City · Michigan
Novi, Michigan
Novi, city, in Oakland County, Michigan. Novi had 67,319 residents on July 1, 2025 by the Census Bureau's estimate, up 1.6% since 2020; the 2020 Census counted 66,243 and the ACS 2020-2024 5-year estimates put it at 66,717 (±31). GEOID 2659440.
Residents, July 2025 estimate
67,319
Census Bureau estimate (no margin published)
2020 Census count: 66,243 · ACS 2020-2024: 66,717 ±31
Median household income
$110,723
±$7,350 (90% margin)
Michigan: $72,875
Median home value
$421,900
±$16,816 (90% margin)
Michigan: $231,600
Median gross rent
$1,747
±$64 (90% margin)
Michigan: $1,129
Where is Novi and what county is it in?
Novi is a city in Oakland County, Michigan. It covers 30.2 square miles of land, 2,190 residents per square mile in 2020.
Novi is in the Detroit-Warren-Dearborn, MI metropolitan statistical area, which takes in 6 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Novi, and is it growing?
The Census Bureau estimates that 67,319 people lived in Novi on July 1, 2025, up 1.6% since 2020, faster than Michigan (+0.5%). The 2020 Census counted 66,243 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 66,717 (±31).
| Measure | Novi | Oakland County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 66,717 ±31 | 1,279,825 | +6,703 |
| Households | 26,801 ±717 | 530,460 | +3,330 |
| Average household size | 2.48 ±0.07 | 2.39 | no clear change |
| Housing units | 28,351 ±715 | 561,348 | +3,663 |
Novi's population since 2000
From 47,386 in 2000 to 67,319 in 2025: up 42.1%. The 2000, 2010 and 2020 figures are census counts, each for Novi as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Novi?
The median resident of Novi is 40.0 years old; 23.4% are under 18 and 15.4% are 65 or older. The largest group is non-Hispanic white residents at 55.2%, then non-Hispanic Asian residents at 28.1%. 29.2% of residents were born outside the United States.
| Measure | Novi | Oakland County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 40.0 ±1.2 | 41.3 | +1.4 |
| Under 18 years | 23.4% ±1.2 pts | 20.3% | – |
| 65 years and over | 15.4% ±1.1 pts | 18.4% | – |
| Male | 49.1% ±1.1 pts | 49.4% | – |
| Hispanic or Latino (any race) | 4.5% ±1.3 pts | 5.0% | no clear change |
| White alone, not Hispanic | 55.2% ±2.6 pts | 68.2% | −6.5 pts |
| Black or African American alone, not Hispanic | 7.4% ±1.5 pts | 12.7% | no clear change |
| Asian alone, not Hispanic | 28.1% ±2.2 pts | 8.5% | +4.3 pts |
| American Indian and Alaska Native alone, not Hispanic | 0.2% ±0.1 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.1 pts | 0.0% | – |
| Two or more races, not Hispanic | 3.9% ±1.2 pts | 4.8% | – |
| Some other race alone, not Hispanic | 0.8% ±0.4 pts | 0.5% | – |
| Born outside the United States | 29.2% ±2.0 pts | 13.3% | +3.3 pts |
| Speak a language other than English at home (age 5+) | 33.2% ±2.1 pts | 16.0% | – |
| Civilian veterans (age 18+) | 4.1% ±0.9 pts | 4.4% | – |
| With a disability | 9.1% ±1.0 pts | 11.5% | – |
| No health insurance coverage | 3.4% ±0.8 pts | 3.8% | no clear change |
| High school graduate or higher (age 25+) | 96.6% ±0.9 pts | 95.1% | – |
| Bachelor's degree or higher (age 25+) | 64.1% ±2.4 pts | 51.0% | +3.5 pts |
| Graduate or professional degree (age 25+) | 30.5% ±1.8 pts | 22.2% | – |
| Lived in the same house a year earlier | 86.1% ±2.0 pts | 89.1% | – |
| Moved from another state in the past year | 2.1% ±1.0 pts | 1.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Novi earn?
Half of Novi's 26,801 households earn less than $110,723 a year (±$7,350), against $97,760 in Oakland County and $72,875 in Michigan. In 2015-2019 the median was $120,633 in 2024 dollars, so it fell by $9,910 after inflation. 5.4% of residents live below the poverty line.
| Measure | Novi | Oakland County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $110,723 ±$7,350 | $97,760 | −$9,910 |
| Mean household income | $152,547 ±$7,652 | $134,116 | – |
| Per capita income | $62,114 ±$3,267 | $56,696 | no clear change |
| People below the poverty line | 5.4% ±1.2 pts | 7.7% | no clear change |
| Children under 18 below the poverty line | 7.6% ±2.7 pts | 8.5% | +4.8 pts |
| Households receiving SNAP | 5.1% ±1.1 pts | 7.7% | – |
| Households with a computer | 98.1% ±0.7 pts | 96.9% | – |
| Households with a broadband subscription | 96.8% ±1.1 pts | 94.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Novi?
Owners occupy 66.3% of Novi's occupied homes and renters 33.7%. The median owner-occupied home is valued at $421,900 by its owner (±$16,816). The median renter pays $1,747 a month including utilities, and 34.0% of renters pay 35% or more of their income on rent.
| Measure | Novi | Oakland County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $421,900 ±$16,816 | $343,600 | +$25,494 |
| Median gross rent | $1,747 ±$64 | $1,376 | +$89 |
| Renters paying 35% or more of income on rent | 34.0% ±4.2 pts | 36.6% | no clear change |
| Median monthly owner costs, with a mortgage | $2,495 ±$121 | $1,998 | – |
| Owner-occupied homes | 66.3% ±2.3 pts | 72.7% | no clear change |
| Renter-occupied homes | 33.7% ±2.3 pts | 27.3% | – |
| Housing units | 28,351 ±715 | 561,348 | +3,663 |
| Homeowner vacancy rate | 0.5% ±0.4 pts | 0.4% | – |
| Rental vacancy rate | 7.3% ±2.6 pts | 7.4% | – |
| Single-family detached homes | 49.8% ±2.1 pts | 67.7% | – |
| Mobile homes | 7.0% ±1.3 pts | 2.8% | – |
| Built 2020 or later | 2.1% ±0.6 pts | 1.1% | – |
| Built 2010 to 2019 | 15.0% ±2.0 pts | 5.6% | – |
| Built 1939 or earlier | 0.9% ±0.6 pts | 7.3% | – |
| Households with no vehicle | 5.1% ±1.2 pts | 5.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Novi building?
Builders took permits for 78 new housing units in Novi in 2025 (46 in single-family houses), 1.2 per 1,000 residents against 2.3 across Michigan.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Novi work and get to work?
70.8% of Novi's workers drive alone and 22.8% work from home. The average trip to work takes 26.2 minutes. The unemployment rate in 2020-2024 averaged 4.3%.
| Measure | Novi | Oakland County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 66.3% ±1.5 pts | 66.3% | – |
| Unemployment rate | 4.3% ±1.3 pts | 4.8% | +1.5 pts |
| Drove alone to work | 70.8% ±2.1 pts | 71.3% | – |
| Carpooled | 4.6% ±1.1 pts | 5.9% | – |
| Public transportation | 0.5% ±0.5 pts | 0.3% | – |
| Walked | 0.5% ±0.3 pts | 1.1% | – |
| Worked from home | 22.8% ±1.9 pts | 20.2% | +18.1 pts |
| Mean travel time to work | 26.2 min ±1.1 | 25.8 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Novi?
13 census tracts lie mostly in Novi (2020 census blocks). Their median household incomes run from $71,875 (Tract 1361.02) to $250,000 or more (Tract 1374).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 1371.02Oakland County | 8,351 | $178,142 |
| Tract 1374Oakland County | 7,052 | $250,000 or more |
| Tract 1367Oakland County | 6,252 | $118,958 |
| Tract 1361.01Oakland County | 5,980 | $130,671 |
| Tract 1368Oakland County | 5,971 | $72,268 |
| Tract 1365Oakland County | 5,790 | $91,513 |
| Tract 1366.01Oakland County | 5,571 | $100,698 |
| Tract 1363Oakland County | 5,514 | $128,443 |
| Tract 1360Oakland County | 4,130 | $81,094 |
| Tract 1361.02Oakland County | 3,735 | $71,875 |
| Tract 1371.01Oakland County | 3,713 | $155,909 |
| Tract 1366.02Oakland County | 3,379 | $126,523 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Novi) · Census block assignment files
How does Novi compare with other places in Michigan?
By the Census Bureau's July 2025 estimates, Novi is the 581st-most populous of the 19,476 U.S. incorporated places that have one and the 17th-most populous of 533 in Michigan.
Novi ranks 87th of 1,354 places in Michigan with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 17th | 533 |
| Growth 2020-2025 (PEP) | 436th | 1,281 |
| Residents per square mile | 126th | 1,356 |
| Median household income | 87th | 1,354 |
| Per capita income | 56th | 1,355 |
| Median home value | 55th | 1,354 |
| Median gross rent | 33rd | 1,212 |
| Poverty rate | 1,029th | 1,213 |
| Bachelor's degree or higher | 39th | 1,350 |
| Median age | 944th | 1,356 |
| Owner-occupied share | 1,176th | 1,356 |
| Work from home | 65th | 1,062 |
| Travel time to work | 585th | 1,356 |
Novi's figures with every place in Michigan (CSV)
Every place in Michigan, sortable · Compare Novi with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Novi?
4 of the 57 figures for Novi on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Novi are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Novi.