Census tract · Brown County
Census Tract 102.01, Brown County, Wisconsin
Census Tract 102.01, GEOID 55009010201, in Brown County, Wisconsin, entirely within De Pere. 4,855 residents in the ACS 2020-2024 5-year estimates (±446); the 2020 Census counted 4,601.
Residents, 2020-2024
4,855
±446 (90% margin)
2020 Census count: 4,601
Median household income
$60,172
±$4,263 (90% margin)
Brown County: $79,649
Median home value
$216,700
±$27,737 (90% margin)
Brown County: $266,000
Median gross rent
$1,105
±$120 (90% margin)
Brown County: $1,031
Where is Census Tract 102.01?
Census Tract 102.01 is one of 58 census tracts in Brown County, Wisconsin. It covers 1.52 square miles of land, 3,027 residents per square mile in 2020. Its GEOID, 55009010201, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| De Pere | 100% |
7 census tracts border Census Tract 102.01: Tract 101 ($97,713), Tract 102.02 ($73,781), Tract 103 ($82,974), Tract 213.03 ($41,887), Tract 214 ($109,750), Tract 9400.07 ($110,446) and Tract 9400.08 ($86,207). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 102.01?
The 2020-2024 American Community Survey puts Census Tract 102.01's population at 4,855 (±446) in 1,277 households; the 2020 Census counted 4,601 residents and 1,434 housing units.
| Measure | Tract 102.01 | De Pere |
|---|---|---|
| Total population | 4,855 ±446 | 25,301 |
| Households | 1,277 ±155 | 10,018 |
| Average household size | 2.23 ±0.22 | 2.31 |
| Housing units | 1,375 ±169 | 10,324 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 102.01?
The median resident of Census Tract 102.01 is 21.7 years old; 12.8% are under 18 and 11.6% are 65 or older. The largest group is non-Hispanic white residents at 88.6%, then Hispanic or Latino residents (of any race) at 3.9%. 3.2% of residents were born outside the United States.
| Measure | Tract 102.01 | De Pere |
|---|---|---|
| Median age | 21.7 ±0.7 | 36.3 |
| Under 18 years | 12.8% ±4.0 pts | 21.0% |
| 65 years and over | 11.6% ±2.3 pts | 17.7% |
| Hispanic or Latino (any race) | 3.9% ±2.4 pts | 3.9% |
| White alone, not Hispanic | 88.6% ±3.7 pts | 86.9% |
| Black or African American alone, not Hispanic | 0.9% ±0.8 pts | 1.7% |
| Asian alone, not Hispanic | 2.0% ±1.2 pts | 2.7% |
| American Indian and Alaska Native alone, not Hispanic | 0.8% ±0.9 pts | 1.5% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.5 pts | 0.0% |
| Two or more races, not Hispanic | 3.6% ±2.8 pts | 3.1% |
| Some other race alone, not Hispanic | 0.2% ±0.3 pts | 0.2% |
| Born outside the United States | 3.2% ±1.6 pts | 2.5% |
| Speak a language other than English at home (age 5+) | 5.1% ±1.8 pts | 4.5% |
| Civilian veterans (age 18+) | 2.9% ±1.4 pts | 5.9% |
| With a disability | 15.6% ±3.5 pts | 11.1% |
| No health insurance coverage | 3.4% ±1.8 pts | 4.0% |
| High school graduate or higher (age 25+) | 93.1% ±4.1 pts | 96.5% |
| Bachelor's degree or higher (age 25+) | 25.9% ±6.4 pts | 37.7% |
| Graduate or professional degree (age 25+) | 5.6% ±2.5 pts | 9.4% |
| Lived in the same house a year earlier | 69.4% ±5.0 pts | 86.7% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 102.01 earn?
Half of the 1,277 households in Census Tract 102.01 earn less than $60,172 a year (±$4,263), against $79,649 across Brown County: 45th highest of the county's 57 tracts with a reliable estimate. 11.0% of residents live below the poverty line.
| Measure | Tract 102.01 | De Pere |
|---|---|---|
| Median household income | $60,172 ±$4,263 | $84,869 |
| Mean household income | $82,750 ±$17,241 | $103,698 |
| Per capita income | $25,369 ±$4,926 | $38,510 |
| People below the poverty line | 11.0% ±4.8 pts | 5.6% |
| Children under 18 below the poverty line | 12.5% ±14.0 pts | 5.8% |
| Households receiving SNAP | 8.2% ±4.5 pts | 8.6% |
| Households with a computer | 93.0% ±3.7 pts | 96.6% |
| Households with a broadband subscription | 88.6% ±4.4 pts | 93.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 102.01?
Owners occupy 52.5% of Census Tract 102.01's occupied homes and renters 47.5%. The median owner-occupied home is valued at $216,700 by its owner (±$27,737). The median renter pays $1,105 a month including utilities, and 50.3% of renters pay 35% or more of their income on rent.
| Measure | Tract 102.01 | De Pere |
|---|---|---|
| Median home value (owner-occupied) | $216,700 ±$27,737 | $280,600 |
| Median gross rent | $1,105 ±$120 | $1,053 |
| Renters paying 35% or more of income on rent | 50.3% ±13.4 pts | 24.0% |
| Median monthly owner costs, with a mortgage | $1,620 ±$76 | $1,649 |
| Owner-occupied homes | 52.5% ±7.0 pts | 65.4% |
| Renter-occupied homes | 47.5% ±7.0 pts | 34.6% |
| Housing units | 1,375 ±169 | 10,324 |
| Single-family detached homes | 44.1% ±7.6 pts | 63.2% |
| Mobile homes | 5.2% ±4.1 pts | 0.7% |
| Built 2020 or later | 3.6% ±3.2 pts | 1.0% |
| Built 2010 to 2019 | 3.6% ±2.4 pts | 5.8% |
| Built 1939 or earlier | 12.8% ±5.9 pts | 10.0% |
| Households with no vehicle | 12.8% ±5.6 pts | 3.6% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 102.01 get to work?
60.3% of Census Tract 102.01's workers drive alone and 8.3% work from home. The average trip to work takes 13.1 minutes. The unemployment rate in 2020-2024 averaged 5.7%.
| Measure | Tract 102.01 | De Pere |
|---|---|---|
| In the labor force (age 16+) | 61.3% ±3.9 pts | 67.1% |
| Unemployment rate | 5.7% ±3.5 pts | 1.7% |
| Drove alone to work | 60.3% ±5.8 pts | 73.0% |
| Carpooled | 9.4% ±3.3 pts | 8.3% |
| Public transportation | 0.4% ±0.6 pts | 0.2% |
| Walked | 18.1% ±5.0 pts | 4.0% |
| Worked from home | 8.3% ±3.2 pts | 12.9% |
| Mean travel time to work | 13.1 min ±1.4 | 17.3 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 102.01 compare with the other tracts in Brown County?
Among Brown County's tracts with a reliable estimate, Census Tract 102.01 ranks as shown below (1 = highest).
| Measure | In Brown County | In De Pere |
|---|---|---|
| Population | 26th of 58 | 4th of 5 |
| Residents per square mile | 23rd of 58 | 2nd of 5 |
| Median household income | 45th of 57 | 5th of 5 |
| Per capita income | 52nd of 58 | 5th of 5 |
| Median home value | 38th of 57 | 5th of 5 |
| Median gross rent | 18th of 55 | 1st of 5 |
| Poverty rate | 20th of 44 | 1st of 4 |
| Bachelor's degree or higher | 40th of 57 | 5th of 5 |
| Median age | 58th of 58 | 5th of 5 |
| Owner-occupied share | 39th of 57 | 5th of 5 |
The tracts next to it on Brown County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 5 | 42nd | $64,222±$12,620 · within the margin of this tract |
| Tract 1 | 43rd | $63,895±$11,906 · within the margin of this tract |
| Tract 11 | 44th | $60,865±$9,569 · within the margin of this tract |
| Tract 102.01 | 45th | $60,172±$4,263 |
| Tract 213.04 | 46th | $58,750±$11,130 · within the margin of this tract |
| Tract 8 | 47th | $57,281±$6,124 · within the margin of this tract |
| Tract 208 | 48th | $57,188±$16,507 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 102.01?
1 of the 18 figures for Census Tract 102.01 on this page carries a coefficient of variation over 40% and is marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections