City · Wisconsin
Marshfield, Wisconsin
Marshfield, city, mostly in Wood County (95.7% of its 2020 residents), with a part in Marathon County, Wisconsin. Marshfield had 18,980 residents on July 1, 2025 by the Census Bureau's estimate, up 0.2% since 2020; the 2020 Census counted 18,929 and the ACS 2020-2024 5-year estimates put it at 18,700 (±192). GEOID 5549675.
Residents, July 2025 estimate
18,980
Census Bureau estimate (no margin published)
2020 Census count: 18,929 · ACS 2020-2024: 18,700 ±192
Median household income
$58,407
±$3,102 (90% margin)
Wisconsin: $77,485
Median home value
$177,800
±$17,333 (90% margin)
Wisconsin: $266,500
Median gross rent
$842
±$73 (90% margin)
Wisconsin: $1,087
Where is Marshfield and what county is it in?
Marshfield is a city mostly in Wood County (95.7% of its 2020 residents), with a part in Marathon County, Wisconsin. It covers 13.8 square miles of land, 1,372 residents per square mile in 2020.
Marshfield is in the Wisconsin Rapids-Marshfield, WI micropolitan statistical area (Census Bureau delineation, July 2023).
| County | 2020 residents | Share |
|---|---|---|
| Wood County | 18,119 | 95.7% |
| Marathon County | 810 | 4.3% |
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Marshfield, and is it growing?
The Census Bureau estimates that 18,980 people lived in Marshfield on July 1, 2025, up 0.2% since 2020, slower than Wisconsin (+1.3%). The 2020 Census counted 18,929 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 18,700 (±192).
| Measure | Marshfield | Wood County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 18,700 ±192 | 74,004 | +478 |
| Households | 9,075 ±362 | 32,253 | no clear change |
| Average household size | 2.01 ±0.08 | 2.26 | no clear change |
| Housing units | 9,722 ±355 | 34,755 | no clear change |
Marshfield's population since 2000
From 18,800 in 2000 to 18,980 in 2025: up 1.0%. The 2000, 2010 and 2020 figures are census counts, each for Marshfield as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Marshfield?
The median resident of Marshfield is 43.2 years old; 17.8% are under 18 and 23.1% are 65 or older. The largest group is non-Hispanic white residents at 89.1%, then Hispanic or Latino residents (of any race) at 3.5%. 3.0% of residents were born outside the United States.
| Measure | Marshfield | Wood County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 43.2 ±2.0 | 43.8 | no clear change |
| Under 18 years | 17.8% ±1.5 pts | 21.4% | – |
| 65 years and over | 23.1% ±1.9 pts | 21.8% | – |
| Male | 48.9% ±1.7 pts | 49.9% | – |
| Hispanic or Latino (any race) | 3.5% ±1.3 pts | 3.7% | no clear change |
| White alone, not Hispanic | 89.1% ±1.9 pts | 90.2% | −2.7 pts |
| Black or African American alone, not Hispanic | 1.2% ±0.7 pts | 0.6% | – |
| Asian alone, not Hispanic | 2.5% ±1.2 pts | 1.7% | no clear change |
| American Indian and Alaska Native alone, not Hispanic | 0.1% ±0.1 pts | 0.2% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.1 pts | 0.0% | – |
| Two or more races, not Hispanic | 3.4% ±1.1 pts | 3.1% | – |
| Some other race alone, not Hispanic | 0.3% ±0.3 pts | 0.3% | – |
| Born outside the United States | 3.0% ±1.2 pts | 2.2% | no clear change |
| Speak a language other than English at home (age 5+) | 3.8% ±1.1 pts | 3.8% | – |
| Civilian veterans (age 18+) | 8.1% ±1.6 pts | 8.4% | – |
| With a disability | 15.3% ±2.2 pts | 14.9% | – |
| No health insurance coverage | 3.4% ±1.3 pts | 4.5% | no clear change |
| High school graduate or higher (age 25+) | 95.6% ±1.3 pts | 94.5% | – |
| Bachelor's degree or higher (age 25+) | 25.6% ±2.8 pts | 21.4% | −6.3 pts |
| Graduate or professional degree (age 25+) | 9.1% ±1.7 pts | 6.5% | – |
| Lived in the same house a year earlier | 86.1% ±2.4 pts | 88.7% | – |
| Moved from another state in the past year | 2.0% ±1.0 pts | 1.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Marshfield earn?
