County · Wisconsin
Wood County, Wisconsin
Wood County, Wisconsin. Wood County had 74,060 residents in 2025 by the Census Bureau's estimate, down 0.2% since 2020, while Wisconsin grew 1.3%. It holds 37 places (12 cities, villages and boroughs, 22 towns and townships and 3 census-designated) and 17 census tracts. GEOID 55141.
Wood County is the county of the Wisconsin Rapids-Marshfield, WI micropolitan statistical area (the Census Bureau's July 2023 delineation).
Residents, July 2025 estimate
74,060
Census Bureau estimate (no margin published)
2020 Census count: 74,207 · ACS 2020-2024: 74,004
Median household income
$67,989
±$2,326 (90% margin)
Wisconsin: $77,485
Median home value
$175,600
±$5,252 (90% margin)
Wisconsin: $266,500
Median gross rent
$856
±$33 (90% margin)
Wisconsin: $1,087
How many people live in Wood County, and is it growing?
The 2020 Census counted 74,207 residents in Wood County. The Census Bureau estimates 74,060 for July 1, 2025, down 0.2% since 2020, while Wisconsin grew 1.3%. The 2020-2024 American Community Survey puts the population at 74,004 over 793 square miles of land.
| Measure | Wood County | Wisconsin | Change since 2015-2019 |
|---|---|---|---|
| Total population | 74,004 | 5,914,872 | +892 |
| Households | 32,253±429 | 2,479,480 | no clear change |
| Average household size | 2.26±0.03 | 2.33 | no clear change |
| Housing units | 34,755±70 | 2,778,572 | −313 |
Wood County's population since 2000
From 75,555 in 2000 to 74,060 in 2025: down 2.0%. The 2000, 2010 and 2020 figures are census counts. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); PEP Vintage 2025 (CO-EST2025); 2020 Census · Check it at data.census.gov
What cities and towns are in Wood County?
Wood County holds 37 places: 12 cities, villages and boroughs (incorporated places), 22 towns and townships (county subdivisions with their own government) and 3 census-designated places. The largest is Wisconsin Rapids with 18,654 residents (2025 estimate). Places that cross a county line are listed with the share of their 2020 residents who live in this county.
| Wisconsin Rapids | 18,877 | $55,253 |
|---|---|---|
| Marshfield | 18,929 | $58,407 |
| Grand Rapids (town) | 7,576 | $96,658 |
| Saratoga (town) | 5,060 | $74,499 |
| Lake Wazeecha | 3,107 | $93,346 |
| Nekoosa | 2,449 | $46,458 |
| Port Edwards | 1,762 | $75,598 |
| Richfield (town), Wood County | 1,596 | $82,386 |
| Lincoln (town), Wood County | 1,593 | $106,607 |
| Port Edwards (town) | 1,356 | $81,103 |
| Seneca (town), Wood County | 1,039 | $86,779 |
| Rudolph (town) | 1,027 | $89,464 |
| Sigel (town), Wood County | 1,017 | $67,963 |
| Arpin (town) | 942 | $86,477 |
| Biron | 839 | $66,250 |
| Pittsville | 813 | $62,162 |
| Hewitt | 796 | $92,109 |
| Auburndale (town) | 790 | $98,125 |
| Rock (town), Wood County | 787 | $93,333 |
| Marshfield (town), Wood County | 763 | $71,845 |
| Wood (town) | 757 | $77,083 |
| Sherry (town) | 755 | $77,813 |
| Hansen (town) | 747 | $94,167 |
| Auburndale | 702 | $83,133 |
| Milladore (town) | 668 | $84,250 |
| Cameron (town) | 539 | $72,917 |
| Vesper | 513 | $61,149 |
| Rudolph | 433 | $59,375 |
| Cary (town) | 406 | $102,500 |
| Dexter (town) | 350 | $59,107 |
| Arpin | 305 | $48,036 |
| Milladore | 268 | $89,107 |
| Remington (town) | 230 | $75,625 |
| Cranmoor (town) | 181 | $93,750 |
| Hiles (town), Wood CountyGEOID 5514134675 | 152 | $88,125 |
| BabcockGEOID 5504150 | 122 | $46,250 |
| Ceex HaciGEOID 5513587 | 89 | not published |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 place-by-county parts · Check it at data.census.gov
Who lives in Wood County?
The median resident of Wood County is 43.8 years old; 21.4% are under 18 and 21.8% are 65 or older. The largest group is non-Hispanic white residents at 90.2%, then Hispanic or Latino residents (of any race) at 3.7%. 2.2% of residents were born outside the United States.
| Measure | Wood County | Wisconsin | Change since 2015-2019 |
|---|---|---|---|
| Median age | 43.8±0.3 | 40.2 | no clear change |
| Under 18 years | 21.4% | 21.4% | – |
| 65 years and over | 21.8%±0.1 pts | 18.5% | – |
| Hispanic or Latino (any race) | 3.7% | 8.0% | +0.7 pts |
| White alone, not Hispanic | 90.2%±0.4 pts | 78.6% | −2.0 pts |
| Black or African American alone, not Hispanic | 0.6%±0.2 pts | 5.9% | no clear change |
| Asian alone, not Hispanic | 1.7%±0.2 pts | 2.9% | −0.3 pts |
| American Indian and Alaska Native alone, not Hispanic | 0.2%±0.1 pts | 0.5% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0%±0.1 pts | 0.0% | – |
| Two or more races, not Hispanic | 3.1%±0.5 pts | 3.7% | – |
| Some other race alone, not Hispanic | 0.3%±0.2 pts | 0.3% | – |
| Born outside the United States | 2.2%±0.4 pts | 5.2% | no clear change |
| Speak a language other than English at home (age 5+) | 3.8%±0.5 pts | 9.0% | – |
| Civilian veterans (age 18+) | 8.4%±0.8 pts | 6.2% | – |
| With a disability | 14.9%±0.8 pts | 12.3% | – |
| No health insurance coverage | 4.5%±0.6 pts | 5.2% | no clear change |
| High school graduate or higher (age 25+) | 94.5%±0.6 pts | 93.6% | – |
| Bachelor's degree or higher (age 25+) | 21.4%±1.2 pts | 33.4% | no clear change |
| Graduate or professional degree (age 25+) | 6.5%±0.8 pts | 11.4% | – |
| Moved from another state in the past year | 1.4%±0.4 pts | 2.0% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Wood County earn?
