City · Wisconsin
Durand, Wisconsin
Durand, city, in Pepin County, Wisconsin. Durand had 1,854 residents on July 1, 2025 by the Census Bureau's estimate, up 0.1% since 2020; the 2020 Census counted 1,854 and the ACS 2020-2024 5-year estimates put it at 1,731 (±190). GEOID 5521225.
Residents, July 2025 estimate
1,854
Census Bureau estimate (no margin published)
2020 Census count: 1,854 · ACS 2020-2024: 1,731 ±190
Median household income
$58,820
±$2,880 (90% margin)
Wisconsin: $77,485
Median home value
$152,400
±$13,677 (90% margin)
Wisconsin: $266,500
Median gross rent
$830
±$56 (90% margin)
Wisconsin: $1,087
Where is Durand and what county is it in?
Durand is a city in Pepin County, Wisconsin. It covers 1.7 square miles of land, 1,061 residents per square mile in 2020.
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Durand, and is it growing?
The Census Bureau estimates that 1,854 people lived in Durand on July 1, 2025, up 0.1% since 2020, slower than Wisconsin (+1.3%). The 2020 Census counted 1,854 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 1,731 (±190).
| Measure | Durand | Pepin County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 1,731 ±190 | 7,431 | no clear change |
| Households | 812 ±88 | 3,046 | no clear change |
| Average household size | 2.09 ±0.16 | 2.41 | no clear change |
| Housing units | 945 ±81 | 3,606 | no clear change |
Durand's population since 2000
From 1,968 in 2000 to 1,854 in 2025: down 5.8%. The 2000, 2010 and 2020 figures are census counts, each for Durand as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Durand?
The median resident of Durand is 43.0 years old; 22.8% are under 18 and 26.5% are 65 or older. The largest group is non-Hispanic white residents at 92.9%, then Hispanic or Latino residents (of any race) at 2.3%. 2.4% of residents were born outside the United States.
| Measure | Durand | Pepin County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 43.0 ±5.7 | 46.0 | no clear change |
| Under 18 years | 22.8% ±4.7 pts | 22.3% | – |
| 65 years and over | 26.5% ±4.8 pts | 24.5% | – |
| Male | 46.7% ±3.3 pts | 51.0% | – |
| Hispanic or Latino (any race) | 2.3% ±1.7 pts | 2.7% | – |
| White alone, not Hispanic | 92.9% ±2.5 pts | 94.1% | no clear change |
| Black or African American alone, not Hispanic | 0.2% ±0.4 pts | 0.4% | – |
| Asian alone, not Hispanic | 2.0% ±1.0 pts | 0.6% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.1% ±0.2 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.3 pts | 0.0% | – |
| Two or more races, not Hispanic | 1.0% ±0.8 pts | 1.6% | – |
| Some other race alone, not Hispanic | 1.6% ±1.7 pts | 0.4% | – |
| Born outside the United States | 2.4% ±1.2 pts | 1.8% | +1.6 pts |
| Speak a language other than English at home (age 5+) | 1.4% ±1.0 pts | 6.1% | – |
| Civilian veterans (age 18+) | 8.9% ±2.5 pts | 7.0% | – |
| With a disability | 13.8% ±3.4 pts | 13.1% | – |
| No health insurance coverage | 5.6% ±3.2 pts | 9.1% | no clear change |
| High school graduate or higher (age 25+) | 97.5% ±1.4 pts | 94.1% | – |
| Bachelor's degree or higher (age 25+) | 23.8% ±6.3 pts | 23.0% | no clear change |
| Graduate or professional degree (age 25+) | 3.1% ±2.3 pts | 6.4% | – |
| Lived in the same house a year earlier | 85.0% ±6.9 pts | 93.5% | – |
| Moved from another state in the past year | 0.5% ±0.6 pts | 0.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Durand earn?
