Census tract · Brown County
Census Tract 102.02, Brown County, Wisconsin
Census Tract 102.02, GEOID 55009010202, in Brown County, Wisconsin, entirely within De Pere. 5,031 residents in the ACS 2020-2024 5-year estimates (±563); the 2020 Census counted 5,453.
Residents, 2020-2024
5,031
±563 (90% margin)
2020 Census count: 5,453
Median household income
$73,781
±$20,470 (90% margin)
Brown County: $79,649
Median home value
$244,500
±$15,761 (90% margin)
Brown County: $266,000
Median gross rent
$1,013
±$104 (90% margin)
Brown County: $1,031
Where is Census Tract 102.02?
Census Tract 102.02 is one of 58 census tracts in Brown County, Wisconsin. It covers 2.53 square miles of land, 2,159 residents per square mile in 2020. Its GEOID, 55009010202, names it uniquely (how tract numbers and GEOIDs work).
| Place | Share of the tract |
|---|---|
| De Pere | 100% |
3 census tracts border Census Tract 102.02: Tract 102.01 ($60,172), Tract 9400.07 ($110,446) and Tract 9400.08 ($86,207). The figure in brackets is each tract's median household income.
Whether a tract counts as low- or moderate-income for bank lending (the Community Reinvestment Act) is set by the FFIEC against its metro area's family income: look it up in the FFIEC census geocoder.
Source: 2024 Gazetteer and 2020 block assignment files, U.S. Census Bureau · Census reference files
How many people live in Census Tract 102.02?
The 2020-2024 American Community Survey puts Census Tract 102.02's population at 5,031 (±563) in 2,059 households; the 2020 Census counted 5,453 residents and 2,347 housing units.
| Measure | Tract 102.02 | De Pere |
|---|---|---|
| Total population | 5,031 ±563 | 25,301 |
| Households | 2,059 ±218 | 10,018 |
| Average household size | 2.39 ±0.17 | 2.31 |
| Housing units | 2,102 ±227 | 10,324 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Census Tract 102.02?
The median resident of Census Tract 102.02 is 40.4 years old; 19.6% are under 18 and 25.2% are 65 or older. The largest group is non-Hispanic white residents at 87.8%, then Hispanic or Latino residents (of any race) at 4.0%.
| Measure | Tract 102.02 | De Pere |
|---|---|---|
| Median age | 40.4 ±6.9 | 36.3 |
| Under 18 years | 19.6% ±3.4 pts | 21.0% |
| 65 years and over | 25.2% ±7.8 pts | 17.7% |
| Hispanic or Latino (any race) | 4.0% ±3.1 pts | 3.9% |
| White alone, not Hispanic | 87.8% ±5.3 pts | 86.9% |
| Black or African American alone, not Hispanic | 1.8% ±2.2 pts | 1.7% |
| Asian alone, not Hispanic | 2.5% ±2.8 pts | 2.7% |
| American Indian and Alaska Native alone, not Hispanic | 1.5% ±1.5 pts | 1.5% |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.4 pts | 0.0% |
| Two or more races, not Hispanic | 2.0% ±1.9 pts | 3.1% |
| Some other race alone, not Hispanic | 0.3% ±0.5 pts | 0.2% |
| Born outside the United States | 1.0% ±1.2 pts | 2.5% |
| Speak a language other than English at home (age 5+) | 3.1% ±2.4 pts | 4.5% |
| Civilian veterans (age 18+) | 4.1% ±2.1 pts | 5.9% |
| With a disability | 12.1% ±4.1 pts | 11.1% |
| No health insurance coverage | 6.5% ±3.7 pts | 4.0% |
| High school graduate or higher (age 25+) | 94.5% ±3.4 pts | 96.5% |
| Bachelor's degree or higher (age 25+) | 28.1% ±6.6 pts | 37.7% |
| Graduate or professional degree (age 25+) | 4.7% ±2.7 pts | 9.4% |
| Lived in the same house a year earlier | 91.8% ±4.1 pts | 86.7% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Census Tract 102.02 earn?
Half of the 2,059 households in Census Tract 102.02 earn less than $73,781 a year (±$20,470), against $79,649 across Brown County: 32nd highest of the county's 57 tracts with a reliable estimate. 10.2% of residents live below the poverty line.
| Measure | Tract 102.02 | De Pere |
|---|---|---|
| Median household income | $73,781 ±$20,470 | $84,869 |
| Mean household income | $87,756 ±$11,368 | $103,698 |
| Per capita income | $37,792 ±$3,849 | $38,510 |
| People below the poverty line | 10.2% ±5.7 pts | 5.6% |
| Children under 18 below the poverty line | 19.5% ±13.6 pts | 5.8% |
| Households receiving SNAP | 12.7% ±5.5 pts | 8.6% |
| Households with a computer | 92.4% ±5.3 pts | 96.6% |
| Households with a broadband subscription | 85.7% ±7.7 pts | 93.0% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Census Tract 102.02?
