Ranking · Wisconsin
Richest and poorest places in Wisconsin
River Hills has the highest median household income of Wisconsin's 914 ranked places ($204,427), within the margin of error of Town of Middleton; Wautoma has the lowest ($32,361). Ranked: places with 1,000 or more residents in the 2020 Census and an estimate whose coefficient of variation is 40% or less.
Which are the richest places?
Richest places in Wisconsin, first to fifth: River Hills ($204,427), Town of Middleton ($203,646), Maple Bluff ($198,750), Merton ($173,913) and Town of Cross Plains ($162,000).
| Rank | Place | Median household income |
|---|---|---|
| 1 | River Hillswithin the margin | $204,427±$24,057 |
| 2 | Town of Middletonwithin the margin | $203,646±$53,588 |
| 3 | Maple Bluff | $198,750±$22,710 |
| 4 | Mertonwithin the margin | $173,913±$4,475 |
| 5 | Town of Cross Plainswithin the margin | $162,000±$26,229 |
| 6 | Town of Troy, St. Croix Countywithin the margin | $161,161±$30,078 |
| 7 | Baysidewithin the margin | $160,096±$20,082 |
| 8 | Town of Delafieldwithin the margin | $158,353±$14,260 |
| 9 | Elm Grovewithin the margin | $158,016±$21,964 |
| 10 | Whitefish Baywithin the margin | $157,109±$13,116 |
| 11 | Town of Warren, St. Croix Countywithin the margin | $154,423±$26,132 |
| 12 | Shorewood Hillswithin the margin | $153,542±$55,824 |
| 13 | Town of Oak Grove, Pierce Countywithin the margin | $153,279±$8,913 |
| 14 | Town of Ottawawithin the margin | $153,018±$21,258 |
| 15 | North Prairiewithin the margin | $152,798±$19,543 |
| 16 | Town of Oregonwithin the margin | $150,536±$28,268 |
| 17 | Town of Veronawithin the margin | $150,000±$36,049 |
| 18 | Nashotahwithin the margin | $148,403±$13,109 |
| 19 | Mequonwithin the margin | $144,051±$13,874 |
| 20 | Richfieldwithin the margin | $143,963±$19,302 |
| 21 | Wind Pointwithin the margin | $142,955±$43,396 |
| 22 | Fox Pointwithin the margin | $141,467±$22,335 |
| 23 | Town of Bristolwithin the margin | $141,010±$16,974 |
| 24 | Summitwithin the margin | $140,682±$29,729 |
| 25 | Town of Hudson | $139,767±$14,925 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · Check it at data.census.gov
Which are the poorest places?
Poorest places in Wisconsin, first to fifth: Wautoma ($32,361), Grantsburg ($35,114), Lac du Flambeau ($35,208), Little Round Lake ($37,535) and Ladysmith ($41,719).
| Rank | Place | Median household income |
|---|---|---|
| 914 | Wautomawithin the margin | $32,361±$8,216 |
| 913 | Grantsburgwithin the margin | $35,114±$8,870 |
| 912 | Lac du Flambeauinside the Town of Lac du Flambeauwithin the margin | $35,208±$15,572 |
| 911 | Little Round Lakeinside the Town of Haywardwithin the margin | $37,535±$3,573 |
| 910 | Ladysmithwithin the margin | $41,719±$12,928 |
| 909 | Town of Quincywithin the margin | $42,448±$9,229 |
| 908 | Crandonwithin the margin | $42,784±$8,471 |
| 907 | Plattevillewithin the margin | $43,083±$4,890 |
| 906 | Adamswithin the margin | $43,364±$4,916 |
| 905 | Iolawithin the margin | $44,735±$12,222 |
| 904 | Spoonerwithin the margin | $44,737±$15,893 |
| 903 | Antigowithin the margin | $45,520±$5,836 |
| 902 | Haywardwithin the margin | $45,665±$11,216 |
| 901 | Nekoosawithin the margin | $46,458±$16,509 |
| 900 | Phillipswithin the margin | $47,059±$8,742 |
| 899 | Hurleywithin the margin | $47,083±$10,847 |
| 898 | Barronwithin the margin | $47,469±$10,555 |
| 897 | Stanleywithin the margin | $48,052±$4,219 |
| 896 | Town of Russell, Bayfield Countywithin the margin | $48,068±$4,961 |
| 895 | Keshenainside the Town of Menomineewithin the margin | $48,313±$17,659 |
| 894 | Town of New Chesterwithin the margin | $49,028±$5,905 |
| 893 | West Milwaukeewithin the margin | $49,128±$6,536 |
| 892 | Town of Preston, Adams Countywithin the margin | $49,219±$10,500 |
| 891 | Cumberlandwithin the margin | $49,479±$21,560 |
| 890 | Brodhead | $49,583±$11,197 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · Check it at data.census.gov
Which places in Wisconsin have the highest income per person?
The survey publishes income per person without a top code, so it gives a figure even for the richest places: Maple Bluff has the highest estimate, $118,446 per resident (±$20,822), but it is within the margin of error of River Hills ($111,115): the survey cannot say which is higher.
| Rank | Place | Per capita income |
|---|---|---|
| 1 | Maple Bluffwithin the margin | $118,446±$20,822 |
| 2 | River Hillswithin the margin | $111,115±$14,886 |
| 3 | Shorewood Hillswithin the margin | $100,862±$14,056 |
| 4 | Chain O' Lakeswithin the margin | $100,628±$28,260 |
| 5 | Fox Pointwithin the margin | $99,236±$20,129 |
| 6 | Wind Pointwithin the margin | $98,652±$22,848 |
| 7 | Town of Middletonwithin the margin | $96,586±$12,017 |
| 8 | Town of Berrywithin the margin | $89,998±$33,562 |
| 9 | Town of Troy, St. Croix Countywithin the margin | $88,845±$23,851 |
| 10 | Fontana-on-Geneva Lake | $86,074±$16,339 |
Source: American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · Check it at data.census.gov
How is this ranking made?
Each place's median household income is read from the 2020-2024 American Community Survey. A place enters the ranking if it had 1,000 or more residents in the 2020 Census and its estimate has a coefficient of variation of 40% or less. Ties in the published figure share a rank. This is a measurement of one figure, not a judgment of a place.
Towns and townships are ranked beside cities, villages and census-designated places, and a census-designated place can lie inside a township, so one area can appear twice, once as each.
Source: PlainCities ranking method applied to the American Community Survey 2020-2024 5-year estimates, U.S. Census Bureau (released January 2026) · How ranks are computed
How these figures are made: methodology and release checks · reading a margin of error · every state · corrections