County · Wisconsin
Pepin County, Wisconsin
Pepin County, Wisconsin. Pepin County had 7,513 residents in 2025 by the Census Bureau's estimate, up 2.6% since 2020, faster than Wisconsin (+1.3%). It holds 12 places (3 cities, villages and boroughs, 8 towns and townships and 1 census-designated) and 2 census tracts. GEOID 55091.
Residents, July 2025 estimate
7,513
Census Bureau estimate (no margin published)
2020 Census count: 7,318 · ACS 2020-2024: 7,431
Median household income
$75,256
±$2,957 (90% margin)
Wisconsin: $77,485
Median home value
$214,800
±$8,579 (90% margin)
Wisconsin: $266,500
Median gross rent
$869
±$53 (90% margin)
Wisconsin: $1,087
How many people live in Pepin County, and is it growing?
The 2020 Census counted 7,318 residents in Pepin County. The Census Bureau estimates 7,513 for July 1, 2025, up 2.6% since 2020, faster than Wisconsin (+1.3%). The 2020-2024 American Community Survey puts the population at 7,431 over 232 square miles of land.
| Measure | Pepin County | Wisconsin | Change since 2015-2019 |
|---|---|---|---|
| Total population | 7,431 | 5,914,872 | +166 |
| Households | 3,046±79 | 2,479,480 | no clear change |
| Average household size | 2.41±0.06 | 2.33 | no clear change |
| Housing units | 3,606±38 | 2,778,572 | no clear change |
Pepin County's population since 2000
From 7,213 in 2000 to 7,513 in 2025: up 4.2%. The 2000, 2010 and 2020 figures are census counts. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); PEP Vintage 2025 (CO-EST2025); 2020 Census · Check it at data.census.gov
What cities and towns are in Pepin County?
Pepin County holds 12 places: 3 cities, villages and boroughs (incorporated places), 8 towns and townships (county subdivisions with their own government) and 1 census-designated place. The largest is Durand with 1,854 residents (2025 estimate). Places that cross a county line are listed with the share of their 2020 residents who live in this county.
| Durand | 1,854 | $58,820 |
|---|---|---|
| Waterville (town) | 829 | $75,061 |
| Pepin (town) | 741 | $89,000 |
| Pepin | 731 | $54,821 |
| Albany (town), Pepin County | 716 | $85,313 |
| Durand (town) | 710 | $100,417 |
| Lima (town), Pepin County | 693 | $78,750 |
| Waubeek (town) | 423 | $98,750 |
| Frankfort (town), Pepin County | 325 | $74,375 |
| Stockholm (town) | 218 | $93,750 |
| ArkansawGEOID 5502700 | 194 | $75,530 |
| StockholmGEOID 5577475 | 78 | $66,607 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 place-by-county parts · Check it at data.census.gov
Who lives in Pepin County?
The median resident of Pepin County is 46.0 years old; 22.3% are under 18 and 24.5% are 65 or older. The largest group is non-Hispanic white residents at 94.1%, then Hispanic or Latino residents (of any race) at 2.7%. 1.8% of residents were born outside the United States.
| Measure | Pepin County | Wisconsin | Change since 2015-2019 |
|---|---|---|---|
| Median age | 46.0±0.4 | 40.2 | no clear change |
| Under 18 years | 22.3%±0.3 pts | 21.4% | – |
| 65 years and over | 24.5%±0.3 pts | 18.5% | – |
| Hispanic or Latino (any race) | 2.7% | 8.0% | +0.8 pts |
| White alone, not Hispanic | 94.1%±0.5 pts | 78.6% | −2.3 pts |
| Black or African American alone, not Hispanic | 0.4%±0.2 pts | 5.9% | – |
| Asian alone, not Hispanic | 0.6%±0.2 pts | 2.9% | +0.3 pts |
| American Indian and Alaska Native alone, not Hispanic | 0.1%±0.2 pts | 0.5% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0%±0.3 pts | 0.0% | – |
| Two or more races, not Hispanic | 1.6%±0.5 pts | 3.7% | – |
| Some other race alone, not Hispanic | 0.4%±0.4 pts | 0.3% | – |
| Born outside the United States | 1.8%±0.4 pts | 5.2% | no clear change |
| Speak a language other than English at home (age 5+) | 6.1%±1.4 pts | 9.0% | – |
| Civilian veterans (age 18+) | 7.0%±1.1 pts | 6.2% | – |
| With a disability | 13.1%±1.5 pts | 12.3% | – |
| No health insurance coverage | 9.1%±2.0 pts | 5.2% | no clear change |
| High school graduate or higher (age 25+) | 94.1%±1.4 pts | 93.6% | – |
| Bachelor's degree or higher (age 25+) | 23.0%±2.1 pts | 33.4% | no clear change |
| Graduate or professional degree (age 25+) | 6.4%±1.0 pts | 11.4% | – |
| Moved from another state in the past year | 0.8%±0.2 pts | 2.0% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Pepin County earn?