Owners occupy 62.7% of Census Tract 102.02's occupied homes and renters 37.3%. The median owner-occupied home is valued at $244,500 by its owner (±$15,761). The median renter pays $1,013 a month including utilities, and 34.0% of renters pay 35% or more of their income on rent.
| Measure | Tract 102.02 | De Pere |
|---|---|---|
| Median home value (owner-occupied) | $244,500 ±$15,761 | $280,600 |
| Median gross rent | $1,013 ±$104 | $1,053 |
| Renters paying 35% or more of income on rent | 34.0% ±14.6 pts | 24.0% |
| Median monthly owner costs, with a mortgage | $1,657 ±$112 | $1,649 |
| Owner-occupied homes | 62.7% ±9.8 pts | 65.4% |
| Renter-occupied homes | 37.3% ±9.8 pts | 34.6% |
| Housing units | 2,102 ±227 | 10,324 |
| Single-family detached homes | 57.2% ±8.4 pts | 63.2% |
| Mobile homes | 0.0% ±1.1 pts | 0.7% |
| Built 2020 or later | 1.4% ±1.5 pts | 1.0% |
| Built 2010 to 2019 | 3.9% ±2.8 pts | 5.8% |
| Built 1939 or earlier | 12.5% ±8.1 pts | 10.0% |
| Households with no vehicle | 6.1% ±4.2 pts | 3.6% |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How do people in Census Tract 102.02 get to work?
79.2% of Census Tract 102.02's workers drive alone and 9.1% work from home. The average trip to work takes 18.7 minutes.
| Measure | Tract 102.02 | De Pere |
|---|---|---|
| In the labor force (age 16+) | 63.4% ±9.3 pts | 67.1% |
| Unemployment rate | 0.0% ±0.8 pts | 1.7% |
| Drove alone to work | 79.2% ±7.0 pts | 73.0% |
| Carpooled | 8.8% ±4.1 pts | 8.3% |
| Public transportation | 0.0% ±0.9 pts | 0.2% |
| Walked | 1.8% ±2.1 pts | 4.0% |
| Worked from home | 9.1% ±4.2 pts | 12.9% |
| Mean travel time to work | 18.7 min ±3.1 | 17.3 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
How does Census Tract 102.02 compare with the other tracts in Brown County?
Among Brown County's tracts with a reliable estimate, Census Tract 102.02 ranks as shown below (1 = highest).
| Measure | In Brown County | In De Pere |
|---|---|---|
| Population | 24th of 58 | 3rd of 5 |
| Residents per square mile | 32nd of 58 | 3rd of 5 |
| Median household income | 32nd of 57 | 4th of 5 |
| Per capita income | 36th of 58 | 4th of 5 |
| Median home value | 32nd of 57 | 4th of 5 |
| Median gross rent | 33rd of 55 | 5th of 5 |
| Poverty rate | 22nd of 44 | 2nd of 4 |
| Bachelor's degree or higher | 35th of 57 | 4th of 5 |
| Median age | 23rd of 58 | 3rd of 5 |
| Owner-occupied share | 35th of 57 | 4th of 5 |
The tracts next to it on Brown County's income ladder
| Tract | Rank | Median household income |
|---|---|---|
| Tract 9400.03 | 29th | $76,912±$16,659 · within the margin of this tract |
| Tract 216 | 30th | $75,980±$5,554 · within the margin of this tract |
| Tract 9400.04 | 31st | $75,125±$19,969 · within the margin of this tract |
| Tract 102.02 | 32nd | $73,781±$20,470 |
| Tract 6 | 33rd | $72,500±$12,367 · within the margin of this tract |
| Tract 20.03 | 34th | $72,260±$23,827 · within the margin of this tract |
| Tract 7 | 35th | $68,771±$5,903 · within the margin of this tract |
"Within the margin": the two incomes differ by less than their combined 90% margins, so the survey cannot say which is higher and the ranks between them are not firm.
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How reliable are the figures for Census Tract 102.02?
3 of the 18 figures for Census Tract 102.02 on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
A census tract's figures rest on a few hundred sampled households over five years, so its margins are wider than a city's. Two tracts differ only when the gap between them is larger than their combined 90% margin (the square root of the sum of the two squared margins). How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · Check it at data.census.gov
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections