City profile · Wisconsin · Census ACS 2023

Pepin, WI

Population, income, housing, safety, climate and schools for Pepin - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

781
Residents
$72,500
Median income
$184,200
Median home
$973
Median rent (state)

Pepin - the verdict

Pepin ranks in the 53rd percentile for household income nationally, out of every US city with at least 1,000 residents. Source: Census ACS.

53rd
percentile, household income
38th
percentile, home value
12th
percentile, median rent
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Pepin, WI

781 people live in Pepin, Wisconsin - a small town by U.S. Census Bureau ACS 2023 estimates. Pepin households earn a median of $72,500 annually, above the median for U.S. cities on this measure, with a poverty rate of 11.5%. Typical homes in Pepin are valued around $184,200, and the median resident age is 56.2 years. Educational attainment runs 26.2% of adults with a bachelor's degree or higher. Separately, 48.0% of working-age residents are in the labor force.

The Census Building Permit Survey recorded 0 residential units authorized here in 2024 (No Permits), down 100% from five years earlier.

Living costs in Wisconsin run below the national norm: BEA Regional Price Parities 2024 puts Wisconsin at 94.1 on a 100-equals-national-average scale (Below Average). Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $973 monthly. EIA 2023 residential energy data puts Wisconsin's average monthly utility costs around $225 (state average). The average commute for Pepin workers runs 21.1 minutes, with 74.1% driving alone and 11.7% working from home. On FEMA's National Risk Index, this area rates 7.2 out of 100 for natural-hazard exposure (Very Low).

Population

781 residents

Census ACS 2023 - Wisconsin

Median Household Income

$72,500 /yr

Poverty 11.5%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does Pepin compare to other US cities?

Here's how Pepin stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 53% higher than other cities
Home value 38% pricier than other cities
Median rent 12% pricier than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

How we calculate these percentiles & ranks

Each percentile compares Pepin against every qualifying US city; each in-state rank narrows that to Wisconsin only. Full formula and direction notes: methodology.

Wisconsin-relative analysis

Median Gross Rent places Pepin near the bottom of Wisconsin's cities

Among the 761 Wisconsin cities PlainCities tracks with reported median gross rent data, Pepin ranks #499 - the 0th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Pepin only against its own state's cities, not the full US field.

Median Household Income
#322 of 753
57th percentile in Wisconsin
Median Gross Rent
#499 of 761
0th percentile in Wisconsin
Median Home Value
#360 of 754
52nd percentile in Wisconsin
Poverty Rate
#136 of 761
82nd percentile in Wisconsin
Bachelor's Degree or Higher
#285 of 761
62nd percentile in Wisconsin

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Wisconsin only, not a livability score. See the methodology for the source and calculation.

53rdIncome percentile

53rd percentile nationally for median household income. Source: Census ACS 2023 / FBI UCR 2023.

How Pepin's home value compares nationally

Median home value vs. every US city (population 1,000+)

$184,200 Among the most affordable more affordable than 62% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). This entry sits in this band. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Pepin $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Pepin, WI Pepin, WI's reported median household income shown against the U.S. national quintile-share pattern (not Pepin, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Pepin, WI median $72,500/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Pepin, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Pepin, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 26.2%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 11.5%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 48.0%

Census ACS S2301, share of working-age residents in the labor force

Population
781
Median Income
$72,500
Median Home Value
$184,200
Median Age
56.2
Poverty Rate
11.5%
Labor force participation
48.0%
Bachelor's Degree+
26.2%

Schools

Total Schools
2
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
730 residents735 residents740 residents745 residents750 residents755 residents 202020212022202320242025 735 residents 743 residents ▲ +1.1%
Pepin's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

Total Permits (2024)
0
housing units authorized
Single-Family
0
detached homes
Multifamily
0
apartments & condos

5-Year Permit Trend (2019–2024)

Year Total
2019 4
2020 5
2021 3
2022 3
2023 0
2024 0

Permit volume decreased 100% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Average Commute Time
21.1 minutes
Drive Alone
74.1%
Carpool
5.4%
Public Transit
0.0%
Walk
4.4%
Work from Home
11.7%
Other
4.4%

Based on 316 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Pepin sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$973/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
7.2 / 100
Very Low
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Plain
776 people
Shiocton
776 people
Hewitt
791 people
Stockbridge
791 people
Alma
792 people
Lyndon Station
792 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Pepin's 781 residents (Census ACS 5-Year 2023).

Gisela, AZ
781 people
Elkville, IL
781 people
Evansville, IL
781 people
Dexter, IA
781 people
Stewartsville, MO
781 people
Pamelia Center, NY
781 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Pepin's $72,500 (Census ACS 5-Year 2023, table B19013).

Bulpitt, IL
$72,500 median income
Columbus, IL
$72,500 median income
Grant Park, IL
$72,500 median income
Hartsburg, IL
$72,500 median income
Mansfield, IL
$72,500 median income
Maroa, IL
$72,500 median income

Race & Ethnicity Composition

Race and ethnicity - Pepin, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Pepin, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 93.2% ETHNICITY, Hispanic or Latino (any race) 1.4% White 93.2% Black or African American 1.8% Asian 0.0% American Indian 0.0% Native Hawaiian 0.0% Some other race 0.8% Two or more races 4.2% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Pepin compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Pepin (this city) 781 $72,500
Plain 776 $85,938
Shiocton 776 $56,146
Hewitt 791 $89,013
Census ACS 5-year FIPS WI NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Pepin, WI?

What is the population of Pepin, WI? +

Pepin, WI counts 781 residents according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Pepin, WI? +

Median annual household income in Pepin runs $72,500, based on Census ACS 2023 data.

What is the cost of living in Pepin? +

BEA does not publish a city-level cost-of-living figure for Pepin; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

What is the median home value in Pepin, WI? +

The median home value in Pepin is $184,200, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

Verify with HUD →

Verify with FBI →

Verify with NOAA →

Verify with U.S. Census Bureau →

Verify with EPA →

Verify with FEMA →

Verify with BEA →

Verify with EIA →

Verify with NCES →

Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.