City · Wisconsin
Rhinelander, Wisconsin
Rhinelander, city, in Oneida County, Wisconsin. Rhinelander had 8,242 residents on July 1, 2025 by the Census Bureau's estimate, down 0.6% since 2020; the 2020 Census counted 8,285 and the ACS 2020-2024 5-year estimates put it at 8,316 (±26). GEOID 5567200.
Residents, July 2025 estimate
8,242
Census Bureau estimate (no margin published)
2020 Census count: 8,285 · ACS 2020-2024: 8,316 ±26
Median household income
$51,421
±$7,680 (90% margin)
Wisconsin: $77,485
Median home value
$125,700
±$12,115 (90% margin)
Wisconsin: $266,500
Median gross rent
$804
±$107 (90% margin)
Wisconsin: $1,087
Where is Rhinelander and what county is it in?
Rhinelander is a city in Oneida County, Wisconsin. It covers 9.1 square miles of land, 910 residents per square mile in 2020.
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Rhinelander, and is it growing?
The Census Bureau estimates that 8,242 people lived in Rhinelander on July 1, 2025, down 0.6% since 2020, while Wisconsin grew 1.3%. The 2020 Census counted 8,285 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 8,316 (±26).
| Measure | Rhinelander | Oneida County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 8,316 ±26 | 38,167 | +746 |
| Households | 3,573 ±233 | 17,493 | no clear change |
| Average household size | 2.23 ±0.14 | 2.15 | no clear change |
| Housing units | 4,352 ±248 | 30,814 | no clear change |
Rhinelander's population since 2000
From 7,735 in 2000 to 8,242 in 2025: up 6.6%. The 2000, 2010 and 2020 figures are census counts, each for Rhinelander as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Rhinelander?
The median resident of Rhinelander is 38.2 years old; 19.1% are under 18 and 17.2% are 65 or older. The largest group is non-Hispanic white residents at 92.7%, then non-Hispanic residents of two or more races at 3.7%.
| Measure | Rhinelander | Oneida County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 38.2 ±2.5 | 52.7 | no clear change |
| Under 18 years | 19.1% ±2.8 pts | 16.7% | – |
| 65 years and over | 17.2% ±2.3 pts | 28.3% | – |
| Male | 49.1% ±2.5 pts | 50.6% | – |
| Hispanic or Latino (any race) | 1.9% ±1.0 pts | 1.7% | – |
| White alone, not Hispanic | 92.7% ±2.0 pts | 93.4% | no clear change |
| Black or African American alone, not Hispanic | 1.1% ±0.7 pts | 0.5% | −1.1 pts |
| Asian alone, not Hispanic | 0.0% ±0.3 pts | 0.5% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.6% ±0.4 pts | 0.7% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.3 pts | 0.0% | – |
| Two or more races, not Hispanic | 3.7% ±1.7 pts | 3.1% | – |
| Some other race alone, not Hispanic | 0.0% ±0.3 pts | 0.1% | – |
| Born outside the United States | 1.0% ±0.7 pts | 1.5% | – |
| Speak a language other than English at home (age 5+) | 0.8% ±0.5 pts | 2.0% | – |
| Civilian veterans (age 18+) | 8.0% ±2.2 pts | 8.9% | – |
| With a disability | 19.8% ±3.6 pts | 14.8% | – |
| No health insurance coverage | 4.9% ±1.7 pts | 4.2% | no clear change |
| High school graduate or higher (age 25+) | 94.0% ±2.6 pts | 96.0% | – |
| Bachelor's degree or higher (age 25+) | 22.4% ±5.1 pts | 28.7% | no clear change |
| Graduate or professional degree (age 25+) | 9.3% ±2.9 pts | 10.4% | – |
| Lived in the same house a year earlier | 92.0% ±2.5 pts | 91.6% | – |
| Moved from another state in the past year | 1.9% ±1.6 pts | 1.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Rhinelander earn?
Half of Rhinelander's 3,573 households earn less than $51,421 a year (±$7,680), against $69,371 in Oneida County and $77,485 in Wisconsin. In 2015-2019 it was $50,239 in 2024 dollars; the margins of error cannot tell the two periods apart. 12.8% of residents live below the poverty line.
| Measure | Rhinelander | Oneida County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $51,421 ±$7,680 | $69,371 | no clear change |
| Mean household income | $64,547 ±$6,704 | $91,420 | – |
| Per capita income | $29,065 ±$2,639 | $42,684 | no clear change |
| People below the poverty line | 12.8% ±3.6 pts | 8.5% | no clear change |
| Children under 18 below the poverty line | 5.5% ±6.3 pts | 7.7% | – |
| Households receiving SNAP | 15.4% ±4.5 pts | 7.9% | – |
| Households with a computer | 90.6% ±4.5 pts | 93.7% | – |
| Households with a broadband subscription | 84.9% ±4.9 pts | 88.2% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Rhinelander?
