Town · Wisconsin
Town of Minocqua, Wisconsin
Minocqua (town), town, in Oneida County, Wisconsin. Minocqua (town) had 5,062 residents on July 1, 2025 by the Census Bureau's estimate, up 0.2% since 2020; the 2020 Census counted 5,062 and the ACS 2020-2024 5-year estimates put it at 5,074 (±29). GEOID 5508553225.
Residents, July 2025 estimate
5,062
Census Bureau estimate (no margin published)
2020 Census count: 5,062 · ACS 2020-2024: 5,074 ±29
Median household income
$69,112
±$5,167 (90% margin)
Wisconsin: $77,485
Median home value
$311,100
±$50,601 (90% margin)
Wisconsin: $266,500
Median gross rent
$955
±$32 (90% margin)
Wisconsin: $1,087
Where is Minocqua (town) and what county is it in?
Minocqua (town) is a town in Oneida County, Wisconsin. It covers 149.3 square miles of land, 34 residents per square mile in 2020.
One place lies inside the Town of Minocqua: Minocqua (CDP, 411 in 2020).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Minocqua (town), and is it growing?
The Census Bureau estimates that 5,062 people lived in Minocqua (town) on July 1, 2025, up 0.2% since 2020, slower than Wisconsin (+1.3%). The 2020 Census counted 5,062 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 5,074 (±29).
| Measure | Minocqua (town) | Oneida County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 5,074±29 | 38,167 | +668 |
| Households | 2,635±164 | 17,493 | +684 |
| Average household size | 1.90±0.12 | 2.15 | −0.29 |
| Housing units | 4,855±222 | 30,814 | no clear change |
Minocqua (town)'s population since 2000
From 4,859 in 2000 to 5,062 in 2025: up 4.2%. The 2000, 2010 and 2020 figures are census counts, each for Minocqua (town) as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Minocqua (town)?
The median resident of Minocqua (town) is 57.5 years old; 13.5% are under 18 and 35.9% are 65 or older. The largest group is non-Hispanic white residents at 91.4%, then non-Hispanic American Indian and Alaska Native residents at 3.7%.
| Measure | Minocqua (town) | Oneida County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 57.5±2.6 | 52.7 | no clear change |
| Under 18 years | 13.5%±3.0 pts | 16.7% | – |
| 65 years and over | 35.9%±3.8 pts | 28.3% | – |
| Male | 50.0%±3.4 pts | 50.6% | – |
| Hispanic or Latino (any race) | 2.0%±1.2 pts | 1.7% | no clear change |
| White alone, not Hispanic | 91.4%±3.5 pts | 93.4% | no clear change |
| Black or African American alone, not Hispanic | 0.0%±0.4 pts | 0.5% | – |
| Asian alone, not Hispanic | 0.0%±0.4 pts | 0.5% | – |
| American Indian and Alaska Native alone, not Hispanic | 3.7%±2.8 pts | 0.7% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.2%±0.3 pts | 0.0% | – |
| Two or more races, not Hispanic | 2.7%±1.3 pts | 3.1% | – |
| Some other race alone, not Hispanic | 0.0%±0.4 pts | 0.1% | – |
| Born outside the United States | 1.3%±1.0 pts | 1.5% | – |
| Speak a language other than English at home (age 5+) | 2.6%±1.4 pts | 2.0% | – |
| Civilian veterans (age 18+) | 8.9%±2.7 pts | 8.9% | – |
| With a disability | 11.0%±2.6 pts | 14.8% | – |
| No health insurance coverage | 3.5%±2.5 pts | 4.2% | – |
| High school graduate or higher (age 25+) | 98.4%±0.9 pts | 96.0% | – |
| Bachelor's degree or higher (age 25+) | 30.8%±4.2 pts | 28.7% | −8.8 pts |
| Graduate or professional degree (age 25+) | 13.7%±2.9 pts | 10.4% | – |
| Lived in the same house a year earlier | 92.9%±3.8 pts | 91.6% | – |
| Moved from another state in the past year | 2.2%±1.7 pts | 1.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Minocqua (town) earn?
