City · Minnesota
Brainerd, Minnesota
Brainerd, city, in Crow Wing County, Minnesota. Brainerd had 14,428 residents on July 1, 2025 by the Census Bureau's estimate, up 0.4% since 2020; the 2020 Census counted 14,395 and the ACS 2020-2024 5-year estimates put it at 14,468 (±25). GEOID 2707300.
Residents, July 2025 estimate
14,428
Census Bureau estimate (no margin published)
2020 Census count: 14,395 · ACS 2020-2024: 14,468 ±25
Median household income
$56,111
±$6,610 (90% margin)
Minnesota: $89,062
Median home value
$192,500
±$13,543 (90% margin)
Minnesota: $329,300
Median gross rent
$827
±$57 (90% margin)
Minnesota: $1,280
Where is Brainerd and what county is it in?
Brainerd is a city in Crow Wing County, Minnesota. It covers 12.1 square miles of land, 1,187 residents per square mile in 2020.
Brainerd is in the Brainerd, MN micropolitan statistical area, which takes in 2 counties (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Brainerd, and is it growing?
The Census Bureau estimates that 14,428 people lived in Brainerd on July 1, 2025, up 0.4% since 2020, slower than Minnesota (+2.2%). The 2020 Census counted 14,395 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 14,468 (±25).
| Measure | Brainerd | Crow Wing County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 14,468 ±25 | 67,686 | +1,095 |
| Households | 6,348 ±295 | 29,402 | no clear change |
| Average household size | 2.17 ±0.10 | 2.26 | no clear change |
| Housing units | 6,760 ±281 | 42,683 | no clear change |
Brainerd's population since 2000
From 13,178 in 2000 to 14,428 in 2025: up 9.5%. The 2000, 2010 and 2020 figures are census counts, each for Brainerd as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Brainerd?
The median resident of Brainerd is 35.1 years old; 22.1% are under 18 and 17.7% are 65 or older. The largest group is non-Hispanic white residents at 91.5%, then Hispanic or Latino residents (of any race) at 3.1%. 1.0% of residents were born outside the United States.
| Measure | Brainerd | Crow Wing County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 35.1 ±2.2 | 45.7 | no clear change |
| Under 18 years | 22.1% ±2.5 pts | 20.5% | – |
| 65 years and over | 17.7% ±2.3 pts | 24.5% | – |
| Male | 46.6% ±2.2 pts | 50.0% | – |
| Hispanic or Latino (any race) | 3.1% ±1.0 pts | 1.6% | +1.7 pts |
| White alone, not Hispanic | 91.5% ±1.8 pts | 93.2% | no clear change |
| Black or African American alone, not Hispanic | 0.8% ±0.6 pts | 0.5% | – |
| Asian alone, not Hispanic | 0.1% ±0.1 pts | 0.4% | – |
| American Indian and Alaska Native alone, not Hispanic | 1.4% ±0.7 pts | 0.7% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.2 pts | 0.0% | – |
| Two or more races, not Hispanic | 2.3% ±0.9 pts | 3.1% | – |
| Some other race alone, not Hispanic | 0.9% ±0.8 pts | 0.5% | – |
| Born outside the United States | 1.0% ±0.6 pts | 1.3% | no clear change |
| Speak a language other than English at home (age 5+) | 1.9% ±0.9 pts | 2.0% | – |
| Civilian veterans (age 18+) | 6.0% ±1.2 pts | 8.3% | – |
| With a disability | 21.3% ±3.2 pts | 15.9% | – |
| No health insurance coverage | 5.8% ±1.7 pts | 5.2% | no clear change |
| High school graduate or higher (age 25+) | 92.4% ±2.3 pts | 94.6% | – |
| Bachelor's degree or higher (age 25+) | 20.3% ±3.0 pts | 29.3% | +4.9 pts |
| Graduate or professional degree (age 25+) | 5.8% ±2.2 pts | 9.6% | – |
| Lived in the same house a year earlier | 89.2% ±2.7 pts | 91.1% | – |
| Moved from another state in the past year | 1.2% ±0.7 pts | 1.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Brainerd earn?
Half of Brainerd's 6,348 households earn less than $56,111 a year (±$6,610), against $72,589 in Crow Wing County and $89,062 in Minnesota. In 2015-2019 the median was $42,300 in 2024 dollars, so it rose by $13,811 after inflation. 15.0% of residents live below the poverty line.
| Measure | Brainerd | Crow Wing County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $56,111 ±$6,610 | $72,589 | +$13,811 |
| Mean household income | $69,503 ±$4,774 | $95,168 | – |
| Per capita income | $31,316 ±$1,918 | $41,886 | no clear change |
| People below the poverty line | 15.0% ±3.8 pts | 9.9% | −7.2 pts |
| Children under 18 below the poverty line | 21.3% ±10.4 pts | 12.6% | no clear change |
| Households receiving SNAP | 19.5% ±4.6 pts | 8.7% | – |
| Households with a computer | 95.5% ±1.7 pts | 96.3% | – |
| Households with a broadband subscription | 87.3% ±3.6 pts | 89.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Brainerd?
