Side-by-side metrics and state or size-class ranks use the same Census and FBI fields shown on this profile. Results stay in the URL so you can bookmark or share them.
Place dossier plate
SheetMS-BRANDON-MS · Brandon, MS 25,352 pop · income 73rd pct
Instrument codes from this place’s ACS population and household income, BEA state COL, FBI safety, national income percentile, photo-finish peer city, home-value band, and matched Census-tract book - not a moving recommendation.
Income neighbourhood around Brandon
Lowest/highest poles plus peers nearest Brandon on median household income. Full ladder: /browse and /rankings.
median HH income
Starkville · lowest
39,751
Starkville · lowest
39,751 median HH income
40.0% of the leader · rank #1
Brandon · this city
93,073
Brandon · this city
93,073 median HH income
93.6% of the leader · rank #2
Newfield · near
93,079
Newfield · near
93,079 median HH income
93.6% of the leader · rank #3
Danville · near
93,080
Danville · near
93,080 median HH income
93.6% of the leader · rank #4
Santa Clara · near
93,083
Santa Clara · near
93,083 median HH income
93.6% of the leader · rank #5
Hudson Bend · near
93,086
Hudson Bend · near
93,086 median HH income
93.6% of the leader · rank #6
Sugar Hill · highest
99,479
Sugar Hill · highest
99,479 median HH income
100.0% of the leader · rank #7
What this shows Neighbourhood peers only - not a full nationwide city board. Open a near peer when the gap is small; open the poles when the spread is wide.
Compare beyond this state
Nationwide peers by population, income, and FBI crime rate
Out-of-state nearest neighbors for Brandon on ACS population and median household income
, plus FBI UCR reporting rate when the extract covers this place. Link sets are deduped so each column is a distinct comparison path, not a forecast that peers share a labor market or climate.
Similar population
Nearest out-of-state cities by ACS population. This city: 25,352.
Agency-reported UCR totals per 100,000 population, not a neighborhood safety grade or a prediction of personal risk.
Brandon - the verdict
Brandon ranks in the 73rd percentile for household income and the 87th percentile for safety nationally, out of every US city with at least 1,000 residents. Source: Census ACS + FBI UCR.
73rd
percentile, household income
57th
percentile, home value
0th
percentile, median rent
87th
percentile, safety
📝 How we sourced this
Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.
Data Snapshot: Brandon, MS
Census ACS 2023 estimates count 25,352 residents in Brandon, a small city within Mississippi. The typical household in Brandon brings in $93,073 a year, above the median for U.S. cities on this measure, with a poverty rate of 5.1%. Home values in Brandon run a median of $255,900, and the median resident age is 42.5 years. 41.8% of adults here have a bachelor's degree or higher; 58.7% of working-age residents are in the labor force.
In 2024, 91 residential building permits were authorized in Brandon (Growing), up 18% from five years earlier, per Census BPS data. Brandon reports a comparatively low crime rate: FBI UCR reporting places total crime at 463.2 incidents per 100,000 residents, below the national average (voluntary agency reporting, reflects reporting activity, not a definitive danger score).
Living costs in Mississippi run below the national norm: on BEA's 100-equals-national-average cost index, Mississippi scores 87.0 (Well Below Average), per the 2024 Regional Price Parities release. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $924 monthly. EIA 2023 residential energy data puts Mississippi's average monthly utility costs around $223 (state average). Commute times here average 25.7 minutes, with 82.6% driving alone and 6.3% working from home, per Census ACS commuting data. Natural-hazard exposure scores 50.9 out of 100 on FEMA's National Risk Index (Low).
A decision-led reading path
Useful questions to ask of Brandon's data
How this reading path is ordered
This is not a composite city score. It is a city-specific route through the available public records, ordered for this profile so the page starts with questions the joined data can actually answer. The route here runs from reported crime to housing and income to work and mobility to comparison shortlist to population change to schools and households; another city can have a different sequence or fewer supported layers because the source joins are not uniform.
For Brandon, city-specific coverage includes annual population history, commute-mode shares, matched public-school count, FBI reported-crime rates, local building permits.
No matched row is reported here for within-city Census tract profiles; the page leaves those layers out instead of substituting a statewide or national value.
Question 1
What can the FBI record say about safety in Brandon?
The joined FBI UCR record reports 463.2 violent and property crimes per 100,000 residents, below the 2280.5 national reference used here. The difference is 80% lower in arithmetic terms, but agency participation is voluntary and reporting completeness varies.
Treat this as a reporting-rate comparison, not a prediction of personal risk or a neighborhood-level safety grade. Tourism, daytime population, reporting practices, and variation inside the city are not adjusted away. The state rank and same-state peer table are the narrower comparisons available on this page.
How far does income reach against housing in Brandon?
This is a citywide price-to-income reference, not a mortgage-affordability test; it does not include interest rates, taxes, insurance, household size, or an individual buyer's down payment. Income and home value move within the same broad scale here. The useful next check is not a generic affordability label, but whether similar-size cities offer a materially different income, housing, or commute trade-off.
The home-value-to-income reference sits in a middle range: the ACS median home value is 2.7 times median household income. The ACS poverty estimate is 5.1%, which keeps the citywide median from describing every household.
What does the journey to work look like in Brandon?
Driving alone is the largest reported mode at 82.6%. The reported mean trip to work is 25.7 minutes.
Mode share answers how workers usually travel; it does not measure congestion, reliability, distance to a particular job, or the quality of transit service. No single mode completely explains the work trip here. The mix is more useful than a one-number commute grade, especially when comparing places where transit, walking, and remote work divide the non-driving share differently.
Which cities make useful reference points for Brandon?
Use the in-state set to hold state policy and broad price conditions more nearly constant. Use the nationwide size set to ask whether cities with a similar resident count produce different housing, income, or commute outcomes. The income set is a third lens, deliberately separate from population matching. The nationwide peer panel below adds a fourth FBI UCR reporting-rate lens, not personal risk.
Within Mississippi, the closest population matches are Starkville (25,611 residents, $39,751 income); Oxford (26,086 residents, $59,901 income); Ridgeland (24,548 residents, $63,470 income). Outside the state, the closest population matches in this dataset are Ottumwa, IA (25,352 residents); Denison, TX (25,347 residents); Corsicana, TX (25,344 residents). A third, income-matched reference set of 6 out-of-state cities sits in the income neighbourhood chart near the Place Dossier plate. These are mechanical peer sets, not claims that the places share a labor market, climate, culture, or metro context.
These joined records add useful context, but they do not need another full-size panel. Each remains a separate measure with its own geography and source boundary.
Population change
Is Brandon growing, shrinking, or holding steady?
Census PEP estimates show the population grew by +978 residents from 2020 to 2025, a +3.9% change. Separately, Census BPS recorded 91 housing units authorized in 2024. PEP and ACS are different Census series, so the trend is kept separate from the headline ACS population.
Recent estimates point upward. Growth can increase housing demand and service needs, but the permit record must move in the same direction before calling it a supply response; the two series measure different things.
2020 estimate
25,144
2025 estimate
26,122
Period change
+3.9%
Census Population Estimates Program, 2020–2025; permit context uses Census BPS.
The city has a broader matched school footprint, but count alone does not describe performance, capacity, program availability, or attendance boundaries. This profile deliberately avoids converting it into an unsupported family-friendliness score.
The NCES join finds 10 public schools within the city match. 41.8% of adults age 25+ hold a bachelor's degree or higher in the ACS estimate. These measures answer different questions: the school count describes local institutions, while adult attainment describes residents and cannot be used as a school-quality rating.
Poverty estimate
5.1%
Bachelor's degree+
41.8%
Matched public schools
10
NCES Common Core of Data school locations plus Census ACS resident characteristics.
Above median income · poverty 5.1% (Below-median poverty)
Cost of Living Index (state)
87.0 (US=100)
Very affordable · BEA RPP 2024, Mississippi average
B+
City profile score · Brandon, MS
77/100
5 published dimensions · ACS/FBI 2023
Comparative score against U.S. cities with population of 1,000 or more on Census ACS medians
(income, poverty, bachelor's share, cost of living) and FBI UCR violent-crime rates when
published. Higher means a stronger standing on those published figures, not a livability
rating, not a recommendation to move, buy, or pick a "best" city. Missing inputs drop out
and redistribute weight.
How it is calculated.
Cost of living A+
87.0 index
BEA state Regional Price Parities index (100 ≈ national average); lower is stronger on this axis. Same value for every city in the state.
Bachelor's+ share B+
41.8%
Adults with a bachelor's degree or higher; ACS.
Violent crime B
89 /100k
FBI UCR violent offenses per 100,000 residents; lower is stronger on this axis.
Household income B
$93,073
Median household income vs U.S. cities (pop ≥1,000); ACS.
Poverty rate B-
5.1%
Share of residents below the poverty line; lower scores better on this axis.
Brandon profile (scored ACS/FBI dimensions)Read the chart values
Cost of living: 97/100 (A+) · 87.0 index
Bachelor's+ share: 77/100 (B+) · 41.8%
Violent crime: 74/100 (B) · 89 /100k
Household income: 72/100 (B) · $93,073
Poverty rate: 65/100 (B-) · 5.1%
Where Brandon sits on home value vs crime among peer cities
Brandon's median home value and FBI crime rate plotted with similar-size and
same-state peers (padded with large cities when the peer set is thin). The second
read: pricey does not always mean safer, check which quadrant this city lands in.
Census ACS median home value vs FBI UCR crime rate - Brandon highlighted among 11 peers.Read the chart values
Brandon, MS (this city): home $255,900, crime 463/100k
Ottumwa, IA : home $92,400, crime 3,014/100k
Denison, TX : home $167,800, crime 990/100k
Corsicana, TX : home $161,400, crime 2,727/100k
De Pere, WI : home $253,900, crime 644/100k
Caledonia, WI : home $279,400, crime 533/100k
Starkville, MS : home $265,900, crime 2,119/100k
Oxford, MS : home $333,400, crime 1,980/100k
Ridgeland, MS : home $259,600, crime 1,700/100k
Horn Lake, MS : home $158,900, crime 1,509/100k
Clinton, MS : home $220,400, crime 1,275/100k
How does Brandon compare to other US cities?
Here's how Brandon stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.
Household income73% higher than other cities
Home value57% pricier than other cities
Median rent0% pricier than other cities
Safety87% safer than other cities
"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.
Zoom in to just Mississippi and the picture shifts: Brandon ranks #2 of 56 Mississippi cities by lowest crime rate, a different read than the national percentile above.
How we calculate these percentiles & ranks
Each percentile compares Brandon against every qualifying US city; each in-state rank narrows that to Mississippi only. Full formula and direction notes: methodology.
Mississippi-relative analysis
Median Gross Rent places Brandon near the bottom of Mississippi's cities
Among the 395 Mississippi cities PlainCities tracks with reported median gross rent data, Brandon ranks #1 - the 0th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Brandon only against its own state's cities, not the full US field.
Median Household Income
#17 of 345
95th percentile in Mississippi
Median Gross Rent
#1 of 395
0th percentile in Mississippi
Median Home Value
#16 of 348
95th percentile in Mississippi
Poverty Rate
#308 of 393
22nd percentile in Mississippi
Bachelor's Degree or Higher
#24 of 394
94th percentile in Mississippi
How in-state ranks are ordered
Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Mississippi only, not a livability score. See the methodology for the source and calculation.
Gauge source note
73rd percentile nationally for median household income · 87th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.
Brandon's profile vs. every US city
Income, affordability, and safety percentile
Brandon's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.
How Brandon's home value compares nationally
Median home value vs. every US city (population 1,000+)
$255,90043rd percentilemore affordable than 43% of 15,600 US cities
Show national distribution
Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau ACS 5-Year Estimates · 2023
Brandon's home-value-to-income ratio: 2.7×
ACS median home value divided by median household income.
Band
affordable
< 3.0×
National rank
#5,310 of 15,516
More affordable than 66% of tracked cities (pop. 1,000+)
Size class
#603 of 3,317
Small cities (10,000–49,999)
At 2.7×, Brandon sits in the affordable band:
national rank #5,310 of 15,516 and #603 of 3,317small cities (10,000–49,999).
