County · New Mexico
Luna County, New Mexico
Luna County, New Mexico. Luna County had 25,407 residents in 2025 by the Census Bureau's estimate, about level with 2020, in line with New Mexico (+0.4%). It holds 11 places (2 cities, villages and boroughs and 9 census-designated) and 7 census tracts. GEOID 35029.
Luna County is the county of the Deming, NM micropolitan statistical area (the Census Bureau's July 2023 delineation).
Residents, July 2025 estimate
25,407
Census Bureau estimate (no margin published)
2020 Census count: 25,427 · ACS 2020-2024: 25,611
Median household income
$36,419
±$4,439 (90% margin)
New Mexico: $64,059
Median home value
$128,000
±$15,180 (90% margin)
New Mexico: $248,100
Median gross rent
$650
±$95 (90% margin)
New Mexico: $1,067
How many people live in Luna County, and is it growing?
The 2020 Census counted 25,427 residents in Luna County. The Census Bureau estimates 25,407 for July 1, 2025, about level with 2020, in line with New Mexico (+0.4%). The 2020-2024 American Community Survey puts the population at 25,611 over 2,965 square miles of land.
| Measure | Luna County | New Mexico | Change since 2015-2019 |
|---|---|---|---|
| Total population | 25,611 | 2,120,246 | +1,528 |
| Households | 9,223±334 | 837,414 | no clear change |
| Average household size | 2.72±0.10 | 2.48 | no clear change |
| Housing units | 11,621±40 | 956,964 | +334 |
Luna County's population since 2000
From 25,016 in 2000 to 25,407 in 2025: up 1.6%. The 2000, 2010 and 2020 figures are census counts. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); PEP Vintage 2025 (CO-EST2025); 2020 Census · Check it at data.census.gov
What cities and towns are in Luna County?
Luna County holds 11 places: 2 cities, villages and boroughs (incorporated places) and 9 census-designated places. The largest is Deming with 14,944 residents (2025 estimate). Places that cross a county line are listed with the share of their 2020 residents who live in this county.
| Deming | 14,758 | $34,165 |
|---|---|---|
| Columbus | 1,442 | $26,090 |
| Keeler FarmGEOID 3535595 | 1,146 | $43,750 |
| La HaciendaGEOID 3537407 | 710 | $30,541 |
| VenturaGEOID 3582800 | 535 | $30,867 |
| SunshineGEOID 3575710 | 487 | $45,076 |
| Pulpotio BareasGEOID 3560205 | 153 | $57,917 |
| Mountain View (Luna County)GEOID 3550515 | 134 | not published |
| Pecan ParkGEOID 3555605 | 113 | $103,310 |
| City of the SunGEOID 3515560 | 33 | not published |
| Old TownGEOID 3554097 | 27 | not published |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 place-by-county parts · Check it at data.census.gov
Who lives in Luna County?
The median resident of Luna County is 36.3 years old; 25.8% are under 18 and 20.8% are 65 or older. The largest group is Hispanic or Latino residents (of any race) at 67.1%, then non-Hispanic white residents at 28.3%. 16.2% of residents were born outside the United States.
| Measure | Luna County | New Mexico | Change since 2015-2019 |
|---|---|---|---|
| Median age | 36.3±0.7 | 39.4 | no clear change |
| Under 18 years | 25.8%±0.4 pts | 21.7% | – |
| 65 years and over | 20.8%±0.4 pts | 19.3% | – |
| Hispanic or Latino (any race) | 67.1% | 48.4% | no clear change |
| White alone, not Hispanic | 28.3%±0.1 pts | 36.0% | −1.2 pts |
| Black or African American alone, not Hispanic | 1.1%±0.7 pts | 1.8% | no clear change |
| Asian alone, not Hispanic | 1.1%±0.8 pts | 1.6% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.4%±0.4 pts | 8.5% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.1%±0.1 pts | 0.1% | – |
| Two or more races, not Hispanic | 1.3%±0.6 pts | 3.1% | – |
| Some other race alone, not Hispanic | 0.4%±0.6 pts | 0.5% | – |
| Born outside the United States | 16.2%±2.6 pts | 9.4% | no clear change |
| Speak a language other than English at home (age 5+) | 52.1%±3.2 pts | 31.3% | – |
| Civilian veterans (age 18+) | 7.1%±1.1 pts | 7.9% | – |
| With a disability | 20.3%±2.2 pts | 17.0% | – |
| No health insurance coverage | 9.3%±2.2 pts | 9.6% | no clear change |
| High school graduate or higher (age 25+) | 75.3%±2.9 pts | 88.0% | – |
| Bachelor's degree or higher (age 25+) | 14.6%±2.9 pts | 31.0% | no clear change |
| Graduate or professional degree (age 25+) | 5.1%±1.7 pts | 13.9% | – |
| Moved from another state in the past year | 3.7%±1.4 pts | 3.0% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Luna County earn?