Half of Wood County's 32,253 households earn less than $67,989 a year (±$2,326), against $77,485 in Wisconsin. In 2015-2019 it was $67,581 in 2024 dollars; the margins of error cannot tell the two periods apart. 10.8% of residents live below the poverty line.
| Measure | Wood County | Wisconsin | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $67,989±$2,326 | $77,485 | no clear change |
| Mean household income | $86,117±$2,915 | $101,466 | – |
| Per capita income | $37,943±$1,277 | $43,373 | no clear change |
| People below the poverty line | 10.8%±1.1 pts | 10.6% | no clear change |
| Children under 18 below the poverty line | 11.5%±2.3 pts | 12.8% | no clear change |
| Households receiving SNAP | 13.2%±1.5 pts | 11.1% | – |
| Households with a broadband subscription | 89.8%±1.1 pts | 90.3% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Wood County?
Owners occupy 72.6% of Wood County's occupied homes and renters 27.4%. The median owner-occupied home is valued at $175,600 by its owner (±$5,252). The median renter pays $856 a month including utilities, and 30.2% of renters pay 35% or more of their income on rent.
| Measure | Wood County | Wisconsin | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $175,600±$5,252 | $266,500 | +$13,271 |
| Median gross rent | $856±$33 | $1,087 | no clear change |
| Renters paying 35% or more of income on rent | 30.2%±4.3 pts | 35.0% | no clear change |
| Median monthly owner costs, with a mortgage | $1,331±$35 | $1,689 | – |
| Owner-occupied homes | 72.6%±1.6 pts | 67.8% | no clear change |
| Housing units | 34,755±70 | 2,778,572 | −313 |
| Homeowner vacancy rate | 0.3%±0.5 pts | 0.5% | – |
| Rental vacancy rate | 5.4%±2.6 pts | 4.5% | – |
| Single-family detached homes | 73.2%±1.6 pts | 66.2% | – |
| Mobile homes | 4.5%±0.7 pts | 3.1% | – |
| Built 2020 or later | 1.2%±0.3 pts | 1.4% | – |
| Built 1939 or earlier | 17.5%±1.4 pts | 17.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Wood County building?
Builders took permits for 156 new housing units across Wood County in 2025 (130 single-family), 2.1 per 1,000 residents.
Source: Building Permits Survey, annual county files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Wood County get to work?
77.4% of Wood County's workers drive alone and 10.1% work from home. The average trip to work takes 20.7 minutes. The unemployment rate in 2020-2024 averaged 4.0%.
| Measure | Wood County | Wisconsin | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 61.9%±1.1 pts | 65.3% | – |
| Unemployment rate | 4.0%±0.9 pts | 3.2% | no clear change |
| Drove alone to work | 77.4%±1.8 pts | 74.4% | – |
| Carpooled | 8.3%±1.1 pts | 7.3% | – |
| Public transportation | 0.2%±0.1 pts | 1.1% | – |
| Walked | 2.2%±0.6 pts | 2.6% | – |
| Worked from home | 10.1%±1.0 pts | 13.1% | +6.5 pts |
| Mean travel time to work | 20.7 min±1.0 | 22.2 min | +1.2 min |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What are Wood County's census tracts?
Wood County is divided into 17 census tracts. Among those with a reliable estimate, median household income runs from $42,386 (Tract 112) to $104,955 (Tract 115).
| Tract 10155141010100 | 4,887±344 | $83,610 |
|---|---|---|
| Tract 10255141010200 | 4,841±411 | $72,774 |
| Tract 10355141010300 | 3,226±469 | $48,689 |
| Tract 10455141010400 | 3,352±303 | $71,997 |
| Tract 10555141010500 | 3,383±437 | $57,896 |
| Tract 10655141010600 | 4,009±447 | $51,887 |
| Tract 10755141010700 | 4,902±282 | $92,031 |
| Tract 10855141010800 | 2,635±170 | $70,667 |
| Tract 10955141010900 | 3,965±355 | $78,167 |
| Tract 11055141011000 | 5,918±541 | $55,446 |
| Tract 11155141011100 | 3,561±317 | $59,646 |
| Tract 11255141011200 | 4,043±381 | $42,386 |
| Tract 11355141011300 | 4,405±596 | $71,007 |
| Tract 11455141011400 | 5,040±686 | $58,637 |
| Tract 11555141011500 | 6,292±320 | $104,955 |
| Tract 11655141011600 | 5,071±19 | $74,499 |
| Tract 11755141011700 | 4,474±315 | $55,000 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · Check it at data.census.gov
How does Wood County compare with Wisconsin's other counties?
| Measure | Rank |
|---|---|
| Population | 22nd of 72 |
| Growth 2020-2025 | 58th of 72 |
| Residents per square mile | 22nd of 72 |
| Median household income | 49th of 72 |
| Median home value | 63rd of 72 |
| Median gross rent | 41st of 72 |
| Poverty rate | 30th of 72 |
| Bachelor's degree or higher | 50th of 72 |
| Median age | 35th of 72 |
Source: PlainCities ranks from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Wood County are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' school search.