City · Wisconsin
Wisconsin Rapids, Wisconsin
Wisconsin Rapids, city, in Wood County, Wisconsin. Wisconsin Rapids had 18,654 residents on July 1, 2025 by the Census Bureau's estimate, down 1.1% since 2020; the 2020 Census counted 18,877 and the ACS 2020-2024 5-year estimates put it at 18,722 (±78). GEOID 5588200.
Residents, July 2025 estimate
18,654
Census Bureau estimate (no margin published)
2020 Census count: 18,877 · ACS 2020-2024: 18,722 ±78
Median household income
$55,253
±$5,028 (90% margin)
Wisconsin: $77,485
Median home value
$131,900
±$10,278 (90% margin)
Wisconsin: $266,500
Median gross rent
$888
±$52 (90% margin)
Wisconsin: $1,087
Where is Wisconsin Rapids and what county is it in?
Wisconsin Rapids is a city in Wood County, Wisconsin. It covers 13.9 square miles of land, 1,358 residents per square mile in 2020.
Wisconsin Rapids is in the Wisconsin Rapids-Marshfield, WI micropolitan statistical area (Census Bureau delineation, July 2023).
Source: 2024 Gazetteer and 2020 place-by-county files, U.S. Census Bureau · Census reference files
How many people live in Wisconsin Rapids, and is it growing?
The Census Bureau estimates that 18,654 people lived in Wisconsin Rapids on July 1, 2025, down 1.1% since 2020, while Wisconsin grew 1.3%. The 2020 Census counted 18,877 residents. The 2020-2024 American Community Survey, a five-year sample, puts the population at 18,722 (±78).
| Measure | Wisconsin Rapids | Wood County | Change since 2015-2019 |
|---|---|---|---|
| Total population | 18,722 ±78 | 74,004 | +952 |
| Households | 8,392 ±348 | 32,253 | no clear change |
| Average household size | 2.17 ±0.09 | 2.26 | no clear change |
| Housing units | 9,131 ±366 | 34,755 | no clear change |
Wisconsin Rapids's population since 2000
From 18,435 in 2000 to 18,654 in 2025: up 1.2%. The 2000, 2010 and 2020 figures are census counts, each for Wisconsin Rapids as it was drawn that year: a place that annexed land, or a community that has since incorporated, covered a different area then. The 2005 figure is the Census Bureau's intercensal estimate, revised to fit the 2000 and 2010 counts and drawn on 2010 boundaries; 2015 and 2025 are July 1 estimates made from the census before them.
Source: The 2000, 2010 and 2020 Census counts and the Census Bureau's population estimates (intercensal 2000-2010, Vintage 2020, Vintage 2025) · Census population estimates
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); Census PEP Vintage 2025 (SUB-EST2025, CO-EST2025); 2020 Census P.L. 94-171 · Check it at data.census.gov
Who lives in Wisconsin Rapids?
The median resident of Wisconsin Rapids is 38.3 years old; 23.4% are under 18 and 19.6% are 65 or older. The largest group is non-Hispanic white residents at 89.3%, then Hispanic or Latino residents (of any race) at 3.6%. 1.8% of residents were born outside the United States.
