Village · Wisconsin
Iola, Wisconsin
Iola, village, in Waupaca County, Wisconsin. Iola had 1,210 residents on July 1, 2025 by the Census Bureau's estimate, down 4.9% since 2020; the 2020 Census counted 1,249 and the ACS 2020-2024 5-year estimates put it at 1,286 (±192). GEOID 5537025.
Residents, July 2025 estimate
1,210
Census Bureau estimate (no margin published)
2020 Census count: 1,249 · ACS 2020-2024: 1,286 ±192
Median household income
$44,735
±$12,222 (90% margin)
Wisconsin: $77,485
Median home value
$164,200
±$14,967 (90% margin)
Wisconsin: $266,500
Median gross rent
$766
±$63 (90% margin)
Wisconsin: $1,087
Where is Iola and what county is it in?
Iola is a village in Waupaca County, Wisconsin. It covers 1.7 square miles of land, 746 residents per square mile in 2020.
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Iola, and is it growing?
The Census Bureau estimates that 1,210 people lived in Iola on July 1, 2025, down 4.9% since 2020, while Wisconsin grew 1.3%. The 2020 Census counted 1,249 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 1,286 (±192).
| Measure | Iola | Waupaca County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 1,286 ±192 | 51,569 | no clear change |
| Households | 637 ±111 | 22,571 | no clear change |
| Average household size | 1.97 ±0.18 | 2.23 | no clear change |
| Housing units | 653 ±109 | 25,791 | no clear change |
Iola's population since 2000
From 1,298 in 2000 to 1,210 in 2025: down 6.8%. The 2000, 2010 and 2020 figures are census counts, each for Iola as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Iola?
The median resident of Iola is 40.4 years old; 21.1% are under 18 and 21.3% are 65 or older. The largest group is non-Hispanic white residents at 84.3%, then Hispanic or Latino residents (of any race) at 6.2%.
| Measure | Iola | Waupaca County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 40.4 ±5.6 | 45.3 | no clear change |
| Under 18 years | 21.1% ±4.4 pts | 20.1% | – |
| 65 years and over | 21.3% ±5.7 pts | 21.3% | – |
| Male | 49.5% ±4.6 pts | 51.0% | – |
| Hispanic or Latino (any race) | 6.2% ±4.4 pts | 3.9% | – |
| White alone, not Hispanic | 84.3% ±6.6 pts | 92.4% | −15.4 pts |
| Black or African American alone, not Hispanic | 4.4% ±4.4 pts | 0.5% | – |
| Asian alone, not Hispanic | 0.0% ±1.7 pts | 0.3% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±1.7 pts | 0.2% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±1.7 pts | 0.0% | – |
| Two or more races, not Hispanic | 5.1% ±2.6 pts | 2.6% | – |
| Some other race alone, not Hispanic | 0.0% ±1.7 pts | 0.2% | – |
| Born outside the United States | 2.1% ±2.5 pts | 1.3% | – |
| Speak a language other than English at home (age 5+) | 7.2% ±4.6 pts | 3.7% | – |
| Civilian veterans (age 18+) | 5.1% ±3.0 pts | 7.6% | – |
| With a disability | 22.8% ±8.6 pts | 14.4% | – |
| No health insurance coverage | 4.5% ±3.1 pts | 5.9% | – |
| High school graduate or higher (age 25+) | 90.1% ±5.0 pts | 92.5% | – |
| Bachelor's degree or higher (age 25+) | 17.2% ±5.0 pts | 20.5% | −7.6 pts |
| Graduate or professional degree (age 25+) | 3.1% ±1.7 pts | 5.6% | – |
| Lived in the same house a year earlier | 81.8% ±7.1 pts | 90.8% | – |
| Moved from another state in the past year | 2.8% ±4.0 pts | 0.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Iola earn?