Owners occupy 56.5% of Brainerd's occupied homes and renters 43.5%. The median owner-occupied home is valued at $192,500 by its owner (±$13,543). The median renter pays $827 a month including utilities, and 33.2% of renters pay 35% or more of their income on rent.
| Measure | Brainerd | Crow Wing County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $192,500 ±$13,543 | $306,800 | +$47,401 |
| Median gross rent | $827 ±$57 | $971 | −$75 |
| Renters paying 35% or more of income on rent | 33.2% ±8.0 pts | 33.8% | no clear change |
| Median monthly owner costs, with a mortgage | $1,420 ±$93 | $1,613 | – |
| Owner-occupied homes | 56.5% ±4.6 pts | 77.0% | +6.3 pts |
| Renter-occupied homes | 43.5% ±4.6 pts | 23.0% | – |
| Housing units | 6,760 ±281 | 42,683 | no clear change |
| Homeowner vacancy rate | 0.0% ±0.6 pts | 0.4% | – |
| Rental vacancy rate | 1.8% ±2.1 pts | 1.5% | – |
| Single-family detached homes | 58.2% ±4.0 pts | 80.1% | – |
| Mobile homes | 4.7% ±1.3 pts | 5.0% | – |
| Built 2020 or later | 1.9% ±1.4 pts | 1.5% | – |
| Built 2010 to 2019 | 5.4% ±1.8 pts | 9.6% | – |
| Built 1939 or earlier | 20.9% ±4.3 pts | 7.8% | – |
| Households with no vehicle | 12.6% ±3.2 pts | 4.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Brainerd building?
Builders took permits for 114 new housing units in Brainerd in 2025 (17 in single-family houses), 7.9 per 1,000 residents against 3.6 across Minnesota.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Brainerd work and get to work?
72.5% of Brainerd's workers drive alone and 7.5% work from home. The average trip to work takes 19.8 minutes. The unemployment rate in 2020-2024 averaged 9.0%.
| Measure | Brainerd | Crow Wing County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 64.6% ±4.0 pts | 59.6% | – |
| Unemployment rate | 9.0% ±3.2 pts | 5.5% | +5.8 pts |
| Drove alone to work | 72.5% ±3.7 pts | 73.8% | – |
| Carpooled | 13.1% ±3.4 pts | 9.2% | – |
| Public transportation | 1.0% ±1.0 pts | 0.3% | – |
| Walked | 2.7% ±1.4 pts | 1.8% | – |
| Worked from home | 7.5% ±2.7 pts | 13.2% | +3.2 pts |
| Mean travel time to work | 19.8 min ±1.9 | 23.1 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Brainerd?
4 census tracts lie mostly in Brainerd, and 4 more reach into it (2020 census blocks). Their median household incomes run from $49,900 (Tract 9512) to $75,806 (Tract 9510).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9511Crow Wing County | 4,614 | $51,771 |
| Tract 9510Crow Wing County | 4,300 | $75,806 |
| Tract 9513.03Crow Wing County | 4,141 | $75,536 |
| Tract 9512Crow Wing County | 3,189 | $49,900 |
| Tract 9509.01Crow Wing County | 2,968 | $109,625 |
| Tract 9508.02Crow Wing County | 2,979 | $85,917 |
| Tract 9514Crow Wing County | 5,468 | $90,787 |
| Tract 9513.01Crow Wing County | 5,395 | $70,283 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Brainerd) · Census block assignment files
How does Brainerd compare with other places in Minnesota?
By the Census Bureau's July 2025 estimates, Brainerd is the 2,471st-most populous of the 19,476 U.S. incorporated places that have one and the 77th-most populous of 855 in Minnesota.
Brainerd ranks 522nd of 558 places in Minnesota with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 77th | 855 |
| Growth 2020-2025 (PEP) | 338th | 556 |
| Residents per square mile | 165th | 562 |
| Median household income | 522nd | 558 |
| Per capita income | 508th | 562 |
| Median home value | 454th | 559 |
| Median gross rent | 375th | 465 |
| Poverty rate | 73rd | 461 |
| Bachelor's degree or higher | 448th | 559 |
| Median age | 491st | 561 |
| Owner-occupied share | 535th | 561 |
| Work from home | 429th | 525 |
| Travel time to work | 422nd | 562 |
Brainerd's figures with every place in Minnesota (CSV)
Every place in Minnesota, sortable · Compare Brainerd with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Brainerd?
8 of the 57 figures for Brainerd on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Brainerd are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Brainerd.