| Measure | Wisconsin Rapids | Wood County | Change since 2015-2019 |
|---|---|---|---|
| Median age | 38.3 ±1.6 | 43.8 | −2.4 |
| Under 18 years | 23.4% ±1.8 pts | 21.4% | – |
| 65 years and over | 19.6% ±1.8 pts | 21.8% | – |
| Male | 47.4% ±1.6 pts | 49.9% | – |
| Hispanic or Latino (any race) | 3.6% ±1.3 pts | 3.7% | −2.3 pts |
| White alone, not Hispanic | 89.3% ±1.9 pts | 90.2% | +4.6 pts |
| Black or African American alone, not Hispanic | 0.8% ±0.4 pts | 0.6% | no clear change |
| Asian alone, not Hispanic | 2.3% ±1.1 pts | 1.7% | −1.9 pts |
| American Indian and Alaska Native alone, not Hispanic | 0.2% ±0.2 pts | 0.2% | – |
| Native Hawaiian and Other Pacific Islander alone, not Hispanic | 0.0% ±0.1 pts | 0.0% | – |
| Two or more races, not Hispanic | 3.6% ±1.0 pts | 3.1% | – |
| Some other race alone, not Hispanic | 0.2% ±0.2 pts | 0.3% | – |
| Born outside the United States | 1.8% ±0.7 pts | 2.2% | no clear change |
| Speak a language other than English at home (age 5+) | 4.5% ±1.5 pts | 3.8% | – |
| Civilian veterans (age 18+) | 8.4% ±1.7 pts | 8.4% | – |
| With a disability | 18.0% ±2.3 pts | 14.9% | – |
| No health insurance coverage | 6.0% ±1.4 pts | 4.5% | no clear change |
| High school graduate or higher (age 25+) | 94.6% ±1.5 pts | 94.5% | – |
| Bachelor's degree or higher (age 25+) | 18.1% ±2.4 pts | 21.4% | no clear change |
| Graduate or professional degree (age 25+) | 3.9% ±1.2 pts | 6.5% | – |
| Lived in the same house a year earlier | 80.6% ±4.1 pts | 88.7% | – |
| Moved from another state in the past year | 2.7% ±1.3 pts | 1.4% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profiles DP02, DP05) · Check it at data.census.gov
What do households in Wisconsin Rapids earn?
Half of Wisconsin Rapids's 8,392 households earn less than $55,253 a year (±$5,028), against $67,989 in Wood County and $77,485 in Wisconsin. In 2015-2019 it was $52,343 in 2024 dollars; the margins of error cannot tell the two periods apart. 14.8% of residents live below the poverty line.
| Measure | Wisconsin Rapids | Wood County | Change since 2015-2019 |
|---|---|---|---|
| Median household income | $55,253 ±$5,028 | $67,989 | no clear change |
| Mean household income | $70,053 ±$4,623 | $86,117 | – |
| Per capita income | $31,275 ±$1,888 | $37,943 | no clear change |
| People below the poverty line | 14.8% ±2.9 pts | 10.8% | no clear change |
| Children under 18 below the poverty line | 16.8% ±5.8 pts | 11.5% | no clear change |
| Households receiving SNAP | 21.6% ±3.6 pts | 13.2% | – |
| Households with a computer | 91.1% ±2.7 pts | 93.3% | – |
| Households with a broadband subscription | 88.3% ±2.7 pts | 89.8% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What does housing cost in Wisconsin Rapids?
Owners occupy 56.1% of Wisconsin Rapids's occupied homes and renters 43.9%. The median owner-occupied home is valued at $131,900 by its owner (±$10,278). The median renter pays $888 a month including utilities, and 35.6% of renters pay 35% or more of their income on rent.
| Measure | Wisconsin Rapids | Wood County | Change since 2015-2019 |
|---|---|---|---|
| Median home value (owner-occupied) | $131,900 ±$10,278 | $175,600 | +$19,784 |
| Median gross rent | $888 ±$52 | $856 | no clear change |
| Renters paying 35% or more of income on rent | 35.6% ±7.4 pts | 30.2% | no clear change |
| Median monthly owner costs, with a mortgage | $1,220 ±$91 | $1,331 | – |
| Owner-occupied homes | 56.1% ±4.0 pts | 72.6% | no clear change |
| Renter-occupied homes | 43.9% ±4.0 pts | 27.4% | – |
| Housing units | 9,131 ±366 | 34,755 | no clear change |
| Homeowner vacancy rate | 1.4% ±2.2 pts | 0.3% | – |
| Rental vacancy rate | 6.5% ±4.5 pts | 5.4% | – |
| Single-family detached homes | 62.4% ±4.4 pts | 73.2% | – |
| Mobile homes | 2.4% ±0.9 pts | 4.5% | – |
| Built 2020 or later | 0.2% ±0.3 pts | 1.2% | – |
| Built 2010 to 2019 | 5.6% ±1.8 pts | 5.5% | – |
| Built 1939 or earlier | 18.6% ±2.7 pts | 17.5% | – |
| Households with no vehicle | 7.7% ±2.7 pts | 5.5% | – |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP04) · Check it at data.census.gov
How many new homes is Wisconsin Rapids building?
Builders took permits for 19 new housing units in Wisconsin Rapids in 2025 (3 in single-family houses), 1.0 per 1,000 residents against 4.3 across Wisconsin.
Counts of units in permits a local office issued; not every permitted unit is built. A year marked with months was reported for part of the year.
Source: Building Permits Survey, annual place files 2019-2025, U.S. Census Bureau · Census Building Permits Survey
How do people in Wisconsin Rapids work and get to work?
77.2% of Wisconsin Rapids's workers drive alone and 8.7% work from home. The average trip to work takes 20.1 minutes. The unemployment rate in 2020-2024 averaged 6.6%.
| Measure | Wisconsin Rapids | Wood County | Change since 2015-2019 |
|---|---|---|---|
| In the labor force (age 16+) | 62.7% ±2.9 pts | 61.9% | – |
| Unemployment rate | 6.6% ±2.8 pts | 4.0% | no clear change |
| Drove alone to work | 77.2% ±3.7 pts | 77.4% | – |
| Carpooled | 10.8% ±3.2 pts | 8.3% | – |
| Public transportation | 0.2% ±0.4 pts | 0.2% | – |
| Walked | 1.9% ±0.9 pts | 2.2% | – |
| Worked from home | 8.7% ±2.1 pts | 10.1% | +4.3 pts |
| Mean travel time to work | 20.1 min ±1.8 | 20.7 min | no clear change |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) (Data Profile DP03) · Check it at data.census.gov
What census tracts are in Wisconsin Rapids?
5 census tracts lie mostly in Wisconsin Rapids, and 1 more reaches into it (2020 census blocks). Their median household incomes run from $42,386 (Tract 112) to $71,007 (Tract 113).
| Tract | Residents, 2020-2024 | Median household income |
|---|---|---|
| Tract 110Wood County | 5,918 | $55,446 |
| Tract 114Wood County | 5,040 | $58,637 |
| Tract 113Wood County | 4,405 | $71,007 |
| Tract 112Wood County | 4,043 | $42,386 |
| Tract 111Wood County | 3,561 | $59,646 |
| Tract 115Wood County | 6,292 | $104,955 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026); 2020 block assignment files (tract share = share of the tract's census blocks in Wisconsin Rapids) · Census block assignment files
How does Wisconsin Rapids compare with other places in Wisconsin?
By the Census Bureau's July 2025 estimates, Wisconsin Rapids is the 2,050th-most populous of the 19,476 U.S. incorporated places that have one and the 46th-most populous of 608 in Wisconsin.
Wisconsin Rapids ranks 854th of 914 places in Wisconsin with 1,000 or more residents and a reliable estimate, by median household income.
| Measure | Rank | Of |
|---|---|---|
| Population, July 2025 estimate | 46th | 608 |
| Growth 2020-2025 (PEP) | 719th | 884 |
| Residents per square mile | 129th | 914 |
| Median household income | 854th | 914 |
| Per capita income | 848th | 911 |
| Median home value | 886th | 913 |
| Median gross rent | 565th | 825 |
| Poverty rate | 100th | 706 |
| Bachelor's degree or higher | 751st | 914 |
| Median age | 763rd | 914 |
| Owner-occupied share | 857th | 914 |
| Work from home | 598th | 827 |
| Travel time to work | 707th | 914 |
Wisconsin Rapids's figures with every place in Wisconsin (CSV)
Every place in Wisconsin, sortable · Compare Wisconsin Rapids with other places
Source: PlainCities ranks computed from the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) and PEP Vintage 2025 · How ranks are computed
How reliable are the figures for Wisconsin Rapids?
7 of the 57 figures for Wisconsin Rapids on this page carry a coefficient of variation over 40% and are marked with a ring: they come from a small sample, so read them as rough.
The American Community Survey samples about one household in eight over five years, so every figure is an estimate with a 90% margin of error (shown under each value). A ring marks an estimate whose coefficient of variation is over 40%. A change is called only when the gap between the two periods is larger than their combined 90% margin (the square root of the sum of the two squared margins), the Census Bureau's test. How to read a margin of error.
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026): margins of error as published · ACS technical documentation
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections
Not on this page: crime, weather and schools for Wisconsin Rapids are other agencies' records. Crime: the FBI's Crime Data Explorer · climate: NOAA's U.S. Climate Normals · schools: the National Center for Education Statistics' public schools in Wisconsin Rapids.