City profile · Texas · Census ACS 2023

Denison, TX

Population, income, housing, safety, climate and schools for Denison - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

25,347
Residents
$60,821
Median income
$167,800
Median home
$1,351
Median rent (state)

Denison - the verdict

Nationally, Denison sits in the 36th percentile for household income and the 64th percentile for safety among US cities with a population of 1,000 or more. Source: Census ACS + FBI UCR.

36th
percentile, household income
33rd
percentile, home value
50th
percentile, median rent
64th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Denison, TX

Census ACS 2023 estimates count 25,347 residents in Denison, a small city within Texas. Denison households earn a median of $60,821 annually, below the median for U.S. cities on this measure, with a poverty rate of 10.7%. Home values in Denison run a median of $167,800, and the median resident age is 40.6 years. 18.5% of adults here have a bachelor's degree or higher; 55.5% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 316 residential units were authorized in 2024 (Building Boom), up 63% from five years earlier. Denison reports a comparatively low crime rate: the FBI's Uniform Crime Reporting program logs 989.7 total incidents per 100,000 residents here, below the national average (agency reporting is voluntary, so this measures reporting activity, not a definitive danger score).

Texas tracks close to the national cost-of-living baseline: the state registers 97.1 on a 100-equals-national-average index (Near Average) per BEA Regional Price Parities 2024. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $1,351 monthly. Monthly utility costs average around $223 across Texas, per EIA 2023 residential energy estimates. Workers in Denison report an average commute of 16.8 minutes, with 77.5% driving alone and 10.0% working from home. Natural-hazard exposure scores 80.3 out of 100 on FEMA's National Risk Index (High).

Population

25,347 residents

Census ACS 2023 - Texas

Median Household Income

$60,821 /yr

Poverty 10.7%

Cost of Living Index (state)

97.1 (US=100)

Near Average - BEA RPP 2024, Texas average

How does Denison compare to other US cities?

Here's how Denison stacks up against the full field of US cities (population 1,000+), computed live from Census and FBI data.

Household income 36% higher than other cities
Home value 33% pricier than other cities
Median rent 50% pricier than other cities
Safety 64% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

A national percentile can hide a lot of local variation: narrowed to Texas alone, Denison ranks #224 of 624 Texas cities by lowest crime rate - a different, more locally useful comparison than stacking it against the entire country.

How we calculate these percentiles & ranks

Each percentile compares Denison against every qualifying US city; each in-state rank narrows that to Texas only. Full formula and direction notes: methodology.

Texas-relative analysis

Median Gross Rent sits close to the middle of Texas's city distribution

Among the 1,663 Texas cities PlainCities tracks with reported median gross rent data, Denison ranks #542 - the 67th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares Denison only against its own state's cities, not the full US field.

Median Household Income
#827 of 1,520
46th percentile in Texas
Median Gross Rent
#542 of 1,663
67th percentile in Texas
Median Home Value
#708 of 1,505
53rd percentile in Texas
Poverty Rate
#713 of 1,663
57th percentile in Texas
Bachelor's Degree or Higher
#744 of 1,663
55th percentile in Texas

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Texas only, not a livability score. See the methodology for the source and calculation.

36thIncome percentile
64thSafety percentile

36th percentile nationally for median household income · 64th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

Denison's profile vs. every US city

Income, affordability, and safety percentile

Denison's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 53 Avg. percentile National median
Denison's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How Denison's home value compares nationally

Median home value vs. every US city (population 1,000+)

$167,800 Among the most affordable more affordable than 67% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). This entry sits in this band. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Denison $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Denison, TX Denison, TX's reported median household income shown against the U.S. national quintile-share pattern (not Denison, TX-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Denison, TX median $60,821/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Denison, TX's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Denison, TX. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 18.5%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 10.7%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 55.5%

Census ACS S2301, share of working-age residents in the labor force

Population
25,347
Median Income
$60,821
Median Home Value
$167,800
Median Age
40.6
Poverty Rate
10.7%
Labor force participation
55.5%
Bachelor's Degree+
18.5%

Safety & Crime

Total Crime Rate
989.7
per 100,000 residents
Violent Crime
174.2
per 100,000 residents
Property Crime
815.5
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Schools

Total Schools
13
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
24,000 residents25,000 residents26,000 residents27,000 residents28,000 residents 202020212022202320242025 24,562 residents 26,822 residents ▲ +9.2%
Denison's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📈 Building Boom
Total Permits (2024)
316
housing units authorized
Single-Family
166
detached homes
Multifamily
150
apartments & condos
Supply Intensity
12.5
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 194
2020 279
2021 480
2022 297
2023 227
2024 316

Permit volume increased 63% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Average Commute Time
16.8 minutes
Drive Alone
77.5%
Carpool
10.5%
Public Transit
0.4%
Walk
0.9%
Work from Home
10.0%
Other
0.7%

Based on 10,830 workers 16 and over.

Monthly Utility Costs

State-average estimates for Texas - EIA 2023 residential energy data

Electricity
$130
avg/month
Natural Gas
$45
avg/month
Water & Sewer
$48
avg/month
Total Utilities
$223
estimated/month

Estimates reflect Texas state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Texas state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Denison sits in

Cost of Living Index
97.1
Near Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,351/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
80.3 / 100
High
FEMA NRI composite score (county)

Similar Cities in Texas

Corsicana
25,344 people
University Park
25,104 people
Kingsville
25,061 people
Sienna
25,025 people
Fort Hood
25,786 people
Pecan Grove
24,798 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Denison's 25,347 residents (Census ACS 5-Year 2023).

Ottumwa, IA
25,352 people
Brandon, MS
25,352 people
De Pere, WI
25,368 people
Caledonia, WI
25,292 people
Sugar Hill, GA
25,285 people
Mercer Island, WA
25,282 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Denison's $60,821 (Census ACS 5-Year 2023, table B19013).

Warr Acres, OK
$60,822 median income
Ballplay, AL
$60,825 median income
Fern Park, FL
$60,828 median income
Randolph, WI
$60,813 median income
Bon Secour, AL
$60,833 median income
Madison, AR
$60,809 median income

Race & Ethnicity Composition

Race and ethnicity - Denison, TX Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Denison, TX - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 78.2% 6.7% 10.1% ETHNICITY, Hispanic or Latino (any race) 13.4% White 78.2% Black or African American 6.7% Asian 1.0% American Indian 0.5% Native Hawaiian 0.0% Some other race 3.6% Two or more races 10.1% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Denison compares to nearby Texas cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Denison (this city) 25,347 $60,821
Corsicana 25,344 $51,240
University Park 25,104 $250,001
Kingsville 25,061 $55,649
Census ACS 5-year FIPS TX FBI UCR NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Denison, TX?

What is the population of Denison, TX? +

Denison, TX counts 25,347 residents according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Denison, TX? +

The median household income in Denison is $60,821 per year, based on Census ACS 2023 data.

What is the cost of living in Denison? +

BEA does not publish a city-level cost-of-living figure for Denison; the closest available measure is the Texas state average, a cost of living index of 97.1 (U.S. average = 100), rated "Near Average" based on BEA Regional Price Parities 2024 data. Costs within Texas vary by metro area.

Is Denison, TX safe? +

Denison has a total crime rate of 989.7 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in Denison, TX? +

Denison's median home value sits at $167,800, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.