Census-designated place · Hawaii
Lahaina, Hawaii
Lahaina, census-designated place, in Maui County, Hawaii. Lahaina had 10,162 people in the ACS 2020-2024 5-year estimates (±1,143). GEOID 1542950.
Residents, 2020-2024
10,162
±1,143 (90% margin)
2020 Census count: 12,702
Median household income
$88,889
±$6,274 (90% margin)
Hawaii: $100,389
Median home value
$881,700
±$59,352 (90% margin)
Hawaii: $839,100
Median gross rent
$1,997
±$335 (90% margin)
Hawaii: $1,971
Where is Lahaina and what county is it in?
Lahaina is a census-designated place: an unincorporated community the Census Bureau draws for counting, with no city government of its own, in Maui County, Hawaii. It covers 7.8 square miles of land, 1,633 residents per square mile in 2020.
Lahaina is in the Kahului-Wailuku, HI metropolitan statistical area, which takes in 2 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Lahaina, and is it growing?
The 2020-2024 American Community Survey puts Lahaina's population at 10,162 (±1,143). The 2020 Census counted 12,702 residents.
The Census Bureau publishes yearly population estimates for incorporated places only; Lahaina is a census-designated place, so its figures come from the ACS and the 2020 Census.
| Measure | Lahaina | Maui County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 10,162 ±1,143 | 164,522 | −2,614 |
| Households | 2,960 ±351 | 55,841 | −577 |
| Average household size | 3.34 ±0.33 | 2.90 | no clear change |
| Housing units | 3,489 ±350 | 72,279 | −780 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Lahaina?
The median resident of Lahaina is 40.5 years old; 21.0% are under 18 and 18.4% are 65 or older. The largest group is non-Hispanic Asian residents at 40.1%, then non-Hispanic white residents at 24.8%. 33.5% of residents were born outside the United States.
| Measure | Lahaina | Maui County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 40.5 ±4.9 | 43.2 | no clear change |
| Under 18 years | 21.0% ±3.2 pts | 21.0% | – |
| 65 years and over | 18.4% ±3.5 pts | 20.7% | – |
| Male | 51.4% ±3.1 pts | 49.8% | – |
| Hispanic or Latino (any race) | 9.5% ±3.5 pts | 10.6% | no clear change |
| White alone, not Hispanic | 24.8% ±4.8 pts | 29.0% | no clear change |
| Black or African American alone, not Hispanic | 0.4% ±1.4 pts | 0.8% | – |
| Asian alone, not Hispanic | 40.1% ±6.2 pts | 27.7% | no clear change |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.1 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 4.2% ±1.4 pts | 9.6% | – |
| Two or more races, not Hispanic | 20.9% ±4.2 pts | 21.7% | – |
| Some other race alone, not Hispanic | 0.2% ±0.2 pts | 0.3% | – |
| Born outside the United States | 33.5% ±6.1 pts | 17.1% | no clear change |
| Speak a language other than English at home (age 5+) | 36.7% ±6.0 pts | 22.0% | – |
| Civilian veterans (age 18+) | 4.2% ±1.9 pts | 5.6% | – |
| With a disability | 10.7% ±2.5 pts | 11.9% | – |
| No health insurance coverage | 4.1% ±1.4 pts | 4.1% | no clear change |
| High school graduate or higher (age 25+) | 89.6% ±2.8 pts | 93.2% | – |
| Bachelor's degree or higher (age 25+) | 26.4% ±4.2 pts | 31.0% | +8.6 pts |
| Graduate or professional degree (age 25+) | 7.1% ±2.8 pts | 10.3% | – |
| Lived in the same house a year earlier | 87.8% ±4.0 pts | 88.9% | – |
| Moved from another state in the past year | 2.7% ±1.7 pts | 2.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Lahaina earn?
Half of Lahaina's 2,960 households earn less than $88,889 a year (±$6,274), against $97,161 in Maui County and $100,389 in Hawaii. In 2015-2019 it was $93,348 in 2024 dollars; the margins of error cannot tell the two periods apart. 11.5% of residents live below the poverty line.
| Measure | Lahaina | Maui County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $88,889 ±$6,274 | $97,161 | no clear change |
| Mean household income | $125,443 ±$10,532 | $131,649 | – |
| Per capita income | $39,240 ±$3,619 | $45,622 | no clear change |
| People below the poverty line | 11.5% ±3.6 pts | 9.2% | no clear change |
| Children under 18 below the poverty line | 15.9% ±8.3 pts | 9.5% | no clear change |
| Households receiving SNAP | 12.5% ±4.7 pts | 10.4% | – |
| Households with a computer | 93.1% ±4.1 pts | 95.8% | – |
| Households with a broadband subscription | 88.8% ±5.0 pts | 90.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Lahaina?
Owners occupy 56.0% of Lahaina's occupied homes and renters 44.0%. The median owner-occupied home is valued at $881,700 by its owner (±$59,352). The median renter pays $1,997 a month including utilities, and 42.0% of renters pay 35% or more of their income on rent.
| Measure | Lahaina | Maui County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $881,700 ±$59,352 | $904,700 | no clear change |
| Median gross rent | $1,997 ±$335 | $1,916 | no clear change |
| Renters paying 35% or more of income on rent | 42.0% ±10.6 pts | 45.8% | no clear change |
| Median monthly owner costs, with a mortgage | $2,660 ±$287 | $2,821 | – |
| Owner-occupied homes | 56.0% ±6.9 pts | 65.6% | +12.3 pts |
| Renter-occupied homes | 44.0% ±6.9 pts | 34.4% | – |
| Housing units | 3,489 ±350 | 72,279 | −780 |
| Homeowner vacancy rate | 0.0% ±1.9 pts | 0.5% | – |
| Rental vacancy rate | 4.1% ±4.4 pts | 17.6% | – |
| Single-family detached homes | 46.3% ±6.2 pts | 59.9% | – |
| Mobile homes | 0.1% ±0.3 pts | 0.6% | – |
| Built 2020 or later | 1.4% ±1.0 pts | 0.9% | – |
| Built 2010 to 2019 | 9.0% ±3.6 pts | 7.5% | – |
| Built 1939 or earlier | 3.0% ±2.4 pts | 3.4% | – |
| Households with no vehicle | 7.9% ±4.0 pts | 5.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Lahaina work and get to work?
66.1% of Lahaina's workers drive alone and 6.2% work from home. The average trip to work takes 20.2 minutes. The unemployment rate in 2020-2024 averaged 5.8%.
| Measure | Lahaina | Maui County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 71.8% ±3.6 pts | 63.8% | – |
| Unemployment rate | 5.8% ±2.5 pts | 5.5% | no clear change |
| Drove alone to work | 66.1% ±5.9 pts | 70.3% | – |
| Carpooled | 14.5% ±4.0 pts | 13.3% | – |
| Public transportation | 2.7% ±2.5 pts | 1.4% | – |
| Walked | 4.2% ±3.0 pts | 2.1% | – |
| Worked from home | 6.2% ±2.5 pts | 10.2% | +3.9 pts |
| Mean travel time to work | 20.2 min ±2.3 | 23.0 min | +4.4 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Lahaina?
3 census tracts lie mostly in Lahaina (2020 census blocks). Their median household incomes run from $80,789 (Tract 314.04) to $104,375 (Tract 314.02).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 314.05Maui County | 5,385 | $97,386 |
| Tract 314.02Maui County | 2,599 | $104,375 |
| Tract 314.04Maui County | 2,178 | $80,789 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Lahaina) · Census block assignment files
How does Lahaina compare with other places in Hawaii?
Lahaina ranks 79th of 125 places in Hawaii with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population (ACS 2020-2024) | 33rd | 126 |
| Residents per square mile | 58th | 126 |
| Median household income | 79th | 125 |
| Per capita income | 69th | 126 |
| Median home value | 44th | 120 |
| Median gross rent | 60th | 119 |
| Poverty rate | 40th | 99 |
| Bachelor's degree or higher | 81st | 125 |
| Median age | 75th | 126 |
| Owner-occupied share | 106th | 119 |
| Work from home | 66th | 86 |
| Travel time to work | 106th | 126 |
Lahaina's figures with every place in Hawaii (CSV)
Every place in Hawaii, sortable · Compare Lahaina with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Lahaina?
10 of the 57 figures for Lahaina on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Lahaina are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.