispanic 12.2% ±10.5 pts 4.1% 4.3% –
Some other race alone, not Hispanic 1.6% ±2.5 pts 0.7% 0.9% –
Born outside the United States 16.0% ±7.6 pts 15.2% 15.7% no clear change
Speak a language other than English at home (age 5+) 7.8% ±5.3 pts 24.1% 23.4% –
Civilian veterans (age 18+) 11.0% ±5.9 pts 4.5% 4.7% –
With a disability 15.5% ±5.5 pts 12.4% 12.2% –
No health insurance coverage 7.4% ±4.0 pts 4.5% 5.4% no clear change
High school graduate or higher (age 25+) 97.6% ±3.0 pts 91.4% 91.5% –
Bachelor's degree or higher (age 25+) 46.5% ±9.3 pts 42.1% 42.5% no clear change
Graduate or professional degree (age 25+) 20.9% ±8.5 pts 18.8% 19.2% –
Lived in the same house a year earlier 93.7% ±4.6 pts 89.0% 89.2% –
Moved from another state in the past year 0.6% ±1.0 pts 2.2% 2.6% –

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov

What do households in Broad Brook earn?

Half of Broad Brook's 1,595 households earn less than $97,625 a year (±$42,402), against $93,394 in Capitol Planning Region and $95,781 in Connecticut. In 2015-2019 it was $100,302 in 2024 dollars; the margins of error cannot tell the two periods apart.

Income and poverty in 2024 dollars, ACS 2020-2024 5-year estimates; 2015-2019 dollars adjusted with the R-CPI-U-RS
Measure Broad BrookCapitol Planning RegionConnecticut Change since 2015-2019
Median household income $97,625 ±$42,402 $93,394 $95,781 no clear change
Mean household income $117,243 ±$22,378 $125,847 $138,744 –
Per capita income $51,700 ±$8,822 $51,016 $55,915 no clear change
People below the poverty line 9.9% ±6.9 pts 10.3% 10.0% –
Children under 18 below the poverty line 2.9% ±5.5 pts 13.0% 13.0% –
Households receiving SNAP 11.4% ±6.6 pts 13.1% 11.8% –
Households with a computer 92.4% ±6.4 pts 95.4% 95.4% –
Households with a broadband subscription 82.3% ±9.8 pts 91.5% 92.2% –

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov

What does housing cost in Broad Brook?

Owners occupy 68.7% of Broad Brook's occupied homes and renters 31.3%. The median owner-occupied home is valued at $347,400 by its owner (±$42,339). The median renter pays $1,297 a month including utilities.

Housing, ACS 2020-2024 5-year estimates. Home values are owners' own estimates.
Measure Broad BrookCapitol Planning RegionConnecticut Change since 2015-2019
Median home value (owner-occupied) $347,400 ±$42,339 $323,700 $366,900 +$58,064
Median gross rent $1,297 ±$202 $1,411 $1,488 no clear change
Renters paying 35% or more of income on rent 31.2% ±21.1 pts 43.2% 43.5% –
Median monthly owner costs, with a mortgage $2,342 ±$351 $2,284 $2,429 –
Owner-occupied homes 68.7% ±10.2 pts 65.7% 66.5% no clear change
Renter-occupied homes 31.3% ±10.2 pts 34.3% 33.5% –
Housing units 1,689 ±222 416,559 1,541,822 no clear change
Homeowner vacancy rate 5.4% ±7.3 pts 0.6% 0.8% –
Rental vacancy rate 0.0% ±8.1 pts 4.8% 4.3% –
Single-family detached homes 52.8% ±10.4 pts 56.7% 58.6% –
Mobile homes 0.0% ±2.5 pts 0.6% 0.7% –
Built 2020 or later 0.0% ±2.5 pts 0.6% 0.7% –
Built 2010 to 2019 8.1% ±8.8 pts 4.3% 4.5% –
Built 1939 or earlier 9.3% ±7.0 pts 18.2% 20.2% –
Households with no vehicle 6.8% ±5.7 pts 9.8% 8.8% –

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov

How do people in Broad Brook work and get to work?

73.1% of Broad Brook's workers drive alone and 18.2% work from home. The average trip to work takes 24.1 minutes.

Work and commuting, ACS 2020-2024 5-year estimates (workers 16 and over)
Measure Broad BrookCapitol Planning RegionConnecticut Change since 2015-2019
In the labor force (age 16+) 69.6% ±9.0 pts 65.9% 65.9% –
Unemployment rate 6.0% ±5.9 pts 5.2% 5.6% –
Drove alone to work 73.1% ±8.3 pts 69.7% 68.8% –
Carpooled 7.9% ±5.5 pts 7.5% 7.9% –
Public transportation 0.0% ±2.2 pts 2.7% 3.3% –
Walked 0.9% ±1.6 pts 1.7% 2.5% –
Worked from home 18.2% ±9.4 pts 16.9% 16.0% –
Mean travel time to work 24.1 min ±3.6 23.6 min 26.5 min no clear change

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov

What census tracts are in Broad Brook?

1 census tract lies mostly in Broad Brook (2020 census blocks).

Census tracts in Broad Brook, ACS 2020-2024 5-year estimates
TractResidents, 2020-2024Median household incomeMedian home valueShare of tract in Broad Brook
Tract 4842Capitol Planning Region5,921 $123,319 $347,40055%

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Broad Brook) · Census block assignment files

How does Broad Brook compare with other places in Connecticut?

Broad Brook ranks 194th of 294 places in Connecticut with 1,000 or more residents and a reliable estimate, by median household income.

Broad Brook's rank in Connecticut (1 = highest): by population among the state's incorporated places with a 2025 estimate; by the other measures among places of 1,000+ residents with a reliable estimate
MeasureRankOf
Population (ACS 2020-2024)199th303
Residents per square mile175th303
Median household income194th294
Per capita income197th303
Median home value179th300
Median gross rent186th266
Bachelor's degree or higher141st297
Median age209th301
Owner-occupied share220th300
Work from home128th279
Travel time to work219th302

Broad Brook's figures with every place in Connecticut (CSV)

Every place in Connecticut, sortable · Compare Broad Brook with other places

Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed

How reliable are the figures for Broad Brook?

23 of the 57 figures for Broad Brook on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.

The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation

How these figures are made: methodology and release checks · reading a margin of error · every state · corrections

Not on this page: crime, weather and schools for Broad Brook are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.