Half of Iola's 637 households earn less than $44,735 a year (±$12,222), against $72,830 in Waupaca County and $77,485 in Wisconsin. In 2015-2019 it was $56,123 in 2024 dollars; the margins of error cannot tell the two periods apart. 13.7% of residents live below the poverty line.
| Measure | Iola | Waupaca County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $44,735 ±$12,222 | $72,830 | no clear change |
| Mean household income | $58,533 ±$5,676 | $93,820 | – |
| Per capita income | $28,580 ±$2,535 | $41,606 | no clear change |
| People below the poverty line | 13.7% ±3.9 pts | 10.4% | no clear change |
| Children under 18 below the poverty line | 8.5% ±5.3 pts | 13.3% | – |
| Households receiving SNAP | 19.5% ±7.1 pts | 10.0% | – |
| Households with a computer | 92.9% ±2.7 pts | 92.7% | – |
| Households with a broadband subscription | 91.5% ±3.2 pts | 86.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Iola?
Owners occupy 52.4% of Iola's occupied homes and renters 47.6%. The median owner-occupied home is valued at $164,200 by its owner (±$14,967). The median renter pays $766 a month including utilities, and 35.8% of renters pay 35% or more of their income on rent.
| Measure | Iola | Waupaca County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $164,200 ±$14,967 | $211,400 | +$43,223 |
| Median gross rent | $766 ±$63 | $852 | no clear change |
| Renters paying 35% or more of income on rent | 35.8% ±12.0 pts | 35.8% | no clear change |
| Median monthly owner costs, with a mortgage | $1,204 ±$142 | $1,449 | – |
| Owner-occupied homes | 52.4% ±9.8 pts | 75.3% | no clear change |
| Renter-occupied homes | 47.6% ±9.8 pts | 24.7% | – |
| Housing units | 653 ±109 | 25,791 | no clear change |
| Homeowner vacancy rate | 0.0% ±6.5 pts | 0.4% | – |
| Rental vacancy rate | 0.0% ±7.2 pts | 2.5% | – |
| Single-family detached homes | 61.4% ±7.9 pts | 77.7% | – |
| Mobile homes | 0.0% ±3.4 pts | 4.8% | – |
| Built 2020 or later | 0.0% ±3.4 pts | 0.8% | – |
| Built 2010 to 2019 | 3.4% ±2.4 pts | 5.1% | – |
| Built 1939 or earlier | 19.9% ±5.9 pts | 22.0% | – |
| Households with no vehicle | 11.3% ±6.4 pts | 5.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Iola building?
Builders took permits for 0 new housing units in Iola in 2025 (0 in single-family houses), 0.0 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Iola work and get to work?
76.5% of Iola's workers drive alone and 5.3% work from home. The average trip to work takes 20.7 minutes.
| Measure | Iola | Waupaca County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 52.1% ±9.0 pts | 61.5% | – |
| Unemployment rate | 4.2% ±3.2 pts | 2.8% | – |
| Drove alone to work | 76.5% ±6.6 pts | 81.2% | – |
| Carpooled | 11.5% ±4.6 pts | 6.7% | – |
| Public transportation | 0.0% ±4.4 pts | 0.1% | – |
| Walked | 6.3% ±5.0 pts | 2.9% | – |
| Worked from home | 5.3% ±2.7 pts | 7.9% | no clear change |
| Mean travel time to work | 20.7 min ±3.2 | 24.9 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Iola?
No census tract lies mostly in Iola; 1 tract reaches into it (2020 census blocks).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 1003Waupaca County | 3,960 | $68,640 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Iola) · Census block assignment files
How does Iola compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Iola is the 9,563rd-most populous of the 19,476 U.S. incorporated places that have one and the 340th-most populous of 608 in Wisconsin.
Iola ranks 905th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 340th | 608 |
| Growth 2020-2025 (PEP) | 875th | 884 |
| Residents per square mile | 290th | 914 |
| Median household income | 905th | 914 |
| Per capita income | 884th | 911 |
| Median home value | 833rd | 913 |
| Median gross rent | 734th | 825 |
| Poverty rate | 122nd | 706 |
| Bachelor's degree or higher | 773rd | 914 |
| Median age | 668th | 914 |
| Owner-occupied share | 886th | 914 |
| Work from home | 783rd | 827 |
| Travel time to work | 677th | 914 |
Iola's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Iola with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Iola?
17 of the 57 figures for Iola on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Iola are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Iola.