The multiple is comparatively compact among tracked cities, but a low ratio can still coexist with slow demand or household-level hardship.
How this ratio is calculated
Ratio = Census ACS 2023 median home value ÷ median household income for cities with both fields and population ≥ 1,000.
Rank 1 = lowest ratio (most compact). Bands match the fleet affordability thresholds used on guides (<3.0 / 3.0–5.0 / >5.0).
This is not a mortgage payment estimate and does not include rates, taxes, insurance, or down payment.
Income distribution context
$93,073Brandon, MS median household income (Census ACS)
Show U.S. national quintile / Lorenz context Brandon, MS median household income (Census ACS 5-year) with U.S. national quintile shares for context. Diagonal = equality; the curve is national, not computed for Brandon, MS.
Key socioeconomic indicators
Bachelor's degree or higher (adults 25+)41.8%
Census ACS S1501, educational attainment
Poverty rate (households below FPL)5.1%
Census ACS S1701, poverty status
Labor force participation (adults 16+)58.7%
Census ACS S2301, share of working-age residents in the labor force
Population
25,352
Median Income
$93,073
Median Home Value
$255,900
Median Age
42.5
Poverty Rate
5.1%
Labor force participation
58.7%
Bachelor's Degree+
41.8%
Safety & Crime
Total Crime Rate
463.2
per 100,000 residents
Violent Crime
88.8
per 100,000 residents
Property Crime
374.4
per 100,000 residents
Crime reporting caveat
Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.
Schools
Total Schools
10
Public schools in this city
Population Change
PEP vintage
Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025
Brandon's Census PEP population estimates, 2020–2025.Read the chart as text
Period
Population
2020
25,144 residents
2021
25,408 residents
2022
25,568 residents
2023
25,784 residents
2024
25,964 residents
2025
26,122 residents
Housing Supply
BPS source
Census Bureau Building Permits Survey (BPS) - annual residential permits authorized
🏗️ Growing
Total Permits (2024)
91
housing units authorized
Single-Family
91
detached homes
Multifamily
0
apartments & condos
Supply Intensity
3.6
permits per 1,000 residents
5-Year Permit Trend (2019–2024)
Year
Total
Single-Family
Multifamily
Est. Value
2019
77
77
0
$21.6M
2020
109
109
0
$31.5M
2021
67
67
0
$17.8M
2022
45
45
0
$12.9M
2023
55
55
0
$15.8M
2024
91
91
0
$31.4M
Permit volume increased 18% from 2019 to 2024.
Commute Patterns
Commute source
How workers travel to work, Census ACS 2023
Average Commute Time
25.7 minutes
Drive Alone
82.6%
Carpool
9.9%
Public Transit
0.0%
Walk
0.4%
Work from Home
6.3%
Other
0.8%
Based on 11,605 workers 16 and over.
Monthly Utility Costs
Mississippi statewide monthly utility average (EIA 2023): $223
EIA 2023 residential energy data puts average monthly utilities across Mississippi at $223 (electricity about $135 , water and sewer about $38 ).
These are Mississippi statewide averages, not a meter reading for Brandon. Actual bills vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.
Living Costs & Risk
Mississippi's BEA cost-of-living index is 87.0 (Well Below Average; US average = 100, RPP 2024). HUD Fair Market Rent for a typical two-bedroom in the county around Brandon is $924/mo. FEMA's National Risk Index, averaged to Mississippi statewide on PlainCities, rates natural-hazard exposure at 50.9 / 100 (Low).
Cost/risk geography note
Cost of living is a Mississippi statewide BEA average; rent is a county-level HUD Fair Market Rent for the county Brandon sits in; the FEMA hazard score shown here is a statewide average of county NRI inputs, not a parcel-level reading.
How Brandon compares to similar-size Mississippi cities
Same-state peer method
Closest same-state population matches, not geographic neighbors. Population + median household income come from Census Bureau ACS 5-year B01001 and B19013.
Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.