Population
23,336 residents
Census ACS 2023 - Texas
City profile · Texas · Census ACS 2023
Population, income, housing, safety, climate and schools for Watauga - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.
Watauga - the verdict
Watauga ranks in the 72nd percentile for household income and the 65th percentile for safety nationally, out of every US city with at least 1,000 residents. Source: Census ACS + FBI UCR.
Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.
Watauga is a small city in Texas, home to 23,336 residents per U.S. Census Bureau ACS 2023 estimates. The typical household in Watauga brings in $91,669 a year, above the median for U.S. cities on this measure, with a poverty rate of 8.5%. Typical homes in Watauga are valued around $233,400, and the median resident age is 36.6 years. 25.9% of adults here have a bachelor's degree or higher; 67.2% of working-age residents are in the labor force.
The Census Building Permit Survey recorded 75 residential units authorized here in 2024 (Building Boom), up 1775% from five years earlier. Watauga reports a comparatively low crime rate: FBI UCR figures show 968.5 crimes per 100,000 residents, below the national average (reporting is voluntary across agencies, so treat this as reporting activity rather than a definitive danger score).
Texas tracks close to the national cost-of-living baseline: on BEA's 100-equals-national-average cost index, Texas scores 97.1 (Near Average), per the 2024 Regional Price Parities release. HUD Fair Market Rent for a typical two-bedroom in this state is $1,723 per month. Statewide, average monthly utility bills in Texas run around $223, per EIA 2023 residential energy data. Commute times here average 25.7 minutes, with 73.0% driving alone and 12.0% working from home, per Census ACS commuting data. On FEMA's National Risk Index, this area rates 99.1 out of 100 for natural-hazard exposure (Very High).
Population
23,336 residents
Census ACS 2023 - Texas
Median Household Income
$91,669 /yr
Poverty 8.5%
Cost of Living Index (state)
97.1 (US=100)
Near Average - BEA RPP 2024, Texas average
Where Watauga sits among all US cities (population 1,000+) on each measure, computed live from Census and FBI data.
"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.
National percentiles can mask local variation. Looking only at Texas, Watauga ranks #219 of 624 Texas cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.
For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below Watauga's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in Texas, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.
72nd percentile nationally for median household income · 65th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.
Income, affordability, and safety percentile
How Watauga's home value compares nationally
Median home value vs. every US city (population 1,000+)
$233,400 48th percentile more affordable than 48% of 15,600 US cities
Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau ACS 5-Year Estimates · 2023
Census ACS S1501, educational attainment
Census ACS S1701, poverty status
Census ACS S2301, share of working-age residents in the labor force
Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.
Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025
Census Bureau Building Permits Survey (BPS) - annual residential permits authorized
| Year | Total |
|---|---|
| 2019 | 4 |
| 2020 | 1 |
| 2021 | 3 |
| 2022 | 28 |
| 2023 | 31 |
| 2024 | 75 |
Permit volume increased 1775% from 2019 to 2024.
How workers travel to work, Census ACS 2023
Based on 12,340 workers 16 and over.
State-average estimates for Texas - EIA 2023 residential energy data
Estimates reflect Texas state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.
Cost of living is a Texas state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Watauga sits in
Population-matched peers from other states, closest to Watauga's 23,336 residents (Census ACS 5-Year 2023).
Median-household-income-matched peers from other states, closest to Watauga's $91,669 (Census ACS 5-Year 2023, table B19013).
City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.
Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).
| City | Population | Median Household Income |
|---|---|---|
| Watauga (this city) | 23,336 | $91,669 |
| Horizon City | 23,069 | $65,702 |
| Marshall | 23,646 | $49,817 |
| Belton | 23,769 | $63,544 |
The population of Watauga, TX stands at 23,336 according to U.S. Census Bureau ACS 2023 estimates.
Watauga households earn a median of $91,669 annually, based on Census ACS 2023 data.
BEA does not publish a city-level cost-of-living figure for Watauga; the closest available measure is the Texas state average, a cost of living index of 97.1 (U.S. average = 100), rated "Near Average" based on BEA Regional Price Parities 2024 data. Costs within Texas vary by metro area.
Watauga has a total crime rate of 968.5 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.
Homes in Watauga carry a median value of $233,400, according to Census ACS 2023 estimates.
Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.
Read our methodology - how this data is sourced, computed, and verified.
Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.
Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.