Census tract · Mercer County
Census Tract 30.04, Mercer County, New Jersey
Census Tract 30.04, GEOID 34021003004, in Mercer County, New Jersey, entirely within White Horse and Hamilton Township, Mercer County. 5,607 residents in the ACS 2020-2024 5-year estimates (±676); the 2020 Census counted 5,811.
Residents, 2020-2024
5,607
±676 (90% margin)
2020 Census count: 5,811
Median household income
$103,103
±$28,941 (90% margin)
Mercer County: $100,645
Median home value
$358,500
±$14,243 (90% margin)
Mercer County: $377,700
Median gross rent
$1,847
±$297 (90% margin)
Mercer County: $1,623
Where is Census Tract 30.04?
Census Tract 30.04 is one of 84 census tracts in Mercer County, New Jersey. It covers 1.60 square miles of land, 3,641 residents per square mile in 2020. Its GEOID, 34021003004, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| White Horse | 100% |
| Hamilton Township, Mercer County | 100% |
6 census tracts border Census Tract 30.04: Tract 25 ($91,250), Tract 26.02 ($88,860), Tract 27.02 ($73,633), Tract 30.02 ($134,257), Tract 30.03 ($86,844) and Tract 30.09 ($65,886). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 30.04?
The 2020-2024 American Community Survey puts Census Tract 30.04's population at 5,607 (±676) in 2,362 households; the 2020 Census counted 5,811 residents and 2,527 housing units.
| Measure | Tract 30.04 | White Horse |
|---|---|---|
| Total population | 5,607 ±676 | 10,507 |
| Households | 2,362 ±254 | 4,046 |
| Average household size | 2.37 ±0.17 | 2.60 |
| Housing units | 2,442 ±267 | 4,138 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 30.04?
The median resident of Census Tract 30.04 is 51.5 years old; 15.6% are under 18 and 26.4% are 65 or older. The largest group is non-Hispanic white residents at 83.4%, then Hispanic or Latino residents (of any race) at 11.2%. 7.7% of residents were born outside the United States.
| Measure | Tract 30.04 | White Horse |
|---|---|---|
| Median age | 51.5 ±5.3 | 43.4 |
| Under 18 years | 15.6% ±3.3 pts | 18.0% |
| 65 years and over | 26.4% ±5.6 pts | 20.9% |
| Hispanic or Latino (any race) | 11.2% ±3.8 pts | 23.5% |
| White alone, not Hispanic | 83.4% ±5.3 pts | 66.0% |
| Black or African American alone, not Hispanic | 2.4% ±2.9 pts | 7.4% |
| Asian alone, not Hispanic | 0.9% ±1.8 pts | 1.4% |
| American Indian and Alaska Native alone, not Hispanic | 0.0% ±0.8 pts | 0.0% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.8 pts | 0.0% |
| Two or more races, not Hispanic | 2.1% ±1.7 pts | 1.7% |
| Some other race alone, not Hispanic | 0.0% ±0.8 pts | 0.0% |
| Born outside the United States | 7.7% ±3.0 pts | 16.4% |
| Speak a language other than English at home (age 5+) | 13.3% ±3.8 pts | 26.1% |
| Civilian veterans (age 18+) | 5.6% ±3.1 pts | 4.9% |
| With a disability | 19.4% ±4.2 pts | 13.8% |
| No health insurance coverage | 1.8% ±1.4 pts | 7.1% |
| High school graduate or higher (age 25+) | 97.6% ±1.5 pts | 92.2% |
| Bachelor's degree or higher (age 25+) | 35.9% ±6.5 pts | 30.3% |
| Graduate or professional degree (age 25+) | 9.9% ±3.4 pts | 9.2% |
| Lived in the same house a year earlier | 95.5% ±3.4 pts | 91.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 30.04 earn?
