City · Texas
Denison, Texas
Denison, city, in Grayson County, Texas. Denison had 26,822 residents on July 1, 2025 by the Census Bureau's estimate, up 9.6% since 2020; the 2020 Census counted 24,479 and the ACS 2020-2024 5-year estimates put it at 25,778 (±42). GEOID 4819900.
Residents, July 2025 estimate
26,822
Census Bureau estimate (no margin published)
2020 Census count: 24,479 · ACS 2020-2024: 25,778 ±42
Median household income
$67,365
±$6,274 (90% margin)
Texas: $78,476
Median home value
$180,900
±$10,751 (90% margin)
Texas: $283,800
Median gross rent
$1,309
±$70 (90% margin)
Texas: $1,403
Where is Denison and what county is it in?
Denison is a city in Grayson County, Texas. It covers 29.0 square miles of land, 844 residents per square mile in 2020.
Denison is in the Sherman-Denison, TX metropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Denison, and is it growing?
The Census Bureau estimates that 26,822 people lived in Denison on July 1, 2025, up 9.6% since 2020, faster than Texas (+8.8%). The 2020 Census counted 24,479 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 25,778 (±42).
| Measure | Denison | Grayson County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 25,778 ±42 | 143,337 | +1,438 |
| Households | 10,386 ±421 | 55,248 | +1,155 |
| Average household size | 2.43 ±0.10 | 2.55 | −0.17 |
| Housing units | 11,397 ±459 | 62,132 | +1,054 |
Denison's population since 2000
From 22,773 in 2000 to 26,822 in 2025: up 17.8%. The 2000, 2010 and 2020 figures are census counts, each for Denison as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Denison?
The median resident of Denison is 40.4 years old; 25.1% are under 18 and 20.1% are 65 or older. The largest group is non-Hispanic white residents at 66.5%, then Hispanic or Latino residents (of any race) at 16.2%. 6.3% of residents were born outside the United States.
| Measure | Denison | Grayson County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 40.4 ±2.2 | 39.0 | no clear change |
| Under 18 years | 25.1% ±2.3 pts | 24.0% | – |
| 65 years and over | 20.1% ±1.7 pts | 18.1% | – |
| Male | 47.6% ±1.9 pts | 48.9% | – |
| Hispanic or Latino (any race) | 16.2% ±3.1 pts | 16.3% | +8.1 pts |
| White alone, not Hispanic | 66.5% ±3.6 pts | 71.1% | −11.4 pts |
| Black or African American alone, not Hispanic | 6.8% ±2.0 pts | 5.1% | no clear change |
| Asian alone, not Hispanic | 1.2% ±0.9 pts | 1.5% | – |
| American Indian and Alaska Native alone, not Hispanic | 0.5% ±0.3 pts | 0.4% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.2 pts | 0.1% | – |
| Two or more races, not Hispanic | 8.7% ±2.2 pts | 4.9% | – |
| Some other race alone, not Hispanic | 0.1% ±0.1 pts | 0.5% | – |
| Born outside the United States | 6.3% ±2.0 pts | 7.7% | +3.1 pts |
| Speak a language other than English at home (age 5+) | 11.1% ±2.8 pts | 12.4% | – |
| Civilian veterans (age 18+) | 9.2% ±1.7 pts | 8.4% | – |
| With a disability | 16.6% ±2.2 pts | 13.6% | – |
| No health insurance coverage | 14.9% ±2.6 pts | 15.7% | −6.5 pts |
| High school graduate or higher (age 25+) | 89.3% ±1.9 pts | 89.9% | – |
| Bachelor's degree or higher (age 25+) | 18.7% ±2.5 pts | 23.9% | no clear change |
| Graduate or professional degree (age 25+) | 5.7% ±1.5 pts | 7.8% | – |
| Lived in the same house a year earlier | 83.8% ±3.3 pts | 82.9% | – |
| Moved from another state in the past year | 1.9% ±1.0 pts | 1.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Denison earn?
Half of Denison's 10,386 households earn less than $67,365 a year (±$6,274), against $72,182 in Grayson County and $78,476 in Texas. In 2015-2019 the median was $53,641 in 2024 dollars, so it rose by $13,724 after inflation. 15.0% of residents live below the poverty line.
| Measure | Denison | Grayson County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $67,365 ±$6,274 | $72,182 | +$13,724 |
| Mean household income | $85,594 ±$6,840 | $98,000 | – |
| Per capita income | $34,603 ±$2,807 | $38,174 | no clear change |
| People below the poverty line | 15.0% ±3.4 pts | 11.2% | no clear change |
| Children under 18 below the poverty line | 23.7% ±7.9 pts | 15.9% | no clear change |
| Households receiving SNAP | 9.7% ±2.6 pts | 8.3% | – |
| Households with a computer | 94.2% ±2.5 pts | 95.1% | – |
| Households with a broadband subscription | 88.6% ±2.7 pts | 89.9% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Denison?