Half of Minocqua (town)'s 2,635 households earn less than $69,112 a year (±$5,167), against $69,371 in Oneida County and $77,485 in Wisconsin. In 2015-2019 it was $73,005 in 2024 dollars; the margins of error cannot tell the two periods apart. 6.9% of residents live below the poverty line.
| Measure | Minocqua (town) | Oneida County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $69,112±$5,167 | $69,371 | no clear change |
| Mean household income | $96,880±$12,253 | $91,420 | – |
| Per capita income | $51,220±$5,600 | $42,684 | no clear change |
| People below the poverty line | 6.9%±3.2 pts | 8.5% | no clear change |
| Children under 18 below the poverty line | 7.6%±6.4 pts | 7.7% | – |
| Households receiving SNAP | 7.7%±3.4 pts | 7.9% | – |
| Households with a computer | 91.9%±4.8 pts | 93.7% | – |
| Households with a broadband subscription | 87.6%±4.8 pts | 88.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Minocqua (town)?
Owners occupy 73.7% of Minocqua (town)'s occupied homes and renters 26.3%. The median owner-occupied home is valued at $311,100 by its owner (±$50,601). The median renter pays $955 a month including utilities, and 39.0% of renters pay 35% or more of their income on rent.
| Measure | Minocqua (town) | Oneida County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $311,100±$50,601 | $238,400 | no clear change |
| Median gross rent | $955±$32 | $885 | no clear change |
| Renters paying 35% or more of income on rent | 39.0%±18.5 pts | 32.4% | no clear change |
| Median monthly owner costs, with a mortgage | $1,657±$150 | $1,409 | – |
| Owner-occupied homes | 73.7%±6.1 pts | 82.3% | −10.4 pts |
| Renter-occupied homes | 26.3%±6.1 pts | 17.7% | – |
| Housing units | 4,855±222 | 30,814 | no clear change |
| Homeowner vacancy rate | 0.2%±0.4 pts | 1.1% | – |
| Rental vacancy rate | 5.6%±6.8 pts | 17.8% | – |
| Single-family detached homes | 79.9%±4.1 pts | 84.1% | – |
| Mobile homes | 4.0%±2.1 pts | 6.2% | – |
| Built 2020 or later | 1.6%±1.3 pts | 0.9% | – |
| Built 2010 to 2019 | 7.0%±3.1 pts | 5.8% | – |
| Built 1939 or earlier | 7.5%±2.9 pts | 9.5% | – |
| Households with no vehicle | 6.2%±4.4 pts | 4.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Minocqua (town) work and get to work?
88.6% of Minocqua (town)'s workers drive alone and 8.7% work from home. The average trip to work takes 21.2 minutes.
| Measure | Minocqua (town) | Oneida County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 49.7%±4.8 pts | 54.6% | – |
| Unemployment rate | 1.8%±1.6 pts | 2.0% | – |
| Drove alone to work | 88.6%±4.4 pts | 76.2% | – |
| Carpooled | 1.8%±1.6 pts | 8.9% | – |
| Public transportation | 0.0%±1.0 pts | 0.0% | – |
| Walked | 0.0%±1.0 pts | 3.0% | – |
| Worked from home | 8.7%±4.1 pts | 10.5% | no clear change |
| Mean travel time to work | 21.2 min±2.9 | 21.6 min | +4.0 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Minocqua (town)?
2 census tracts lie mostly in Minocqua (town), and 2 more reach into it (2020 census blocks). Their median household incomes run from $69,565 (Tract 9710.02) to $70,324 (Tract 9713).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9710.02Oneida County | 2,390 | $69,565 |
| Tract 9713Oneida County | 2,332 | $70,324 |
| Tract 9709Oneida County | 2,432 | $82,546 |
| Tract 9708Oneida County | 2,078 | $69,516 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Minocqua (town)) · Census block assignment files
How does Minocqua (town) compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Minocqua (town) is the 2,283rd-most populous of the 16,079 U.S. towns and townships that have one and the 33rd-most populous of 1,239 in Wisconsin.
Minocqua (town) ranks 711th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 33rd | 1,239 |
| Growth 2020-2025 (PEP) | 512th | 884 |
| Residents per square mile | 776th | 914 |
| Median household income | 711th | 914 |
| Per capita income | 204th | 911 |
| Median home value | 327th | 913 |
| Median gross rent | 464th | 825 |
| Poverty rate | 380th | 706 |
| Bachelor's degree or higher | 330th | 914 |
| Median age | 38th | 914 |
| Owner-occupied share | 641st | 914 |
| Work from home | 598th | 827 |
| Travel time to work | 642nd | 914 |
Minocqua (town)'s figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Minocqua (town) with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Minocqua (town)?
17 of the 57 figures for Minocqua (town) on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Minocqua (town) are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.