County · Wisconsin

Oneida County, Wisconsin

Oneida County, Wisconsin. Oneida County had 38,131 residents in 2025 by the Census Bureau's estimate, up 0.8% since 2020, slower than Wisconsin (+1.3%). It holds 25 places (1 city, village or borough, 20 towns and townships and 4 census-designated) and 16 census tracts. GEOID 55085.

Residents, July 2025 estimate

38,131

Census Bureau estimate (no margin published)
2020 Census count: 37,845 · ACS 2020-2024: 38,167

Median household income

$69,371

±$3,157 (90% margin)
Wisconsin: $77,485

Median home value

$238,400

±$6,135 (90% margin)
Wisconsin: $266,500

Median gross rent

$885

±$52 (90% margin)
Wisconsin: $1,087

How many people live in Oneida County, and is it growing?

The 2020 Census counted 37,845 residents in Oneida County. The Census Bureau estimates 38,131 for July 1, 2025, up 0.8% since 2020, slower than Wisconsin (+1.3%). The 2020-2024 American Community Survey puts the population at 38,167 over 1,114 square miles of land.

July 2020→2021 +434 (38,298)
2021→2022 −73 (38,225)
2022→2023 −69 (38,156)
2023→2024 +19 (38,175)
2024→2025 −44 (38,131)

Oneida County in Wisconsin. Boundaries: Census Bureau 2024.

Counts, ACS 2020-2024 5-year estimates, with the change from 2015-2019
Measure	Oneida County	Wisconsin	Change since 2015-2019
Total population	38,167	5,914,872	+2,786
Households	17,493±469	2,479,480	+2,072
Average household size	2.15±0.06	2.33	−0.10
Housing units	30,814±52	2,778,572	−244

Oneida County's population since 2000

From 36,776 in 2000 to 38,131 in 2025: up 3.7%. The 2000, 2010 and 2020 figures are census counts. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.

2000 Census 36,776
2005 (estimate) 36,896
2010 Census 35,998
2015 (estimate) 35,307
2020 Census 37,845
2025 (estimate) 38,131

Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); PEP Vintage 2025 (CO-EST2025); 2020 Census · Check it at data.census.gov

What cities and towns are in Oneida County?

Oneida County holds 25 places: 1 city, village or borough (an incorporated place), 20 towns and townships (county subdivisions with their own government) and 4 census-designated places. The largest is Rhinelander with 8,242 residents (2025 estimate). Places that cross a county line are listed with the share of their 2020 residents who live in this county.

Places in Oneida County, ACS 2020-2024 5-year estimates. Ring: estimate with a coefficient of variation over 40%.

Rhinelander	city	8,285	8,316±26	$51,421	$125,700	12.8%	100%
Minocqua (town)	town	5,062	5,074±29	$69,112	$311,100	6.9%	100%
Newbold (town)	town	2,831	2,866±17	$75,847	$274,000	5.0%	100%
Pelican (town)	town	2,809	2,844±17	$62,198	$217,300	11.5%	100%
Pine Lake (town)	town	2,724	2,739±35	$83,611	$272,000	8.4%	100%
Three Lakes (town)	town	2,413	2,316±272	$70,250	$325,500	9.8%	100%
Woodruff (town)	town	2,044	1,558±231	$81,827	$282,400	6.0%	100%
Crescent (town)	town	1,984	2,210±251	$84,199	$242,500	2.3%	100%
Sugar Camp (town)	town	1,819	2,165±244	$79,250	$280,700	5.7%	100%
Nokomis (town)	town	1,372	1,511±255	$91,352	$277,700	8.4%	100%
Hazelhurst (town)	town	1,299	1,246±179	$85,300	$371,900	5.1%	100%
Lake Tomahawk (town)	town	1,155	1,135±161	$70,278	$272,800	7.9%	100%
Cassian (town)	town	1,069	1,043±172	$79,750	$238,400	9.9%	100%
WoodruffGEOID 5588925	CDP	891	580±201	$70,625	$278,400	5.1%	100%
Woodboro (town)	town	808	869±122	$79,500	$305,600	4.5%	100%
Three Lakes	CDP	605	410±147	$44,844	$170,000	9.8%	100%
Stella (town)	town	569	653±127	$98,667	$218,200	3.7%	100%
MinocquaGEOID 5553200	CDP	411	497±181	$41,436	$475,900	27.8%	100%
Schoepke (town)	town	388	353±47	$63,125	$279,600	10.5%	100%
Little Rice (town)	town	388	338±58	$91,000	$225,000	13.4%	100%
Enterprise (town)	town	353	404±97	$48,250	$246,900	10.6%	100%
Monico (town)GEOID 5508553662	town	260	336±78	$64,643	$183,300	20.1%	100%
Lake TomahawkGEOID 5541875	CDP	246	190±67	$62,981	$195,600	21.6%	100%
Lynne (town)	town	139	115±39	$31,417	$181,600	17.4%	100%
Piehl (town)GEOID 5508562600	town	74	76±57	$56,118	$328,800	3.9%	100%

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 place-by-county parts · Check it at data.census.gov

Who lives in Oneida County?