Owners occupy 58.6% of Denison's occupied homes and renters 41.4%. The median owner-occupied home is valued at $180,900 by its owner (±$10,751). The median renter pays $1,309 a month including utilities, and 42.9% of renters pay 35% or more of their income on rent.
| Measure | Denison | Grayson County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $180,900 ±$10,751 | $248,400 | +$59,923 |
| Median gross rent | $1,309 ±$70 | $1,310 | +$312 |
| Renters paying 35% or more of income on rent | 42.9% ±6.9 pts | 44.2% | no clear change |
| Median monthly owner costs, with a mortgage | $1,388 ±$101 | $1,830 | – |
| Owner-occupied homes | 58.6% ±4.2 pts | 66.8% | no clear change |
| Renter-occupied homes | 41.4% ±4.2 pts | 33.2% | – |
| Housing units | 11,397 ±459 | 62,132 | +1,054 |
| Homeowner vacancy rate | 0.1% ±0.2 pts | 1.0% | – |
| Rental vacancy rate | 0.7% ±1.1 pts | 3.3% | – |
| Single-family detached homes | 75.0% ±3.6 pts | 71.8% | – |
| Mobile homes | 1.5% ±1.1 pts | 8.9% | – |
| Built 2020 or later | 3.9% ±2.0 pts | 4.4% | – |
| Built 2010 to 2019 | 8.7% ±2.1 pts | 14.4% | – |
| Built 1939 or earlier | 12.3% ±2.3 pts | 6.9% | – |
| Households with no vehicle | 4.8% ±1.6 pts | 3.7% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Denison building?
Builders took permits for 123 new housing units in Denison in 2025 (117 in single-family houses), 4.6 per 1,000 residents against 6.6 across Texas.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Denison work and get to work?
76.4% of Denison's workers drive alone and 9.7% work from home. The average trip to work takes 19.4 minutes. The unemployment rate in 2020-2024 averaged 4.6%.
| Measure | Denison | Grayson County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 59.4% ±2.6 pts | 62.5% | – |
| Unemployment rate | 4.6% ±1.9 pts | 3.1% | −2.8 pts |
| Drove alone to work | 76.4% ±3.8 pts | 72.5% | – |
| Carpooled | 11.7% ±2.6 pts | 11.6% | – |
| Public transportation | 0.3% ±0.4 pts | 0.4% | – |
| Walked | 0.6% ±0.4 pts | 1.5% | – |
| Worked from home | 9.7% ±2.9 pts | 12.6% | +4.6 pts |
| Mean travel time to work | 19.4 min ±1.8 | 25.8 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Denison?
8 census tracts lie mostly in Denison, and 2 more reach into it (2020 census blocks). Their median household incomes run from $48,542 (Tract 5.01) to $88,583 (Tract 9.01).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 8Grayson County | 5,744 | $76,861 |
| Tract 7Grayson County | 4,497 | $70,533 |
| Tract 5.01Grayson County | 3,786 | $48,542 |
| Tract 4Grayson County | 3,515 | $55,400 |
| Tract 9.01Grayson County | 5,495 | $88,583 |
| Tract 6Grayson County | 4,032 | $70,944 |
| Tract 2Grayson County | 2,706 | $63,966 |
| Tract 5.02Grayson County | 1,258 | $67,950 |
| Tract 3.02Grayson County | 5,198 | $85,567 |
| Tract 1.01Grayson County | 4,891 | $92,528 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Denison) · Census block assignment files
How does Denison compare with other places in Texas?
By the Census Bureau's July 2025 estimates, Denison is the 1,491st-most populous of the 19,476 U.S. incorporated places that have one and the 124th-most populous of 1,224 in Texas.
Denison ranks 467th of 933 places in Texas with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 124th | 1,224 |
| Growth 2020-2025 (PEP) | 245th | 784 |
| Residents per square mile | 618th | 979 |
| Median household income | 467th | 933 |
| Per capita income | 405th | 978 |
| Median home value | 536th | 950 |
| Median gross rent | 298th | 852 |
| Poverty rate | 378th | 716 |
| Bachelor's degree or higher | 524th | 877 |
| Median age | 280th | 973 |
| Owner-occupied share | 793rd | 973 |
| Work from home | 362nd | 557 |
| Travel time to work | 814th | 976 |
Denison's figures with every place in Texas (CSV)
Every place in Texas, sortable · Compare Denison with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Denison?
8 of the 57 figures for Denison on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Denison are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Denison.