Half of Pepin County's 3,046 households earn less than $75,256 a year (±$2,957), against $77,485 in Wisconsin. In 2015-2019 the median was $67,175 in 2024 dollars, so it rose by $8,081 after inflation. 10.2% of residents live below the poverty line.
| Measure | Pepin County | Wisconsin | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $75,256±$2,957 | $77,485 | +$8,081 |
| Mean household income | $94,084±$5,312 | $101,466 | – |
| Per capita income | $39,335±$2,560 | $43,373 | no clear change |
| People below the poverty line | 10.2%±2.4 pts | 10.6% | no clear change |
| Children under 18 below the poverty line | 17.7%±7.1 pts | 12.8% | no clear change |
| Households receiving SNAP | 9.9%±2.0 pts | 11.1% | – |
| Households with a broadband subscription | 85.8%±2.3 pts | 90.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Pepin County?
Owners occupy 83.0% of Pepin County's occupied homes and renters 17.0%. The median owner-occupied home is valued at $214,800 by its owner (±$8,579). The median renter pays $869 a month including utilities, and 41.7% of renters pay 35% or more of their income on rent.
| Measure | Pepin County | Wisconsin | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $214,800±$8,579 | $266,500 | +$28,227 |
| Median gross rent | $869±$53 | $1,087 | +$112 |
| Renters paying 35% or more of income on rent | 41.7%±8.6 pts | 35.0% | +13.6 pts |
| Median monthly owner costs, with a mortgage | $1,481±$67 | $1,689 | – |
| Owner-occupied homes | 83.0%±2.5 pts | 67.8% | no clear change |
| Housing units | 3,606±38 | 2,778,572 | no clear change |
| Homeowner vacancy rate | 1.3%±1.6 pts | 0.5% | – |
| Rental vacancy rate | 3.7%±4.2 pts | 4.5% | – |
| Single-family detached homes | 84.1%±2.0 pts | 66.2% | – |
| Mobile homes | 4.0%±1.0 pts | 3.1% | – |
| Built 2020 or later | 1.1%±0.4 pts | 1.4% | – |
| Built 1939 or earlier | 25.3%±2.9 pts | 17.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Pepin County building?
Builders took permits for 30 new housing units across Pepin County in 2025 (30 single-family), 4.0 per 1,000 residents.
Source: Building Permits Survey, annual county files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Pepin County get to work?
73.1% of Pepin County's workers drive alone and 16.1% work from home. The average trip to work takes 25.2 minutes. The unemployment rate in 2020-2024 averaged 3.1%.
| Measure | Pepin County | Wisconsin | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 61.5%±1.8 pts | 65.3% | – |
| Unemployment rate | 3.1%±0.9 pts | 3.2% | no clear change |
| Drove alone to work | 73.1%±2.7 pts | 74.4% | – |
| Carpooled | 6.0%±1.7 pts | 7.3% | – |
| Public transportation | 0.1%±0.1 pts | 1.1% | – |
| Walked | 2.3%±0.8 pts | 2.6% | – |
| Worked from home | 16.1%±2.2 pts | 13.1% | +7.1 pts |
| Mean travel time to work | 25.2 min±1.3 | 22.2 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What are Pepin County's census tracts?
Pepin County is divided into 2 census tracts. Among those with a reliable estimate, median household income runs from $73,559 (Tract 9501) to $77,333 (Tract 9502).
| Tract 950155091950100 | 4,128±187 | $73,559 |
|---|---|---|
| Tract 950255091950200 | 3,303±187 | $77,333 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · Check it at data.census.gov
How does Pepin County compare with Wisconsin's other counties?
| Measure | Rank |
|---|---|
| Population | 69th of 72 |
| Growth 2020-2025 | 20th of 72 |
| Residents per square mile | 50th of 72 |
| Median household income | 26th of 72 |
| Median home value | 44th of 72 |
| Median gross rent | 39th of 72 |
| Poverty rate | 39th of 72 |
| Bachelor's degree or higher | 42nd of 72 |
| Median age | 24th of 72 |
Source: PlainCities ranks from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Pepin County are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.