Half of Marshfield's 9,075 households earn less than $58,407 a year (±$3,102), against $67,989 in Wood County and $77,485 in Wisconsin. In 2015-2019 the median was $64,753 in 2024 dollars, so it fell by $6,346 after inflation. 11.6% of residents live below the poverty line.
| Measure | Marshfield | Wood County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $58,407 ±$3,102 | $67,989 | −$6,346 |
| Mean household income | $82,055 ±$6,024 | $86,117 | – |
| Per capita income | $40,778 ±$2,823 | $37,943 | −$4,720 |
| People below the poverty line | 11.6% ±2.3 pts | 10.8% | no clear change |
| Children under 18 below the poverty line | 8.5% ±3.8 pts | 11.5% | no clear change |
| Households receiving SNAP | 12.1% ±2.5 pts | 13.2% | – |
| Households with a computer | 94.1% ±1.6 pts | 93.3% | – |
| Households with a broadband subscription | 90.2% ±2.4 pts | 89.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Marshfield?
Owners occupy 60.0% of Marshfield's occupied homes and renters 40.0%. The median owner-occupied home is valued at $177,800 by its owner (±$17,333). The median renter pays $842 a month including utilities, and 26.9% of renters pay 35% or more of their income on rent.
| Measure | Marshfield | Wood County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $177,800 ±$17,333 | $175,600 | no clear change |
| Median gross rent | $842 ±$73 | $856 | no clear change |
| Renters paying 35% or more of income on rent | 26.9% ±5.5 pts | 30.2% | no clear change |
| Median monthly owner costs, with a mortgage | $1,315 ±$88 | $1,331 | – |
| Owner-occupied homes | 60.0% ±3.7 pts | 72.6% | no clear change |
| Renter-occupied homes | 40.0% ±3.7 pts | 27.4% | – |
| Housing units | 9,722 ±355 | 34,755 | no clear change |
| Homeowner vacancy rate | 0.0% ±0.4 pts | 0.3% | – |
| Rental vacancy rate | 5.8% ±3.4 pts | 5.4% | – |
| Single-family detached homes | 53.3% ±4.1 pts | 73.2% | – |
| Mobile homes | 5.2% ±1.3 pts | 4.5% | – |
| Built 2020 or later | 2.4% ±0.8 pts | 1.2% | – |
| Built 2010 to 2019 | 5.0% ±1.4 pts | 5.5% | – |
| Built 1939 or earlier | 19.5% ±2.9 pts | 17.5% | – |
| Households with no vehicle | 7.4% ±2.2 pts | 5.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Marshfield building?
Builders took permits for 25 new housing units in Marshfield in 2025 (25 in single-family houses), 1.3 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Marshfield work and get to work?
73.6% of Marshfield's workers drive alone and 11.1% work from home. The average trip to work takes 14.7 minutes. The unemployment rate in 2020-2024 averaged 2.8%.
| Measure | Marshfield | Wood County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 62.1% ±2.8 pts | 61.9% | – |
| Unemployment rate | 2.8% ±1.3 pts | 4.0% | no clear change |
| Drove alone to work | 73.6% ±3.3 pts | 77.4% | – |
| Carpooled | 8.0% ±2.2 pts | 8.3% | – |
| Public transportation | 0.3% ±0.3 pts | 0.2% | – |
| Walked | 4.1% ±2.2 pts | 2.2% | – |
| Worked from home | 11.1% ±2.7 pts | 10.1% | +8.6 pts |
| Mean travel time to work | 14.7 min ±1.7 | 20.7 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Marshfield?
5 census tracts lie mostly in Marshfield, and 3 more reach into it (2020 census blocks). Their median household incomes run from $48,689 (Tract 103) to $72,774 (Tract 102).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 106Wood County | 4,009 | $51,887 |
| Tract 105Wood County | 3,383 | $57,896 |
| Tract 103Wood County | 3,226 | $48,689 |
| Tract 104Wood County | 3,352 | $71,997 |
| Tract 102Wood County | 4,841 | $72,774 |
| Tract 21.02Marathon County | 2,737 | $92,219 |
| Tract 107Wood County | 4,902 | $92,031 |
| Tract 21.01Marathon County | 4,370 | $79,762 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Marshfield) · Census block assignment files
How does Marshfield compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Marshfield is the 2,026th-most populous of the 19,476 U.S. incorporated places that have one and the 45th-most populous of 608 in Wisconsin.
Marshfield ranks 830th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 45th | 608 |
| Growth 2020-2025 (PEP) | 513th | 884 |
| Residents per square mile | 125th | 914 |
| Median household income | 830th | 914 |
| Per capita income | 549th | 911 |
| Median home value | 790th | 913 |
| Median gross rent | 649th | 825 |
| Poverty rate | 178th | 706 |
| Bachelor's degree or higher | 503rd | 914 |
| Median age | 520th | 914 |
| Owner-occupied share | 821st | 914 |
| Work from home | 456th | 827 |
| Travel time to work | 895th | 914 |
Marshfield's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Marshfield with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Marshfield?
5 of the 57 figures for Marshfield on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Marshfield are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Marshfield.