Village · Wisconsin
Pepin, Wisconsin
Pepin, village, in Pepin County, Wisconsin. Pepin had 743 residents on July 1, 2025 by the Census Bureau's estimate, up 1.5% since 2020; the 2020 Census counted 731 and the ACS 2020-2024 5-year estimates put it at 736 (±114). GEOID 5561925.
Residents, July 2025 estimate
743
Census Bureau estimate (no margin published)
2020 Census count: 731 · ACS 2020-2024: 736 ±114
Median household income
$54,821
±$27,899 (90% margin)
Wisconsin: $77,485
Median home value
$209,400
±$14,230 (90% margin)
Wisconsin: $266,500
Median gross rent
$844
±$231 (90% margin)
Wisconsin: $1,087
Where is Pepin and what county is it in?
Pepin is a village in Pepin County, Wisconsin. It covers 0.7 square miles of land, 1,011 residents per square mile in 2020.
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Pepin, and is it growing?
The Census Bureau estimates that 743 people lived in Pepin on July 1, 2025, up 1.5% since 2020, in line with Wisconsin (+1.3%). The 2020 Census counted 731 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 736 (±114).
| Measure | Pepin | Pepin County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 736 ±114 | 7,431 | no clear change |
| Households | 315 ±42 | 3,046 | −89 |
| Average household size | 2.22 ±0.23 | 2.41 | no clear change |
| Housing units | 422 ±53 | 3,606 | −150 |
Pepin's population since 2000
From 878 in 2000 to 743 in 2025: down 15.4%. The 2000, 2010 and 2020 figures are census counts, each for Pepin as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Pepin?
The median resident of Pepin is 59.0 years old; 15.2% are under 18 and 37.2% are 65 or older. The largest group is non-Hispanic white residents at 90.9%, then non-Hispanic residents of two or more races at 5.0%.
| Measure | Pepin | Pepin County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 59.0 ±5.2 | 46.0 | +7.3 |
| Under 18 years | 15.2% ±4.5 pts | 22.3% | – |
| 65 years and over | 37.2% ±6.0 pts | 24.5% | – |
| Male | 47.0% ±3.8 pts | 51.0% | – |
| Hispanic or Latino (any race) | 1.6% ±1.7 pts | 2.7% | – |
| White alone, not Hispanic | 90.9% ±4.5 pts | 94.1% | −4.9 pts |
| Black or African American alone, not Hispanic | 1.4% ±1.9 pts | 0.4% | – |
| Asian alone, not Hispanic | 0.7% ±0.9 pts | 0.6% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±3.0 pts | 0.1% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±3.0 pts | 0.0% | – |
| Two or more races, not Hispanic | 5.0% ±2.6 pts | 1.6% | – |
| Some other race alone, not Hispanic | 0.4% ±0.7 pts | 0.4% | – |
| Born outside the United States | 2.2% ±1.5 pts | 1.8% | – |
| Speak a language other than English at home (age 5+) | 2.7% ±1.6 pts | 6.1% | – |
| Civilian veterans (age 18+) | 8.2% ±2.6 pts | 7.0% | – |
| With a disability | 14.1% ±4.4 pts | 13.1% | – |
| No health insurance coverage | 4.1% ±2.4 pts | 9.1% | −5.5 pts |
| High school graduate or higher (age 25+) | 94.4% ±3.5 pts | 94.1% | – |
| Bachelor's degree or higher (age 25+) | 24.9% ±6.0 pts | 23.0% | no clear change |
| Graduate or professional degree (age 25+) | 12.4% ±4.2 pts | 6.4% | – |
| Lived in the same house a year earlier | 91.1% ±3.3 pts | 93.5% | – |
| Moved from another state in the past year | 3.6% ±1.9 pts | 0.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Pepin earn?
Half of Pepin's 315 households earn less than $54,821 a year (±$27,899), against $75,256 in Pepin County and $77,485 in Wisconsin. In 2015-2019 it was $67,688 in 2024 dollars; the margins of error cannot tell the two periods apart. 18.1% of residents live below the poverty line.
| Measure | Pepin | Pepin County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $54,821 ±$27,899 | $75,256 | no clear change |
| Mean household income | $91,083 ±$13,110 | $94,084 | – |
| Per capita income | $44,720 ±$6,153 | $39,335 | +$7,943 |
| People below the poverty line | 18.1% ±7.9 pts | 10.2% | +9.4 pts |
| Children under 18 below the poverty line | 40.2% ±23.4 pts | 17.7% | – |
| Households receiving SNAP | 16.5% ±5.5 pts | 9.9% | – |
| Households with a computer | 89.8% ±4.3 pts | 92.6% | – |
| Households with a broadband subscription | 82.9% ±5.5 pts | 85.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Pepin?
Owners occupy 77.8% of Pepin's occupied homes and renters 22.2%. The median owner-occupied home is valued at $209,400 by its owner (±$14,230). The median renter pays $844 a month including utilities.
| Measure | Pepin | Pepin County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $209,400 ±$14,230 | $214,800 | +$45,472 |
| Median gross rent | $844 ±$231 | $869 | no clear change |
| Renters paying 35% or more of income on rent | 18.2% ±14.5 pts | 41.7% | – |
| Median monthly owner costs, with a mortgage | $1,466 ±$111 | $1,481 | – |
| Owner-occupied homes | 77.8% ±6.7 pts | 83.0% | no clear change |
| Renter-occupied homes | 22.2% ±6.7 pts | 17.0% | – |
| Housing units | 422 ±53 | 3,606 | −150 |
| Homeowner vacancy rate | 0.0% ±8.5 pts | 1.3% | – |
| Rental vacancy rate | 0.0% ±25.5 pts | 3.7% | – |
| Single-family detached homes | 68.2% ±7.6 pts | 84.1% | – |
| Mobile homes | 1.2% ±1.0 pts | 4.0% | – |
| Built 2020 or later | 0.9% ±1.2 pts | 1.1% | – |
| Built 2010 to 2019 | 2.6% ±1.7 pts | 4.7% | – |
| Built 1939 or earlier | 25.4% ±5.9 pts | 25.3% | – |
| Households with no vehicle | 6.0% ±3.8 pts | 3.6% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Pepin building?
Builders took permits for 4 new housing units in Pepin in 2025 (4 in single-family houses), 5.4 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Pepin work and get to work?
69.8% of Pepin's workers drive alone and 16.8% work from home. The average trip to work takes 27.0 minutes.
| Measure | Pepin | Pepin County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 46.9% ±6.0 pts | 61.5% | – |
| Unemployment rate | 3.7% ±2.6 pts | 3.1% | – |
| Drove alone to work | 69.8% ±9.8 pts | 73.1% | – |
| Carpooled | 7.0% ±7.4 pts | 6.0% | – |
| Public transportation | 0.0% ±7.6 pts | 0.1% | – |
| Walked | 4.9% ±5.3 pts | 2.3% | – |
| Worked from home | 16.8% ±5.7 pts | 16.1% | +11.6 pts |
| Mean travel time to work | 27.0 min ±5.1 | 25.2 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Pepin?
No census tract lies mostly in Pepin; 1 tract reaches into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9502Pepin County | 3,303 | $77,333 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Pepin) · Census block assignment files
How does Pepin compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Pepin is the 11,547th-most populous of the 19,476 U.S. incorporated places that have one and the 414th-most populous of 608 in Wisconsin.
Pepin is not ranked by income or the other survey measures: those rankings include places of 1,000 or more residents (2020 Census) with a reliable estimate.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 414th | 608 |
Pepin's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Pepin with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Pepin?
16 of the 57 figures for Pepin on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Pepin are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Pepin.