Owners occupy 65.5% of Rhinelander's occupied homes and renters 34.5%. The median owner-occupied home is valued at $125,700 by its owner (±$12,115). The median renter pays $804 a month including utilities, and 29.4% of renters pay 35% or more of their income on rent.
| Measure | Rhinelander | Oneida County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $125,700 ±$12,115 | $238,400 | +$14,199 |
| Median gross rent | $804 ±$107 | $885 | −$179 |
| Renters paying 35% or more of income on rent | 29.4% ±11.3 pts | 32.4% | no clear change |
| Median monthly owner costs, with a mortgage | $1,152 ±$78 | $1,409 | – |
| Owner-occupied homes | 65.5% ±5.8 pts | 82.3% | no clear change |
| Renter-occupied homes | 34.5% ±5.8 pts | 17.7% | – |
| Housing units | 4,352 ±248 | 30,814 | no clear change |
| Homeowner vacancy rate | 0.0% ±1.0 pts | 1.1% | – |
| Rental vacancy rate | 27.9% ±9.8 pts | 17.8% | – |
| Single-family detached homes | 64.5% ±6.5 pts | 84.1% | – |
| Mobile homes | 3.7% ±1.5 pts | 6.2% | – |
| Built 2020 or later | 0.0% ±0.5 pts | 0.9% | – |
| Built 2010 to 2019 | 2.8% ±1.3 pts | 5.8% | – |
| Built 1939 or earlier | 23.2% ±5.3 pts | 9.5% | – |
| Households with no vehicle | 7.7% ±3.8 pts | 4.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Rhinelander building?
Builders took permits for 5 new housing units in Rhinelander in 2025 (5 in single-family houses), 0.6 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Rhinelander work and get to work?
72.6% of Rhinelander's workers drive alone and 7.7% work from home. The average trip to work takes 15.9 minutes.
| Measure | Rhinelander | Oneida County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 57.2% ±4.6 pts | 54.6% | – |
| Unemployment rate | 1.0% ±1.1 pts | 2.0% | – |
| Drove alone to work | 72.6% ±6.9 pts | 76.2% | – |
| Carpooled | 10.5% ±4.1 pts | 8.9% | – |
| Public transportation | 0.0% ±0.6 pts | 0.0% | – |
| Walked | 7.6% ±3.9 pts | 3.0% | – |
| Worked from home | 7.7% ±3.6 pts | 10.5% | – |
| Mean travel time to work | 15.9 min ±3.0 | 21.6 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Rhinelander?
2 census tracts lie mostly in Rhinelander, and 4 more reach into it (2020 census blocks). Their median household incomes run from $50,399 (Tract 9715) to $56,250 (Tract 9714).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 9715Oneida County | 4,932 | $50,399 |
| Tract 9714Oneida County | 4,489 | $56,250 |
| Tract 9704Oneida County | 2,829 | $68,333 |
| Tract 9705Oneida County | 1,822 | $95,917 |
| Tract 9706.03Oneida County | 1,774 | $77,639 |
| Tract 9701.04Oneida County | 2,461 | $78,787 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Rhinelander) · Census block assignment files
How does Rhinelander compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Rhinelander is the 3,674th-most populous of the 19,476 U.S. incorporated places that have one and the 119th-most populous of 608 in Wisconsin.
Rhinelander ranks 884th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 119th | 608 |
| Growth 2020-2025 (PEP) | 652nd | 884 |
| Residents per square mile | 235th | 914 |
| Median household income | 884th | 914 |
| Per capita income | 880th | 911 |
| Median home value | 889th | 913 |
| Median gross rent | 693rd | 825 |
| Poverty rate | 145th | 706 |
| Bachelor's degree or higher | 617th | 914 |
| Median age | 768th | 914 |
| Owner-occupied share | 751st | 914 |
| Work from home | 654th | 827 |
| Travel time to work | 882nd | 914 |
Rhinelander's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Rhinelander with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Rhinelander?
11 of the 57 figures for Rhinelander on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Rhinelander are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Rhinelander.