Half of Durand's 812 households earn less than $58,820 a year (±$2,880), against $75,256 in Pepin County and $77,485 in Wisconsin. In 2015-2019 it was $58,163 in 2024 dollars; the margins of error cannot tell the two periods apart. 13.5% of residents live below the poverty line.
| Measure | Durand | Pepin County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $58,820 ±$2,880 | $75,256 | no clear change |
| Mean household income | $74,000 ±$7,348 | $94,084 | – |
| Per capita income | $34,466 ±$3,727 | $39,335 | no clear change |
| People below the poverty line | 13.5% ±6.6 pts | 10.2% | no clear change |
| Children under 18 below the poverty line | 28.9% ±18.6 pts | 17.7% | no clear change |
| Households receiving SNAP | 13.3% ±4.5 pts | 9.9% | – |
| Households with a computer | 93.3% ±3.0 pts | 92.6% | – |
| Households with a broadband subscription | 86.7% ±6.4 pts | 85.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Durand?
Owners occupy 74.4% of Durand's occupied homes and renters 25.6%. The median owner-occupied home is valued at $152,400 by its owner (±$13,677). The median renter pays $830 a month including utilities, and 57.6% of renters pay 35% or more of their income on rent.
| Measure | Durand | Pepin County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $152,400 ±$13,677 | $214,800 | no clear change |
| Median gross rent | $830 ±$56 | $869 | +$135 |
| Renters paying 35% or more of income on rent | 57.6% ±12.8 pts | 41.7% | +31.3 pts |
| Median monthly owner costs, with a mortgage | $1,185 ±$135 | $1,481 | – |
| Owner-occupied homes | 74.4% ±5.7 pts | 83.0% | +7.9 pts |
| Renter-occupied homes | 25.6% ±5.7 pts | 17.0% | – |
| Housing units | 945 ±81 | 3,606 | no clear change |
| Homeowner vacancy rate | 2.4% ±3.7 pts | 1.3% | – |
| Rental vacancy rate | 6.2% ±8.6 pts | 3.7% | – |
| Single-family detached homes | 72.5% ±6.3 pts | 84.1% | – |
| Mobile homes | 0.5% ±1.0 pts | 4.0% | – |
| Built 2020 or later | 0.0% ±2.3 pts | 1.1% | – |
| Built 2010 to 2019 | 0.4% ±0.8 pts | 4.7% | – |
| Built 1939 or earlier | 23.1% ±6.3 pts | 25.3% | – |
| Households with no vehicle | 2.5% ±1.9 pts | 3.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Durand building?
Builders took permits for 0 new housing units in Durand in 2025 (0 in single-family houses), 0.0 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Durand work and get to work?
65.9% of Durand's workers drive alone and 18.9% work from home. The average trip to work takes 19.7 minutes.
| Measure | Durand | Pepin County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 62.9% ±5.5 pts | 61.5% | – |
| Unemployment rate | 4.6% ±3.1 pts | 3.1% | – |
| Drove alone to work | 65.9% ±7.5 pts | 73.1% | – |
| Carpooled | 8.8% ±4.0 pts | 6.0% | – |
| Public transportation | 0.0% ±2.7 pts | 0.1% | – |
| Walked | 0.0% ±2.7 pts | 2.3% | – |
| Worked from home | 18.9% ±6.5 pts | 16.1% | +11.8 pts |
| Mean travel time to work | 19.7 min ±3.1 | 25.2 min | −5.2 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Durand?
No census tract lies mostly in Durand; 1 tract reaches into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9501Pepin County | 4,128 | $73,559 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Durand) · Census block assignment files
How does Durand compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Durand is the 7,940th-most populous of the 19,476 U.S. incorporated places that have one and the 270th-most populous of 608 in Wisconsin.
Durand ranks 826th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 270th | 608 |
| Growth 2020-2025 (PEP) | 547th | 884 |
| Residents per square mile | 191st | 914 |
| Median household income | 826th | 914 |
| Per capita income | 771st | 911 |
| Median home value | 864th | 913 |
| Median gross rent | 662nd | 825 |
| Poverty rate | 129th | 706 |
| Bachelor's degree or higher | 564th | 914 |
| Median age | 530th | 914 |
| Owner-occupied share | 632nd | 914 |
| Work from home | 98th | 827 |
| Travel time to work | 729th | 914 |
Durand's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Durand with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Durand?
18 of the 57 figures for Durand on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Durand are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Durand.