The median resident of Oneida County is 52.7 years old; 16.7% are under 18 and 28.3% are 65 or older. The largest group is non-Hispanic white residents at 93.4%, then non-Hispanic residents of two or more races at 3.1%. 1.5% of residents were born outside the United States.

Age, origin and education, ACS 2020-2024 5-year estimates. Race groups are non-Hispanic; Hispanic includes any race.
Measure	Oneida County	Wisconsin	Change since 2015-2019
Median age	52.7±0.4	40.2	+1.4
Under 18 years	16.7%	21.4%	–
65 years and over	28.3%±0.1 pts	18.5%	–
Hispanic or Latino (any race)	1.7%	8.0%	+0.2 pts
White alone, not Hispanic	93.4%±0.4 pts	78.6%	−1.5 pts
Black or African American alone, not Hispanic	0.5%±0.2 pts	5.9%	no clear change
Asian alone, not Hispanic	0.5%±0.2 pts	2.9%	no clear change
American Indian and Alaska Native alone, not Hispanic	0.7%±0.4 pts	0.5%	–
Native Hawaiian and Other Pacific Islander alone, not Hispanic	0.0%±0.1 pts	0.0%	–
Two or more races, not Hispanic	3.1%±0.5 pts	3.7%	–
Some other race alone, not Hispanic	0.1%±0.1 pts	0.3%	–
Born outside the United States	1.5%±0.3 pts	5.2%	no clear change
Speak a language other than English at home (age 5+)	2.0%±0.3 pts	9.0%	–
Civilian veterans (age 18+)	8.9%±0.9 pts	6.2%	–
With a disability	14.8%±1.2 pts	12.3%	–
No health insurance coverage	4.2%±0.7 pts	5.2%	no clear change
High school graduate or higher (age 25+)	96.0%±0.7 pts	93.6%	–
Bachelor's degree or higher (age 25+)	28.7%±1.5 pts	33.4%	no clear change
Graduate or professional degree (age 25+)	10.4%±1.0 pts	11.4%	–
Moved from another state in the past year	1.9%±0.5 pts	2.0%	–

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov

What do households in Oneida County earn?

Half of Oneida County's 17,493 households earn less than $69,371 a year (±$3,157), against $77,485 in Wisconsin. In 2015-2019 it was $69,967 in 2024 dollars; the margins of error cannot tell the two periods apart. 8.5% of residents live below the poverty line.

Income and poverty in 2024 dollars, ACS 2020-2024 5-year estimates
Measure	Oneida County	Wisconsin	Change since 2015-2019
Median household income	$69,371±$3,157	$77,485	no clear change
Mean household income	$91,420±$4,033	$101,466	–
Per capita income	$42,684±$1,663	$43,373	no clear change
People below the poverty line	8.5%±1.3 pts	10.6%	no clear change
Children under 18 below the poverty line	7.7%±3.2 pts	12.8%	no clear change
Households receiving SNAP	7.9%±1.2 pts	11.1%	–
Households with a broadband subscription	88.2%±1.4 pts	90.3%	–

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov

What does housing cost in Oneida County?

Owners occupy 82.3% of Oneida County's occupied homes and renters 17.7%. The median owner-occupied home is valued at $238,400 by its owner (±$6,135). The median renter pays $885 a month including utilities, and 32.4% of renters pay 35% or more of their income on rent.

Housing, ACS 2020-2024 5-year estimates
Measure	Oneida County	Wisconsin	Change since 2015-2019
Median home value (owner-occupied)	$238,400±$6,135	$266,500	+$24,136
Median gross rent	$885±$52	$1,087	no clear change
Renters paying 35% or more of income on rent	32.4%±6.4 pts	35.0%	no clear change
Median monthly owner costs, with a mortgage	$1,409±$57	$1,689	–
Owner-occupied homes	82.3%±1.8 pts	67.8%	no clear change
Housing units	30,814±52	2,778,572	−244
Homeowner vacancy rate	1.1%±0.5 pts	0.5%	–
Rental vacancy rate	17.8%±5.8 pts	4.5%	–
Single-family detached homes	84.1%±1.4 pts	66.2%	–
Mobile homes	6.2%±0.8 pts	3.1%	–
Built 2020 or later	0.9%±0.3 pts	1.4%	–
Built 1939 or earlier	9.5%±1.2 pts	17.8%	–

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov

How many new homes is Oneida County building?