Half of the 2,362 households in Census Tract 30.04 earn less than $103,103 a year (±$28,941), against $100,645 across Mercer County: 39th highest of the county's 81 tracts with a reliable estimate.
| Measure | Tract 30.04 | White Horse |
|---|---|---|
| Median household income | $103,103 ±$28,941 | $105,758 |
| Mean household income | $128,682 ±$17,167 | $123,396 |
| Per capita income | $54,602 ±$6,744 | $47,470 |
| People below the poverty line | 1.6% ±1.2 pts | 2.6% |
| Children under 18 below the poverty line | 0.1% ±0.3 pts | 1.2% |
| Households receiving SNAP | 2.7% ±2.7 pts | 2.6% |
| Households with a computer | 95.4% ±3.3 pts | 96.2% |
| Households with a broadband subscription | 94.0% ±3.7 pts | 92.4% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 30.04?
Owners occupy 89.1% of Census Tract 30.04's occupied homes and renters 10.9%. The median owner-occupied home is valued at $358,500 by its owner (±$14,243). The median renter pays $1,847 a month including utilities.
| Measure | Tract 30.04 | White Horse |
|---|---|---|
| Median home value (owner-occupied) | $358,500 ±$14,243 | $308,200 |
| Median gross rent | $1,847 ±$297 | $2,046 |
| Renters paying 35% or more of income on rent | 41.5% ±29.2 pts | 38.5% |
| Median monthly owner costs, with a mortgage | $2,430 ±$288 | $2,124 |
| Owner-occupied homes | 89.1% ±4.9 pts | 89.0% |
| Renter-occupied homes | 10.9% ±4.9 pts | 11.0% |
| Housing units | 2,442 ±267 | 4,138 |
| Single-family detached homes | 80.5% ±5.5 pts | 84.1% |
| Mobile homes | 0.0% ±1.8 pts | 0.4% |
| Built 2020 or later | 0.0% ±1.8 pts | 0.0% |
| Built 2010 to 2019 | 0.7% ±1.2 pts | 0.8% |
| Built 1939 or earlier | 7.3% ±5.3 pts | 17.7% |
| Households with no vehicle | 4.6% ±3.0 pts | 3.4% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 30.04 get to work?
83.6% of Census Tract 30.04's workers drive alone and 14.5% work from home. The average trip to work takes 20.2 minutes.
| Measure | Tract 30.04 | White Horse |
|---|---|---|
| In the labor force (age 16+) | 60.4% ±5.1 pts | 63.2% |
| Unemployment rate | 2.9% ±2.9 pts | 3.8% |
| Drove alone to work | 83.6% ±5.4 pts | 77.7% |
| Carpooled | 1.4% ±1.7 pts | 5.3% |
| Public transportation | 0.0% ±1.6 pts | 1.3% |
| Walked | 0.5% ±0.8 pts | 0.5% |
| Worked from home | 14.5% ±5.2 pts | 11.8% |
| Mean travel time to work | 20.2 min ±2.5 | 23.9 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 30.04 compare with the other tracts in Mercer County?
Among Mercer County's tracts with a reliable estimate, Census Tract 30.04 ranks as shown below (1 = highest).
| Measure | In Mercer County | In White Horse |
|---|---|---|
| Population | 27th of 84 | 2nd of 3 |
| Residents per square mile | 44th of 84 | 2nd of 3 |
| Median household income | 39th of 81 | 1st of 3 |
| Per capita income | 38th of 83 | 1st of 3 |
| Median home value | 40th of 76 | 1st of 3 |
| Median gross rent | 24th of 76 | 1st of 3 |
| Bachelor's degree or higher | 47th of 79 | 1st of 3 |
| Median age | 7th of 84 | 1st of 3 |
| Owner-occupied share | 11th of 81 | 1st of 3 |
The tracts next to it on Mercer County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 44.07 | 36th | $107,778±$32,688 · within the margin of this tract |
| Tract 37.03 | 37th | $104,715±$14,538 · within the margin of this tract |
| Tract 37.06 | 38th | $104,079±$26,678 · within the margin of this tract |
| Tract 30.04 | 39th | $103,103±$28,941 |
| Tract 44.04 | 40th | $100,833±$18,058 · within the margin of this tract |
| Tract 29.02 | 41st | $97,167±$17,777 · within the margin of this tract |
| Tract 28 | 42nd | $93,341±$23,156 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 30.04?
3 of the 18 figures for Census Tract 30.04 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections