City profile · Texas · Census ACS 2023

New Braunfels, TX

Population, income, housing, safety, climate and schools for New Braunfels - drawn straight from Census ACS, FBI UCR, NOAA, NCES, HUD and FEMA, refreshed on the 2024–2025 release cycle.

98,700
Residents
$88,257
Median income
$315,100
Median home
$1,426
Median rent (state)

New Braunfels - the verdict

Measured against every US city with at least 1,000 residents, New Braunfels lands in the 69th percentile for household income and the 48th percentile for safety. Source: Census ACS + FBI UCR.

69th
percentile, household income
67th
percentile, home value
56th
percentile, median rent
48th
percentile, safety
📝 How we sourced this

Population, income, and housing-cost figures come from the U.S. Census Bureau American Community Survey 5-year estimates (B-series tables). Crime data uses FBI UCR; climate uses NOAA Climate Normals; school counts come from NCES Common Core of Data; permits use the Census Building Permits Survey (BPS). See our methodology page for the full ETL pipeline and OMB / FIPS join keys.

Data Snapshot: New Braunfels, TX

New Braunfels is a small city in Texas, home to 98,700 residents per U.S. Census Bureau ACS 2023 estimates. New Braunfels households earn a median of $88,257 annually, above the median for U.S. cities on this measure, with a poverty rate of 4.1%. Typical homes in New Braunfels are valued around $315,100, and the median resident age is 36.4 years. About 38.6% of adults hold a bachelor's degree or higher, while 65.9% of working-age residents are in the labor force.

The Census Building Permit Survey recorded 2,438 residential units authorized here in 2024 (Rapid Growth), up 40% from five years earlier. New Braunfels reports a comparatively low crime rate: the FBI's Uniform Crime Reporting program logs 1439.9 total incidents per 100,000 residents here, below the national average (agency reporting is voluntary, so this measures reporting activity, not a definitive danger score). NOAA puts New Braunfels's yearly average temperature at 67.1°F with 33.6 inches of precipitation per year.

Texas tracks close to the national cost-of-living baseline: the state registers 97.1 on a 100-equals-national-average index (Near Average) per BEA Regional Price Parities 2024. Statewide, HUD pegs Fair Market Rent for a two-bedroom unit at $1,426 monthly. Statewide, average monthly utility bills in Texas run around $223, per EIA 2023 residential energy data. FEMA's National Risk Index rates natural-hazard exposure at 92.7 out of 100 (Very High).

Population

98,700 residents

Census ACS 2023 - Texas

Median Household Income

$88,257 /yr

Poverty 4.1%

Cost of Living Index (state)

97.1 (US=100)

Near Average - BEA RPP 2024, Texas average

How does New Braunfels compare to other US cities?

New Braunfels measured against every US city with 1,000+ residents, computed live from the same Census and FBI data shown throughout this page.

Household income 69% higher than other cities
Home value 67% pricier than other cities
Median rent 56% pricier than other cities
Safety 48% safer than other cities

"Safer than" reflects total crime rate from FBI UCR; the others use Census ACS estimates.

A national percentile can hide a lot of local variation: narrowed to Texas alone, New Braunfels ranks #326 of 624 Texas cities by lowest crime rate - a different, more locally useful comparison than stacking it against the entire country.

How we calculate these percentiles & ranks

Each percentile compares New Braunfels against every qualifying US city; each in-state rank narrows that to Texas only. Full formula and direction notes: methodology.

Texas-relative analysis

Bachelor's Degree or Higher places New Braunfels toward the top of Texas's cities

Among the 1,663 Texas cities PlainCities tracks with reported bachelor's degree or higher data, New Braunfels ranks #243 - the 85th percentile within the state. This is a different, narrower cut than the nationwide percentiles above: it compares New Braunfels only against its own state's cities, not the full US field.

Median Household Income
#351 of 1,520
77th percentile in Texas
Median Gross Rent
#420 of 1,663
72nd percentile in Texas
Median Home Value
#239 of 1,505
84th percentile in Texas
Poverty Rate
#1,198 of 1,663
28th percentile in Texas
Bachelor's Degree or Higher
#243 of 1,663
85th percentile in Texas

Ranked by raw value (highest first); a higher rank is not automatically "better" for every measure, see each metric's own context above. This is a comparison within Texas only, not a livability score. See the methodology for the source and calculation.

69thIncome percentile
48thSafety percentile

69th percentile nationally for median household income · 48th percentile for safety (lower crime rate). Source: Census ACS 2023 / FBI UCR 2023.

New Braunfels's profile vs. every US city

Income, affordability, and safety percentile

New Braunfels's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown. 3-axis radar comparing 1 series across Income, Affordability, Safety. IncomeAffordabilitySafety 52 Avg. percentile National median
New Braunfels's percentile rank on 3 favorable-direction measures (income, affordability, safety) vs. every tracked US city -- higher on every axis is more favorable. Not a composite quality score, just the arithmetic mean of the axes shown.

How New Braunfels's home value compares nationally

Median home value vs. every US city (population 1,000+)

$315,100 33rd percentile more affordable than 33% of 15,600 US cities

$0–$25,000: 5 US cities (0%). Below this entry. $25,000–$50,000: 54 US cities (0%). Below this entry. $50,000–$75,000: 352 US cities (2%). Below this entry. $75,000–$100,000: 1,086 US cities (7%). Below this entry. $100,000–$125,000: 1,516 US cities (10%). Below this entry. $125,000–$150,000: 1,170 US cities (8%). Below this entry. $150,000–$175,000: 1,278 US cities (8%). Below this entry. $175,000–$200,000: 1,229 US cities (8%). Below this entry. $200,000–$225,000: 1,035 US cities (7%). Below this entry. $225,000–$250,000: 976 US cities (6%). Below this entry. $250,000–$275,000: 754 US cities (5%). Below this entry. $275,000–$300,000: 712 US cities (5%). Below this entry. $300,000–$325,000: 521 US cities (3%). This entry sits in this band. $325,000–$350,000: 526 US cities (3%). Above this entry. $350,000–$375,000: 465 US cities (3%). Above this entry. $375,000–$400,000: 393 US cities (3%). Above this entry. $400,000–$425,000: 317 US cities (2%). Above this entry. $425,000–$450,000: 300 US cities (2%). Above this entry. $450,000–$475,000: 307 US cities (2%). Above this entry. $475,000–$500,000: 250 US cities (2%). Above this entry. $500,000–$525,000: 160 US cities (1%). Above this entry. $525,000–$550,000: 156 US cities (1%). Above this entry. $550,000–$575,000: 172 US cities (1%). Above this entry. $575,000–$600,000: 172 US cities (1%). Above this entry. $600,000–$625,000: 163 US cities (1%). Above this entry. $625,000–$650,000: 167 US cities (1%). Above this entry. $650,000–$675,000: 135 US cities (1%). Above this entry. $675,000–$700,000: 101 US cities (1%). Above this entry. $700,000–$725,000: 95 US cities (1%). Above this entry. $725,000–$750,000: 71 US cities (0%). Above this entry. $750,000–$775,000: 65 US cities (0%). Above this entry. $775,000–$800,000: 70 US cities (0%). Above this entry. $800,000–$825,000: 57 US cities (0%). Above this entry. $825,000–$850,000: 67 US cities (0%). Above this entry. $850,000–$875,000: 60 US cities (0%). Above this entry. $875,000–$900,000: 58 US cities (0%). Above this entry. $900,000–$925,000: 47 US cities (0%). Above this entry. $925,000–$950,000: 37 US cities (0%). Above this entry. $950,000–$975,000: 31 US cities (0%). Above this entry. $975,000–$1,000,000: 470 US cities (3%). Above this entry. $1,000,000–$1,025,000: 0 US cities (0%). Above this entry. New Braunfels $0 $1,025,000 every US city, bucketed by value

Each bar is a $25K-wide band; taller bars hold more US cities. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Income distribution context

Household income distribution - New Braunfels, TX New Braunfels, TX's reported median household income shown against the U.S. national quintile-share pattern (not New Braunfels, TX-specific quintile data). The Lorenz curve traces the national cumulative income share against cumulative population share, perfect equality is the diagonal; observed inequality bows below. $ Household Income Distribution New Braunfels, TX median $88,257/yr, vs. U.S. national quintile pattern QUINTILE SHARE OF AGGREGATE INCOME Lowest 20% 3.4% Second 20% 9.2% Middle 20% 15.1% Fourth 20% 23.2% Top 20% 49.1% LORENZ CURVE cumulative income vs. population 100% 0% 100% pop. 0%
New Braunfels, TX's median household income (Census ACS 5-year estimate) plotted against the U.S. national income-quintile distribution pattern for context; the quintile shares and Lorenz curve are national figures, not computed specifically for New Braunfels, TX. Diagonal = perfect equality.

Key socioeconomic indicators

Bachelor's degree or higher (adults 25+) 38.6%

Census ACS S1501, educational attainment

Poverty rate (households below FPL) 4.1%

Census ACS S1701, poverty status

Labor force participation (adults 16+) 65.9%

Census ACS S2301, share of working-age residents in the labor force

Population
98,700
Median Income
$88,257
Median Home Value
$315,100
Median Age
36.4
Poverty Rate
4.1%
Labor force participation
65.9%
Bachelor's Degree+
38.6%

Safety & Crime

Total Crime Rate
1439.9
per 100,000 residents
Violent Crime
156.4
per 100,000 residents
Property Crime
1283.5
per 100,000 residents

Reflects incidents reported to the FBI's Uniform Crime Reporting program — agency participation is voluntary and reporting completeness varies by jurisdiction and year, so this reflects reporting activity, not a definitive danger score. Not adjusted for tourism, commuter, or daytime population.

Climate

Avg Temperature
67.1°F
Annual Precipitation
33.6"
Annual Snowfall
0.0"

Schools

Total Schools
29
Public schools in this city

Population Change

Annual U.S. Census Bureau Population Estimates Program (PEP) estimates, 2020–2025

See the fastest-growing cities →
80,000 residents90,000 residents100,000 residents110,000 residents120,000 residents130,000 residents 202020212022202320242025 91,640 residents 122,492 residents ▲ +33.7%
New Braunfels's Census PEP population estimates, 2020–2025.

Housing Supply

Census Bureau Building Permits Survey (BPS) - annual residential permits authorized

📈 Rapid Growth
Total Permits (2024)
2,438
housing units authorized
Single-Family
1,271
detached homes
Multifamily
1,167
apartments & condos
Supply Intensity
24.7
permits per 1,000 residents

5-Year Permit Trend (2019–2024)

Year Total
2019 1,737
2020 2,783
2021 2,388
2022 2,667
2023 2,095
2024 2,438

Permit volume increased 40% from 2019 to 2024.

Commute Patterns

How workers travel to work, Census ACS 2023

Drive Alone
73.7%
Carpool
9.6%
Public Transit
0.1%
Walk
0.9%
Work from Home
14.4%
Other
1.3%

Based on 50,750 workers 16 and over.

Monthly Utility Costs

State-average estimates for Texas - EIA 2023 residential energy data

Electricity
$130
avg/month
Natural Gas
$45
avg/month
Water & Sewer
$48
avg/month
Total Utilities
$223
estimated/month

Estimates reflect Texas state averages. Actual costs vary by home size, usage, and local rates. Source: U.S. Energy Information Administration (EIA) 2023.

Living Costs & Risk

Cost of living is a Texas state average from BEA; rent and hazard risk are county-level figures from HUD and FEMA for the county New Braunfels sits in

Cost of Living Index
97.1
Near Average
US average = 100 · BEA RPP 2024
Typical 2-BR Rent
$1,426/mo
HUD Fair Market Rent
County-level FMR estimate
Natural Hazard Risk
92.7 / 100
Very High
FEMA NRI composite score (county)

Similar Cities in Texas

San Angelo
99,507 people
Conroe
96,976 people
Wichita Falls
102,558 people
Edinburg
102,561 people
Atascocita
93,926 people
Allen
107,684 people

Cities of a Similar Size Nationwide

Population-matched peers from other states, closest to New Braunfels's 98,700 residents (Census ACS 5-Year 2023).

Roanoke, VA
98,677 people
Vista, CA
98,646 people
Boca Raton, FL
98,833 people
Yuma, AZ
98,461 people
Longmont, CO
98,958 people
Kenosha, WI
99,147 people

Cities with a Similar Household Income Nationwide

Median-household-income-matched peers from other states, closest to New Braunfels's $88,257 (Census ACS 5-Year 2023, table B19013).

Mustang, OK
$88,262 median income
Forest Meadows, CA
$88,250 median income
Carter Springs, NV
$88,250 median income
Dunbar, SC
$88,250 median income
Ridge, NY
$88,266 median income
Walnut Grove, CA
$88,269 median income

Race & Ethnicity Composition

Race and ethnicity - New Braunfels, TX Race categories sum to one hundred percent per Census methodology. Hispanic or Latino is shown separately as an ethnicity overlay; it cuts across all race categories per OMB Directive 15. Race & Ethnicity Composition New Braunfels, TX - Census ACS, OMB race + ethnicity categories RACE, sums to 100% 73.0% 17.8% ETHNICITY, Hispanic or Latino (any race) 33.9% White 73.0% Black or African American 2.3% Asian 1.3% American Indian 0.2% Native Hawaiian 0.0% Some other race 5.4% Two or more races 17.8% Per OMB Directive 15: Hispanic/Latino ethnicity is reported separately from the race categories.
Race categories sum to 100%. Hispanic or Latino ethnicity is reported separately and cuts across race per Census/OMB methodology.

City-level race and ethnicity, Census ACS 5-year 2023 (tables B02001, B03001), OMB Directive 15 categories.

How New Braunfels compares to nearby Texas cities

Population + median household income, sourced from Census Bureau ACS 5-year B01001 (population) and B19013 (median household income).

City Population Median Household Income
New Braunfels (this city) 98,700 $88,257
San Angelo 99,507 $64,146
Conroe 96,976 $75,245
Wichita Falls 102,558 $58,568
Census ACS 5-year FIPS TX FBI UCR NOAA Normals NCES CCD Census BPS 2024 OMB Bulletin 23-01

What do people ask about New Braunfels, TX?

What is the population of New Braunfels, TX? +

The population of New Braunfels, TX stands at 98,700 according to U.S. Census Bureau ACS 2023 estimates.

What is the median household income in New Braunfels, TX? +

In New Braunfels, the typical household earns $88,257 per year, based on Census ACS 2023 data.

What is the cost of living in New Braunfels? +

BEA does not publish a city-level cost-of-living figure for New Braunfels; the closest available measure is the Texas state average, a cost of living index of 97.1 (U.S. average = 100), rated "Near Average" based on BEA Regional Price Parities 2024 data. Costs within Texas vary by metro area.

Is New Braunfels, TX safe? +

New Braunfels has a total crime rate of 1439.9 per 100,000 residents, which is below the national average. This reflects incidents reported to the FBI UCR program, not a definitive safety score -- agency reporting is voluntary and completeness varies by jurisdiction.

What is the median home value in New Braunfels, TX? +

New Braunfels's median home value sits at $315,100, according to Census ACS 2023 estimates.

What is the climate like in New Braunfels? +

Climate normals put New Braunfels's yearly average temperature at 67.1°F, 33.6 inches of precipitation. Source: NOAA Climate Normals.

Source: U.S. Census Bureau ACS 5-Year 2023, FBI UCR, NOAA Climate Normals, NCES CCD, Census BPS 2024, Census ACS B08301/B08136, U.S. Energy Information Administration (EIA) 2023, BEA Regional Price Parities 2024, HUD Fair Market Rents 2026, FEMA National Risk Index.

Read our methodology - how this data is sourced, computed, and verified.

Primary sources: Census ACS, FBI UCR, NOAA Climate Normals, NCES.

Citation & verification links Data sourced from the U.S. Census Bureau. See our methodology for details. Retrieved and formatted by PlainCities

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Every figure on PlainCities is rendered directly from Census ACS source data, no number is typed in by an editor. This page draws directly on Census ACS source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.