Builders took permits for 348 new housing units across Oneida County in 2025 (236 single-family), 9.1 per 1,000 residents.

2019 207 units
2020 227 units
2021 254 units
2022 226 units
2023 312 units
2024 293 units
2025 348 units

Source: Building Permits Survey, annual county files 2019-2025, U.S. Census Bureau · Census Building Permits Survey

How do people in Oneida County get to work?

76.2% of Oneida County's workers drive alone and 10.5% work from home. The average trip to work takes 21.6 minutes. The unemployment rate in 2020-2024 averaged 2.0%.

Work and commuting, ACS 2020-2024 5-year estimates
Measure	Oneida County	Wisconsin	Change since 2015-2019
In the labor force (age 16+)	54.6%±1.5 pts	65.3%	–
Unemployment rate	2.0%±0.6 pts	3.2%	no clear change
Drove alone to work	76.2%±2.5 pts	74.4%	–
Carpooled	8.9%±1.4 pts	7.3%	–
Public transportation	0.0%±0.1 pts	1.1%	–
Walked	3.0%±1.1 pts	2.6%	–
Worked from home	10.5%±1.6 pts	13.1%	+6.5 pts
Mean travel time to work	21.6 min±1.5	22.2 min	no clear change

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov

What are Oneida County's census tracts?

Oneida County is divided into 16 census tracts. Among those with a reliable estimate, median household income runs from $50,399 (Tract 9715) to $95,917 (Tract 9705).

Census tracts of Oneida County, ACS 2020-2024 5-year estimates; sort by any column

Tract 9701.0155085970101	Three Lakes (12%)	1,804	1,875±243	$78,920	$350,300	$950	9.7%
Tract 9701.0355085970103	–	1,065	1,050±109	$57,946	$214,700	$819	10.8%
Tract 9701.0455085970104	Three Lakes (8%)	2,540	2,461±194	$78,787	$240,900	$873	6.9%
Tract 970455085970400	Rhinelander (17%)	2,944	2,829±284	$68,333	$231,100	$855	6.4%
Tract 970555085970500	Rhinelander (18%)	1,788	1,822±199	$95,917	$251,200	$546	0.8%
Tract 9706.0155085970601	–	1,983	2,270±168	$85,250	$271,400	$732	3.1%
Tract 9706.0355085970603	Rhinelander (1%)	1,985	1,774±243	$77,639	$268,300	$924	13.0%
Tract 9706.0455085970604	–	1,842	1,971±236	$63,824	$285,000	$904	7.8%
Tract 970855085970800	Woodruff (32%)	2,389	2,078±234	$69,516	$268,200	$955	5.3%
Tract 970955085970900	Lake Tomahawk (7%)	2,582	2,432±157	$82,546	$316,000	$844	6.0%
Tract 9710.0155085971001	–	1,320	1,268±181	$69,667	$229,400	$900	12.6%
Tract 9710.0255085971002	–	2,693	2,390±197	$69,565	$305,600	$965	7.8%
Tract 971155085971100	–	2,013	2,194±246	$90,153	$270,100	$1,094	7.5%
Tract 971355085971300	Minocqua (26%)	2,077	2,332±216	$70,324	$358,700	$936	7.4%
Tract 971455085971400	Rhinelander (83%)	3,980	4,489±376	$56,250	$151,500	$813	9.5%
Tract 971555085971500	Rhinelander (83%)	4,840	4,932±396	$50,399	$118,700	$815	16.0%

Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · Check it at data.census.gov

How does Oneida County compare with Wisconsin's other counties?

Oneida County's rank among Wisconsin's counties with a reliable estimate (1 = highest)
Measure	Rank
Population	39th of 72
Growth 2020-2025	45th of 72
Residents per square mile	46th of 72
Median household income	42nd of 72
Median home value	27th of 72
Median gross rent	34th of 72
Poverty rate	53rd of 72
Bachelor's degree or higher	21st of 72
Median age	9th of 72

Every county in Wisconsin

Source: PlainCities ranks from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed

How these figures are made: methodology and release checks · reading a margin of error · every state · corrections

Not on this page: crime, weather and schools for Oneida County are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.