Half of Luna County's 9,223 households earn less than $36,419 a year (±$4,439), against $64,059 in New Mexico. In 2015-2019 it was $36,133 in 2024 dollars; the margins of error cannot tell the two periods apart. 28.6% of residents live below the poverty line.
| Measure | Luna County | New Mexico | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $36,419±$4,439 | $64,059 | no clear change |
| Mean household income | $54,300±$4,990 | $88,155 | – |
| Per capita income | $22,287±$1,874 | $36,218 | no clear change |
| People below the poverty line | 28.6%±3.6 pts | 17.8% | no clear change |
| Children under 18 below the poverty line | 43.4%±7.5 pts | 24.0% | no clear change |
| Households receiving SNAP | 30.1%±3.6 pts | 19.2% | – |
| Households with a broadband subscription | 79.4%±3.9 pts | 86.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Luna County?
Owners occupy 70.9% of Luna County's occupied homes and renters 29.1%. The median owner-occupied home is valued at $128,000 by its owner (±$15,180). The median renter pays $650 a month including utilities, and 35.6% of renters pay 35% or more of their income on rent.
| Measure | Luna County | New Mexico | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $128,000±$15,180 | $248,100 | +$21,053 |
| Median gross rent | $650±$95 | $1,067 | no clear change |
| Renters paying 35% or more of income on rent | 35.6%±11.0 pts | 41.7% | no clear change |
| Median monthly owner costs, with a mortgage | $1,094±$84 | $1,564 | – |
| Owner-occupied homes | 70.9%±4.1 pts | 70.0% | +10.0 pts |
| Housing units | 11,621±40 | 956,964 | +334 |
| Homeowner vacancy rate | 1.6%±1.2 pts | 1.0% | – |
| Rental vacancy rate | 8.3%±4.3 pts | 5.9% | – |
| Single-family detached homes | 56.9%±3.5 pts | 64.5% | – |
| Mobile homes | 29.7%±3.4 pts | 15.5% | – |
| Built 2020 or later | 0.8%±0.8 pts | 1.4% | – |
| Built 1939 or earlier | 5.9%±1.8 pts | 4.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Luna County building?
Builders took permits for 2 new housing units across Luna County in 2025 (2 single-family), 0.1 per 1,000 residents.
Source: Building Permits Survey, annual county files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Luna County get to work?
78.3% of Luna County's workers drive alone and 6.2% work from home. The average trip to work takes 19.1 minutes. The unemployment rate in 2020-2024 averaged 5.4%.
| Measure | Luna County | New Mexico | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 44.9%±3.2 pts | 57.8% | – |
| Unemployment rate | 5.4%±2.0 pts | 6.0% | −6.4 pts |
| Drove alone to work | 78.3%±4.6 pts | 73.6% | – |
| Carpooled | 12.2%±3.7 pts | 9.9% | – |
| Public transportation | 0.1%±0.1 pts | 0.6% | – |
| Walked | 1.7%±1.2 pts | 1.9% | – |
| Worked from home | 6.2%±2.6 pts | 12.2% | no clear change |
| Mean travel time to work | 19.1 min±2.3 | 23.5 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What are Luna County's census tracts?
Luna County is divided into 7 census tracts. Among those with a reliable estimate, median household income runs from $22,345 (Tract 6) to $56,616 (Tract 4.02).
| Tract 135029000100 | 5,657±746 | $34,470 |
|---|---|---|
| Tract 235029000200 | 4,371±619 | $35,266 |
| Tract 335029000300 | 2,749±538 | $39,572 |
| Tract 4.0135029000401 | 3,359±576 | $43,063 |
| Tract 4.0235029000402 | 2,092±620 | $56,616 |
| Tract 535029000500 | 4,599±721 | $37,892 |
| Tract 635029000600 | 2,784±466 | $22,345 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · Check it at data.census.gov
How does Luna County compare with New Mexico's other counties?
| Measure | Rank |
|---|---|
| Population | 18th of 33 |
| Growth 2020-2025 | 12th of 33 |
| Residents per square mile | 15th of 33 |
| Median household income | 32nd of 32 |
| Median home value | 24th of 32 |
| Median gross rent | 30th of 31 |
| Poverty rate | 3rd of 33 |
| Bachelor's degree or higher | 31st of 33 |
| Median age | 26th of 33 |
Source: PlainCities ranks from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Luna County are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.