City profile · Wisconsin · Census ACS 2023

Marshfield, WI

Population, income, housing, safety, climate and schools for Marshfield - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

18,718
Residents
$59,294
Median income
$169,900
Median home
$973
Median rent (state)

Marshfield - the verdict

Marshfield ranks in the 34th percentile for household income and the 51st percentile for safety nationally, out of every US city with at least 1,000 residents. Source: Census ACS + FBI UCR.

34th
percentile, household income
34th
percentile, home value
12th
percentile, median rent
51st
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: Marshfield, WI

Census ACS 2023 estimates count 18,718 residents in Marshfield, a small town within Wisconsin. The typical household in Marshfield brings in $59,294 a year, below the median for U.S. cities on this measure, with a poverty rate of 7.0%. Marshfield's housing stock carries a median value of $169,900, and the median resident age is 43.1 years. Educational attainment runs 26.0% of adults with a bachelor's degree or higher. Separately, 58.4% of working-age residents are in the labor force.

Housing supply pressure shows in Census Building Permit Survey data: 21 residential units were authorized in 2024 (Construction Slowdown), down 78% from five years earlier. Marshfield reports a comparatively low crime rate: the FBI's Uniform Crime Reporting program logs 1328.4 total incidents per 100,000 residents here, below the national average (agency reporting is voluntary, so this measures reporting activity, not a definitive danger score).

Living costs in Wisconsin run below the national norm: on BEA's 100-equals-national-average cost index, Wisconsin scores 94.1 (Below Average), per the 2024 Regional Price Parities release. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $973 monthly. Monthly utility costs average around $225 across Wisconsin, per EIA 2023 residential energy estimates. The average commute for Marshfield workers runs 14.3 minutes, with 74.9% driving alone and 10.0% working from home. Natural-hazard exposure scores 75.9 out of 100 on FEMA's National Risk Index (High).

Population

18,718 residents

Census ACS 2023 - Wisconsin

Median Household Income

$59,294 /yr

Poverty 7.0%

Cost of Living Index (state)

94.1 (US=100)

Below Average - BEA RPP 2024, Wisconsin average

How does Marshfield compare to other US cities?

Marshfield measured against every US city with 1,000+ residents, computed live from the same Census and FBI data shown throughout this page.

Household income 34% higher than other cities
Home value 34% pricier than other cities
Median rent 12% pricier than other cities
Safety 51% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

National percentiles can mask local variation. Looking only at Wisconsin, Marshfield ranks #134 of 202 Wisconsin cities by lowest crime rate - a narrower, more locally useful cut than the national comparison above.

How we calculate these percentiles & ranks

For each metric we count every US city with population 1,000+ and a non-null value, then compute what share of them fall below Marshfield's value: round(cities-below ÷ total × 100). Safety is inverted (percentile = share of cities with a higher crime rate) so a higher number always means safer. The in-state rank narrows that same crime-rate comparison to only the cities PlainCities tracks in Wisconsin, breaking ties alphabetically. See the methodology page for the full source-to-figure lineage.

34thIncome percentile
51stSafety percentile

34th percentile nationally for median household income · 51st percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

Marshfield's profile vs. every US city

Income, affordability, and safety percentile

Marshfield's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 54 Avg. percentile National median
Marshfield's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How Marshfield's home value compares nationally

Median home value vs. every US city (population 1,000+)

$169,900 Among the most affordable more affordable than 66% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). This entry sits in this band. $175,000–$200,000: 1,229 US cities (8%). Above this entry. $200,000–$225,000: 1,035 US cities (7%). Above this entry. $225,000–$250,000: 976 US cities (6%). Above this entry. $250,000–$275,000: 754 US cities (5%). Above this entry. $275,000–$300,000: 712 US cities (5%). Above this entry. $300,000–$325,000: 521 US cities (3%). Above this entry. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. Marshfield $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - Marshfield, WI Marshfield, WI's reported median household income shown against the U.S. national quintile-share pattern (not Marshfield, WI-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution Marshfield, WI median $59,294/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
Marshfield, WI's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for Marshfield, WI. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 26.0%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 7.0%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 58.4%

Census ACS S2301, share of working-age residents in the labor force

Population
18,718
Median Income
$59,294
Median Home Value
$169,900
Median Age
43.1
Poverty Rate
7.0%
Labor force participation
58.4%
Bachelor's Degree+
26.0%

Safety & Crime

Total Crime Rate
1328.4
per 100,000 residents
Violent Crime
214.3
per 100,000 residents
Property Crime
1114.1
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Schools

Total Schools
8
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
18,800 residents18,900 residents19,000 residents19,100 residents 202020212022202320242025 18,951 residents 18,980 residents ▲ +0.2%
Marshfield's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📉 Construction Slowdown
Total Permits (2024)
21
housing units authorized
Single-Family
21
detached homes
Multifamily
0
apartments & condos
Supply Intensity
1.1
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 94
2020 21
2021 15
2022 11
2023 6
2024 21

Permit volume decreased 78% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Average Commute Time
14.3 minutes
Drive Alone
74.9%
Carpool
8.7%
Public Transit
0.0%
Walk
4.0%
Work from Home
10.0%
Other
2.4%

Based on 8,853 workers 16 and over.

Monthly Utility Costs

State-average estimates for Wisconsin - EIA 2023 residential energy data

Electricity
$100
avg/month
Natural Gas
$80
avg/month
Water & Sewer
$45
avg/month
Total Utilities
$225
estimated/month

Estimates reflect Wisconsin state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Wisconsin state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county Marshfield sits in

Cost of Living Index
94.1
Below Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$973/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
75.9 / 100
High
FEMA NRI composite score (county)

Similar Cities in Wisconsin

Wisconsin Rapids
18,756 people
Onalaska
18,909 people
Fox Crossing
18,960 people
Oconomowoc
18,385 people
Menasha
18,130 people
Cudahy
17,964 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to Marshfield's 18,718 residents (Census ACS 5-Year 2023).

Thomasville, GA
18,720 people
Ottawa, IL
18,714 people
Midlothian, VA
18,702 people
Hopkins, MN
18,696 people
Elizabeth City, NC
18,740 people
Country Walk, FL
18,693 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to Marshfield's $59,294 (Census ACS 5-Year 2023, table B19013).

Lakeport, CA
$59,294 median income
Farmersville, IL
$59,297 median income
Hayesville, OR
$59,299 median income
Maxwell, IN
$59,286 median income
Star Lake, NY
$59,286 median income
Leipsic, OH
$59,286 median income

Race & Ethnicity Composition

Race and ethnicity - Marshfield, WI Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition Marshfield, WI - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 92.7% ETHNICITY, Hispanic or Latino (any race) 3.2% White 92.7% Black or African American 1.0% Asian 2.1% American Indian 0.1% Native Hawaiian 0.0% Some other race 0.1% Two or more races 4.1% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How Marshfield compares to nearby Wisconsin cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
Marshfield (this city) 18,718 $59,294
Wisconsin Rapids 18,756 $54,116
Onalaska 18,909 $84,898
Fox Crossing 18,960 $74,423
Census ACS 5-year FIPS WI FBI UCR NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about Marshfield, WI?

What is the population of Marshfield, WI? +

Marshfield, WI counts 18,718 residents according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in Marshfield, WI? +

In Marshfield, the typical household earns $59,294 per year, based on Census ACS 2023 data.

What is the cost of living in Marshfield? +

BEA does not publish a city-level cost-of-living figure for Marshfield; the closest available measure is the Wisconsin state average, a cost of living index of 94.1 (U.S. average = 100), rated "Below Average" based on BEA Regional Price Parities 2024 data. Costs within Wisconsin vary by metro area.

Is Marshfield, WI safe? +

Marshfield has a total crime rate of 1328.4 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in Marshfield, WI? +

A typical home in Marshfield is worth $169,900, according to Census ACS 2023 estimates.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.